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10 Direct Response Internet Marketing Examples

February 17, 2021 0

10 direct response marketing examples

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing.

You must employ marketing strategies that work.

One such marketing strategy is direct response marketing.

Unlike other marketing strategies that focus on building relationships with prospects first, direct response marketing seeks to turn prospects into customers in one step.

What is Direct Response Marketing?

Direct response marketing is any marketing technique designed to elicit an immediate response from your target audience. The required action can be anything from reading a blog post to downloading a resource or making a purchase.

It focuses on making things happen as soon as the prospect digests your marketing material.

For it to be effective, your direct response marketing campaign must cleverly package your value proposition, pitch, and call-to-action (CTA) in one place. This strategy results in the prospect moving quickly from your buyer journey’s consideration stage to the decision stage.

While most people associate direct response marketing with direct mail, that is only one part of it. This strategy can also include:

  • landing pages
  • social media ads
  • email
  • paid ads
  • TV/radio commercials

In a nutshell, it’s any type of marketing that requires an immediate response with the primary goal of getting a return on your investment as soon as possible.

Advantages of Direct Response Marketing

Direct response marketing has many advantages, including:

  • Trackable: One of the most significant advantages of direct response marketing is that it’s easy to track and analyze performance.
  • Measurable: Breaking it down by return on investment (ROI), it’s easy to measure how much you spend to reach each customer. You can also easily measure the success of the campaign.
  • Targeted: Direct response marketing is fueled by data, making the campaigns more targeted. The result is higher conversion rates.

Of course, the most significant advantage is the speed with which direct response marketing produces results. This and other benefits make it a marketing strategy you should employ as much as possible.

4 Key Components of Direct Response Marketing

Every direct response marketing campaign has common elements that ensure its effectiveness in reaching your marketing goals. Here are the key components:

1. A Personalized Offer

The key to an effective direct response marketing campaign is to know your target audience. You must know their pain points and aspirations to create an offer that’s personalized. Research indicates that 80 percent of customers are more likely to do business with a brand that offers personalized experiences.

2. Clear and Compelling Content

For a campaign to be effective, you must craft content that’s:

  • Clear: Use simple, everyday language so anyone who reads it can understand what you’re selling (especially the benefits) and what action you want them to take.
  • Compelling: Direct response is all about getting customers to react immediately. Use active voice and power words to make your message elicit the desired reaction.

Invest in good writers as your campaign’s success hinges on your copy.

3. A Sense of Urgency

A critical component that helps drive conversions is a sense of urgency. Human beings have a natural tendency to procrastinate, especially when spending money is involved.

Creating a sense of urgency encourages quick interactions and decision-making. As a result, your campaign will have higher conversion rates.

4. An Irresistible CTA

Another important component of effective direct response marketing is the CTA. Your CTA must be:

  • clear and easy to understand
  • focus on one action
  • easily accessible
  • personalized

With these ingredients, your CTA will succeed in achieving its purpose of evoking the action you want your customers to take.

10 Examples of Excellent Direct Response Marketing

Now you know what direct response marketing is, its advantages, and the key components that make it work. Let’s go a step further and look at ten examples.

1. Referral Program

One of the most powerful forms of marketing is word of mouth marketing (WOMM). Studies show that 83% of people trust recommendations they get from family, friends, or colleagues.

That’s why one of the best examples of effective direct response marketing is a referral program.

A typical example would be running a campaign where you ask your current customers to refer your brand or product to their family and friends. You could do this by:

  • sending them an email inviting them to participate in your referral program.
  • asking them for referrals on your “thank you” page after they’ve purchased your product.

However you decide to do it, make it easy for them to refer a friend by furnishing them with a link to a specific page you want their friends to visit.

Additionally, incentivize your customers to participate by offering them a gift, discount, or any other perk that suits your business model.

This is direct response marketing because you’re asking your customers to take immediate action on your offer. Here’s an example from MeUndies in the form of an email they send to customers after they’ve received their purchase:

direct response marketing is a great way to encourage customers to join your referral program. here's an example from Me Undies.

Executed well, this type of referral marketing is a great way to drive both sales and brand awareness at the same time.

2. Upselling

Upselling is the act of encouraging a customer to buy a more expensive version of a product they have or are in the process of buying. It’s a powerful technique for driving sales as it’s easier to sell to an existing customer than to a new prospect.

How can you implement direct response marketing to upsell your customers?.

Before a customer completes the buying process on your website, you can send a message asking them if they would rather have the more superior version of the product or service they’re buying.

Make sure to clearly spell out the benefits of upgrading and make it easy to switch to the new product.

3. Social Media Ads

With approximately 4 billion users globally, social media has become one of the most powerful marketing platforms to deploy direct response marketing campaigns.

Whether you’re selling a physical or digital product, a service, or promoting a lead magnet, you can use social media to get your prospects to act quickly on your offer.

Direct Response Marketing - Social Media Ads

To do that, make sure your ad:

  • uses high-quality and relevant visuals
  • has short, punchy copy
  • has a clear CTA

Design your visuals to grab attention, and your copy will do the heavy lifting of pitching your offer.

4. Contests or Giveaways

Everyone loves contests.

They are full of excitement with the prospect of getting something for free.

For marketers, contests and giveaways are terrific for grabbing attention and generating buzz.

Yet, the biggest advantage of giveaways is that they are good at obtaining an immediate response from your target audience, which is precisely why they make for good and effective direct response marketing.

You’ll have to be careful with the gifts or rewards you offer, though. Make sure they align with your brand. Doing so ensures that only your target audience will respond to your campaign.

5. Text Messaging

Research shows that 77 percent of consumers say they use texting more than other forms of communicating. Add to that the fact that people regularly check their text messages, and you’ve got the perfect channel for your direct response marketing.

To leverage text messaging in direct response marketing, your target audience must sign up to receive marketing communication from you. As with email marketing, you must segment your contact list to ensure your campaigns are personalized and targeted.

Text messaging is a great way to alert your customers about exclusive deals and offers you have. It’s also an easy way to get them to head to your website as you can include a link in your message.

6. Chatbots and Social Media Messaging

Chatbots have been the rage in marketing for some time now. The reason for that is simple: They help you communicate with your customers in real-time.

That’s why chatbots are excellent tools for direct response marketing. After all, what better way to drive engagement and encourage customers to take action than by communicating with them instantaneously.

That’s where the powerful combination of chatbots and social media comes to play.

For example, you can create a Facebook Messenger chatbot to interact with your prospects and market your offer to them while they use Facebook. A significant advantage of this is that social media provides you with a wealth of data you can use to hyper-target your campaigns.

7. Google Ads

Google Ads are a great way to market your brand and product with the ability to reach a wider audience than other direct response marketing channels. Besides that, you can easily target a particular audience by using the right keywords, location, and other criteria.

Because your ads appear when a prospect is searching for something related to your product, it’s easier to grab their attention and get them to respond to your ad.

8. Direct Response Marketing for Job Recruiting

This strategy can also be used in recruiting talent for your brand. It’s particularly effective in a cutthroat industry where talent is scarce and speed is of the essence. Direct response marketing can also be used by recruiting agencies to source talent for their clients.

Here’s an example for job recruiting:

Direct response marketing can be used in recruitment. Here's Lyft's example.

Getting reliable drivers in the ride-share market has become a difficult task. Lyft recruits most of its drivers through direct response marketing campaigns, and these give them a great level of success. Not how the ad:

  • goes straight to the point on what it’s about and what the prospect is expected to do.
  • sweetens the deal with guaranteed earnings.

These two factors help elicit an immediate response from the prospects.

9. Use Pop-Ups to Generate Leads

Lead generation is an integral part of marketing, and direct response marketing is one of the best ways to drum up valuable leads for your business.

One of the best methods for lead generation is to use pop-ups on your website. The fact that a visitor has landed on your website shows they’re interested in what you have to offer.

Don’t miss the opportunity to build a relationship with them. Use personalized pop-ups to encourage them to sign up for your email list.

10. Direct Mail Still Works

Sure, it may be old-fashioned, but direct mail still works. Because many brands have abandoned it, your direct response marketing campaign will stand out when sent through the mail. Use assets like brochures, coupons, newsletters, etc.

While it may be old school, you can still align direct mail with modern techniques to increase its impact. For example, you could use QR codes to transition your prospects from the mail to your website.

Don’t snub your nose on direct mail. It’s still useful today as it was in its heyday.

Conclusion

If you want to run a campaign that gets you results fast, consider the examples above. Speed up the buyer journey and get your prospects to take action now.

Because it can be used across many different channels to achieve various marketing goals, its versatility makes it one of the best marketing strategies in the marketer’s toolbox.

Which of these direct response marketing examples have you used in your business?

The post 10 Direct Response Marketing Examples appeared first on Neil Patel.

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Internet Marketing
Internet Marketing

Bluehost for Internet Marketing Review

February 14, 2021 0

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Bluehost enables you to get a website up and running in no time. It’s a reputable web host used by millions to host their online projects, start businesses, and create something new. What makes Bluehost so special? For one, it offers you a free domain name upon signing up, and you can get started with hosting for as little as $2.75 per month. Bluehost offers these and many other features at an affordable price makes it the hosting provider on the market that provides the best value for your money. 

Bluehost Compared to The Best Web Hosting Services

Bluehost lets you get on a shared hosting plan at an entry-level price. If you’re diving into creating a website as a first-timer, Bluehost is a safe and affordable option that, as I mentioned before, also lets you have a free domain name as part of their deal. This is a nice perk that sets it apart from the rest, along with its customer support options and affordable additional hosting tiers. 

We couldn’t name Bluehost as the hosting provider that gives you the best value for your money without seeing how it measured up to other providers on the market. To help us determine which hosting provider was genuinely worth your time, we compared dozens of competitors and narrowed it down to the top six choices. See all of our top picks to get a more detailed overview of each one and a buying guide.

Who is Bluehost Best For?

Bluehost is ideal for beginners that are starting a website for the first or second time. Say you’re a blogger getting started in your niche, Bluehost enables you to get an easy start without sweating all the technical details.

Along with their customer support features and easy to navigate cPanel, Bluehost ensures your learning curve is as small as possible and gets your site publicly available to the world with plenty of uptime. On the other hand, if you’re looking to start an ecommerce business with tons of products and need the best site speed and dedicated hosting, you might want to look at other options first.  

Bluehost: The Pros and Cons

Pros

24/7 customer support: Not every company can boast 24/7 customer support, especially at such a low entry-level price. Bluehost’s customer support is there for you as you start your site, and anytime you need extra support troubleshooting site errors that are bound to happen.

One year of a free domain: Possibly one of Bluehost’s most appealing features is the free domain name you get for a whole year. This eliminates the extra step of going through a third-party domain seller or investing more money at your site’s beginning. 

Free SSL certificate: An SSL certificate, otherwise known as Secure Sockets Layer certificate, makes sure to authenticate the identity of your website and encrypts important site information. In other words, it’s a must-have for any site you publish. Thankfully, Bluehost provides SSL certification for free.  

Quick site setup: With Bluehost, you can easily get your site up and running in no time with their intuitive and guided step-by-step setup. And if you happen to run into any trouble, you can tap into their chat support feature in real-time. 

Beginner-friendly: Bluehost is ideal for anyone venturing into creating and maintaining a website for the first time. This is because there isn’t a need for advanced web management knowledge or coding when you set up your site through it. To sweeten the deal, they’ve partnered with WordPress and ensured that installing WordPress is a seamless part of the process.  

Cons

Charges for site migrations: Admittedly, when it comes to migration perks, Bluehost isn’t necessarily your best bet. If you want help migrating your site, Bluehost charges at least $149 to migrate your site to or from another platform. 

Not the best fit for high traffic sites: If you’re wanting to scale an already high traffic site and need hosting to meet those specific needs, an entry-level Bluehost plan isn’t going to cut it. You can always upgrade to their more expensive managed WordPress tiers, which we’ll get into below. 

Bluehost Pricing

Bluehost offers several pricing tiers that are pretty clear cut. But after going through them here, you’re still unsure which one can work best for you, reach out to them for a free consultation.

It’s worth noting the price points for each shared hosting tier I review here are only if you purchase a 36-month hosting plan upfront. If you decide to go with a 12 or 24-month plan, the monthly amounts change accordingly.

Going with a month to month plan will also mean your monthly hosting fee will be a tad more expensive. Regardless, Bluehost still stands as the most affordable and value-filled plan you can choose, especially as a beginner.

Now, here’s how each shared hosting tier breaks down along with its value.

Shared Hosting

A shared hosting Bluehost plan is hands down one of the easiest ways to get started building your site. You can start with the Basic plan for $2.95, which is good to create one site with 50 GBs of space. That’s generous when you consider they also include free CDN and a free SSL certificate. 

It doesn’t stop there. Are you running a few websites? Then you’ll want to try the Plus tier at $5.45 per month. It includes everything in the basic plan tier, plus the ability to host and manage an unlimited number of sites, and you’ll get access to Office 365 for 30 days. Not bad. It’s the most convenient tier if you want to reliably start more than one site from scratch without too much overhead cost. 

Their most recommended tier, and the one that gets you the most bang for your buck under the shared hosting plan, is the Choice Plus tier at $5.45 per month with added security features.

You get everything in the first and second tier, plus free domain privacy and free automated backup for a whole year. Since internet security is a growing concern in the online world and the price for this tier is the same as the Plus option, this is the clear winner in my book as far as affordable shared hosting plans are concerned. Added security features can only ever be a plus. 

Finally, if you’re looking for a bit more than that, consider the Pro tier, sitting at $13.95 a month. With this plan, you’ll get additional CPU resources as well as a free dedicated IP. 

As you can see, Bluehost goes out of their way to personalize each tier, so they’re useful in covering what you need. I recommend you take some time to comprehensively look through each tier and its offerings to get the best deal according to your goals. 

VPS Hosting

VPS, or virtual private server hosting, is when hosting is within a shared server but acts as a dedicated virtual space for your site. VPS hosting has become very popular, as it is less expensive than dedicated hosting but gives you better security and potentially better performance than shared hosting.

Guaranteed resources are the name of the game when it comes to Bluehost’s VPS Hosting options. They stack up against competitors well, as they charge you only $18.99 for the standard VPN feature. This includes 2 GB of RAM and an additional 1 TB of bandwidth.

Guaranteed resources are the name of the game when it comes to Bluehost’s VPS Hosting options. They stack up against competitors well, as they charge you only $18.99 for the standard VPN feature. This includes 2 GB of RAM and an additional 1 TB of bandwidth.

Looking through each Bluehost offering, it’s clear they’ve positioned themselves as a beginner-friendly web host, but they also burn the candle at both ends by offering affordable dedicated and VPS hosting. That’s a double win as far as hosting you can rely on if you ask me. 

Dedicated Hosting

The standout benefits of dedicated hosting are security, privacy, and even more control all around. If you know you’ll want the best of the best to host your site for scale and reliability, then a Bluehost dedicated hosting plan is the way to go.

Is your site growing rapidly? Do you see more traffic coming in day after day? Here’s where you’ll want to look into dedicated hosting, yet another reliable Bluehost plan.

To illustrate the power of a dedicated hosting plan, they start you off at a whopping 500 GB of storage space, 4 GB of RAM, and 5 TB of bandwidth for only $79.99 a month. This puts Bluehost as a premium contender in the market, even for their pricier hosting tiers. 

Managed WordPress Hosting

This is an all-in-one managed platform that scales to any demand your website has. All pricing plans for managed WordPress hosting through Bluehost include incredibly fast speeds, marketing tools, and multi-tiered security features.

The most dynamic hosting tier Bluehost offers is it’s managed WordPress option. You can either go with the Build, Grow, or Scale option. Each one offers a different hosting package to fit what you’re looking for. To make the best choice if you decide to go with a managed WordPress option, you’ll want to base your decision on the amount of traffic they’re each appropriate for. 

Each plan comes equipped with plenty of helpful features built to help your site grow. This means storage space starting at 20 GBs, access to over 200 global servers, scheduled backups, staging environments, and free SSL certification, just to name a few.

What differentiates each managed tier is ultimately their traffic capacity. Here’s a quick overview:

  • Build – $19.95 a month, best for 50,000 monthly visitors
  • Grow – $29.95 a month, best for 150,000 monthly visitors
  • Scale – $49.95 a month, best for 500,000 monthly visitors

Breaking it down by traffic makes it easy to choose a managed WordPress hosting plan that’ll give you peace of mind and plenty of site uptime. 

Bluehost Offerings

At this point, you’ve learned about Bluehost’s hosting pricing. But the fun doesn’t stop there. In addition to the hosting plans, Bluehost has other services.

Hosting

Unsurprisingly, shared hosting is Bluehost’s most popular hosting deal because it lets you get your foot in the door as far as getting your site up and running goes.

I’d say the number one reason Bluehost’s shared hosting stacks up high when you’re comparing it to other hosting providers is their free SSL certification and their free domain name deal. But as far as hosting your site on a server where you’ll share space with other sites like yours, it does its job. 

Now, while shared hosting might be the best affordable hosting option for beginners, it won’t be what you want to stick with as your site grows. 

That’s why there’s dedicated hosting and VPS hosting. Dedicated hosting is a more robust and reliable hosting option for powerful site performance, and VPS hosting offers increased power, flexibility, and control.

Online Stores

If you’ve already decided you’re going to start your online store with WordPress and WooCommerce, it can be as easy as choosing from the Standard or the Premium store hosting tiers to get started. 

For a store with a robust payment processing system that comes equipped with plenty of analytics and the ability to create basic store backups, then go with the Standard deal at $15.95 a month.

Your store might be a bit more complex than a simple storefront with your product listings. If you’re going to capture subscriptions or online booking and appointment scheduling, you’re better off with the Premium tier as a very reliable ecommerce option. 

I’d say this is my top pick for a multifaceted online store with a lot of moving parts. I’d rather pay a bit more for all the Premium features than need them and not have them for the sake of saving a few extra bucks. 

Live WordPress Support

Bluehost offers Blue Sky, a service to teach users how to build, grow, and maintain any WordPress website through individual training and guidance. Live WordPress Support starts at $29 per month for on-demand ticket support and backup assistance and goes as high as $149 per month for SEO tools, help with content optimization and mobile optimization, and access to Constant Contact.

Professional Marketing Services

In addition to hosting services, Bluehost has an offering to assist your business with design and marketing strategies to give you more time to focus on revenue-generating activities and running your business. 

The four primary services offered by Bluehost in this realm are:

  • Full-service website support with design, marketing, and content help
  • SEO services to optimize your website and target keywords
  • PPC services to assist with pay-per-click campaigns and best practices to get more customers
  • Website migration assistance, including one-on-one consultations to review your website before and after any migration

The cost for these services is not listed on the Bluehost website. You’ll need to contact them to discuss pricing and support options. 

The Best Web Hosting Services

It’s never a good idea to make your decision based on only one piece of information. I recommend you check out my list of the top cheap web hosting providers to make sure you’re making the best choice for your specific needs. Here’s a quick overview of all my recommendations:

  1. Hostinger — Best Web Hosting Plan Under $1
  2. Bluehost — The Best Value in Web Hosting
  3. A2 Hosting — The Best Customer Service
  4. HostGator — The Best Cheap Cloud Hosting
  5. iPage — Best Cheap Web Hosting Features
  6. GoDaddy — The Best Cheap VPS Hosting

All in all, Bluehost is a reliable web hosting service that gives you the best value for your money. It offers a great entry-level shared hosting plan for as little as $2.75 a month, one free domain name for a year, as well as free SSL certification, and plenty of customer support you can tap into at a moment’s notice. 

Any comments on Bluehost as a great hosting service for beginner websites? Let me know in the comments. 

Otherwise, get started with Bluehost here.

The post Bluehost Review appeared first on Neil Patel.

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SEO

Google Passage Ranking Now Live in U.S.: 16 Key Facts

February 12, 2021 0

Editor’s Note: Google’s Public Liaison for Search, Danny Sullivan, tweeted as we speak that as of February 10th, 2021, Passage Ranking is reside for English-language queries in the United States. Google’s Martin Splitt shared his […]

internet marketing
Internet Marketing

A New Way to Do Keyword Research

February 9, 2021 0

What’s the problem with keyword research?

Well, you have to go to an app like Ubersuggest, type in a handful of keywords to come up with a list of keywords that are worth targeting.

But that is time consuming.

Another approach is you go to Ubersuggest, type in your competitor’s domain, and see all the keywords they rank for.

But even with this approach, you have to filter through thousands of keywords to find the good ones.

There must be a better way, right? Well, there is.

Find keywords right when you are searching Google

We just released a new version of the Ubersuggest extension that makes keyword research super easy and effective.

Sure when you use Ubersuggest, you’ll see suggested keywords on the right side… but that isn’t what I am talking about.

Instead, I want you to perform a Google search and scroll down to the first organic result. You should see something that looks like this:

I want you to click on down arrow next to “Est. Visits” which just stands for estimated visits.

You’ll now see all of the keywords that the ranking web page ranks for. In other words, you see all of the other keywords that a specific URL ranks for.

And if you want you can also easily export that data with a click of a button.

But wait, there is more

When you visit a website and have the Ubersuggest Chrome extension installed, you’ll be able to click on the “U” icon.

When you do that, you’ll see metrics on any given site.

And if you want to see all of the keywords that the site ranks for, just click on the “keywords” tab and you’ll see a list that looks something like this.

You can use this when you are browsing the web. Whenever you are on a competitor site or reading one of their blog posts, just use this to come up with more keyword opportunities.

While you are doing that, I recommend that you also click on the “backlinks” tab to see all of the people that link to your competition.

This data will help you find new link opportunities for.

You can also find link opportunities will browsing Google

Speaking of link opportunities, now when you search Google, you’ll see all of the people linking to your competition.

Just scroll down to any competing site that you want to outrank and just click the arrow next to the link icon.

But keep in mind that when you build links and go after new keywords it’s not enough.

I would also recommend that you fine tune your site by fixing any SEO errors.

When browsing your site, just click on the “U” icon and then click on “site audit”.

You’ll see a report that looks something like this:

Once you fix your errors, just hit the “recrawl website” button to double-check you did everything correctly.

Conclusion

If you already have the Ubersuggest Chrome Extension installed you are good to go.

If not, you can download it here.

Curious to hear your thoughts on the extension.

So, what other features would you like me to add to it?

The post A New Way to Do Keyword Research appeared first on Neil Patel.

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