The 100% Free Tech SEO ( Beyond) Site Audit Checklist

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The creator’s views are completely his or her personal (excluding the unlikely occasion of hypnosis) and should not at all times mirror the views of Moz.

For SEO companies, consultants, and web site homeowners

As an SEO advisor, I used to be at all times looking out for an excellent SEO audit guidelines. One that I may use and current to my purchasers. One I may modify to my very own wants. One that coated all of the vital SEO bases. One that was up-to-date. And importantly, one which I did not must pay a number of hundred for.

This, my SEO buddies, is that guidelines. And Moz is making it out there to you.

One cool factor about this audit guidelines is that you may carry out it nearly completely 100% without spending a dime, or utilizing free variations of SEO instruments. This is vital for SEO beginning out on a funds, or small enterprise homeowners who need to be taught to audit a small website on their very own.

That stated, when you’re seeking to audit medium/giant websites or quite a lot of pages at a time, you possible need to look into extra scalable options, similar to our Moz Pro Site Crawl together with our new Performance Metrics Beta.

Regardless, you are in all probability able to dive in…

Get The Audit Checklist

Screenshot of the Tech SEO Checklist spreadsheet.

Admittedly, we’re huge followers of a number of good SEO audit checklists on the market, together with Annielytics Site Audit Checklist, Andy Drinkwater’s Checklist, and the audits out there at SEOSLY.

We additionally just like the audit guidelines by Benjamin Estes over at BrainLabs, specifically, the cross/fail selector for every merchandise. While our personal audit is considerably completely different, we included this characteristic into our personal.

Site Audit Coverage

Originally, we got down to create a strong technical SEO audit guidelines — one which coated all of the vital technical SEO areas which may have a major influence on rankings/visitors and could possibly be accomplished in a brief period of time.

As we created the audit, we realized that SEOs additionally need to examine different traffic-impacting website points that are not essentially technical. Hence, we ended up with a extra full Technical SEO and past website audit — one which covers practically each vital SEO space with the potential to influence visitors and rankings.

Briefly, the audit guidelines covers:

1. Basics

Here you are taking just a few fast steps to set your audit up for achievement: ensuring you might have analytics put in, Search Console entry arrange, and optionally, operating a website crawl. Go to Basics.

2. Crawling & Indexing

Covering the foundations of technical SEO, the crawling and indexing part of the audit makes certain that engines like google can discover, crawl, and index your content material with out problem. Go to Crawling & Indexing.

three. Meta & Structured Data

Both metadata and structured information have turn into more and more complicated in SEO. Here we embrace eight fast checks to make sure most visibility in all forms of search outcomes. Go to Meta & Structured Data.

four. Content

Content is not usually thought-about “technical” SEO, however many technical points with the content material itself can influence indexing and rankings. Beyond the standard of the content material itself, these technical points have to be checked and addressed. Go to Content.

5. Links & Navigation

Links are the roads that maintain your website collectively and join it to the bigger web world wide. Google makes use of hyperlinks in a wide range of methods to rank content material, so right here we embrace eight temporary audits to verify your hyperlinks are optimized for crawling and rating. Go to Links & Navigation.

6. Images

Images not solely add relevance to internet pages, but in addition enhance engagement, and can assist with rankings. Additionally, Google Images is likely one of the largest engines like google by itself on the earth. Here we embrace 5 fast checks to verify your photographs are as much as snuff. Go to Images.

7. Video

Videos play an more and more vital position on the net, however in reality, many websites pay no consideration to video SEO. This is one space the place Google merely will not “figure it out” with out strong, technical SEO. Here are four audit gadgets to verify your movies can rank. Go to Video.

eight. Mobile

Google is now mobile-first! (Well, nearly there.) Most SEO audits happen on desktop, however doing just a few fast cellular checks could make the distinction between rating or not. Go to Mobile.

9. Speed

Ready for Core Web Vitals? In reality, web page velocity has been vital to SEO for years, and now there’s extra consideration to it than ever. Go to Speed.

10. Security

Many SEOs usually overlook safety points, however Google takes it very severely. Beyond implementing HTTPS, there are a few areas you need to examine in case your website experiences issues. Go to Security.

11. International & Multilingual Sites

This optionally available part applies in case your website targets a number of languages and/or areas. Implementing hreflang and worldwide focusing on is a technically tough space, so that you need to ensure you get it proper. Go to International & Multilingual Sites.

12. Backlinks

While backlinks are solely not often included in a technical SEO audit, a scarcity of related backlinks is commonly the primary cause good, related content material struggles to rank. While this does not symbolize a whole hyperlink audit, we suggest just a few fast hyperlink checks to ensure you aren’t leaving rankings behind. Go to Backlinks.

Screenshot of the Tech SEO Checklist spreadsheet.

Get The Audit Checklist

This is a dwelling doc. That means we’ll work to maintain this audit guidelines up-to-date as SEO adjustments, so make sure to examine again for brand spanking new updates. If you might have any additions or solutions, please tell us within the feedback under.

To your SEO auditing success!



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