Twitter Data Reveals Consumers’ Priorities For Summer 2021

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Twitter studies customers really feel optimistic heading into summer time 2021, and knowledge from a examine on tweet quantity reveals what their priorities are for the season.

Compared to the summer time dialog final 12 months, Twitter is seeing an 11% improve in optimistic sentiment.

“After a year of lockdowns, it seems like brighter days are ahead. People on Twitter are expressing excitement about summer 2021 with positivity to spare. And unlike many of us last year, people are making plans again.”

Knowing what customers’ plans are for the summer time may help entrepreneurs meet customers the place they’re at by participating round related subjects of pursuits.

For instance, the information we’ll take a look at shortly reveals exponential development across the matter of flicks, so entrepreneurs might wish to consider methods to hitch that dialog with related messaging.


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Let’s take a look at the report and discover out what Twitter’s knowledge says about peoples’ priorities this season.

Twitter Trends For Summer 2021

Positivity is trending up, and negativity is trending down in response to an evaluation of shopper sentiment on Twitter.

Twitter Data Reveals Consumers’ Priorities For Summer 2021

People are planning to take pleasure in their summer time with quite a lot of actions starting from films to journey.


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Users are speaking about completely different actions than final 12 months. Here’s a listing of the trending subtopics throughout the summer time dialog:

  • Movies (up 243%)
  • Sports (up 79%)
  • BBQ + Grilling (up 71%)
  • Fashion + Beauty (up 54%)
  • Cocktails + Beer (up 46%)
  • Travel (up 26%)

“According to a recent Twitter survey, people on Twitter want to focus on themselves this summer (+35% from last year), through activities like shopping local (+33%) and going out (+33%)2. And from the growth in summer how-to video views, they’re prepared.”

Twitter Data Reveals Consumers’ Priorities For Summer 2021

What Twitter Users Want From Brands This Summer

Twitter requested customers what they need from manufacturers this summers. Survey outcomes present 70% of customers need manufacturers to be optimistic whereas being conscious of the cultural setting.

Twitter Data Reveals Consumers’ Priorities For Summer 2021

In addition to being optimistic, customers count on manufacturers to share content material that’s informative and helpful.

People are prepared and, lastly, capable of have enjoyable once more this summer time.

That means companies and types might wish to think about adjusting their tone on social media to get on the identical wavelength as their prospects.

Keep messaging gentle whereas staying conscious of the present state of affairs and restrictions in your native space.

Source: Twitter Marketing


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