TikTok Beats Facebook in Time Spent Per User

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For the primary time customers are spending extra time on TikTookay than Facebook as per knowledge from a brand new report on app utilization.

App Annie experiences that point spent on TikTookay is up 325% year-over-year, which suggests it’s now beating Facebook in phrases of hours spent per consumer per thirty days.

Average time spent is up for almost each app in each market, however few are up by as a lot as TikTookay.

TikTookay ranks in the highest 5 by time spent, and the speed at which it grew over the previous yr outpaces almost each different app analyzed in the report.

TikTok Beats Facebook in Time Spent Per User

It ranks #1 in the checklist of high breakout apps in 2020, which ranks apps by progress in month-to-month lively customers over the previous yr. TikTookay is on observe to hit 1.2 billion lively customers (MAU) in 2021.

In social media, the 1 billion MAU membership is an elite group of apps consisting of Facebook, Messenger, Instagram, WhatsApp, YouTube, and China’s WeChat. It’s no small deal that TikTookay is projected to land itself a spot amongst these apps earlier than the yr is out.

TikTookay is in a league of its personal in relation to income, rating because the #2 non-gaming app in phrases of shopper spend. While many social media apps monetize via adverts, TikTookay monetizes via adverts and permitting customers to buy digital items.

To make certain the exponential progress of TikTookay is one the highest traits in social media to maintain observe of in 2021. But what else do entrepreneurs want to pay attention to?

Let’s check out different key highlights from the report.


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Report Highlights: State of Mobile in 2021

Mobile Grows Three Years in 12 Months

Mobile adoption is claimed to have superior 2-Three years in the previous 12 months. Downloads of cell apps hit a brand new excessive of 218 billion in 2020, up 7% year-over-year.

Americans spent eight% extra time on their cell gadget than watching TV in 2020 – four hours per day on cell in comparison with Three.7 hours of TV.

The progress of cell bolstered the advert business in 2020 – rising to $240 billion in cell advert spend and projected to succeed in $290 billion in 2021.

Mobile advert placements grew 95% year-over-year in the US. Video adverts noticed large progress final yr however had been outpaced by the expansion of interstitial adverts.

App Annie’s report exhibits progress in all classes of apps resembling gaming, procuring, meals supply, and subscriptions streaming providers. But together with leisure and commerce apps, the expansion of enterprise apps soared in 2020.


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Time spent in enterprise apps grew 275% year-over-year and is predicted to stay excessive as firms proceed to offer distant working choices.

Users Watch YouTube 4x More Than Netflix

While there’s extra knowledge to find in the report, the final set of stats I’ll go away you with are associated to the expansion of YouTube.

YouTube is the highest video streaming app by common time spent per consumer, and it’s not even shut. YouTube see over 4x time spent per consumer in comparison with the subsequent closest app (Netflix).

TikTok Beats Facebook in Time Spent Per User

Users spend a median of 23 hours a month watching content material on YouTube. For comparability, Netflix sees a median of 5.7 hours per consumer per thirty days.


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As a marketer, content material creator, advertiser, or writer – the extent of viewers engagement on YouTube is one thing that can’t be ignored.

If you’re seeking to ramp up your content material advertising efforts this yr, take into account paying extra consideration to YouTube enthusiastic about the way it can match into your advertising combine.

Source: App Annie

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