The CMO’s role as a change agent to deliver outstanding CX

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Our Fast Five sequence debuts with Bibhakar Pandey, Capgemini’s Vice President of Marketing Services and Digital Customer Experience. In this five-minute, insight-packed video, Bibhakar leverages 25 years of his expertise in championing buyer expertise with massive international manufacturers. Dive in to uncover the evolving role of CMOs, key challenges, and alternatives to enhance buyer retention by way of stellar buyer experiences (CX).

Q1: What is the current and way forward for buyer expertise?

Q2: How can CMOs champion buyer expertise?

Q3: What are essentially the most underrated avenues CMOs overlook whereas gauging the shopper pulse in real-time?

This autumn: What are some key indications that your model has acquired the fitting expertise partnership?

Q5: How can CMOs bridge the hole between advertising and tech groups to win at buyer expertise optimization (CXO)?

Five key phrases for succeeding at buyer expertise and the role of CMOs as change brokers.

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