Sometimes There’s No SEO Solution

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Google’s John Mueller tells a pissed off website proprietor typically there’s no SEO resolution that may make a website rank higher in search outcomes.

This is said on Reddit in a reply to a tread titled: “If I hire an SEO expert service would they be able to find out whats wrong with my website and help me improve it?”

The website proprietor supplies additional particulars within the thread, saying they misplaced all visitors to their web site over six years in the past.

“I just blog, I don’t do any coding or anything, I don’t do link building either,” the location proprietor writes.

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Seeing as how they’re not actively using any SEO methods, they’re questioning if an SEO skilled might assist convey their visitors again.

In a response the location proprietor could not wish to hear, Mueller says SEO received’t assist in all instances.

What Do You Mean SEO Won’t Help?

Considering the web site in query misplaced its visitors six years in the past, and it nonetheless has’t recovered, Mueller says SEO won’t assist.

That’s not due to Google penalties or technical points, as they are often remedied with SEO.

Mueller suggests this web site’s technique could now be out of date:

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“One of the issues to remember is that it’s potential that there’s simply no SEO resolution. 6 years is a very long time, and the online + Google News + every thing round it has advanced fairly a bit.

Sometimes it’s not a technical difficulty, typically it’s not one thing you may repair by simply “shopping for a bunch of hyperlinks”, typically it’s simply that the location technique is now out of date.”

An internet site’s technique could develop stale for any variety of causes, a lot of that are exterior the location’s management.

As Mueller says, life evolves considerably in six years’ time. That’s lengthy sufficient for subjects to lose relevancy and knowledge to change into outdated.

If a web site publishes content material that folks not care about, no quantity of SEO goes to assist it.

The identical goes for web sites that promote previous merchandise, as Mueller provides an instance of a web site promoting VHS tapes.

A website may very well be following each SEO finest follow, nevertheless it doesn’t matter if nobody’s on the lookout for it.

“You can have a fantastic website, make it super-fast, have “high authority & trustworthiness” (nonetheless you wish to outline that), however for those who’re promoting VHS cassettes, you’re going to have a foul time. It’s extra apparent when there’s a bodily product concerned, but when content material is your product, it applies simply as nicely.”

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It’s unusual for Googlers to dissuade folks from looking for help with SEO, which makes Mueller’s touch upon the Reddit thread notable.

This is a crucial angle to contemplate at occasions. If a website retains shedding visitors regardless of your finest efforts, is it a problem with SEO or is the world transferring on?

Source: Reddit



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