Internet Marketing
Internet Marketing

Bluehost for Internet Marketing Review

February 14, 2021 0

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Bluehost enables you to get a website up and running in no time. It’s a reputable web host used by millions to host their online projects, start businesses, and create something new. What makes Bluehost so special? For one, it offers you a free domain name upon signing up, and you can get started with hosting for as little as $2.75 per month. Bluehost offers these and many other features at an affordable price makes it the hosting provider on the market that provides the best value for your money. 

Bluehost Compared to The Best Web Hosting Services

Bluehost lets you get on a shared hosting plan at an entry-level price. If you’re diving into creating a website as a first-timer, Bluehost is a safe and affordable option that, as I mentioned before, also lets you have a free domain name as part of their deal. This is a nice perk that sets it apart from the rest, along with its customer support options and affordable additional hosting tiers. 

We couldn’t name Bluehost as the hosting provider that gives you the best value for your money without seeing how it measured up to other providers on the market. To help us determine which hosting provider was genuinely worth your time, we compared dozens of competitors and narrowed it down to the top six choices. See all of our top picks to get a more detailed overview of each one and a buying guide.

Who is Bluehost Best For?

Bluehost is ideal for beginners that are starting a website for the first or second time. Say you’re a blogger getting started in your niche, Bluehost enables you to get an easy start without sweating all the technical details.

Along with their customer support features and easy to navigate cPanel, Bluehost ensures your learning curve is as small as possible and gets your site publicly available to the world with plenty of uptime. On the other hand, if you’re looking to start an ecommerce business with tons of products and need the best site speed and dedicated hosting, you might want to look at other options first.  

Bluehost: The Pros and Cons

Pros

24/7 customer support: Not every company can boast 24/7 customer support, especially at such a low entry-level price. Bluehost’s customer support is there for you as you start your site, and anytime you need extra support troubleshooting site errors that are bound to happen.

One year of a free domain: Possibly one of Bluehost’s most appealing features is the free domain name you get for a whole year. This eliminates the extra step of going through a third-party domain seller or investing more money at your site’s beginning. 

Free SSL certificate: An SSL certificate, otherwise known as Secure Sockets Layer certificate, makes sure to authenticate the identity of your website and encrypts important site information. In other words, it’s a must-have for any site you publish. Thankfully, Bluehost provides SSL certification for free.  

Quick site setup: With Bluehost, you can easily get your site up and running in no time with their intuitive and guided step-by-step setup. And if you happen to run into any trouble, you can tap into their chat support feature in real-time. 

Beginner-friendly: Bluehost is ideal for anyone venturing into creating and maintaining a website for the first time. This is because there isn’t a need for advanced web management knowledge or coding when you set up your site through it. To sweeten the deal, they’ve partnered with WordPress and ensured that installing WordPress is a seamless part of the process.  

Cons

Charges for site migrations: Admittedly, when it comes to migration perks, Bluehost isn’t necessarily your best bet. If you want help migrating your site, Bluehost charges at least $149 to migrate your site to or from another platform. 

Not the best fit for high traffic sites: If you’re wanting to scale an already high traffic site and need hosting to meet those specific needs, an entry-level Bluehost plan isn’t going to cut it. You can always upgrade to their more expensive managed WordPress tiers, which we’ll get into below. 

Bluehost Pricing

Bluehost offers several pricing tiers that are pretty clear cut. But after going through them here, you’re still unsure which one can work best for you, reach out to them for a free consultation.

It’s worth noting the price points for each shared hosting tier I review here are only if you purchase a 36-month hosting plan upfront. If you decide to go with a 12 or 24-month plan, the monthly amounts change accordingly.

Going with a month to month plan will also mean your monthly hosting fee will be a tad more expensive. Regardless, Bluehost still stands as the most affordable and value-filled plan you can choose, especially as a beginner.

Now, here’s how each shared hosting tier breaks down along with its value.

Shared Hosting

A shared hosting Bluehost plan is hands down one of the easiest ways to get started building your site. You can start with the Basic plan for $2.95, which is good to create one site with 50 GBs of space. That’s generous when you consider they also include free CDN and a free SSL certificate. 

It doesn’t stop there. Are you running a few websites? Then you’ll want to try the Plus tier at $5.45 per month. It includes everything in the basic plan tier, plus the ability to host and manage an unlimited number of sites, and you’ll get access to Office 365 for 30 days. Not bad. It’s the most convenient tier if you want to reliably start more than one site from scratch without too much overhead cost. 

Their most recommended tier, and the one that gets you the most bang for your buck under the shared hosting plan, is the Choice Plus tier at $5.45 per month with added security features.

You get everything in the first and second tier, plus free domain privacy and free automated backup for a whole year. Since internet security is a growing concern in the online world and the price for this tier is the same as the Plus option, this is the clear winner in my book as far as affordable shared hosting plans are concerned. Added security features can only ever be a plus. 

Finally, if you’re looking for a bit more than that, consider the Pro tier, sitting at $13.95 a month. With this plan, you’ll get additional CPU resources as well as a free dedicated IP. 

As you can see, Bluehost goes out of their way to personalize each tier, so they’re useful in covering what you need. I recommend you take some time to comprehensively look through each tier and its offerings to get the best deal according to your goals. 

VPS Hosting

VPS, or virtual private server hosting, is when hosting is within a shared server but acts as a dedicated virtual space for your site. VPS hosting has become very popular, as it is less expensive than dedicated hosting but gives you better security and potentially better performance than shared hosting.

Guaranteed resources are the name of the game when it comes to Bluehost’s VPS Hosting options. They stack up against competitors well, as they charge you only $18.99 for the standard VPN feature. This includes 2 GB of RAM and an additional 1 TB of bandwidth.

Guaranteed resources are the name of the game when it comes to Bluehost’s VPS Hosting options. They stack up against competitors well, as they charge you only $18.99 for the standard VPN feature. This includes 2 GB of RAM and an additional 1 TB of bandwidth.

Looking through each Bluehost offering, it’s clear they’ve positioned themselves as a beginner-friendly web host, but they also burn the candle at both ends by offering affordable dedicated and VPS hosting. That’s a double win as far as hosting you can rely on if you ask me. 

Dedicated Hosting

The standout benefits of dedicated hosting are security, privacy, and even more control all around. If you know you’ll want the best of the best to host your site for scale and reliability, then a Bluehost dedicated hosting plan is the way to go.

Is your site growing rapidly? Do you see more traffic coming in day after day? Here’s where you’ll want to look into dedicated hosting, yet another reliable Bluehost plan.

To illustrate the power of a dedicated hosting plan, they start you off at a whopping 500 GB of storage space, 4 GB of RAM, and 5 TB of bandwidth for only $79.99 a month. This puts Bluehost as a premium contender in the market, even for their pricier hosting tiers. 

Managed WordPress Hosting

This is an all-in-one managed platform that scales to any demand your website has. All pricing plans for managed WordPress hosting through Bluehost include incredibly fast speeds, marketing tools, and multi-tiered security features.

The most dynamic hosting tier Bluehost offers is it’s managed WordPress option. You can either go with the Build, Grow, or Scale option. Each one offers a different hosting package to fit what you’re looking for. To make the best choice if you decide to go with a managed WordPress option, you’ll want to base your decision on the amount of traffic they’re each appropriate for. 

Each plan comes equipped with plenty of helpful features built to help your site grow. This means storage space starting at 20 GBs, access to over 200 global servers, scheduled backups, staging environments, and free SSL certification, just to name a few.

What differentiates each managed tier is ultimately their traffic capacity. Here’s a quick overview:

  • Build – $19.95 a month, best for 50,000 monthly visitors
  • Grow – $29.95 a month, best for 150,000 monthly visitors
  • Scale – $49.95 a month, best for 500,000 monthly visitors

Breaking it down by traffic makes it easy to choose a managed WordPress hosting plan that’ll give you peace of mind and plenty of site uptime. 

Bluehost Offerings

At this point, you’ve learned about Bluehost’s hosting pricing. But the fun doesn’t stop there. In addition to the hosting plans, Bluehost has other services.

Hosting

Unsurprisingly, shared hosting is Bluehost’s most popular hosting deal because it lets you get your foot in the door as far as getting your site up and running goes.

I’d say the number one reason Bluehost’s shared hosting stacks up high when you’re comparing it to other hosting providers is their free SSL certification and their free domain name deal. But as far as hosting your site on a server where you’ll share space with other sites like yours, it does its job. 

Now, while shared hosting might be the best affordable hosting option for beginners, it won’t be what you want to stick with as your site grows. 

That’s why there’s dedicated hosting and VPS hosting. Dedicated hosting is a more robust and reliable hosting option for powerful site performance, and VPS hosting offers increased power, flexibility, and control.

Online Stores

If you’ve already decided you’re going to start your online store with WordPress and WooCommerce, it can be as easy as choosing from the Standard or the Premium store hosting tiers to get started. 

For a store with a robust payment processing system that comes equipped with plenty of analytics and the ability to create basic store backups, then go with the Standard deal at $15.95 a month.

Your store might be a bit more complex than a simple storefront with your product listings. If you’re going to capture subscriptions or online booking and appointment scheduling, you’re better off with the Premium tier as a very reliable ecommerce option. 

I’d say this is my top pick for a multifaceted online store with a lot of moving parts. I’d rather pay a bit more for all the Premium features than need them and not have them for the sake of saving a few extra bucks. 

Live WordPress Support

Bluehost offers Blue Sky, a service to teach users how to build, grow, and maintain any WordPress website through individual training and guidance. Live WordPress Support starts at $29 per month for on-demand ticket support and backup assistance and goes as high as $149 per month for SEO tools, help with content optimization and mobile optimization, and access to Constant Contact.

Professional Marketing Services

In addition to hosting services, Bluehost has an offering to assist your business with design and marketing strategies to give you more time to focus on revenue-generating activities and running your business. 

The four primary services offered by Bluehost in this realm are:

  • Full-service website support with design, marketing, and content help
  • SEO services to optimize your website and target keywords
  • PPC services to assist with pay-per-click campaigns and best practices to get more customers
  • Website migration assistance, including one-on-one consultations to review your website before and after any migration

The cost for these services is not listed on the Bluehost website. You’ll need to contact them to discuss pricing and support options. 

The Best Web Hosting Services

It’s never a good idea to make your decision based on only one piece of information. I recommend you check out my list of the top cheap web hosting providers to make sure you’re making the best choice for your specific needs. Here’s a quick overview of all my recommendations:

  1. Hostinger — Best Web Hosting Plan Under $1
  2. Bluehost — The Best Value in Web Hosting
  3. A2 Hosting — The Best Customer Service
  4. HostGator — The Best Cheap Cloud Hosting
  5. iPage — Best Cheap Web Hosting Features
  6. GoDaddy — The Best Cheap VPS Hosting

All in all, Bluehost is a reliable web hosting service that gives you the best value for your money. It offers a great entry-level shared hosting plan for as little as $2.75 a month, one free domain name for a year, as well as free SSL certification, and plenty of customer support you can tap into at a moment’s notice. 

Any comments on Bluehost as a great hosting service for beginner websites? Let me know in the comments. 

Otherwise, get started with Bluehost here.

The post Bluehost Review appeared first on Neil Patel.

[…]

Marketing tips

5 tips for measuring consumer attention in advertising

February 12, 2021 0

30-second abstract: Looking past verification and into consumer attention, you may discover efficiency indicators that replicate how your advertisements are driving actual enterprise outcomes Use regional and trade benchmarks to find out how profitable your […]

Internet Marketing club
Internet Marketing

Best Form Plugin for WordPress

February 10, 2021 0

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

What do you want people to do when they visit your site? Contact you? Sign up for your newsletter? Fill out a survey?

Make it easy for them with an eye-catching, intuitive form. To do that, you need a WordPress form plugin that lets you build one.

A great form plugin for WordPress will help you create any form you need. These plugins will help you attract more customers and make things convenient for everyone. 

#1 Gravity Forms—The Best for Advanced Users

Gravity Forms goes beyond your typical contact form. It has tons of integrations and add-ons for a smart, multipurpose form.

It doesn’t have a free version, but the add-ons you get make for such a comprehensive and customizable form plugin that it’s worth it. If you’re a developer who wants to make your form unique, Gravity Forms can help. The plugin is scalable for your business, and it offers excellent security for your site.

You can choose from three packages:

  • Basic—$59 per year
  • Pro—$159 per year
  • Elite—$259 per year

Basic gives you unlimited forms and entries for one site. With multipage forms, conditional logic, and file uploads, visitors have more options than your typical single-page form. Automatic updates and standard support give you the resources you need to keep your forms running.

The real star of Gravity Forms is its add-on options. Even with the Basic package, you get plenty, including Mailchimp, ActiveCampaign, AWeber, HubSpot, and many more.

Pro upgrades you to three sites and gives you all the features of Basic. When you go Pro, you’re basically paying for the add-ons. But with several payment, CRM, and other management add-ons, you might find they make your life easier. 

The top tier, Elite, gives you unlimited sites and all Pro features. With Elite, you can make other types of forms, like surveys, polls, and quizzes. You can also make filling out your forms more convenient with signatures, user registration, and partial entries. Plus, with priority support, you get issues resolved fast. Learn more at Gravity Forms.

#2 Jetpack Forms—The Best for Form Security

Jetpack is more of a suite than a form-specific plugin, but it still has plenty of form features. You might not find all the same ones as you would in, say, Formidable Forms, but it has enough if you don’t need anything fancy.

What Jetpack lacks in frills, it makes up for in protection. It blocks spam, offers extra security, and even comes with marketing tools.

To use forms, you must enable Jetpack Contact Form in the suite settings. There, you’ll have access to features like contact, newsletter, registration, feedback, RSVP, and sign-up forms. You can also build your own form from scratch.

You can specify who receives messages from the forms. With customization features and fields, you can create a unique form with a date picker, checkboxes, radio, and select fields. The block editor also lets you drag and drop or add non-form blocks within the form block.

Jetpack has limited integrations, but you can get newsletters and CRM. There’s a free version of the plugin, along with three paid packages:

  • Backup Daily—$7.95 per month
  • Security Daily—$19.95 per month
  • Complete—$79.95 per month

The form plugin comes with all packages, but if you want more security, consider upgrading. Backup Daily offers automated daily backups, one-click restores, and unlimited site storage so that you won’t lose anything.

Security Daily includes automated daily scans, anti-spam, and unlimited video hosting on your site. The Complete package comes with real-time automated scans and off-site backup. To make things easier to maintain, you also get a CRM, site search, and more marketing and design tools.

#3 WPForms—The Best for Flexibility and Power

WPForms is one of the best WordPress form plugins you can get. Its intuitive interface makes it ideal for both beginners and more experienced users. You don’t have to worry about code or complexities.

It’s one of the most powerful form builders thanks to its functionality, multi-page forms, customizability, and the sheer number of forms you can create. Its comprehensive features include everything from file upload capability to conditional logic.

You can make form submission simple with signatures, form abandonment, and user registration. With survey and poll add-ons, you can create tons of different forms beyond your basic contact form. Plus, Conversational Forms help you connect with visitors.

When it comes to communication, Constant Contact integration and instant notifications mean you and your team never miss a beat. Not to mention, the anti-spam honeypots make sure you only get responses from real people who are interested in what you have to offer.

You can choose from five packages:

  • Lite—Free
  • Basic—$39.50 per year
  • Plus—$99.50 per year
  • Pro—$199.50 per year
  • Elite—$299.50 per year

WPForms Lite has three templates and 10 form fields. Beyond that, the drag-and-drop design, button customization, and Gutenberg compatibility give you all the design tools you need.

The Basic package gives you unlimited forms and entries, plus advanced fields, form templates, and multi-page forms. It comes with one year of support, downloads, and updates for one site.

Plus upgrades the Basic features with more marketing features. You get newsletter forms, Mailchimp, AWeber, GetResponse, Campaign Monitor, Sendinblue, and Drip for three sites. With this package, you’ll have no problem keeping track of your forms.

With Pro, you get everything Plus has to offer, along with even more marketing integrations. With form abandonment, conversational forms, offline forms, and a form locker, visitors won’t have to worry about losing their place. That means more customers for you.

Pro also allows PayPal and Stripe integrations for easy payments. You get priority support and use of these features across five sites.

Elite includes all Pro features but with even more marketing capability. With ActiveCampaign, Salesforce, Authorize.net, and Webhooks across unlimited sites, you have the tools you need to manage your forms. Elite also gives you client management features and premium support in case anything goes wrong.

#4 Formidable Forms—The Best for Complex Form Creation

Formidable Forms lets you create forms as complex or as simple as you want. It has more advanced features than any other WordPress form plugin on this list.

Formidable Forms works best if you’re an advanced developer. You’ll get more out of it if you know how to use all of its features, and it’s not as beginner-friendly as other form plugins.

With tons of integrations, including WooCommerce, you’ll find plenty of use for it, whether you need an easy contact form or a complex survey.

You can get Formidable Forms in four packages:

  • Basic—$74 per year
  • Plus—$149 per year
  • Business—$299 per year
  • Elite—$599 per year

Basic comes with unlimited forms and entries, along with advanced and multipage forms. File upload and review before submit features give visitors what they need for efficient form completion. Automatic updates keep your forms current for you, and you get a year of support for one site.

Plus upgrades you to three sites with add-ons like Mailchimp, AWeber, MailPoet newsletters, and Bootstrap form styling and modals. Formidable Views, reviews, and comments also make it easy for you to see what people think of your site and who uses your forms. You can even create surveys and polls beyond your basic forms.

The Business package adds calculators, user registration, and signatures. You get payment add-ons, Formidable Forms API, date picker options, and quiz maker. With marketing add-ons like Campaign Monitor and GetResponse, you have even more ways to improve how you use form responses. You can also use Polylang to make your site accessible in multiple languages across up to 15 sites.

Elite is where the WooCommerce integration comes in. You can also take advantage of marketing tools like ActiveCampaign, Salesforce, and Hubspot.

With Elite’s access to all form templates, unlimited sites, and all Business package features, you’ll have no shortage of ways to customize your forms and how they work for you. And priority support means you can keep things up and running without the wait.

#5 Ninja Forms—The Best for Quick Solutions

Ninja Forms has your solution for quality forms with minimal effort. Its drag and drop setup means you don’t have to be tech-savvy to upgrade your forms.

The plugin’s beginner-friendly interface includes pre-built templates, dedicated fields, customization options, and spam management. These features make it easy for you to add a form fast when you need one.

You have three paid package options:

  • Personal—$99.50 per year
  • Professional—$199.50 per year
  • Agency—$249.50 per year

Personal allows you one site with priority support. You can use form building features like layout and styles, conditional logic, file uploads, and multipage forms. Marketing add-ons like Mailchimp, Constant Contact, Campaign Monitor, and ConvertKit help you keep track of your marketing campaign and its success rate. You also get 20% off all future add-ons you buy.

When you upgrade to Professional, you can use the plugin on 20 sites. You get more payment integrations, like PayPal Express and Stripe to make customer purchases convenient. When it comes to forms, it makes for low effort completion with user management login, as well as registration, update profile, and post creation forms. Users can even save their form progress. The add-on discount also doubles to 40% for any you buy after purchasing this package.

Agency comes with unlimited sites and all form add-ons, including those they release in the future. You have access to all CRM integrations, including Salesforce, Zoho, Insightly, HubSpot, and more, plus SMS and Slack notifications. Connect your forms to workflow management software like Trello and Help Scout, and use advanced analytics and email marketing tools.

If you only want some of these features, Ninja Forms offers an a la carte option. You can choose the features you need, and the cost is from $29 to $129 a year for up to 20 sites.

#6 Caldera Forms—The Best for Free Features

Like most form plugins for WordPress, Caldera Forms has plenty of paid options. The difference here is that it gives you access to more free features than most others.

You get templates and compatibility with almost every WordPress theme available. It has a drag-and-drop builder, as well as a freeform builder for better customization.

You can get free and premium add-ons for payments, sales, and email marketing. It also has spam prevention and notifications, so you always know what’s going on with your forms.

Unfortunately, even the paid version doesn’t have many advanced features. If you’re a developer, you might want something you can play with more.

If Caldera’s simplicity appeals to you, you can choose from three packages:

  • Toolbelt—$49.50 per year
  • Toolbox—$99.50 per year
  • Toolchest—$249.50 per year

Toolbelt comes with plenty of marketing and payment integrations, including PayPal, ConvertKit, ActiveCampaign, Mailchimp, and AWeber. You also have options like entry limiter, geolocation, conditional fail, and Slack to help you get all the information you need from your forms. Best of all, Toolbelt gives you unlimited sites, a rare feature for the cheapest payment options.

Toolbox enhances your forms with easy queries, YouTube signup forms, custom fields, and email verification. You can also learn more about your forms’ success with Google Analytics, and send responses where they need to go with Connected Forms.

Toolchest allows you to add members and use premium EDD integration. With Divi Styler, you can take form design to the next level. Braintree, Dwolla, and Nexmo integrations help you collect payments easily, interact with data, and connect your forms where you need them.

#7 HappyForms—The Best for Lightweight Forms

HappyForms is a no-frills form plugin built into the WordPress Customizer. Its lightweight code keeps up performance on your site, and everything about it is made to be user-friendly.

With a drag and drop form builder, it’s easy to include in your site design. It also comes with a Google reCaptcha spam prevention feature. As a Gutenberg-ready plugin, you don’t have to modify anything to start building your forms.

HappyForms doesn’t have many advanced features. Still, if you know anything about tech, you know that you need a high-quality foundation. That’s what HappyForms offers.

You can choose from three packages:

  • Starter—$49 per year
  • Business—$99 per year
  • Professional—$249 per year

Starter lets you customize your forms on one site with conditional logic, multipage forms, time and date scheduling, and live polls. You can even tailor submission details with a preview before submission, redirect after submission, and a submission block list. With import and export tools along with file upload, you have everything you need for a solid starter form. Plus, this tier gives you 20% off future renewals.

Business gives you a year of updates for five sites and all Starter features. The main difference between the two levels is that Business gives you a ton of integrations. You get Google Analytics, Mailchimp, SendFox, PayPal, Constant Contact, Zapier, ActiveCampaign, and more.

With Professional, you get a year of updates for unlimited sites but no extra features beyond what Business offers. Essentially, you’re just paying to use those features on more sites.

What I Looked at to Find the Best WordPress Form Plugin

Before you buy, you want to know that your WordPress form plugin will serve your business well. Some plugins offer advanced features but focus instead on what your company actually needs. Look for these features and criteria in your plugins to help you decide which one is right for you. 

Customizability

Whether you need multiple tools or branding customizability, it helps to know how much you can change your forms. Fully customizable forms give you more options and better ways to make them your own. 

Look for options like how many fields you can add, dropdowns, and design features. The level of customizability determines how the form works for your site.

Visual Builder

A visual drag-and-drop builder works well for beginners. It also makes adding a form to your site more efficient.

That said, if you have experience with creating websites and incorporating different elements, a freeform builder gives you more freedom.

Spam Protection

You want spam protection for you and your visitors. It makes people feel safe and keeps both their and your information secure. Spam protection also shows that the plugin you get offers more than the bare minimum.

Responsiveness

Your form should work on all types of devices. If it doesn’t work on mobile, that will deter people. According to Sweor, 57% of people won’t recommend a website that doesn’t work on mobile devices. Test your form and make sure visitors can fill it out just as easily on their phones as on desktop. 

Conditional Logic

Conditional logic gives your form an “if this, then that” logic system. These systems streamline the submission process and help sort responses where they need to go within your company.

Conditional logic allows customers to skip parts of the form that don’t apply to them. The form recognizes their answers to certain questions and then hides or shows applicable questions.

Communication System

A communication system within your plugin keeps your system organized. It tells the right people in your company when they receive a new submission. With a streamlined system, it becomes easier for the appropriate people to handle specific tasks.

Conclusion

Your WordPress form plugin should make it easy for customers to fill out forms and for you to get the responses you need. Choose something that has all the right features from the start.

A good form plugin for WordPress should offer more than a simple contact form. Look for spam protection, a high-quality builder, customizability, and make sure it works on all devices. When you have a form that reaches more visitors, you have a higher chance of turning them into buyers.

To recap, here are the top WordPress form plugins:

The post Best Form Plugin for WordPress appeared first on Neil Patel.

[…]

Paid Dental Marketing Campaigns
Internet Marketing

5 Best Practices For Paid Dental Marketing Campaigns

February 10, 2021 0

5 Best Practices For Paid Dental Marketing Campaigns

Some days, getting customers interested in your local dental business can feel like an uphill battle. 

There’s a good chance you’ve been curious about how to develop a robust online presence. Whether you don’t know where to start or you’ve struggled with outshining your competitors, the process of building your online presence can seem daunting.

Fortunately, there are quite a few ways to connect with your ideal target audience and create an engaging dental marketing campaign online.

Today, we’re going to dive into a list of recommended practices for elevating dental practice online. We’ll go over powerful tools and leave you with a deeper understanding of what it takes to succeed in digital marketing.

Dental Marketing Strategy #1: Localize Your Ads

When it comes to dental marketing, one of your top priorities should be marketing your business locally. This is where local search engine optimization (SEO) comes in.

Local SEO is about attracting nearby customers via an online search. According to Google, 76% of people who search on their smartphones for something nearby visit a business they discover in their search within 24 hours. 

Local business search results are presented slightly differently from traditional search results. Known to most as the Google “Local Snack Pack,” top local businesses are placed in their own separate space. 

These three slots account for 33% of clicks, with the remaining first-page organic results resulting in another 40%.

Dental Marketing - Localize Your Ads

In other words, when someone searches for “best dental practice in South Beach,” you need to be on that first page. 

When you’re looking to maximize your online presence for local search, you must focus on a few key components. 

How to Get Started With Local SEO For Dentists

Mobile devices account for 50% of all global website traffic. If you’re serious about developing a strong online presence, your website needs to be optimized for mobile visitors.

Fortunately, checking whether your site is mobile-friendly or not will take you a few seconds. Google’s Mobile-Friendly Test tool is free, accurate, and worth using. 

Dental Marketing - How to Get Started with Local SEO

Once you’ve done that, it’s time to focus on your Google My Business (GMB) listing. While you’ll want to make sure you establish a presence on most map platforms (Apple Maps and Bing Places, for example), Google My Business is critical. 

In fact, GMB is responsible for 25% of your Local Pack ranking and nearly 9% of your organic search rankings. 

Start by setting up your business name. Avoid using keywords here, as this is against GMB guidelines and can get your business suspended from local search. 

Enter your address, followed by your exact location.

Next, choose a category for your business and enter your phone number and website. From there, verify your listing via phone. 

Don’t worry; Google will walk you through the finer details.

Once you’ve verified your business, you’re all set with your basic GMB listing.

Over time, you’ll want to optimize your listing further by:

  • providing more relevant categories
  • uploading photos of your business
  • adding business hours
  • naming services you offer
  • listing additional features/services of your business

Dental Marketing Strategy #2: Use Income Targeting for Your Ads

As you continue to explore new ways of expanding your dental marketing campaigns, you’ll eventually find Google is far from the only game in town. 

While you should promote your business on Google and other search engines through organic search (that is, search results you don’t pay for), paid ad campaigns via Facebook and Instagram can present exciting options and results. 

By using income targeting, you can target potential customers who fall into specific income brackets. This accomplishes a few things. 

For one, it lets you focus on people who need or can afford your services. Households in the top 10% can be shown different ads than households in the lower 50%, for instance.

If you specialize in procedures not commonly covered by insurance, you may want to target consumers who can afford to pay out of pocket. If you offer services tailored for those in need, you can choose that direction. Anywhere in between works, too. 

You decide what group to target with your advertisement by creating a buyer persona. “Buyer personas” refer to the ideal customer for your dental business. 

These are the building blocks of your dental marketing campaigns on social media, especially for highly converting ads. When you’re first starting, it’s easy to fixate on getting the massive traffic spikes. The bigger the return on investment, the better the campaign, right?

Well, not exactly. I’ve found it’s best if you start by prioritizing the validation of your buyer persona. Your focus should be on identifying customers and segments that respond to your advertising. 

Once you’ve validated that, you’ll feel much more comfortable spending money on ads. This means less wasted money overall and more tangible value. You don’t have to swing for the fences. You just have to get on base.

How to Get Started With Income Targeting For Dentists

If you’re new to the world of Facebook Ads, there’s a chance you might miss some of the minor details. Interestingly enough, this particular detail is entirely optional. In my experience, I’ve discovered income targeting is a fantastic way for businesses to reinforce their buyer personas.

As you’re setting up your Facebook ads, you’ll notice you can target specific demographics in the audience section. You’ll also be able to determine an average income range. 

This is exceptionally useful because you can ensure your ads are being shown to customers with the financial capacity to engage with your business. After all, even the best dental marketing campaign is useless if you aren’t reaching customers who can afford your business.

Dental Marketing Strategy #3: Use Intent Targeting For Your Ads

When you know what your audience wants, it should be much easier to offer them value. Intent targeting is the concept of improving your marketing campaign’s effectiveness by targeting prospects based on their purchase intent. 

Essentially, you’re building marketing campaigns that address what customers want.

If that sounds confusing, here’s the easy way to think about it. Sometimes, brands struggle to understand the behavior of their customers. Maybe they aren’t sure what their ideal customer looks like or how they behave. 

The focus of intent targeting is to provide the best possible experience for customers and develop a clear sense of how customers interact with the business.

As customers make decisions throughout their buying cycle, that information is aggregated and turned into intent data. This can be anything from the frequency of page visits to the volume of blog readership your dental marketing campaigns attract monthly. 

Generally, the process works in stages.

You’ll start by defining your ideal customer (remember the “buyer persona” thing earlier?). Then, you create ads for that person. 

Once your ad is posted, you can follow the number of people who click on your ad and make purchases. Many sites have a way for you to do this on your advertising account, and if you’re starting small, this is a relatively easy way to learn.

By tracking data like the number of clicks, businesses can identify the users who are serious about purchasing their product or service. The advertising data you get tells you not just the number of clicks but (in general terms) who the clickers were, e.g., where they live, their age bracket, and, yes, their income levels.

From there, you’ll optimize for customer engagement. This means changing things based on the number of users clicking and purchasing and their demographics. You can change your ad’s settings or content to do that.

How to Get Started With Intent Targeting For Dentists

There are dozens of ways your business can use intent data. 

A relatively simple way to get your foot in the door is to use your existing patients, as you know they are already likely to use your services—the intent may be there to begin with. 

Chances are your dental practice already has a list of client email addresses. You can use these to create email campaigns and then keep an eye on the number of positive responses—and appointments—you get from them. 

But, this won’t necessarily bring in new customers unless you’re running a referral campaign in those emails (which isn’t a bad idea!). So, you need to look at other ways to use intent targeting.

One of the most common tools businesses use when practicing intent targeting is running retargeting ads. A retargeting ad is essentially an ad for users at a specific point in their buying journey—that is, whether they’re just researching, ready to buy, or somewhere in between. 

For example, you can specifically target people who have visited individual pages on your website when setting up retargeting ads. 

If you see a particular page is being visited a lot, but people are leaving quickly—also called “bouncing”—look at the page to see what could be wrong. Maybe a customer left a page because a particular service’s price was too high. Your ad can highlight financing options or a promotional sale if that’s the case.

With a 70% increase in conversions due to retargeting, this practice is worth incorporating into your dental marketing campaigns.

Dental Marketing Strategy #4: Use SEO and Long-Tail Keywords

We’ve already discussed local SEO and the value of reaching out to users searching for local businesses. However, there’s so much more to SEO than merely setting up a Google My Business listing. 

To understand SEO fully, we first need to know how search engines function. Search engines are in the business of providing the answer to a question. 

Of course, these search engines don’t just provide any old answer. Consumers continue to use search engines like Google, Bing, and Yahoo because they give the right answer nearly every time. 

This leads us to a practical question: How do search engines always have the right answer? 

This is where keywords come in. Keywords and keyword phrases are what people type in when searching for something. Search engines take those and compare them against millions of sites to see which ones work best in response to what the user typed.

While search engine algorithms are famously complex, they all rely on keywords to interpret some degree of value. This means if you’re looking to rank highly on certain search results pages, your site and ads need to match the chosen keywords properly.

How to Get Started With SEO and Long-Tail Keywords

Let’s talk about keyword research. Start by making a list of all the vital topics relating to your specific practice. Start general (e.g., “dentist”), but feel free to get a bit more specific (e.g., an unusual condition or procedure your practice specializes in) since that mentality will be useful in the second half of this process.

Once you’ve identified those topics, it’s time to dig in and find the best possible keywords to use. Luckily, there are services to help you identify potential keywords for your topics, like Google Keyword Planner or Ubersuggest.

Paid Dental Marketing Campaigns - Use Ubersuggest

Customer intent matters just as much as the keywords you use. For example, there’s a difference in intent between searching “dental practice near me” and “dental practice cost of consultation.” The first user is simply looking for options, while the second user is getting ready to make an appointment.

Make sure to research related search terms for each of your keywords and topics. From there, consider three factors when you’re choosing a keyword to optimize for:

  • relevance: how valuable your content is to users
  • authority: how reliable your business is as an online presence
  • volume: how often a keyword or phrase is searched

With your buyer personas becoming more well defined over time, your dental marketing campaigns should reflect that growth by becoming more refined. If “dentist” is a typical keyword phrase, “dentist near me for kids who are scared” could be considered a long-tail keyword.  

Long-tail keywords are highly specific keyword phrases that speak to a smaller but more interested segment of potential customers. These long-tail keywords don’t have the same amount of search volume as your typical phrase, but what they lack in volume, they make up for in quality. If you can provide value to people with long-tail keywords, search engines are much more likely to match you with these specific users. 

In other words, the more time you spend determining valuable keywords now, the sooner you’ll identify long-tail keyword phrases that convert.

However, don’t use keywords willy-nilly. Good content matters even more than the number of times you use a keyword.

Dental Marketing Strategy #5: Write Quality Content

Dental marketing isn’t just about advertising—it’s about getting people to your site through other types of quality content. A good place to start is with a well-written and relevant blog

The average customer is exceptionally street smart, especially when it comes to marketing. They know when businesses are looking at their wallets and not at them. That’s why I always recommend companies prioritize authenticity and value within their marketing efforts. 

High-quality content can offer a tremendous amount of value. Imagine a potential customer is searching for “dental hygiene solutions.” While the average dental marketing team may see this as a golden opportunity to overload users with ads, you’re smarter than that. 

Instead, you’re going to create a highly valuable blog post showcasing tips and tools and helps reframe the way users think about their dental hygiene. Spend your time educating them, without judgment, not selling to them. (Sure, you’ll have links to where they can buy things or make appointments, but don’t shout those parts to the rooftops.) 

Show them you’re an expert, and they can trust your advice. Once the user is sold on that, they’re much more likely to be sold on your business.

How to Get Started With Content Creation 

If you’ve never written a single blog post, starting may feel intimidating. Luckily, you have few options. 

If you believe you can’t create great content, hundreds of content marketing agencies can turn your insights into compelling articles, posts, and more. 

On the other hand, if you have a tight marketing budget or simply want to try it yourself, my advice is simple: educate or entertain.

Your content should bring some new piece of knowledge to the table or help users see something from a new perspective. Perhaps you could write a “what to expect at the dentist” article for young kids, for instance.

You can also simply create something relevant and fun! 

Engaging content takes many forms and, as long as it’s on-brand, the type of content you create is entirely up to you.

Conclusion

Whether you’re building a marketing campaign from scratch or struggling to reinvent your old marketing campaigns, there’s no denying that staying competitive in today’s digital marketing landscape is a challenge. 

It won’t be easy, but there are plenty of tools at your disposal if you’re willing to put in the work. Embrace the power of local SEO and gain access to local customers. Use targeting options to enforce and test your buyer personas. 

Leverage intent data to optimize your user experience and dental marketing campaigns. Tap into the power of SEO and keywords to highlight your presence and value to Google. Speaking of value, share highly valuable content with potential customers to showcase authenticity and sell yourselves.

With a lot of hard work and a little bit of luck, you can elevate your dental marketing campaigns and earn the traffic and conversions you deserve.

What dental marketing practices have you found successful?

The post 5 Best Practices For Paid Dental Marketing Campaigns appeared first on Neil Patel.

[…]

App Store Optimization
Internet Marketing

What is App Store Optimization? (ASO)

February 9, 2021 0

guide to ASO app store optimization

With more than 6 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization (ASO) is so crucial.

But what is app store optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well.

What is App Store Optimization (ASO)? 

App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.

That increased visibility tends to translate into more traffic to your app’s page in the app store.

The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: download your app.

The ASO process also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours.

When you learn more about which keywords are being used, you will better understand your potential customers’ language so you can hone in on the best keywords to use.

App Store Optimization (ASO) factors to pay attention to include:

  1. App name and title
  2. Keywords
  3. Description
  4. Subtitle
  5. Total number of downloads
  6. Ratings and reviews

We’ll cover how to optimize for each of these factors below, but first let’s talk about why AOS matters.

Why Is ASO Important?

According to Google, 40 percent of apps are discovered through app store searches. This makes search in the app store the most used method for discovering and downloading new apps.

Simply put, this means that:

If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

With hundreds of thousands of apps in each app store vying to rank above one another, the reality is most publishers are not investing in app store optimization.

So here’s my gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

How to Help Your App Rank: The Basics of ASO 

Much of what I’m about to explain is actually SEO basics.

If you’re already familiar with these for web searches, there are still a few key differences within the App Store.

Let’s start by breaking down the various components that can affect your ASO:

Main ASO Factors

These factors have the largest impact on where your app ranks, so pay special attention to these factors.

  • App Name/Title: The keyword placed in the title should be the one with the heaviest search traffic. Spend time researching which keyword that is, because changing your title too often can be detrimental. As your app begins to rank higher and gain more reviews, your app’s news will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.
  • Keywords: To improve your search rankings, you need to know which keywords are relevant and used most often by your target audience. It is helpful to monitor competitors to realize how you compare week to week.

Besides being the most important ASO factor, the title and keywords can be modified easily. so you’ll want to optimize them regularly.

Secondary ASO Factors

First impression matter — but there are several other factors that heavily weigh impact whether users tap that download button. These include:

  • Total # of Downloads: Your number of downloads are significant to ASO, but you don’t have complete control over them.
  • Ratings and Reviews: Also important and difficult to control. However, there are ways to incentivize happy users to rate and review

Here’s a complete breakdown of all the factors to keep in mind when optimizing your app for better rankings.

1. App Title

The title is our first impression online. It’s what drew you to read this post, and it’s what will draw users to your app.

Optimizing with a keyword in the title increases search ranking for that title by 10.3%!

Obviously, some limitations apply, as the App Store is very regulated.

You’re given only 30 characters for a title in Apple, and keyword stuffing is a surefire way to risk being banned.

Users are also wary of downloading shady-looking apps for privacy concerns.

Think about it — would you rather have “Evernote” or “Note Taking Note App for Notes” on your smartphone?

Be smart about how you optimize.

Pandora, for example, does everything right.

Pandora ASO example

Its icon is sleek and simple, and with a short name, it was able to fit in three essential keywords.

When searching the App Store for “free,” “music,” or “radio,” you’ll find Pandora at or near the top.

2. App Description

Here’s where things get a bit murky. Technically the App Store algorithm ignores the description.

Users, however, are a different story.

Rather than optimizing for SEO, focus on explaining the features and benefits of your product.

While it seems like you have a lot of space to do this, you actually don’t.

Truncated snippets are shown on your product page, and a few readers will ever click “more” to read beyond what you see here.

You have 252 characters to make your pitch and convince someone you’re worth downloading. So. you’ll want to keep it short and sweet.

There’s no room for fluff, and you may need to A/B test several iterations to find what works best.

3. Keyword Metadata

Apple provides you with 100 characters to enter keywords separated by commas.

These help your app get discovered through search and related content.

There’s no need to duplicate efforts here, so choose keywords you haven’t already used in the title.

Some in-depth keyword analysis can be done using Apple Search Ads.

apple search for ASO

This feature is only available to iOS app developers and is an essential tool for listing any project.

You can also use a keyword research tool like Ubersuggest to find common key terms and test them.

4. App Subtitle

You’re given a subtitle below the title in search results. This is also limited to 30 characters.

It gives you another chance to use more descriptive keywords.

ASO example

TypeShift, for example, uses the space to input its main search word.

This is a cleaner look and can work well.

I would’ve still taken the opportunity to use some keywords in the title, but that’s out of my control.

Which is a great segue to my next topic.

5. App Reviews and Ratings

Customer reviews and ratings are an important consideration for users, especially those unfamiliar with an app brand.

Apps with higher ratings also ranked higher. This raises a tricky dilemma: you want more ratings and reviews, but not if they are negative. So, you need a way to connect with your customers inside your app, giving them a place to vent and talk directly to the developer.

On the flip side, you want to guide happy customers to leave positive reviews for you.

The average rating of the top 100 free apps in the App Store is 4 stars!

Quality clearly matters.

The lower your rating, the fewer consumers who will be willing to consider downloading it.

Think about it. When was the last time you downloaded a one-star app?

You may have rated an app one star, but it was likely rated three or more stars when you downloaded it.

Ratings also affect conversions.

Maintaining a high rating is often easier than raising one from two or four stars.

That’s why it’s important to solicit reviews from customers within the app.

One time is all that’s necessary, and it needs to be done within the first 72 hours.

That’s how long 77% of users will use an app before never again turning it on.

It’s also important to wait until after the customer has a chance to use the app.

Instead of basing it on a timer, consider a push notification when the customer completes certain actions.

Examples of great times to do this are after the first level of a game or after a customer sends their first message through your encrypted messaging app.

Try not to be too spammy, though, and keep in mind your app’s performance can affect its rating.

Ultimately, you want a page full of glowing reviews.

Finally, don’t be shy about replying to negative reviews.

It’s possible a bad customer experience happened due to an error or glitch that’s since been corrected.

Thank users for their reviews whenever possible, good or bad, and correct issues brought up. This is your time to gather valuable user feedback.

This is your time to gather valuable user feedback.

6. App Downloads

Ultimately it’s a download that matters.

An app preview video and screenshots help convert indecisive users.

Both the App and Google Play stores use the number of times an app has been downloaded to determine ranking.

More specifically, it’s the current download rate.

For example, while an app may have one million overall downloads, a newer app can beat it by getting more downloads this month.

The preview video and images can be a major factor in this.

The majority of top apps in the App Store use app previews to increase customer conversions.

Once you have a user, however, you’ll need to keep them.

It’s harder than it sounds, and Apple is paying attention.

What can you do to get more downloads for your app?

Improving your app optimization is a great place to start. Beyond that, work on marketing your brand and app to improve recognition, awareness, and appeal, from app store description to images, ratings/reviews, and social media presence.

How Retention Impacts ASO 

Retention rates are important for mobile device rankings, but the bar isn’t set very high.

The average app has only a 29 percent retention rate after 90 days.

ASO average retention rate

Further breaking things down, we can look at the retention rates by industry.

Media/Entertainment, Lifestyle/Travel, and eCommerce/Retail apps have the best three-month retention rates.

There are so many apps available in the App Store that users download plenty to never use them.

A study found Americans use an average of 30 apps each month out of the roughly 90 they have installed.

This means even if your app is downloaded, it’s unlikely it’ll ever be used beyond the first 72 hours.

How long your app stays installed and how many times it’s used while installed can help App Store search rankings.

Now that you understand how the search rankings work, it’s time to explore best practices for publishing an app to ensure it’s seen and downloaded.

Do Apps with Higher Ratings Rank Higher in Search Results?

Yes, higher rankings do result in higher search results. Here’s a test performed by taking a random sampling of keywords and categorizing them by difficulty related to rankings. 

An “easy” keyword results in fewer than 25 apps trying to rank for that keyword. “Medium” keywords are included in 25-100 apps, and “competitive” keywords are those in 100+ apps.

How app ratings correlate to search rankings

Based on this test, there is a clear trend showing that apps with higher ratings also rank higher for keyword difficulty.

Do apps with better ratings rank higher? Yes.

(But don’t beg for them; earn better ratings for your apps the right way.)

Conclusion 

Like SEO, ASO is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords rarely is the set that you first opt to put in the app store.

In most cases, little or no research on keyword searches occurs before the app submission, leaving most apps hidden, and the likelihood of discovery quite low.

To reap the rewards of ASO, you need to invest time and effort. If you do, you’ll have a consistent channel driving traffic to your app.

Being found is one of the most difficult challenges for mobile apps, but it is a problem you can actively solve with the tips above.

Have you found success with ASO? What has helped your app rank better? 

The post What is App Store Optimization? (ASO) appeared first on Neil Patel.

[…]

Online Digital Marketing
Internet Marketing Course

Digital Marketing Course For Pinoys

January 16, 2021 David Dayan 0

Why Take This Course? This is a complete bundle course. You is not going to solely be taught 1 advertising strategies & applied sciences however virtually all key issues that a web based … supply […]