Pinterest Introduces New Premiere Feature and Tools For Advertisers & This Week’s Digital Marketing News [PODCAST]

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On this week’s episode of Marketing O’Clock, hosts Greg Finn, Jess Budde, and Mark Saltarelli break down the most important digital advertising and marketing information of the week.

If you’re unable to hear on Spotify, take a look at the video model of this week’s episode on the Search Engine Journal YouTube channel.

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In Pinterest’s latest advertising and marketing and promoting summit, they introduced a slew of latest advertising and marketing instruments, together with “Pinterest Premiere,” an choice for advertisers to point out their video commercial on the homepage of their focused viewers for a set period of time.

This new advert choice is right for advertisers selling a launch, or different time-sensitive occasions.

Pinterest additionally introduced updates to their interactive developments device, and its plans to roll out Conversion Insights at a broader scale.

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The newest launch of the Google Ads API added help for Maximize Conversions and Maximize Conversion Value Bid methods in Search campaigns. With this launch, Google additionally added a brand new read-only MaximizeConversions.target_cpa area and MaximizeConversionValue.target_roas area. Previously within the API this was TargetROAS and TargetCPA.

These new bid methods’ names will behave the identical as TargetCPA and TargetROAS bid methods, respectively. This development hints that within the close to future, bid methods for Search campaigns might be reorganized for simplification.

This previous yr has taken a toll on many industries, particularly the hospitality and journey industries. Google introduced that they’re now providing a manner for motels to get in entrance of viewers, freed from cost.

Beginning the week of March 9, 2021, motels and journey corporations can add reserving hyperlinks to google.com/journey without spending a dime, giving them an important avenue to get their model and choices in entrance of customers who need to begin touring once more.

Take of the Week

In this week’s take of the week section, Kyle Munson, Director of Marketing at Zillow, cooked up a genius – and humorous – strategy to clarify Google Ads shut variants.

ICYMI

Next, in our ICYMI section, John Mueller, Search Advocate at Google, provides some nice suggestions into what to do if a website outage is threatening your SERP rankings.

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Lightning Round

Then we reply your burning digital advertising and marketing questions throughout our lightning spherical section:

  • Who can reply to my Twitter advert once I use the brand new dialog settings for advertisements?
  • What can I see with Bing’s new search consequence improve?
  • Where can I discover iOS14 sources that don’t sound prefer it’s the top of the world?
  • When are we going to have the ability to edit our Tweets? It may very well be quickly!
  • Why haven’t extra platforms rolled out seen model security scores?
  • How can I see who has considered my Google My Business web page?

Check out the Marketing O’Clock website to subscribe to the present (and our e-newsletter!) to learn all of the articles featured on this week’s present!

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Featured Image Credit: Samantha Hanson



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