TikTok Trend Report: Content Ideas For 2021

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TikTok’s new pattern report supplies perception into the forms of content material more likely to generate probably the most engagement in 2021.

Knowing which matters are resonating with TikTok customers may help entrepreneurs keep forward on the platform and join with extra shoppers.

TikTok analyzed a 12 months’s price of efficiency knowledge to establish which classes grew probably the most and which of them remained constantly in style all through 2020.

“These categories will continue to shape the platform in 2021, but at the same time, we expect the TikTok community to come up with many more new trends and topics. They always do.”

The report begins with a giant image have a look at the highest ten hottest content material classes, and high ten development classes.

TikTok Trend Report: Content Ideas For 2021

TikTok’s pattern report branches off into a set of regional stories the place entrepreneurs can study what audiences of their geographic space are interested by.

What follows is a deep dive into the North American report, which covers TikTok traits within the USA and Canada.

TikTok Trend Report For USA & Canada

TikTok’s pattern report for North America identifies the 4 most consumed and quickest rising content material classes out of dozens of current classes:

  • Home & Garden (+156% development)
  • Camping (+113% development)
  • Video Game (+104% development)
  • Cooking (+57% development)

Home & Garden

With a lot of North America working remotely, the house is the place individuals are spending most of their time. And TikTok is the place they’re turning to for renovation inspiration.

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This previous 12 months has pushed important development in engagement in TikTok’s dwelling & backyard class. These specific hashtags are producing probably the most engagement:

  • #homerenovation
  • #homedecor
  • #homeimprovement
  • #bedroomcheck
  • #makeover
  • #painter
  • #diyproject

When creating dwelling & backyard content material, TikTok recommends capturing not solely the completed product however taking audiences on all the journey.

Camping

TikTok customers in North America are longing to journey once more, as evidenced by the expansion of engagement within the tenting class.

These specific camping-related hashtags are producing probably the most engagement

  • #outdoor
  • #tiktoktravel
  • #overlanding
  • #jeeplife
  • #campinghack
  • #offroading
  • #lifehacks
  • #survival

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Marketers can capitalize on customers’ love for outside videography by serving to them become involved themselves.

TikTok recommends creating content material that empowers audiences to take that first step or evokes veterans to take their outside adventures even additional.

Video Gaming

Gaming is wildly in style on TikTok.

That contains footage of video video games, like customers’ proudest achievements, in addition to content material about video video games, corresponding to customers recreating gaming eventualities in actual life.

These particular gaming-related hashtags are producing probably the most engagement on TikTok:

  • #fortnite
  • #gaming
  • #minecraft
  • #amongus
  • #callofduty
  • #gamer
  • #xbox
  • #twitch

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TikTok says the expansion of gaming content material presents a “massive” alternative for manufacturers throughout all verticals.

Admittedly it might take effort and time on the a part of entrepreneurs to grasp the gaming neighborhood, however this will likely be “paid back and more” with a loyal viewers of followers.

Cooking

TikTok is changing into a house to revolutionary novice cooks serving to others with easy-to-learn recipes.

More time at dwelling over the previous 12 months means extra time within the kitchen, and TikTok is the place individuals are more and more turning to for meal inspiration.

These particular cooking-related hashtags are producing probably the most engagement on TikTok:

  • #recipe
  • #tiktokfood
  • #foodies
  • #masterchef
  • #quickrecipes
  • #easyrecipes
  • #ramsayreacts
  • #learnontiktok

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Marketers can make the most of the expansion of cooking content material by creating informative content material round making ready meals and utilizing completely different kitchen instruments.

Source: TikTok For Business



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