Top B2B Content Barriers Study, Google Adds New My Business Data, Top Posting Times Report, & Tech Spending On The Rise

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2021 January 15 MarketingCharts Chart

The Top Barriers to Creating Great B2B Content [Study]
Workload, sources, interference and altering priorities rank because the main obstacles confronted by B2B content material entrepreneurs, in response to recently-released survey information of curiosity to digital entrepreneurs. MarketingProfs

Google My Business launches new efficiency reporting
Google has added new efficiency reporting options to its Google My Business service, which now consists of search time period information from Google Search and Maps, amongst different new reporting data obtainable. Search Engine Land

The Best Times to Post Your Social Media Updates in 2021 [Infographic]
One LinkedIn put up a day printed on Tuesday via Thursday between 7 to 10 a.m. or 5 to six p.m. are the highest posting days and instances on the platform, in response to newly-released report information, which additionally covers different social media platform prime posting instances. Social Media Today

Pandemic Accelerated Consumer Media Tech In 2020, Makes For Tough Comps In Next Few Years
U.S. shopper know-how business gross sales grew by 17 p.c through the pandemic 12 months of 2020 — its strongest efficiency of the previous seven years — a development price that isn’t anticipated to proceed throughout 2021 or 2022, in response to recently-released forecast information. MediaPost

What Kinds of Online Ads Do Early Tech Adopters Say Catch Their Attention?
47 p.c of early know-how adopters favor social community facet banner adverts and model promotional content material, whereas 37 p.c favor on-line video adverts and a few 34 p.c favor conventional web site banner adverts, in response to recently-released survey information of curiosity to on-line entrepreneurs. MarketingCharts

Advertiser Perceptions: Google Looms Large Over The ID Resolution Market, But Indies Are Also Making A Splash
29 p.c of advertisers and businesses use Google as their prime id decision resolution, forward of second place LiveRamp and Salesforce, in response to new information from the Advertiser Perceptions ID decision market report. AdExchanger

2021 January 15 Statistics Image

Pinterest A Safe Haven For Brands As They Reportedly Cut Budgets Amidst Turmoil
The position of the primarily-positive social media platform Pinterest has undergone change throughout latest tumultuous instances — modifications that sure manufacturers are benefiting from, as Pinterest introduced fourth quarter utilization positive factors. MediaPost

2021 Instagram Stories Benchmark Report
Brands are using Instagram Stories greater than ever, in response to new RivalIQ report information of curiosity to digital entrepreneurs, detailing how retention charges are comparatively flat and attain charges have fallen. RivalIQ

Consumers Want Warm And Cuddly Ads, Study Finds
Inspiration, pleasure, love and hope signify the highest feelings that buyers are searching for in promoting, whereas 73 p.c mentioned that they needed manufacturers to characteristic larger variety in campaigns throughout 2021, in response to recently-released survey information examined by MediaPost. MediaPost

Here’s What Women Want to See from Brands in Advancing Gender Equality
More feminine management, stronger help, and extra correct portrayal in promoting are among the many initiatives most needed amongst manufacturers searching for to advance the stature and illustration of ladies, recently-released survey information exhibits. MarketingCharts

ON THE LIGHTER SIDE:

2021 January 15 Marketoonist Comic

A lighthearted have a look at “marketing beyond cookies” by Marketoonist Tom Fishburne — Marketoonist

How Old-School Text Adventures Inspired Our Virtual Spaces — Wired

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Nick Nelson — 10 Important Lessons Small Businesses Can Learn from 2020 — Small Business Trends
  • TopRank Marketing — B2B Influencer Marketing: Vorteile richtig nutzen [In German.] — Contentpepper

Have you discovered your personal prime B2B advertising and marketing story from the previous week of business information? Please tell us within the feedback beneath.

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