What Should You Look For When Choosing a Shopify Theme

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What Should You Look For When Choosing a Shopify Theme

A latest research discovered that 70 p.c of Americans are buying on-line greater than ever.

E-commerce is booming, and there’s by no means been a higher time to begin a web based retailer. One of one of the best platforms to launch your e-commerce retailer is Shopify.

Why achieve this many individuals love Shopify? In half as a consequence of its:

  • affordability
  • ease of use
  • scalability
  • safety

One stand-out motive many e-commerce retailer house owners love Shopify is the pliability it presents via Shopify themes. With 1000’s of paid and free themes out there, you possibly can create a distinctive e-commerce retailer that gives your clients a constructive person expertise (UX).

That may very well be why over a million companies use Shopify to construct their e-commerce shops.

What Are Shopify Themes?

Shopify themes are a template that determines the best way your web site appears and feels to clients who go to your retailer. Different themes provide totally different kinds and layouts. Also, every theme presents a totally different UX, relying on how it’s designed.

Design performs a large function in the best way your retailer attracts, engages, and converts. That’s why the Shopify theme you select is vital to your enterprise’ success.

A Shopify theme is a template of what you want your Shopify store to look and feel like.

In e-commerce, your theme of selection should mirror your business and area of interest. For instance, for those who’re within the well being and wellness area of interest, you’ll need a theme that appears skilled and feels reassuring.

If, alternatively, you’re into electronics, you’ll need a theme that’s smooth and energetic.

Will Changing Themes Break Your Store?

One worry that almost all retailer house owners have when altering themes is that it’ll break their Shopify retailer.

That’s not true.

Changing your Shopify theme (or modifying your present one) doesn’t have an effect on your content material or different components of your account.

So be at liberty to mess around together with your theme settings and even getting a new Shopify theme that you simply fancy. Your e-commerce retailer gained’t break, and also you’ll not often have any downtime for those who do it proper.

Why Your Shopify Theme Matters

Now that you understand what a Shopify theme is, let’s briefly take a look at why your theme selection issues a lot.

Helps Project Your Brand Personality

One of your most essential belongings as a enterprise is your model.

And no—branding doesn’t simply imply emblem.

An important facet of branding is your model persona. Brand persona is a set of human traits that may be attributed to a model. For instance,

  • sophistication
  • pleasure
  • fun-loving
  • sincerity
  • ruggedness

Your theme performs a vital function in serving to you mission these traits. As a outcome, your Shopify retailer will entice clients who share and love your persona.

Determines Your Website’s UX

Your theme is a essential facet of your retailer’s design as a result of it determines your web site’s UX. That’s as a result of your theme determines important aspects of your e-commerce retailer like navigation, format, shade schemes and aesthetics, and extra.

Your theme determines the expertise your clients may have as they navigate your retailer, devour your content material, and seek for merchandise. If the expertise is constructive, they’re prone to hold coming again. A unfavorable expertise, alternatively, results in excessive bounce charges.

7 Tips to Pick the Perfect Shopify Theme for Your Store

Ready to buy round for the proper Shopify theme in your retailer?

Here are a few ideas that will help you discover the proper one.

1. Decide on Your Budget

Shopify shops come at various value factors. That’s why your first step to selecting your Shopify theme is to find out how a lot you’re prepared to spend on a theme.

Examples of things that affect the theme’s value embrace:

  • The developer: More skilled and well-known builders are inclined to cost extra for his or her themes.
  • Flexibility: The degree of customization of your theme impacts its value. For instance, if it has drag-and-drop performance, you possibly can count on to pay a bit extra.
  • Level of performance. Some themes are restricted in performance, whereas others will let you flip your e-commerce retailer into something you need. Those with additional bells and whistles, like kinds or web optimization options, are inclined to price extra.

Like the whole lot else in life, you get what you pay for in the case of Shopify themes. Make certain to learn the positive print and perceive what options and performance a theme has earlier than shopping for.

2. Prioritize Themes on the Shopify Theme Store

Shopify theme builders are a dime a dozen. You can get a theme in your Shopify retailer from many theme marketplaces.

However, I extremely advocate selecting from the themes on Shopify’s theme retailer.

One of the primary causes is that Shopify fastidiously screens all themes submitted, so you possibly can be sure you get a high quality, safe theme.

Another motive to prioritize themes on Shopify’s theme retailer is that you simply’ll be assured of normal updates and world-class help.

three. List the Main Features and Functions You Want

The key to discovering the proper Shopify theme in your retailer is to think about the primary options and performance you need in your retailer.

Do you need a slide-out cart drawer?

Is a video participant a precedence?

Do you want kinds, touchdown pages, or a weblog?

Finding a theme with many of the options you’re on the lookout for will assist you reduce down on improvement prices. When you discover a theme with one of the vital essential options you’re on the lookout for however not the others, transfer on. The secret is discovering one which has many of the themes you need. You can at all times have a developer add the lacking function(s).

To discover options included in a theme, take a look at the theme preview web page. However, as a result of not each function could also be listed there, it’s possible you’ll need to mess around with the theme demo.

You may use the dwell retailer examples that will help you get a really feel of all of the options of a theme you’re contemplating.

four. Consider Your Niche

Most themes are developed for particular business varieties. When choosing a Shopify theme, it’s essential to ensure it was designed in your area of interest. For instance, an e-commerce retailer that sells numerous electronics and equipment can’t simply use a theme designed for positive artwork items.

That’s as a result of the digital retailer wants a theme that may deal with many classes and superior search capabilities. The artwork retailer, alternatively, doesn’t want as a lot superior performance.

As you hunt for a Shopify theme, ensure to filter your high picks by area of interest. Fortunately, the Shopify theme retailer makes it simple to seek for themes by area of interest and variety of merchandise.

You can browse Shopify themes by industry and number of products in your inventory.

5. Design and Aesthetics

Global e-retail gross sales is a whopping $four.2 trillion business.

To get a piece of the worldwide e-commerce motion, it’s essential to entice and retain clients to your e-commerce retailer. That’s the important thing to rising a profitable Shopify e-commerce retailer.

Attracting clients might be achieved via search engine marketing (web optimization) finest practices, like key phrase analysis.

But retaining clients in your website is all about your design and aesthetics. The proper Shopify theme makes design easy by offering:

  • a horny storefront
  • shade palettes that match your model
  • clear and easy-to-understand person interface (UI)

A well-designed Shopify retailer is not going to solely look wonderful, however it’s going to additionally encourage extra conversions.

6. Favor Lightweight Mobile-Friendly Shopify Themes

Website pace is essential to on-line success, as it will possibly affect search rankings, conversions, and bounce charge. To provide guests the quick web page pace they need, you want a quick, light-weight theme.

Lightweight themes focus extra on efficiency and have a tendency to keep away from busy components like animations, fancy scrollers, and different pointless options that enhance the scale of the file.

Another benefit of light-weight themes is that they’re designed to be easy. Their essential objective is to assist clients navigate round your retailer and carry out the motion they got here to do.

To ship a quick, easy-to-use website, you’ll need to select a mobile-friendly theme.

7. Optimized Checkout

Studies present that the common e-commerce retailer losses about 75 p.c of its gross sales to cart abandonment. The identical research present that one of many main causes for cart abandonment is a sophisticated checkout course of.

That’s why it’s essential to ensure the Shopify theme you select presents an optimized checkout expertise.

The finest Shopify themes provide a quick and intuitive checkout course of, well-designed add-to-cart buttons, and a simple option to verify the overall price.

Making the checkout course of simple must be a precedence, so make sure the theme you select makes this as simple as doable.

three Examples of Great Shopify Themes

Now you understand how to choose a appropriate Shopify theme in your retailer. Before you run off to seek out yours, let’s take a look at a few nice Shopify themes and talk about what makes them stand out from the remaining. You would possibly simply discover your excellent match proper right here!


Brooklyn is likely one of the high free Shopify themes on the market.

Brooklyn is a free Shopify theme designed for the apparel and accessories niche.

The theme is designed for the attire and equipment area of interest. Because of that, it focuses on a model picture by enabling you to point out off your stock with beautiful visuals. Some notable options embrace:

  • A Slide Out Cart: Helps clients simply add gadgets to their cart with out leaving the present web page.
  • Home Page Slideshow: Use the highest of your homepage to showcase a number of merchandise or model photographs.
  • Video integration: Grab consideration, inform your story, and showcase your finest merchandise in motion by that includes a YouTube or Vimeo video in your web page.

If you’re bootstrapping your option to e-commerce success within the attire area of interest, Brooklyn is a the Shopify theme that will help you get there. (Did I point out it was free?)


Looking for a light-weight and easy-to-use Shopify theme that may assist you arrange a beautiful retailer rapidly?

The $180 Icon Shopify theme may very well be what you’re on the lookout for.

Icon is a great example of a paid Shopify theme you must consider.

One of Icon’s best strengths is that it’s constructed to energy omnichannel advertising and marketing campaigns. That’s due to seamless social media integration and a weblog to energy your content material advertising and marketing. Other options embrace:

  • Sticky Navigation: Keeps your menus mounted to the highest of your web page as clients scroll down.
  • Product Quick View: Customers can view product particulars in a popup, so that they don’t have to go away the present web page
  • Multi-column menu: Helps you function product photographs in a massive, multi-column drop-down menu.

As the title suggests, Icon is one Shopify theme that may assist you construct an iconic e-commerce retailer and generate a lot of income.


Have a massive stock of merchandise?

Then you want a Shopify theme that may assist you show all of them superbly. Your theme also needs to make it simple in your clients to seek out what they’re on the lookout for.

Expression is likely one of the finest Shopify themes that may assist you try this and extra.

Shopify theme Expression gives you a lot of features and functionality.

That’s as a result of a few of the theme’s outstanding options embrace drop-down menu bars, superior search performance, and a dynamic slideshow.

Other notable options you possibly can count on are:

  • Versatile Sidebar Area: You can use your sidebar to show weblog posts, photographs, ads, and extra.
  • Product Image Rollover: Hovering over merchandise reveals totally different product photographs, giving clients a clearer image earlier than they purchase.
  • Grid-Style Layout: This permits you to function a number of merchandise or promotions in a grid-style format all through your retailer.

Expression will set you again $180, however it’s definitely worth the funding because it helps you create an e-commerce retailer with attention-grabbing visuals. It’s additionally designed to make your promotions stand out, thereby encouraging extra conversions.


The e-commerce house is quick rising as extra entrepreneurs are launching e-commerce shops. One of probably the most trusted platforms to launch a retailer is Shopify. As you design your retailer, pay cautious consideration to the Shopify theme you utilize.

Remember, your theme impacts your retailer’s:

  • person expertise
  • aesthetics
  • efficiency

All three are components which have a big affect in your conversion charges.

Which Shopify themes have you ever had expertise with? What do you want about it?

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