Online Digital Marketing
Internet Marketing

Squarespace Review (Best Internet Marketing Tools 2021)

February 19, 2021 0

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Do you need a website builder that lets you build beautiful sites without needing to learn all the technical stuff? Squarespace is an intuitive site builder that enables you to create beautiful websites easily and quickly. The huge drag-and-drop website builder was started in 2004 by a University of Maryland college student and has since flourished into an amazingly streamlined website builder that has been used to create millions of websites. 

Squarespace Compared to The Best Website Builders

Squarespace stands out for one main reason: it is amazingly easy to create beautiful websites for even the most clueless novice. Though it didn’t make our list of best site builders, Squarespace is still worth reviewing as one of the top website builders on the market today.

In our review of the best site builders, we painstakingly went through each website builder to determine the four top choices for different needs and use cases. I’ve been building sites for years at this point, so you can bet I know a thing or two about what makes a great website builder. Once you read it, you can make the most informed choice. See all of our top picks for the best website builders. Let’s dive in. 

Who is Squarespace Best For?

Without a doubt, Squarespace is the best website builder for designers, artists, and ecommerce stores that want to create appealing sites with incredible visuals with minimal fuss. This makes it an excellent choice for small business owners that want a leg up visually but might not have the budget or know-how for it all.

Since Squarespace is a hosted solution, you don’t have to get into any extra steps to find a server or install software. You can create a beautifully designed site right on your browser, all in one place. 

Bottom line? Squarespace is great for creative people that like to work with templates and a style editor that lets you personalize even the smallest site details. Still, there are major pros and cons to take into account. 

Squarespace: The Pros and Cons

Pros

Responsive site templates: Squarespace offers more than 100 site templates to choose from. Best of all, they’re already built to be mobile responsive. A perk you might not always get with templates from other website builders.

Unlimited storage space: Squarespace offers unlimited storage on every plan. This is stellar news for creative sites that’ll inevitably build an extensive media library over time. With Squarespace, you won’t have to worry about hitting a storage or bandwidth limit.

Supportive live chat: Stuck? No need to worry. With its live chat feature, there is always an agent there ready to help you solve any site building problem you might run into. 

Webinars and help guides: As with most website builders, Squarespace does have a bit of a learning curve as far as the backend is concerned. But to remedy this, it has built an extensive library of detailed help guides and webinars that’ll get you to Squarespace expert level in no time. 

Built-in email marketing: One of my favorite Squarespace features is their built-in email marketing tool. To put it simply, it’s an add-on that empowers you to build eye-catching emails with beautiful templates without having to go through a third party. I don’t know about you, but the less software I have to deal with to get the job done, the happier I am. And you get plenty of integrated analytics to boot. 

Tools built specifically for ecommerce sites: Squarespace doesn’t stutter when it comes to who they cater to. As soon as you find out about them, it’s clear they care about visuals, but they also care about equipping you with the best ecommerce tools to create a dynamic online store. This helps narrow down your web builder choices if you’re specifically looking to create a great ecommerce site. 

Cons

Limited control over your domain name: If you buy your domain name through Squarespace, you won’t be able to migrate it to another hosting provider if you ever decide to do so. This can be a determining factor in whether you want to call Squarespace your site’s home and purchase your domain name in-house.

Limited SEO features: Lots of digital experts question the SEO capabilities of Squarespace. While there are plenty of success stories of sites ranking on Google, optimizing your posts and pages on Squarespace isn’t as intuitive as with other website builders like WordPress or Drupal. If SEO is the primary way you’ll drive traffic to your site, this is a point worth considering.

Squarespace Pricing

Now, what exactly do you need to pay to start using Squarespace and all its beautiful templates? Well, you can pick from a few excellent options

  • Personal – $12 per month billed annually
  • Business – $18 per month billed annually
  • Basic Commerce – $26 per month billed annually
  • Advanced Commerce – $40 per month billed annually

Let’s start with stating the obvious: Squarespace isn’t the cheapest web builder and host out there. But if you’re primarily looking to easily build jaw-dropping websites that catch your target audience’s attention, the price tag for even a personal plan might not be an issue for you.

Personal

Once you decide to go with the Personal tier, you’ll get access to basic site features like a free custom domain, SSL certification, unlimited bandwidth and storage, additional SEO features, access to Squarespace extensions, and 24/7 customer support.

All for $12 per month. While you can get all this and sometimes more with other web builders for less, it’s still worth looking into each of their tiers for a Squarespace plan that fits your needs. 

Business

Squarespace’s business tier is great if you’re trying to find a reasonable price point for an online store with entry-level tools. With its Business tier, you get everything in the Personal tier plus a suite of fully integrated ecommerce tools that’ll equip you to sell and track inventory, accept payments, and more.

You’ll also be able to sell an unlimited number of products, accept donations, and give your customers the ability to create and send gift cards. Bottom line? The Business Squarespace tool is what you should start with for a beginner to intermediate ecommerce business.

Basic Commerce

Think of Squarespace’s Basic Commerce tier like the Business tier’s older brother. While you’ll get all the business tier capabilities, you get a few more powerful perks if you go the $26 a month route.

With Basic Commerce, your online store will be ready to quickly list and tag your products on both Facebook and Instagram, have access to advanced ecommerce analytics, and even create customer accounts. While other web builders can offer a similar mix of services, Squarespace categorizes them so that they uniquely cater to online selling.

Advanced Commerce

Possibly the most significant appeal of the Advanced Commerce tier for Squarespace, at $40 a month, is that there are no transaction fees.

What does this mean for your ecommerce business? A built-in payment gateway ready to process payments with absolutely none of the fees that can quickly cut into your profit margin. 

While you get everything in all the previous tiers, you also get advanced tools to handle shipping, advanced discounts, as well as an abandoned cart recovery strategy that can put more money in your pocket. It’s clear Squarespace has thought of everything when it comes to successfully building an ecommerce business with special attention to both the frontend and backend of things. For this, I’d say they deserve plenty of brownie points. 

But don’t take my word for it. I recommend you carefully read through each of their pricing levels to see which one appeals to you the most. Once you lock into a website builder, it can take a lot of extra work and hassle to switch to a new one. 

Now, let’s see how Squarespace’s main offerings stack up and what you can learn about each of them as far as building your best website goes. 

Squarespace Offerings

There are tons of features Squarespace offers to create and optimize your site. Overall, their offerings separate into three distinct yet helpful categories where they concentrate their web builder tools. Taking a closer look at each one can help you make the best web builder decisions. 

Website Builder and Hosting

Squarespace likes to call itself the leader in web design. And this claim isn’t made in vain. The drag-and-drop web builder and site templates help you create portfolios and professional websites that stand the test of time. To complement their roster of web builder tools, they also offer site analytics as a nice plus.

While I wouldn’t call Squarespace the absolute best content management web builder, it undoubtedly does its due diligence in the design and visual department. It also hones in on the flexibility you’ll need to create a portfolio that’s up to par with your design needs.

Ecommerce

Squarespace does its fair share in the ecommerce department, too, making them a strong contender to house your online store. Their offerings empower you to sell anything, whether it’s products, services, or by booking appointments of any kind. 

If you’re a brand that cares about first impressions to drive sales, Squarespace takes care of you not only with plenty of store templates but also a robust backend that can streamline your work order management. This sets it apart as a web builder tool for selling online since some others simply don’t go the extra mile in this department.

Squarespace goes as far as enabling you to create a membership site, which speaks volumes as far as innovation and keeping up with trends go. Not every web builder out there gets specific with the tools they provide. This is yet another feature that differentiates Squarespace from the rest. 

Brand Building Tools

If there’s one thing Squarespace focuses on as a web builder tool, it’s branding. We’ve already discussed Squarespace as a heavily visual builder. But this doesn’t mean they lack tools in the brand strategy department.

Squarespace lets you create dynamic email campaigns that are just as creative and visually powerful as your site. This means you can easily click and drag the products on your site that you want to showcase or let your audience know about a storewide sale. 

Along with email, Unfold is Squarespace’s unique “storyteller tool.” With it, you can create awe-inspiring social content that’s easily shareable for additional brand exposure. Filters, sticker packs, and easy image editing let you tell your story as a unique brand.

Squarespace is a groundbreaker in the web builder space when it comes to catering to a visual community. They do this by unifying both powerful website building tools that get results and the beauty of design. 

As a website builder that doubles as a host, you won’t see many other Squarespace-like builders that are truly comparable. At the same time, lots of Squarespace features make it more of a niche website builder. It caters to its intended audience powerfully well. 

The Best Website Builders

To make your best choice in website builders, don’t forget to read my in-depth review of four other top website builders you should consider. Here’s a quick overview for your convenience:

  1. Wix — Best for general use
  2. Weebly  — Best for beginners
  3. Shopify — Best for ecommerce
  4. WordPress — Best for content management

Squarespace is a reliable web builder for creatives, artists, and ecommerce stores that keep visuals at the forefront of their business strategy. While its site plans tend to be a bit pricier, Squarespace more than makes up for it by allowing you to build and host your site all in one place and equipping you with a long list of site templates you can customize to your heart’s content. 

Now it’s your turn. What has your experience with Squarespace been? I’d love to hear about it below. 

Get started with Squarespace today and start building your site. 

The post Squarespace Review appeared first on Neil Patel.

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Social Media Internet Marketing Tips for 2021
Marketing tips

Beyond the Basics: 20 Fresh Social Media Internet Marketing Tips for 2021

February 19, 2021 0

Beyond the Basics: 20 Fresh Social Media Tips for 2021

The complex digital media landscape changes every day, and this year is no exception.

Having advanced social media tips at your disposal certainly has its perks, but finding a no-nonsense list can be pretty challenging.

That’s where I come in.

Since we’ve got a lot of ground to cover, let’s dive in with our first category and get you solving your digital marketing struggles, one platform at a time.

Facebook Tips

social media tips - facebook ads

1. Experiment With Facebook Ads

One of the most popular digital media marketing tools, Facebook Ads is a cost-effective way to market your business. Access to a massive audience and the ability to tailor your audience make Facebook Ads useful in just about any digital marketing campaign.

With that in mind, choosing how you engage with Facebook Ads can significantly impact how well your campaign performs. For example, are you running traditional ads or boosting previous posts?

Are you targeting general demographics or building your custom audiences? The most impactful Facebook Ads take time to develop, so monitor your experiments and test different techniques regularly.

2. Validate Your Audience

Validation is a priority in social media marketing, but Facebook’s capacity for customization and experimentation makes validation particularly important. With hundreds of unique audiences, formats, and content styles available to you, proving each component’s value reinforces the integrity of your campaign.

When you reverse engineer an effective marketing strategy, you can easily disassemble and reassemble your marketing campaign. Take the time to determine the traits that make up your ideal audience. Where are they located? How old are they? What do they do for fun?

As you identify audiences that respond to your brand, you can save those specific groups. This social media tip is especially useful when you’re promoting future content or retargeting that audience.

3. Retarget Using Custom Audiences

As I’m pointing out social media tips for Facebook, I have to explain the value of using ads to retarget warm leads.

Imagine you ran a Facebook Ad on the value of hiking boots. It was presented to a cold lead, so they never ended up clicking on your link. For most marketers, that’s the end of the marketing journey.

Lucky for you, you can advertise to those same audience members in a few days with a retargeting ad designed to take full advantage of your previous content. If you’re retargeting using video ads, you can even set your ads to only retarget users that watched at least 50 percent of your hiking boots video. This approach lets you pre-qualify prospects before you’ve spent a dollar on them.

4. Explore Link Retargeting

Now that you understand the power of retargeting on Facebook, let’s take it a step further and discuss link retargeting.

If you’ve never heard of link retargeting, here’s what you need to know: Link retargeting lets you add Facebook retargeting pixels to your short link whenever you share curated content. Why does this matter? Essentially, anyone who clicks on your content can then be retargeted with relevant ads.

Whether someone clicked on reviews, industry news, or media coverage related to your brand, you’ll be able to retarget them. This works even if the link leads to a third-party website! This lets you leverage your content curation and expand your retargeting ad reach while still offering genuine value.

Instagram Tips

social media tips - instagram ads

5. Understand the Value of Saves

Instagram saves were introduced as both an expansion of the user experience and an alternative to the traditional “like” feature. The idea behind saved content is that users can actively save certain pieces of content to come back to later.

As saves become a larger part of the Instagram algorithm, one of my social media tips is to find creative ways to make a repeat visit to your content worthwhile.

Traditionally a visual-first community, Instagram travel content creators have found success with the mini-blog format. By creating a second, deeper experience for users, these content creators have been able to pack more value into a single piece of content.

6. Experiment With Content Styles

When brands create content for Instagram, they tend to focus on producing original images. Although having fantastic, high-quality pictures is valuable, there are plenty of other content styles to choose from.

Brands can choose to create engaging videos or GIFs to connect with their audience. Everything from memes to micro-blogs can increase retention time, which leads to greater exposure and growth within your social media channel. As far as social media tips are concerned, it’s in your best interest to experiment with a variety of different content styles.

7. Create Your Own IGTV Series

IGTV is fascinating, mostly because it showcases the growth Instagram has had over the years. From pictures to full-blown video productions, Instagram has empowered brands with some incredible marketing tools.

By creating long-form video series, you can live stream events, host Q&As, create tutorials, share reviews, or even host your own live talk show!

Tools like IGTV let you experiment with your content style while connecting with audiences in a powerful, meaningful way. If you’ve wondered how you can expand your content offering, IGTV is worth considering.

8. Collaborate With Micro-Influencers

Possibly one of the most undervalued resources in digital marketing, micro-influencers can make a massive difference in your campaigns’ effectiveness.

When brands imagine an endorsement or a brand ambassador, they tend to imagine celebrities and industry leaders. Those are definitely great aspirations, but there’s just one problem: Most brands simply don’t have the resources to secure celebrities.

That’s where micro-influencers come in. Don’t get me wrong, Instagram Ads are absolutely worth using. However, there’s just no substitute for a micro-influencer with a loyal fanbase in the thousands. You could end up with access to a much higher quality audience with fewer bot accounts and ghost followers.

LinkedIn Tips

social media tips - linkedin ads

9. Post Updates Regularly

Like any social media platform, LinkedIn puts a premium on the connections between users. This might sound strange considering that it’s typically seen as a networking space for employees and employers.

However, the last thing you want to do as a brand is disappear into the sea of business pages. On LinkedIn, developing your relationship with your audience is crucial. That’s why regularly posting updates and content has become a priority for brands on LinkedIn.

Building that audience connection goes further than posting updates. Consider setting up introductions, messaging users, or publishing weekly blog posts. There are lots of inexpensive ways to engage your audience on this platform.

10. Test LinkedIn Ads

As far as social media tips go, experimenting with paid ads usually makes perfect sense. You’re leveraging the reach of social media with a targeted marketing tool.

When it comes to LinkedIn, the rules change a bit. For starters, LinkedIn Ads are notoriously expensive. They also come with low click-through rates (which is usually attributed to the idea that there are fewer leads, but they’re higher quality).

Still, the issue is bigger than budgeting. The reality of LinkedIn Ads is that unless you’re going after a very particular crowd, you can find much cheaper PPC (pay-per-click) ads on a variety of other platforms.

Test ads on LinkedIn and another platform at the same time. Determine your CPC (cost per click), reach, and conversion rate to make sure LinkedIn Ads are a good investment for your business.

11. Avoid Hard Selling

Traditional sales language and tactics are not your friends on LinkedIn.

Trying to brute force your way into being an industry leader simply doesn’t work. Instead, refocus your attempts on building relationships with your audience and selling your brand, not your product.

Users are going to scan through your content in less than a second if it’s not immediately valuable to them. Instead of taking the typical hard-sell approach, you should prioritize honest communication with users above all.

12. Create Multimedia Content

Videos and other multimedia content do exceptionally well on LinkedIn when handled properly. Ideally, the content should start by teaching your audience how to solve their problem in an immediate, tangible way.

Beyond that, as a brand with loads of expertise, you also have the ability to establish yourself as a thought leader by using the right content and helping users address deeper issues in your industry.

Post videos, infographics, or whatever valuable piece of content you can think of. Experiment, test, and discover what truly works.

Twitter Tips

social media tips - twitter ads

13. Social Listening on Twitter

Twitter is constantly changing. As the conversations develop over time, it can feel impossible to follow every new update. My social media tip is to focus on social listening and determine where your brand stands on the latest relevant issue.

Not only should you strive to understand what your audience thinks, but you should also take the time to become part of the conversation in real time. The last thing you want is to be left out of meaningful conversations with both previous and current users.

14. Develop a Clear Brand Voice

Your brand voice on Twitter matters quite a bit. Authenticity and brevity are essential to your brand’s relatability, so take the time to clarify exactly what your brand voice is.

Are you casual? Are you funny? Are you instructional? Identify your strongest options and start experimenting.

15. Run Polls

Polls are interesting because they accomplish two goals at once. The first goal is user-generated content (UGC). Not only that, but polls also help you increase your engagement with minimal effort on your end.

If that’s not enough reason for you, keep in mind you can make these polls for whatever you want. Try out different landing pages, or test different offers. The choice is entirely up to you.

16. Use Twitter Ads

There are a few different types of Twitter Ads (Promoted Tweets, Promoted Accounts, and Promoted Trends), but for this list of social media tips, we’re just going to focus on the value of Twitter Ads.

Like most social media marketing tools, you’re paying for performance here. One of the most valuable aspects of this platform is that you can start to create specific social media ads based on what’s happening in the world. This gives your ads a sense of urgency and authenticity that you can’t find anywhere else.

Pinterest Tips

social media tips - pinterest ads

17. Use Pinterest Ads

Much like LinkedIn, Pinterest is a fantastic place to connect with a specific audience. If your market research shows that your audience is populating Pinterest, you can have a compelling experience ready for them.

Once your audience is proven to be a good match, you can use images, make them interactive, and tweak your Pinterest Ads for brevity.

18. Start Using Rich Pins

For those unfamiliar with this, Rich Pins are essentially a way for users to collect more Pins without having to think about it.

There are a few different types of Rich Pins:

  • Product Pins: includes real-time pricing and availability
  • Recipe Pins: lists ingredients, cooking times, and even serving sizes
  • Article Rich Pin: focuses on the Pin’s author

The point is simple. Create content tailored to your specific audience and continue to develop that relationship over time.

19. Optimize for Mobile

Mobile is massive on platforms like Pinterest, so you can make a few safe assumptions about the user experience. For starters, it’s unlikely that they’ll use desktop computers when checking content.

To properly optimize for mobile, you’ll want to set up vertical images in a rectangular shape. Set those images to have a 2:3 ratio to fill the mobile screen, and just like that, your Pinterest account is ready for the modern age.

20. Focus on Keywords

When you think of Pinterest, the term “‘search engine” may not jump to mind. On the other hand, when you consider how easy it is to look up just about anything on the platform, it’s no surprise that it’s become such a useful search engine for others.

My final social media tip is that when you’re on this social media platform, take the time to focus on the keyword viability of the words you’re using.

Conclusion

Navigating social media marketing can be just as confusing as it is stressful. If you’re struggling with elevating your marketing campaigns and need some social media tips, don’t worry. You’re certainly not alone in this.

When using Facebook, make sure to properly validate your audience and use link retargeting regularly. With Instagram, take advantage of their diverse content formats and build something unique.

Use LinkedIn to build a relationship with other users and are actually willing to chat with them.

Twitter lets you stay updated, and it’s time you started updating your audience regularly. Use Pinterest when you want a mobile ads experience with a focus on keywords.

No matter which platform you use, know that by listening to these social media tips, taking control of your marketing campaign, and thinking critically about what works and what doesn’t, you’re one step closer to digital marketing mastery.

Which platform would you like to see covered next? Let me know in the comments below!

The post Beyond the Basics: 20 Fresh Social Media Tips for 2021 appeared first on Neil Patel.

[…]

Internet Marketing
Internet Marketing

The 10 Biggest Trends in Entrepreneurship to Look For Internet Marketing 2021

February 19, 2021 0

The 10 Biggest Trends in Entrepreneurship to Look For in 2021

Ever wish you could predict the future? Me too.

If only you could predict what’s shaping business trends, or what your clients need, you could plan and grow your company, right?

Well, there’s good news. While we don’t have a crystal ball, it’s entirely possible to gain a little insight into how the market is evolving and how the changes affect your long-term business planning.

The more you know about market trends, the better you can leverage them to your advantage and get a head start on your competition.

Remember, entrepreneurship is all about investing in your long-term success.

Sure, there’s value in studying short-term data for day-to-day business planning, but don’t neglect your trend forecasting. Here are the ten key trends influencing entrepreneurs this year and beyond.

Current 2021 Trends in Entrepreneurship

Entrepreneurship is constantly changing gears, and technology is central to much of this accelerated growth.

Briefly, here’s what’s going on right now.

  • We’re spending more on social media and digital marketing than before.
  • Growth in new technology means it’s easier than ever for small businesses to create their own programs, innovate, and collaborate with specialized teams.
  • Micro-influencers are helping drive sales, especially in niche markets.

There’s the return of some old, favorite strategies like email marketing, but we’re moving forward into exciting new territory, too, especially when it comes to remote working and app development.

Let’s take a look at what’s in store.

1. Low-Code Websites

Mobile apps and e-commerce stores are big business. According to Hootsuite, over 4.2 billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month. How do you capitalize on this trend, though, if you don’t have web development or design expertise?

The answer lies in low-code website technology.

Every entrepreneur can now build an app, social media platform, or e-commerce website. All you do is choose a development tool and use the point-and-click tools to build your program.

Whether you dream about designing an e-commerce store like eBay or a collaboration tool like Trello, low-coding technology makes it possible.

  • You can quickly scale and alter your apps based on metric tracking and customer feedback.
  • It’s easy to integrate popular payment platforms, like Stripe.
  • Even pro developers can use these design tools to quickly test new ideas or cut down on development time.

The upshot? In 2021, don’t let a lack of IT expertise hold you back from innovating.

2. Email is Trendy Again

OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years. However, email marketing is a reliable, cost-effective way to improve your reach.

Why’s email marketing making a comeback right now, though?

Well, a lot of it comes down to evolving search engine results pages (SERPs) and the blurring line between paid and organic search results.

First, there’s more space dedicated to paid ads in Google search results, so it’s harder to draw traffic from organic results than ever before.

For example, Google “price comparison websites” and the four paid ads take up most of your screen space:

Entrepreneurship - Email is trendy again

It’s also harder to distinguish paid ads from organic listings too, which runs the risk of confusing and frustrating customers. Check out the image above, for example. Other than the small “Ad” sign, how can we tell them apart from organic results?

Next, social media is another problem. Why? Because you often need to pay to boost or promote your posts, so again, it’s harder to reach an organic audience this way (at least cost-effectively).

Email marketing isn’t a new trend, but it’s not going anywhere, so rather than relying so much on social media or SERPs, consider building a solid subscriber list. Here are some strategies for growing your list.

  • Include engaging, valuable CTAs on your landing pages.
  • Talk up your newsletter or email content on social media.
  • Set up scroll boxes encouraging people to download guides and e-books.

3. Micro-Influencers

Micro-influencers typically have less than 25,000 followers and operate in super specific niches. Why is this a good thing?

They’re highly engaged with their audiences, for one thing. Less followers mean they have more time and energy to dedicate to answering messages and discussing products, which is great news for marketers pushing new merchandise.

Before your competitors take advantage of micro-influencers, start exploring how they fit into your marketing strategy.

  • Check out the micro-influencers working in your niche, either by using analytics tools or running your own research.
  • Connect with the influencers who best resonate with your brand personality.
  • Set a marketing budget and plan a campaign, e.g., is it Instagram-only or multichannel? How long will the campaign last?
  • Choose relevant hashtags for influencers to use.

Overall, there’s definitely a trend toward hiring influencers who embody a specific brand and engage with audiences on a more personal level, so don’t miss out.

4. Producing Content in Multiple Formats and for Multiple Channels

Did you know the typical consumer spends over seven hours a day on average engaging with media?

This doesn’t just mean reading blogs, either. Most of us consume content in various formats (such as videos and podcasts) across multiple platforms.

What does this mean for entrepreneurs? There’s a huge opportunity to recycle or repurpose your existing content so it reaches as many people as possible. For example, here’s what you can do with a single podcast.

  • Film a video alongside the podcast.
  • Transcribe the show into a blog or article.
  • Quickly post snippets on social media.

You could also convert old blogs into tips newsletters or convert webinars into video tutorials.

Think of it this way: You’re not spending time brainstorming or crafting new content. You’re simply putting a fresh spin on existing successful content instead.

How’s that for efficient marketing?

5. Growth of Entrepreneur Communities

Do you ever wish you could connect with like-minded people, exchange insights, and build your network? You can, thanks to the growing popularity of entrepreneur communities.

Entrepreneur communities bring creative, innovative people together to help them flourish. Whether you’re thriving or struggling, there’s someone ready to celebrate with you (or commiserate.)

  • You’ll find people at every level within the same community, from those just starting out to highly successful entrepreneurs.
  • Communities attract investors looking to connect with promising businesses and their founders.
  • They’re a great opportunity to network and learn from the best.

Where do you find these communities? Here are some examples.

  • Facebook groups
  • Reddit communities
  • LinkedIn groups
  • Slack channels

Do some research and find your perfect fit.

6. Depersonalize Your Marketing

Personalized marketing is great. The problem? It’s overdone.

In fact, according to Evergage, over 94 percent of marketers employ personalized marketing techniques, whether it’s using name tags, sending out abandoned cart emails, or making product recommendations.

What’s less common?

Authenticity.

According to Edelman, 81 percent of customers won’t buy from a brand unless they trust them, and authenticity is key to building that trust.

For entrepreneurs, this could mean depersonalizing your marketing. Focus on a few techniques that boost your ROI. Don’t overwhelm your audience with personalization.

Here’s an example of valuable depersonalized marketing. All we’ve got is a promo code, but this is valuable to the customer and encourages a click-through:

Entrepreneurship Trends in 2021 - Depersonalize Your Marketing

7. Hire Employees With Specialized Skill Sets

Technology continues to evolve at an accelerated pace, so you need employees who can help you take advantage of the possibilities without compromising your business.

  • As cloud computing grows in popularity, you need cybersecurity expertise to help you safeguard critical business data.
  • Hiring virtual assistants or deploying automated assistants can help you focus on business growth without stressing over admin.
  • Collaborating with niche tech experts allows you to develop new products and get the edge over your competitors.
  • Specialist teams let you focus your energy on what you do best, running your business and innovating.

Before you hire anyone, though, think about your goals. What do you hope to achieve? Where could you run your business more efficiently? The better you understand where your business is going, the easier it is to make the right hires for your objectives.

The bottom line? Hire quality, not quantity.

8. Digital Nomadism

Remote working is hugely popular now, and the trend isn’t slowing down. This is actually good news for entrepreneurs, because you can focus on simply hiring the best employees based on skills rather than physical location.

However, if you’re not sold on digital nomadism, here’s why it’s a big deal.

  • According to FlexJobs, 51 percent of employees work better from home because they’re less distracted.
  • Gartner revealed that over 80 percent of company leaders they surveyed plan on facilitating a flexible workplace, where people can work on-site or from home.
  • Even if you’re on a work trip, building a remote IT architecture for your business means you’re connected around the globe.

If it fits your business plan, embrace the remote working trend and introduce flexible telecommuting to your workplace.

9. Display Social Awareness

For today’s consumers, it’s not just about choosing a product. It’s about shopping with brands that align with their values. Not convinced this is a thing? Well, these stats might make you feel differently.

The growth of social media, influencer culture, and increasing social awareness among millennials are all responsible for this trend, and it’s not dying out anytime soon. Here’s how to capitalize on it.

  • Choose charities to support and highlight your efforts.
  • Go green and engage consumers in environmental topics.
  • Engage with your target audience and show them how passionate you are about your shared values.

Whichever strategy you choose, promote a clear and consistent message across all channels. Here’s an example of clear messaging from Patagonia. You can tell instantly what this brand stands for and who its target audience is:

Entrepreneurship  Trends in 2021 - Display Social Awareness

Carve out your niche and build a solid, sustainable consumer base.

10. Subscription-Based Business Models

With a subscription-based model, customers pay to use your services for a specified period e.g., paying a monthly subscription to Netflix or Microsoft 365.

Why is it popular with businesses?

  • You can build relationships with customers over time and track metrics over a long period.
  • There’s no need to keep selling or promoting your services to customers once they’re registered.

Here’s how to get started:

  • Choose a few pricing tiers.
  • Set up a multichannel service, e.g. phones and laptops.
  • Choose a payment gateway.
  • Continuously monitor metrics, especially those like retention rate and profit margins.
Entrepreneurship  Trends in 2021 - Subscription-Based Business Model

Conclusion

To achieve your goals, you must think about how customers are changing and how you can move with them. This could mean changing direction or simply expanding your company in creative, innovative ways.

Sure, you should make some decisions based on short-term data, but you should always have an eye toward the future.

If you need extra guidance, check out my consulting services, or read through my free digital marketing training guides.

What does entrepreneurship mean to you?

The post The 10 Biggest Trends in Entrepreneurship to Look For in 2021 appeared first on Neil Patel.

[…]

Internet Marketing club
Internet Marketing

25 Sneaky Online Internet Marketing Tools and Gadgets to Help You Spy on Your Competitors

February 19, 2021 0

25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors

There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there a new platform you should be considering?

It can be overwhelming, but paying attention to what is working and what doesn’t can make or breatk your long-term success.

This is where marketing tools come into play. In many cases, the same tools that help monitor your own web performance can also help you gather data on your competition.

You might be using some of these tools already, without using the features that help you evaluate your competitors. Here are some of the best competitive analysis tools out there:

1. Google Alerts – A Tool for Monitoring Mentions

google alerts tool for competitor analysis

This is a very simple and easy-to-use tool that will send reports right to your inbox. If you want to know every single time your competitor is mentioned online, whether as a link or simply a mention, you’ll get that report. You can monitor keywords as well. It’s up to you what you want to track.

Best Ways to Use This Tool:

  • Get competitors’ backlinks
  • Monitor social (or other website) mentions of your company
  • Monitor keyword mentions

Price: Free

2. SocialMention – A Tool for Monitoring Mentions

competitor analysis tool social mention

This tool has lots of cool features that focus on blogs, video, and social (all the “cool” stuff). Enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social platforms.

You can see how many times and how often it’s mentioned and you even can subscribe to an RSS feed for that term, so you never miss a beat.

Best Ways to Use This Tool:

  • Monitor and track keyword mentions
  • Monitor company mentions
  • Cross-analyze what is being said across different social networks

Price: Free

3. Ubersuggest – A Tool for Keywords

ubersuggest competitive analysis tool

Ubersuggest is an all-in-one SEO tool that provides keyword analysis, competitive analysis, and SEO data. You can use it to explore new content ideas, find keywords, and see what your competition is doing. There’s also an Ubersuggest Chrome extension so you can get data on keywords and traffic as you browse the web.

Best Uses For This Tool:

  • See what content and keywords are performing best for your competitors
  • Find keywords to target
  • Get content inspiration
  • Find new competitors

Price: There’s a free limited plan, or you can get a paid plan starting at $29 per month.

4. Owletter A Tool To Track Competitor’s Email

owletter email marketing spy on the competition

Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. This one gives you a window into your competitor’s email marketing strategy. Tell Owletter which sites to track and you get access to every email your competition sends, including when they send it and their spam reputation.

Best Ways To Use This Tool:

  • See how often competitors send emails
  • Track emails based on specific keywords
  • Long term access to data so you can spot trends over time

Pricing: $19 a month for up to 10 sites/$79 per month for unlimited

5. Social Blade – A Tool for Social Media Follower Counts

social blade competitor analysis

See real-time stats about your competitors on social media, including follower counts and the number of uploads. This tool is a quick way to get a lay of the land so you can build a stronger social media marketing strategy.

Best Uses for This Tool:

  • See where your competition stands on multiple social platforms

Pricing: Starts at $3.99 per month, but there is a free limited version.

6. Google Keyword Planner – A Tool for Keywords

google adwords

Formerly the Google Keyword Tool and Traffic Estimator, this tool seems to have it all. Although it doesn’t focus specifically on competitor analysis (it’s more focused on your own website), finding competitor data is one feature of the tool. Because it’s from Google, it’s considered one of the best out there.

Best Ways to Use This Tool:

Price: Free, but you need to sign up for a free AdWords account to access

7. Instapaper – A Tool for Organization

instapaper marketing tool for organization

This is a simple tool that allows you to save web pages for later to read on your computer, mobile phone, or even Kindle.

Once you sign up for an account (which takes just a few minutes), you can add the bookmarklet to your bookmark bar to keep things easy. When it comes to spying on your competition, it’s incredibly helpful to know who your competition is, first and foremost, and this tool will help.

Best Ways to Use This Tool:

  • Save webpages to read later
  • Add a bookmarklet to keep your content organized
  • Visit competitor sites and save content that might be of use to you

Price: Free

8. Monitor Backlinks – A Tool for Keywords

monitor backlinks marketing tool

This is another company with great customer service, and you can follow different competitors’ backlinks and have them sent straight to your inbox, with a description of which are the highest domains, which are the lowest, and whether or not they are dofollow or nofollow.

You have a dashboard you can look at and compare your results, but I like to use it primarily to look at links my competitors are earning.

Best Ways to Use This Tool:

  • Send competitor backlinks to your inbox
  • Analyze the highest and lowest domains of the links of your competitors
  • Get a good picture of links that are nofollow vs. dofollow
  • Compare your results with competitors thanks to the dashboard
  • Find new link-building opportunities

Price: Pricing varies based on how many domains you want to manage.

If you want to manage only 1, it is $25.00/month, 2 is a Freelancer plan for $48.00/month, 4 is a Small Business plan for $90.00/month, and anything more is a custom plan which you would discuss with the company to determine a price.

They currently offer a free trial, so you can test before you commit.

9. Semrush – A Tool for Keywords

SEMrush marketing tool for keywords

This definitely is one of my favorite tools because it specializes in competitor data. You can visit the homepage and type in a competitor’s website (completely free) and immediately get information regarding organic keywords and rank, ad keywords, and traffic. The best part: it all comes to you in a graphic format.

Best Ways to Use This Tool:

  • Get organic keywords and ranks of competitors
  • Get ad keywords and traffic numbers of competitors
  • Look at data in a graphic format

Price: You can get a large amount of information right on the homepage search bar. (Try it out yourself and you’ll see in less than three seconds.)

If you want some really detailed data, plans range from $99.95/month to $399.95/month.

10. SpyFu – A Tool for Keyword and Ad Monitoring

spyfu marketing tool

This is an easy-to-use tool that lets you know which keywords your competitors are targeting, both in organic search and in AdWords. You simply type in your competitor and you can download an entire list of these keywords.

Best Ways to Use This Tool:

  • Obtain a list of keywords your competitors are targeting for AdWords
  • Obtain a list of keywords your competitors are targeting in organic search

Price: The Basic plan is $39/month, the Professional plan is $78/month, and the Agency plan is $299/month.

11. Competitor Analysis from WooRank – a Little Bit of Everything

woorank competitor analyssi

This is a tool that has competitor data as just a small section of all it can do. You create your project, and then it will help you track and optimize your website based on the results of that project. If you want to spy on competitors, that’s an option.

Best Ways to Use This Tool:

  • Create projects to track
  • Optimize your website based on project results
  • Spy on your competitors as a potential project

Price: For agencies, they recommend the Premium plan for $179/month. For Webmasters, they recommend the PRO plan (only 1 project) for $59/month. You can start with a free trial.

12. SpyOnWeb A Tool to Find Domain Information

spyon web tool

This is a very popular tool because it’s so easy to use. With this tool, you enter a URL, Google AdSense or Google Analytics code, or IP address to find out what resources belong to the same owner.

In other words, when you type in a domain, you get results for all of the different IP addresses and then a list of domains that have that same IP address (in some cases a site will have more than one IP address).

Best Ways to Use This Tool:

  • Discover the different IP addresses to find domain information

Price: Free

13. SimilarWeb – A Tool for Web Rankings

similar web marketing tool

This is a tool that allows you to get traffic insights for any website. You type in a website and right away you’ll get the global rank, country rank, and category rank of that website, along with a nice graph that shows the weekly number of visitors in the last six months.

You can see how many leads come from social, search, referrals, display ads, and many more. There also is a big orange bar that lets you add competitors and even gives you suggestions on who you may want to watch.

Best Ways to Use This Tool:

  • Obtain traffic insights for any website
  • Obtain global, country, and category rank for any website
  • Receive suggestions of competitors you may want to watch
  • View the data in graphic format

Price: There is a basic free account that offers limited metrics and data. You can contact the company if you’re interested in the enterprise package.

14. What Runs Where – A Tool for Monitoring Ads

what where

Although this resource specializes in online media buying and helping businesses buy correctly, it has some great features for watching your competition. It supports over 40 ad networks across several different countries and allows you to track a list of your competitors. You then get an alert every time that competitor launches a new ad or publishes new content.

Best Ways to Use This Tool:

  • Track ad production of competitors
  • Receive alerts each time a new ad or content is published

Price: Plans run for $299/month for the Basic plan and $399/month for the Full Coverage plan.

15. Link Explorer – A Tool for Backlinks

line explorer marketing tool for backlinks

This tool comes from Moz, so you know it’s got to be good. It’s one of the most popular tools out there today, and it allows you to follow your competitors’ link-building efforts. You can see who is linking back to them regarding PageRank, authority/domain, and anchor text. You also can compare link data, which can help keep things easy.

Best Ways to Use This Tool:

  • Find out who is linking to your competitors
  • Compare link data of your competitors

Price: You can get some data for free right away, but in order to use Link Explorer to the fullest extent, you will need Moz’s Analytics Standard package for $99/month.

16. Ahrefs – A Tool for Backlinks

ahrefs marketing tool

This is another popular tool. It will show you things like top pages, IPs, and external links regarding your competitors. Speaking from experience, the site has great customer service and works with you to make sure you get what you need.

Best Ways to Use This Tool:

  • Find IPs and external links to your competitors

Price: You can start a trial for $7.00, then upgrade to a variety of plans starting at $99.00/month.

17. Alexa – A Tool for Web Rankings

alexa marketing tool

This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank). In fact, if you have the Moz toolbar, you will see the Alexa ranking of a site right there on your SERP.

This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) and is an excellent resource if your competitors are international.

Best Ways to Use This Tool:

  • Obtain data on international competitors
  • Obtain rankings of websites for an overall picture

Price: The Advanced plan is $149/month for one user and one site. You can upgrade to the Agency Plan to include 20 users and 35 sites. You can start with a free trial.

18. Sprout Social – Social Media Management Software

sprout social social media management marketing tool

Sprout Social helps you find and connect with the people who love your brand. With tools to compare social analytics, social engagement, social publishing, and social listing, Sprout Social has you covered. You can also check hashtag performance and Facebook reviews and track engagement on LinkedIn, Facebook, Instagram, and Twitter.

Best Ways To Use This Tool:

  • Listen to what your audience wants
  • Track engagement
  • Publish new content

Price: A basic plan is $99/month.

19. Majestic SEO – A Tool for Backlinks

majestic seo backlink marketing tool

One of the more popular tools, Majestic SEO allows you to download the link profile for any of your competitors’ sites. This means thousands and thousands of links will be right at your fingertips. You can export the link profile, and then slice it and dice it as you wish.

Best Ways to Use This Tool:

  • Download the link profile of any competitor
  • Export the link profile and move the data around as you see fit

Price: Choose from the Lite plan for $49.99/month, the Pro plan for $99.99/month or the API plan for $399.99/month. I recommend checking out their pricing page because it lets you know which types of companies should use which types of plans.

20. The Search Monitor – A Tool for Keywords & Competitive Analysis

the search monitor competitive analysis tool

This tool is not nearly as popular as many of the others, but I still think it offers great information. It focuses solely on competitor data. Also, it allows you to monitor affiliates and trademarks. It monitors results from Google, Bing, Yahoo, YouTube, and Baidu along with blogs, websites, forums, news, mobile, and shopping.

Best Ways to Use This Tool:

  • Monitor affiliates and trademarks
  • View results from Bing, Yahoo, YouTube, and Baidu
  • View results from forums, news, mobile, and shopping

Price: There is a Pro package for $599/month or the Ultimate for $899/month. You also can pay a few dollars more for extra keywords. There is an option for an Enterprise package where you call the company and discuss a price.

21. iSpionage – A Tool for Keywords

ispionage marketing tool for keywords

This is another keyword monitoring tool that allows you to type in a competitor and see the best performing keywords for organic as well as for PPC (in both Google and Bing), and how much the competitor spends on both organic and paid search. You can see the competitor’s most effective ad copy, and you can look at graphs that compare all of this data.

Best Ways to Use This Tool:

  • Analyze best performing keywords of competitors for organic
  • Analyze best performing keywords of competitors for PPC (Google and Bing)
  • Find out how much competitors spend on paid search and organic
  • View the most effective ad copy of competitors
  • View the data in graphic form for comparison

Price: The Starter package is $59/month, the Professional package is $99/month, and the Advanced package is $299/month. Contact the company for customized Enterprise package options and pricing.

22. Ontolo – A Tool for Backlinks

ontolo backlink marketing tool

Although often labeled as a backlink tool, this also focuses on content marketing. It helps you know how to prioritize your content to keep things moving, learn where to promote your content by identifying authors who link to your content, and gives you suggestions for link-building opportunities.

Of course, this is a more advanced tool so there are quite a few more details that go into how it works, which is why I highly recommend their free trial.

Best Ways to Use This Tool:

  • Identify authors who link to your content
  • Receive suggestions for link-building opportunities

Price: The Professional package is $97/month, and the Agency package is $297/month.

23. Link Prospector – A Tool for Backlinks

link prospector marketing tool

This is one of my personal favorites because it’s all about link building and how that relates to your content. You choose your type of report – guest posting, links pages, reviews, donations, content promotions, or giveaways – and then enter your key phrases. A list of link-building opportunities based on what you’re looking for is generated for you.

Best Ways to Use This Tool:

  • Get link-building opportunity suggestions

Price: If you are going by the credit system, you can try it for free and pay as you go with 1 credit for $5. After those choices, you can choose to select a package, all of which have monthly fees and price per credit per month. It’s a tad confusing, so definitely check out the website to see their price chart.

24. BuzzSumo – A Tool for Viral Content

buzzsumo viral content marketing tool

Want to practically guarantee the success of a blog article or other piece of content? Then look no further than BuzzSumo, a tool that lets you track the virality of nearly every piece of content online.

Best Ways to Use This Tool:

  • Track the types of content most popular for a given keyword
  • Search and contact influencers that have shared content similar to yours
  • Find out which pieces by your competitors have received the most shares

Price: Free for a few searches a month. Paid plans range from $79/month to $499/month when billed annually.

25. Feedly – A Tool for Content Marketing

feedly content marketing tool

Your competitors are publishing content all the time. But it’s nearly impossible to check up on the dozens of competing blogs you want to follow. How can you know what your competitors are publishing? How can you stay up-to-date with their content marketing strategies?

With Feedly. Just plug in their blog and get updates whenever they release new content.

Best Ways to Use This Tool:

  • Track competitor’s content marketing strategies and get instant updates when they publish new content
  • Follow your favorite marketing blogs and learn new techniques as soon as they’re released

Price: Free for up to 100 sources, paid plans start at $6 per month.

Can You Spy on Your Competition Without Using Marketing Tools?

The answer certainly is yes,” but it does take a little bit of planning and preparation. If you’re not interested in investing in any tools or relying on any free tools, use the help of Google and Bing to find the site owners by doing some advanced query searches.

There essentially are two different approaches you may want to take. Both of the following strategies are more advanced “secret cheats,” but they will keep you away from using any tools!

Find All of Your Competitors’ Websites

There are four steps you can follow if you want to find your competitors’ websites:

  1. Reverse Google Whois Lookups
  2. Perform Reverse IP Lookups
  3. Reverse Google AdSense Lookups
  4. Reverse Google Analytics Lookups

The Takeaway

Competitive analysis is the cornerstone of a successful digital marketing plan. Use the data you find to build a stronger social media plan, find better keywords to target, or even up your email marketing strategy.

Keep in mind that most of the competitive analysis tools above offer a free trial of their upgraded version so you can give them a test run before making a purchase. Definitely take a look at the free trials before paying.

If you can’t find one, try emailing the company. You might be surprised at just how many will give you a free trial even if it’s not explicitly offered!

Once you’ve settled on a tool (or two or three!) make sure to add competitive analysis to your overall marketing plan. Keeping your eye on the competition is crucial to long-term growth.

Are there other competitive analysis tools I missed? Share your favorite tools in the comments!

The post 25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors appeared first on Neil Patel.

[…]

Twitter Advertising Internet Marketing Strategies
Internet Marketing Strategies

10 Successful Twitter Advertising Internet Marketing Strategies

February 18, 2021 0

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. Paid twitter advertising allows you to target audiences with keywords, demographics, and hashtags.

Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. With low costs and high potential return, Twitter is worthwhile to explore when trying to grow your business.

The Top 10 Twitter Advertising Ideas

You can choose from various Twitter advertising formats, including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter.

Best practices change often, so be sure you’re staying on top of changes to the Twitter platform as you plan and execute new advertising ideas. Get familiar with how the site differs from other social media, too.

For instance, when you compare Twitter and Facebook advertising, you’ll notice Twitter demographics skew younger, and the platform tends to be a popular source for trending news.

Remember that ads should only be a portion of what you’re sharing each day. Your Twitter advertising strategy should combine paid ads with genuine engagement and organic content posting for the best results.

Make sure you always follow Twitter advertising policy when creating ads. Let’s look at some Twitter advertising examples to see how you can best use this platform to reach your audience effectively:

1. Make Sure Your Ads Are Creative

Ensure your brand message is clear through the text, images, and videos you use in your ads. Incorporate bright colors and easy to read fonts so your ads will stand out. When in doubt, follow Twitter’s best practices as you brainstorm Twitter advertising ideas.

Just remember, Twitter is a high-volume platform. Thousands of tweets are sent every second, meaning it’s easy to get lost in the shuffle. Generic won’t stand out, so don’t be afraid to push the boundaries to make an impact.

This promoted tweet from Sportsnet has eye-catching colors, an urgent call to action (CTA), and packs a lot of information into a few short lines.

Twitter Advertising Ideas - Make Sure Your Ads Are Creative

You only have 280 characters to make your point, so communicate your value with snappy copy and concise messaging. Offer just enough detail to provide clarity about your brand. If you’re adding a link, use a vanity URL to save space and keep the focus on your message—Twitter automatically shortens links to 23 characters, which are factored into your overall account.

Someone seeing your tweet should be able to tell who you serve, what you offer, and know what to do next.

2. Use the Right Hashtags

Using the right hashtags ensures maximum exposure for your tweets, which is critical on a platform like Twitter, where the volume of tweets is very high. Anyone looking for a particular topic can find relevant tweets and conversations by merely searching hashtags.

Tweets with hashtags get more engagement, so don’t skip over learning how and what to use to bolster your efforts. HubSpot says the right hashtags can boost engagement by over 1,000 percent.

You can use hashtags for topics, events, places, industry terms, or popular themes. Try a mix of popular, trending hashtags and ones that are uniquely yours so people can find your content.

You can find hashtags by looking at trending topics and hashtags on Twitter or checking out hashtag generators.

Most will give you relevant and trending hashtags specific to your brand and content to help you maximize your followers and grow visibility for your tweets. Some will even tell you which hashtags to avoid.

A few hashtag generators you could try out:

  • Hashtagify
  • Tagsfinder
  • HashtagsForLikes
  • All-Hashtag
  • Trendsmap

3. Promote Your Best Tweets

Promoting tweets allows you to pay to display your content to people who aren’t yet following you on Twitter. People can interact with them like a regular tweet, but they’ll be marked “promoted.”

Which tweets should you promote? The ones with the best content and ones with a photo or video get more engagement and retweets, as you’ll see below. You should also promote tweets with links in them as they should drive more people to your website, downloadable content, or most recent blog post.

Make sure a new viewer can understand what you’re all about from your promoted tweet. They may not see any others, so give them everything they need to know what you’re about at once.

4. Use Images and Videos in Your Twitter Ads

Adding images to your Twitter advertising can boost engagement by 200 percent. Additionally, Twitter users post images 361 percent more than videos but save videos to their favorites 49 percent more.

Visuals can help explain your campaign and increase the chances that people will notice it and get the message within the short amount of time you hold their attention.

This ad from NICE Ltd. gives a quick message with a direct CTA to watch a demo. The ad itself contains a video showing a visual of what people can expect to see in the demo itself, with more information and a website URL. It’s a lot packed into a tweet!

Twitter Advertising Ideas - Use Images and Videos in Your Ads

The best Twitter advertising ideas catch people’s attention, likely creating immediate recognition and response. No matter how creative your written tweets are, they generally won’t stand out the way an image can.

Clear messaging is particularly important when promoting your tweets to people who don’t follow you. They need to recognize what you offer and what your business/brand is in a quick impression.

5. Share User-Generated Content

User-generated content is any content created by users and followers instead of brands and can include text, photos, or videos. Voluntarily created and shared by your fans, it creates connection and draws attention from other users who want to be included.

Sharing what real people think of your product or service through customer testimonials and product reviews can add a valuable human element to your ads.

How can you tap into this powerful source of credibility? Get your followers involved by asking them to create content based on their experiences with you. They may start looking for ways to engage with your brand or be chosen when you feature your followers’ work.

Listening to your fans can help you generate Twitter advertising ideas. You could involve your followers in decisions like product naming, have them upload content to participate in contests, and even create your hashtag.

6. Host a Twitter Chat on Twitter Topics With the Most Engagement

A Twitter chat is a virtual gathering or discussion that takes place on Twitter at a specific time. They can be a one-time event or a recurring meeting. Usually, a Twitter chat will focus on one main topic, attracting like-minded users to tweet with one another using a hashtag.

Whomever is hosting a Twitter chat guides the conversation, asks questions, and encourages participants to engage.

Hosting a successful Twitter chat can give you valuable insight into your target audience. You could gain valuable feedback, build brand awareness, and establish your authority on relevant topics. If you do it well, you may also make connections, build relationships, and gain followers.

Try to choose topics where interest is spiking, but no one has stepped forward to lead the conversation. If you can offer valuable content and no other brands are engaging directly with fans about a subject, you may see significant results with little time or expense.

Tell everyone the chat and its time, topic, and other details in a promoted tweet. If you want to offer more information, write a blog post and publish it on your site, including a link to the post in your promoted tweet.

7. Use Influencers or Micro-Influencers

Influencers have large followings on social media platforms and have shown they can guide those followers’ opinions and decisions. You can engage with influencers who are active in your industry or have fans from your target audience.

Brands partner with these users to promote their products and services in relatable, authentic ways.

Start by responding to influencers’ tweets, sharing their content by retweeting, and building relationships with them. They may return the favor, which can help you assess which influencers might make the right partners for paid promotions.

A twist on influencer marketing is micro-influencer marketing, which is similar but on a smaller scale. Typically, micro-influencers have smaller followings of very loyal fans, meaning they may share your content with fewer people but likely only promote brands they genuinely like and trust, making their recommendations valuable.

If you can come up with unique Twitter advertising ideas that influencers find attractive, you may be able to benefit from their large followings.

8. Research the Right Keywords and Use Them Creatively

Twitter advertising success depends on your ability to be seen by your target audience as much as possible. You want to use the right keywords to attract users to your content and target users when promoting your tweets based on their recent activities and posts.

You can use a tool like Ubersuggest to do keyword research to learn what keywords you should be using in your content and hashtags (you can also use the free Chrome extension). This free tool offers key terms and long-tail phrases to try in your Twitter advertising and other marketing. You’ll be shown hundreds of suggestions, complete with search volume, competition, and trends for each.

9. Discover What Makes Your Brand Stand Out

What makes you stand out?

Figure out the primary value proposition behind your product or service, and play on it to help your brand stand out. Ensure you understand why your target audience needs or wants what you offer, and personalize your message based on their needs.

See what your competitors are doing that works for your ideal audience. Don’t copy, but allow yourself to be inspired to try new ideas. Do A/B testing to see what works best, and use analytics to help figure out which tweets your audience enjoys most.

10. Leverage Twitter Trends

Understand what brings people to Twitter, such as critical events. If a massive volume of people will be on Twitter because of something happening in sports or entertainment, jump in with relevant content.

Events and conferences, whether live or virtual, are often great ways to connect with like-minded people.

This promoted tweet from Salesforce calls attention to an event currently live, uses an event hashtag to bring participants together, and mentions a name people may recognize. By using the person’s Twitter handle, Salesforce also makes it easy for that person to see and possibly retweet their post.

Twitter Advertising Ideas - Leverage Twitter Trends

If you connect your brand to the current conversation, you can gain visibility, shares, and followers.

Look for hashtags about local, timely, relevant events and happenings and use them to increase exposure. This could mean holidays, game days, and TV events like the Grammys or Oscars. If you have a local business, capitalize on nearby events.

Conclusion

Twitter advertising offers many ways to target your ideal audience and connect with them in real-time. Appropriately used, paid Twitter advertising costs can be very reasonable and can help you grow your business.

Want to do a deep dive into Twitter advertising? We’ve got all the Twitter advertising guides you need.

Need help with Twitter advertising strategy or other digital marketing ideas for your business? We’ve got you covered there, too.

With a few creative Twitter advertising ideas in your toolbox, your ads can stand out and draw the right users to your business.

Which of these Twitter advertising ideas do you think would resonate best with your audience?

The post 10 Successful Twitter Advertising Ideas appeared first on Neil Patel.

[…]

Internet Marketing Tools
Internet Marketing

HostGator Cloud Review | Internet Marketing Tools

February 18, 2021 0

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HostGator is a powerful web hosting service with the most hosting choices, catering to anyone from beginner to expert. While they offer many of the same things a hosting service like Bluehost might, their strength lies in getting specific with their host offerings and allowing you to really personalize what you want in your hosting package.

That’s probably the reason why two million others use them for reliable hosting. Because of this and many more of its useful features, HostGator makes it on my best web hosting services list. 

HostGator Compared to The Best Web Hosting Services

With HostGator, you can start any site on a shoestring budget. It’s accessible to the point where you can start hosting a site for as little as $2.75 a month. And yes, they have plenty of customer support available, along with a live chat feature you can tap into at any time. They also offer free SSL certification and a free domain name. 

This puts HostGator firmly on my list of the top eight web hosting services as one of the most affordable options. I painstakingly raked through each web host on the market to ensure I was recommending only the best to choose the rest. As a result, I created an in-depth guide that’ll guide you all the way through until you feel comfortable making a sound web hosting decision for your website.

See all of our top picks here and get ready to dive deep into how to choose a service and what to look for. Now, let’s look at everything HostGator offers and how it measures up to other web hosts on the market. 

Who is HostGator Best For?

To put it simply, HostGator is best for entry-level beginners searching for a low barrier to entry hosting service. If you’re looking for one of the easiest and affordable website hosts to help you get your site up and running, HostGator is a great place to start. 

HostGator: The Pros and Cons

Like every other website builder, HostGator comes with its list of pros and cons, depending on where you stand. It goes without saying that no hosting service is perfect. 

No matter which service you choose, you’re bound to run into problems like occasional downtime or technical issues. Still, it’s a good practice to look at each website builder’s pros and cons to see who they cater to best. 

Pros

Free migration: If you don’t want to deal with migrations and the fees associated with it, HostGator has your back and migrates your site for free. Other sites with similar features can charge you a pretty penny for this type of service. 

24/7 support: HostGator takes customer support seriously. You can reach out to them through their live chat feature whenever you need no matter the day or the hour. 

99.9% uptime guarantee: Not all hosting providers are bold enough to make this guarantee, but HostGator does. As you might already know, uptime is essential if you want your site to keep it’s rank on Google, a good online reputation, and be accessible to your audience at all times. Knowing HostGator cares about uptime enough to offer a guarantee can give you peace of mind. 

Free domain for a year: Much like Bluehost, HostGator lets you register a free domain name with them for a year. Anything free that makes the process of creating a website easier is always a plus in my book. 

Cons

Higher renewal prices: Granted, many hosting providers offer you entry-level prices to get your foot in the door. However, when it’s time to renew your yearly plan, those prices tend to go up. For HostGator, this is definitely the case. So, it’s a factor to consider when you’re budgeting and thinking long-term. 

No staging options: Staging is a great option to have if you’re a developer that needs to test changes or fix bugs. Unfortunately, this isn’t something HostGator offers at the moment. You’ll have to install a third-party staging plugin. 

HostGator Pricing

There’s a lot of ground to cover when it comes to HostGator hosting options. As I mentioned before, they offer you a buffet-style spread of hosting options. 

To start, HostGator includes the following options regardless of what plans you choose:

  • Unlimited MySQL databases
  • An uptime guarantee of 99.9%
  • Round-the-clock server monitoring
  • Unlimited FTP users
  • One-click installs
  • 24/7/365 customer support
  • Unmetered bandwidth
  • cPanel control panel
  • Free migration

Once you know those are all included, here are the types of hosting services HostGator offers:

  • Web Hosting
  • Cloud Hosting
  • WordPress Hosting
  • VPS Hosting
  • Dedicated Hosting

Now, how exactly does each one measure up, and what do they offer? 

Web Hosting

  • Hatchling Plan – $2.75 a month
  • Baby Plan – $3.95 a month 
  • Business Plan – $5.95 a month

Each plan is priced on a 36-month billing cycle. But you can always adjust that to shorter billing cycles, though keep in mind that this will alter your monthly prices. For the sake of simplicity, I’ve chosen the longest billing cycle, as it’s the cheapest option.

For web hosting, all three plans include one-click installs and unlimited email. The Business plan offers a bit more. This means if you go with it, you’ll have a private SSL, dedicated IP, and free VoIP phone service. 

In this category, the most basic plan you can go with is the Hatchling plan, and it only allows you to host one domain. This is what makes HostGator a great entry-level hosting provider if you want to get your one site up and running quickly. 

Cloud Hosting

  • Hatchling Cloud – $4.95 a month
  • Baby Cloud – $6.57 a month
  • Business Cloud – $9.95 a month

HostGator stands out as a reliable cloud hosting provider with three different options to choose from. You’ll first need to decide how much RAM you’ll need. Their Hatchling plan with 2 GB can be a solid starter option.

But you can go as high as their Business Cloud option with 6 GB of RAM. The highest tier in their cloud hosting plan includes a dedicated IP and VoIP phone service for as little as $9.95 a month. Learn more about HostGator Cloud Hosting.

WordPress Hosting

  • Starter Plan – $5.95 a month
  • Standard Plan – $7.95 a month
  • Business Plan – $9.95 a month

If you already know you’re hosting your site with WordPress, you’ll want to pay close attention to HostGator’s WordPress hosting solutions. Picking between each tier is easy. All you’ll have to consider is the amount of traffic your site gets and if you’re trying to host one or multiple sites.

The Starter plan is best for around 100k monthly visitors, while its Standard plan can manage with up to 200k site visitors. If you have a popular site that gets around 500k monthly hits or more, it’s safest to choose their Business plan. Each tier is reasonably priced and accessible for the amount of web traffic they can manage. This is yet another reason why I highly recommend HostGator as a hosting provider for starter sites. 

VPS Hosting

  • Snappy 2000 – $19.95 a month
  • Snappy 4000 – $29.95 a month
  • Snappy 8000 – $39.95 a month

With HostGator’s VPS Hosting plan, you’re in for fewer service limitations and a slew of additional features. As you grow, you can easily add more RAM, CPU, or disk space to accommodate your site.

A virtual server dedicated to your site ensures you have more control over your site’s hosting environment in a cost-effective manner. This is yet another example of the flexibility of HostGator as a hosting provider, which is a favorite feature of mine. 

Dedicated Hosting

  • Value Server – $89.98 a month
  • Power Server – $119.89 a month
  • Enterprise Server – $139.99 a month

HostGator’s dedicated hosting category can be summed up in one word: maximization. You choose a hard drive and how much RAM you want depending on your site needs. Then they provide you with IP-based firewall protection. 

Dedicated servers are equipped to host sites that are in full growth mode. They need powerful features that enable them to grow while minimizing downtime, space limitations, and technical difficulties that might arise with a less robust hosting plan. 

If you decide to go the dedicated hosting route, you can be sure HostGator offers you all the hosting and site management tools you could ask for. And again, their ability to personalize their offers to your needs sets them apart as a powerful web hosting provider. 

HostGator Offerings

We’ve already established that HostGator is a great option for either entry-level sites or sites that need advanced options ranging anywhere from blogging and personal use to the entrepreneurship space. But what are their main offerings?

Here’s a closer look.

Shared & Cloud Hosting

HostGator offers you the standard package that you can find with any reliable hosting provider with these options. What sets them apart in this camp are unlimited storage features and unmetered bandwidth. Keep in mind this all comes with guaranteed uptime as well. With the entry-level prices, you get with shared hosting on HostGator, it definitely stands as a contender to other providers like Bluehost

The difference between shared and cloud hosting is straightforward. Shared hosting is when you shared a server with multiple other sites, and all clients share the available bandwidth. Cloud hosting is when your site is hosted on multiple shared servers instead of just one.

WordPress Hosting

As you can expect, their WordPress hosting option includes a free domain, having WordPress ready and installed so you can start publishing on your site, and an easy to use control panel. HostGator also offers plenty of site security features like site backups and malware protection. The WordPress hosting option is exactly what it sounds like: hosting in a way that directly caters to WordPress sites.

VPS Hosting

VPS hosting is when an entirely virtual private server is divided into dedicated hosting spaces for each client. HostGator’s VPS hosting option is the way to go if you’re looking for top-tier site hosting tools like the ability to host unlimited domains, create unlimited email addresses, databases, and FTP accounts. The web hosting feature that takes the cake for VPS hosting is the off-site courtesy backup it does for you weekly. 

Dedicated Hosting

If you want the absolute best hosting, HostGator has dedicated hosting to offer you a number of valuable web hosting tools. You’ll have plenty of customization options to maximize your site’s efficiency with a dedicated server all for your site. 

They guarantee your site stays up and running, and they give you the option to manage it yourself or have their team fully manage it for you. HostGator will also help with any technical or custom software installations. This makes HostGator’s dedicated hosting packages one of the best in their industry. 

The Best Website Builders

I encourage you to read through my in-depth guide to the best hosting providers. In it, you’ll see how each hosting provider stacks up in comparison to the rest. That way, you’re informed well enough to make the best decision possible. So, check out my top picks here. To help, here’s a quick overview of who made it on the list: 

  1. Dreamhost Best option if you want quick and responsive website changes
  2. Hostinger Low-Cost shared hosting options for startups
  3. Bluehost Best for WordPress hosting
  4. Nexcess Best ecommerce hosting
  5. HostGator Most affordable option for startups
  6. WP Engine Best option if you know your limits
  7. InMotion Best option for scaling BIG
  8. Siteground Best for WooCommerce hosting

HostGator is a powerful hosting provider for first-time site builders who want a reliable and choice-rich option they can rely on. With HostGator, you not only get plenty of hosting options, but you also get access to added perks like free SSL certification and free domain registration. What’s great about HostGator is that you can start small and then switch hosting tiers as your site grows without having to migrate if you’re happy with their service.  

Now it’s your turn. Let me know your thoughts about HostGator below.

Or better yet, if you’re starting your site and don’t want to wait any longer, get started with HostGator today. 

The post HostGator Cloud Review appeared first on Neil Patel.

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Internet Marketing Strategies
Internet Marketing

Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales | New Internet Marketing Strategies

February 17, 2021 0

Intro to Neuromarketing: 5 Psychological Tactics to Boost  Sales

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices.

I’ve talked a lot before about consumer psychology, both on my blog and elsewhere.

That’s because the brain plays such a vital role in selling (and buying).

For example, the color of your CTA button or the pictures on your landing pages can impact conversions.

The brain is designed to process information in specific ways, and it will react accordingly to certain triggers.

If you can optimize your site to include those triggers, you can boost your sales.

It’s not always as simple as using certain colors. Psychology, like people, is complicated.

Despite the complexity of psychology, there are a few brain-based strategies you can use that will get results.

How Psychology Impacts Sales Through Neuromarketing

Based on studies of the brain, we know that beauty literally moves us to action.

The site of something attractive — even a beautifully packaged product — triggers the part of our brain that governs hand movements.

We see something we like, and we want to touch it.

While we can’t literally reach out and grab products from our screens, there are ways retailers use this principle to drive sales.

Web design, for instance, can impact how favorably someone views your brand or product.

ecommerce neuromarketing to boost sales statistics

Psychology also tells us that people don’t like making tough decisions.

In one experiment, researchers gave buyers a choice between purchasing a pack of gum or not buying anything.

When they were given a choice between two packs that were priced the same (63 cents each), only 46 percent chose to spend their money.

When the packs were priced differently (62 cents and 64 cents, respectively), 77 percent chose to buy a pack.

pricing complete purchase neuromarketing example

In psychology, this experiment is related to “analysis paralysis,” or the idea that making no choice is better than making a tough choice.

If you make it easy to choose between your products, people will be more likely to buy them.

Makes sense, right?

There are probably innumerable ways you can use psychology to set up your website or improve your marketing.

But some tactics still work better than others. Here are a few of the ones I recommend the most.

1. Structure Content Using Neuromarketing Principles

While consumer psychology has been around a long time, neuromarketing is a relatively new field.

what is neuromarketing

Neuromarketing utilizes technology to track the brain’s blood flow as people respond to audio and visual cues.

This allows researchers to examine the deep part of the brain known as the “pleasure center.”

Don’t worry. You don’t have to invest in expensive equipment to take advantage of neuromarketing. You can use the research that’s already out there.

We know that our brain is divided into three unique “sub-brains.”

neuromarketing how to detect consumers gspot kivilcim kayabali salesbrain 6 638
  1. The new brain: Also known as the rational brain includes the neocortex (the outermost layer of the brain) which is responsible for processing facts, language logic, and other skills.
  2. The middle brain: Also called the emotional brain includes structures like the olfactory bulbs (smell), hippocampus, and amygdala, which govern emotions and memory.
  3. The reptilian brain: Also called the instinctual brain is made up of the brainstem and cerebellum, responsible for motor balance, safety, avoidance, and survival instincts.

Each part of the brain releases different chemicals depending on certain triggers.

The middle brain, for example, releases endorphins when a person sees something beautiful.

If someone is worried, the instinctual, reptilian brain may kick in the fight-or-flight response.

They each have their own job in ensuring you survive and operate properly.

But what does this mean in terms of your marketing strategy?

Take a look at how this might play out in the structure of a blog post, for example:

  1. Initial image or design elements:  The brain processes the overall design of the landing page and determines attractiveness (dopamine is released). This is the middle brain engaged.
  2. Intro or headline: A teased topic creates an anticipatory rush and gets the reptilian brain involved (dopamine and adrenaline are released).
  3. Problem or concern: A negative headline or introduction triggers fear and again the reptilian brain takes over (cortisol, the stress hormone, is released).
  4. Solutions to the problem or concern: The content addresses the topic and provides a resolution that engages the new brain (endorphins and dopamine are released to reduce cortisol and adrenaline).
  5. Call to action to solve the problem: Serotonin and oxytocin are released.

So you could have a blog post that looks like this:

blog post example1 for neuromarketing

With a resolution that looks like this:

blog post example 2 for neuromarketing

Each stage of the post is releasing certain chemicals in the brain of the person reading it.

Using a “scary” headline (like 7 Marketing Mistakes You’re Making Right Now) might trigger a different response versus a “happy” headline.

blog post example 3 for neuromarketing scary headline

Or one that’s more solution oriented, like “How to Fix These 10 Common Marketing Mistakes.”

Or this one:

 blog post example 4 for neuromarketing scary headline

Each of these will trigger different emotions and different reactions in the brain.

This is neuromarketing.

You’re using the way the brain naturally responds to stimuli to create content that triggers those responses.

2. Promote Benefits to Relieve Fears

Neuromarketing isn’t just for headlines.

You can also use neuromarketing principles on your landing pages.

Take a look at the homepage for Ubersuggest, our keyword research tool:

ubersuggest example for neuromarketing

You’ll notice an immediate psychological trigger: “Want more traffic?”

I definitely have an emotional response to it.

Hey, why am I not getting more traffic? What am I doing wrong? How can I fix this?

It triggers a little bit of fear. I need answers.

Ubersuggets’ landing page immediately tells me what action I can take to resolve my fears.

I just have to enter a domain or keyword. OK. Easy enough.

If I want to know more about how this will help me, I can scroll down the page to learn more about the domain overview, Top SEO pages, and keyword suggestions.

This lists the exact benefits I’ll get if I use this tool.

It’s a resolution to my initial concerns.

The headline was a trigger. The subheader was my answer. The benefits on the page told me that I would be OK.

And everything was simple enough for me to process quickly.

Listing the benefits of your product or service or including a value proposition not only triggers chemical responses in the brain, it also plays on another psychological principle: selfishness.

When it comes to making a purchase, people ask, “What’s in it for me?”

That’s why you want to use what HubSpot calls solution selling — where the emphasis is on what the customer needs, not on what you need from the customer.

They use this tactic on their homepage, too.

hubspot neuromarketing example

They have a proposition that resolves an almost unasked question (don’t worry, you can grow like a company twice your size).

But they also alleviate other concerns that might be rolling around in the back of your instinctual brain, like “How much will this cost me?”

This works because it not only answers what’s in it for me, it also plays off my emotions.

We often use our primal instincts and emotions to make decisions before our rational brain kicks in.

Emotional triggers, like the one HubSpot uses, can have a positive impact on us when it comes to making purchasing decisions.

So if you want more sales, list the benefits and relieve the fears — preferably at the same time.

3. Build Trust Through Storytelling

Trust is another neuromarketing component to successful sales.

We typically buy from people we trust and dismiss those we don’t.

But trust is built over time. So how do you establish trust with a buyer you’ve never met or even seen before?

Psychology tells us that incorporating storytelling into your sales strategy can help build trust on a deeper level beyond selling them on the benefits alone.

storytelling in neuromarketing

Stanford Business professor Jennifer Aaker says:

Our brains are not hard-wired to understand logic or retain facts for very long. Our brains are wired to understand and retain stories.

So how do you use storytelling for sales?

One of the best ways is to use social proof, like testimonials, to highlight customer problems and show, through personal stories, how you resolved those problems.

Easy, right?

Well, not so fast. There’s a catch.

As it turns out, not all reviews and testimonials are created equal. Some don’t work as well for sales as others do.

According to further research, the way you frame your social proof matters more than the social proof itself.

Action-based social proof — the testimonials that showcase how many customers bought your product — may not always be as effective as preference-based social proof.

action based social proof neuromarketing example

Preference-based social proof focuses on why customers liked your brand, product, or service, not how they used it.

marketo preference based social proof for neuromarketing

To be clear, both strategies work.

Depending on your audience and where the testimonials are placed (features page, homepage, etc.), one may be more effective than the other.

As Roger Dooley explains at Neuroscience Marketing:

When shopping, consumers are swayed more by what other people would like to have, rather than what they actually have.

So in many cases, using “warmer” testimonials (those that play on emotions and preferences) can be more effective than simply listing numbers or credentials.

copyblogger example of warm social proof for neuromarketing

Focus on including social proof that tells a story of how you’ve benefited customers.

4. Make People Curious to Learn More

Humans are naturally inquisitive.

We love finding out how things work, and we want to know the full story before we buy in.

In psychological terms, this is called the curiosity gap.

This is why clickbait headlines work so well.

It begs a question that you want an answer to, even if you didn’t know you wanted to know it.

You can use it to spice up all aspects of your content marketing and landing pages.

Take this example of an article headline from Buzzfeed:

buzzfeed example of click bait neuromarketing

Normally, I don’t spend my day worrying about who wants to be the Prime Minister. But now I’ve been asked a question I need an answer to.

A lot of content marketing is set up this way, and some of it works really well to drive traffic.

What Buzzfeed does is smart, though, because if you read the article, they give you the answer right away.

buzzfeed neuromarketing example 2

While the curiosity gap works for engagement, the caveat is that people don’t like being cheated.

If you make a promise of information, you need to deliver on that promise.

If the article from Buzzfeed never answered the question, or if it linked to unrelated content, I would be bummed. I would feel misled.

Here’s an example of the curiosity gap I use on my homepage:

npcuriosity gap neuromarketing example

There’s no misdirect here. If you want to learn how to get more traffic, there’s an action step right there waiting to satiate your curiosity.

Using the curiosity gap is a great way to push someone through the sales funnel.

Just make sure you answer their questions without leading them on.

No one likes to feel cheated.

5. Keep Your Message Consistent

One way to boost sales is through customer retention.

You’ve heard the statistics. It costs five times more to gain a new customer than it does to retain one.

But that’s often not where businesses focus. Most are all about finding new customers.

customer rentions guide to neuromarketing

Let’s change that and focus on retaining customers.

There’s a lot that goes into customer retention, but one of the biggest reasons (psychologically speaking) customers stick around is because of a positive experience.

They see results from what you do. They love your products. They love your brand.

But one thing that humans don’t like is change.

We’re creatures of habit.

Brands often grow and change over time. That’s pretty normal. I’ve changed my message and branding over time, too.

But something that has always stayed consistent is my reputation.

I talk about marketing. My whole world is marketing.

If you came here tomorrow and I changed my colors from orange to green, you might be a little shocked, sure.

npcolorgreen neuromarketing example of consistency

OK, maybe not so shocked.

The point is, you would still get the same marketing advice, even if I mixed up my colors.

Nothing about who I am as a brand is changing.

When it comes to creating a solid customer base, you have to keep some consistency.

While this doesn’t mean you can’t change it up once in a while, try to keep things as familiar as possible.

Choose a simple design that’s easy to navigate. Use two or three colors and a couple of fonts for your branding.

Once the overall look and feel of your site is part of your identity, your audience will easily recognize you when you pop up in other places around the web.

And this can be helpful when you’re retargeting or using PPC ads.

Take a look at this Facebook ad from Start.io:

start.io neuromarketing example

The color schemes, font, and overall tone match the landing page the ad links to.

start io landing page example for neuromarketing

It also matches the theme of their homepage.

start.io neuromarketing example home page

Even though they use different approaches to their marketing, you know that each of those components is from StartApp.

That’s the type of consistency you want to see across all channels.

When customers start recognizing your brand (and start to hear all the testimonies and other things you’re doing from this list), they’ll connect the dots.

Consistency is a great way to build relationships with people over the long haul.

Not only will you be driving a sale once, but you’ll also drive many sales over the life of that relationship.

Conclusion

Neuromarketing can be a helpful tool in understanding what drives people to buy.

It can tell you what your customers really want, why they make decisions, which emotions drive them, and how they see your brand.

One important thing to remember is that people are unique, and oftentimes unpredictable.

This is why it’s important to understand your audience before implementing these tactics.

What works for one brand, or one buyer, may not work for another.

But generally speaking, you can still tap into the basic principles of psychology to boost your sales and build relationships.

If you can convince the brain, you can convince the buyer.

What neuromarketing principles from this list have worked for you?

The post Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales appeared first on Neil Patel.

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