TikTok Triples Length of Videos

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TikTok is tripling the utmost size of movies, rising the time restrict from sixty seconds to a few minutes.

This replace is rolling out to all customers and can include a notification just like the one proven under:

TikTok Triples Length of Videos

In an announcement, the corporate states:

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“There’s so much that can happen in a TikTok minute, from crowdsourced musicals and sea shanty singalongs to feta pasta recipes, roller skating revivals, and more. Now we’re introducing the option for our global community to create longer videos – paving the way for even richer storytelling and entertainment on TikTok.”

All three minutes will be recorded, edited, and uploaded instantly throughout the TikTok app. This replace offers creators a canvas to work with that’s thrice bigger than what they’d earlier than.

New Territory For Video On Social Media

This replace places TikTok in a singular spot so far as short-form vertical video on social media goes.

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It might seem to be a minor change going from sixty seconds to a few minutes. But think about this — till now, sixty seconds was the usual throughout all main social apps.

Facebook and Instagram tales are restricted to sixty seconds, as are Instagram feed posts. Instagram Reels can solely be 30 seconds.

YouTube Shorts and Snapchat tales are capped at a minute as nicely. TikTok is an outlier with its new three minute video size.

This may shake up how individuals use the app and probably result in content material that may solely be discovered on TikTok.

Previously, customers may document one video of sixty seconds or much less and share it throughout all social media seamlessly.

That’s not potential to do now with a 3 minute video. However, creators can take benefit of the added size and make longer content material only for their TikTok viewers.

If that’s the route creators select to go, customers might discover themselves with a greater variety of content material to take pleasure in, and a motive to open TikTok versus different apps.

All of that’s to say a small change like rising video size may result in bigger, oblique modifications.

What will a viral, 60+ second TikTok video appear like sooner or later? That’s one thing an progressive creator on the market should work out.

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It’s going to be fascinating to see what creators do to carry viewers’ consideration for longer than a minute.

TikTok echoes this sentiment in its announcement:

“With all the ways our community has redefined expression in under 60 seconds, we’re excited to see how people continue to entertain and inspire with a few more seconds – and a world of creative possibilities.”

Longer TikTok movies have been in testing with a restricted quantity of creators, so it’s potential you will have encountered one already.

This function is rolling out to all customers over the approaching weeks.

Source: TikTok Newsroom

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