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How to Write Perfect Paid Social Media Marketing Objectives (With Examples)

June 11, 2021 0

How to Write Perfect Paid Social Media Marketing Objectives (With Examples)

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing.

This guide will offer you a detailed breakdown of what marketing objectives are, what are the best practices for creating effective marketing objectives, and a few examples of what successful marketing objectives look like. 

We have also included tips, tricks, and strategies to make your marketing plan more efficient with tried and tested marketing objectives. 

What Are Marketing Objectives?

Marketing objectives are a set of trackable, measurable, clearly defined goals to help you expand your business. These can include, but aren’t limited to:

  • Profit-based goals: making sales
  • Growth-based goals: increasing subscribers, fans, etc.
  • Awareness-based goals: gaining unique visitors

Such marketing objectives often use a popular method of goal setting known as SMART. SMART stands for:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely

You should tailor your SMART goals to your unique situation, but here’s an example to get you restarted on your marketing objectives:

SMART goals structure related to marketing objectives

Smart Goal Structure

S – Specific: Visits, Leads, or Customers

Do you want to increase traffic, nurture traffic into leads, or convert leads into customers?

M – Measurable: Provide a Number

Decide on an exact number to measure and increase.

A – Attainable: Understand Benchmark

Research your past analytics to make sure the goal is realistic with your resources.

R – Relevant: Relates Back to Overall End Goal

Make sure each goal relates back to overall end goal.

T – Timely: Include a Time Frame

Pick a date that is realistic to reach your goal.

Why Is It Important to Set Paid Social Marketing Objectives?

When you launch a paid social media marketing campaign, it’s essential to start with solid marketing objectives so you create a strong strategy to meet or exceed your marketing goals. 

For example, if you want to increase your newsletter subscribers, focus on building a robust email sequence and craft marketing content in a way that should convince your audience to hit subscribe. Having this marketing objective clarifies your key goals and can help you build an effective social media marketing strategy. 

If you don’t have any marketing objectives, you may end up wasting time, money, and effort on the wrong marketing campaign (for example, increasing passive visitors instead of engaged subscribers). 

To better direct your resources toward building successful ad campaigns, you need to understand the types of marketing objectives you can set and what they mean for your business. 

10 Types of Paid Social Media Marketing Objectives

Marketing objectives are crucial to clarifying and meeting your business goals. This section is here to help you narrow down your choices and dig deeper into what each type of marketing objective looks like in practice. 

1. Marketing Objectives to Increase Brand Awareness

This is one of the most common types of marketing objectives. No matter how great your business is, if customers don’t know about you, they can’t buy from you. That’s why paid social media marketing objectives aimed at increasing brand awareness often come first, especially for new business owners. 

Like other marketing campaign metrics, these can be customized and measured according to your key business needs. For example, if you’re a new brand looking to increase brand awareness, you need to tailor your social ad campaigns to attract new visitors. 

Here are a few examples of what a brand awareness-based marketing objective could look like:

  • Increase social media visitors by 25 percent.
  • Improve page visits by 50 percent.
  • Increase the number of target demographic visitors by 20 percent.

The metrics to track these marketing objective plans are pretty straightforward. For instance, here is an example of keyword metrics tracked by Ubersuggest.

Paid social media marketing objective for apple

Your website’s analytics page will offer you all the details about your progress (or decline in growth) so you can adjust your marketing objectives and strategies accordingly. 

If you notice you’re falling short of the goals too frequently, it may be a sign you’re setting unrealistic goals. Try to reduce the number and see what happens. 

2. Marketing Objectives to Increase Repeat Visitors

Attracting new visitors isn’t enough; you must find a way to make them stay (and eventually convert). If you’re at that stage, you can create marketing objective plans to improve on-page retention and increase your number of regular visitors.

Here’s what that goal could look like:

  • Improve click-through rates from existing visitors.
  • Increase social media engagement among regular users. 
  • Reduce bounce rates to retain customers. 

This graphic by CXL explains how to calculate your click-through rates.

Click through rate calculation for paid social marketing objectives

Fortunately, most websites today track visitors, making it easy to see if your marketing objective plan is working. If you find a particular metric is hitting the mark, regroup and consider what needs to be fixed. 

3. Marketing Objectives to Increase Subscribers

Once somebody starts visiting your page regularly, that’s a great time to ask them to subscribe to a premium level of whatever you offer. They’re already a free subscriber showing interest in your products, so they may be more likely to subscribe to your paid service than new users who don’t know or care about your business. 

Marketing objectives to increase subscribers could look like:

  • Increase subscribers by 15 percent over the next month. 
  • Reduce unsubscription rates by five percent over the next three months. 

You can track these metrics from your subscription services’ analytics page to see what is working and what needs to change. 

4. Marketing Objectives to Promote a New Product

When you launch a new product or service, you have an opportunity to create a timely and relevant paid social media marketing campaign

If you’ve just launched (or are planning to launch) something new, here are a few marketing objectives you can set:

  • Increase new product landing page visits to 100,000 per day.
  • Boost social media engagement related to the new product by 40 percent. 
  • Sell 25 new units per day through organic traffic. 

Such marketing objectives and strategies are often time-bound and only last for a few weeks or months, but you should track them like you would a long-term campaign to learn what works and what needs to be improved upon for the next time you run a short campaign. 

5. Marketing Objectives to Increase Sales

Now that you’ve launched your new product and successfully promoted it, it’s time to focus on increasing sales. Most companies across several industries think of increasing sales when they discuss marketing. 

Although marketing can serve several purposes, most businesses primarily use paid social media campaigns to boost sales, so this step is quite important. 

If you’re at a stage where you’re prioritizing sales, here are a few examples of marketing objectives aimed at boosting sales:

  • Increase conversion rates by three percent in the next three weeks. 
  • Connect with 25 influencers to increase social media sales.
  • Increase affiliate sales by 12 percent in the next month. 

These marketing objectives can be directly tracked by how many units or subscriptions you sell. We recommend keeping track of your results to know which marketing objectives and strategies work best for you. 

6. Marketing Objectives to Increase Revenue

Even if your sales have increased, it doesn’t mean your revenue necessarily has. If you notice you’re not meeting your revenue goals, it’s time to devise new SMART goals, such as:

  • Increase profit margins by 1.5 percent.
  • Reduce marketing costs by two percent per month. 
  • Bring down customer acquisition cost to $5 per new buyer. 

Here’s an example of how these marketing objectives can be tracked, explained through a graphic by

Marketing objective to improve revenue chart

7. Marketing Objectives to Optimize the Conversion Funnel

Once you’ve set practical marketing objectives and begun working on your paid social media marketing campaign, you may notice the customers still aren’t converting. Maybe you’re attracting ample visitors, but your repeat customers are low. Perhaps you have a growing number of subscribers, but your customer acquisition cost is too high. 

In these cases, it helps to set marketing objectives to optimize your conversion funnel. Here are a few examples:

  • Identify and fix one weak spot in the conversion funnel per month. 
  • Increase conversion by 15 percent by spending a fixed sum on marketing. 
  • Reduce customer acquisition cost by three percent per month. 

You can track these metrics by closely observing your conversion funnel. Note which step of your funnel is losing visitors and aim to fix that with one of these marketing objectives.

8. Marketing Objectives to Grow Your Digital Presence

Today, 2.14 billion people shop online, making digital marketing essential. If you have a successful brick-and-mortar business and want to expand your digital reach, this marketing objective could be right for you. 

Number of online shoppers for setting marketing objectives

Here are a few helpful examples of what digital reach marketing objectives could look like: 

  • Post four blog posts per month to drive audience engagement.
  • Increase social media followers by 25 percent.
  • Reach 150 new users daily. 

These marketing objectives can be tracked by recording and comparing your social reach

Most social media platforms like Twitter and Instagram offer free analytics to help you understand how your audience interacts with your content. Use this data to adjust your marketing objectives and strategies. 

9. Marketing Objectives to Reach International Audiences

If you’re launching a new product or service that could benefit users abroad, create a marketing objective to reach geo-targeted audiences. Once you’ve defined the demographics you wish to reach, you can set the following marketing objective plans:

Understanding international markets can be tricky, so you may have to experiment with marketing objectives and strategies before finding something that provides the best return on your investment. 

10. Marketing Objectives to Increase On-site Time

Once you have an effective conversion funnel that meets your sales, revenue, and engagement goals, you can look for ways to increase each users’ on-site time. The more time somebody spends on your page, the more they’re likely to come back and buy something from you. 

For this, you can set marketing objectives like: 

  • Reduce bounce rate by 4 percent every month.
  • Increase user reading time up to 30 minutes per visitor.

You can track how long visitors stay on your page through your website’s built-in analytics tool. Measuring your marketing objectives solely through on-site time can be tricky, though, as many people leave their tabs open or are too busy to give their full attention to your page. So, we recommend you don’t focus on this objective too heavily unless you’ve completed all the others we discussed above. 

How to Pick Your Paid Social Marketing Objectives

Now that you understand the 10 essential marketing objectives, it’s time to choose one for your company. 

  1. Consider your business goals

    When selecting a marketing objective, consider your business goals. Ask questions like: Do you need to increase sales, or should you prioritize social engagement?

  2. Get perspective

    Consider the entire team’s perspectives before honing in on one goal. 

  3. Narrow it down

    Narrow your options to the top three choices you can work with. 

  4. Test your goals

    Start with one to see what works and what needs to change. If your goals aren’t supporting your overall growth plans, tweak and try again.

  5. Repeat the process with new objectives

    Setting goals should be an on-going process, not a one-time deal.

Tips to Help You Meet Your Paid Social Marketing Objectives

If you want to increase the effectiveness of your paid social media marketing objectives, make sure you:

  • Periodically check in with your team members to make sure everyone’s on the same page. 
  • Track your progress toward SMART goals to identify problems and possibilities for growth.
  • Include external experts’ suggestions to improve your process.

FAQ about Social Media Marketing Objectives

This guide covered a ton, but you’ve still got questions. Here’s a quick FAQ to help you get started.

Can my business have more than one marketing objective?

How many marketing objectives you set depends on your business goals and planning capacity. Larger businesses with bigger teams may be able to plan and execute multiple marketing objectives and strategies at once. In comparison, newer businesses with smaller teams might perform better by working on one goal at a time. 

Who should set the marketing objectives for a successful social media ad campaign?

When you launch a new social media ad campaign, involve everyone in the decisions about marketing objectives. The leaders and managers should specify the big-picture goals, while the marketing team can dig deeper into the details of how to execute your businesses’ marketing objective plans. 

What are the most important marketing objectives?

Every company prioritizes different goals at different stages of its growth. Creating brand awareness and expanding your digital reach could be solid marketing objectives to aim for if you’re a new business. If you’re an established company, increasing sales and profits may better serve your key business goals. 

What to do if my business isn’t meeting any marketing objectives?

If you notice your company is consistently falling short of your marketing objectives, it’s a sign warning you to change strategies. If you’re significantly behind your goals, it may be better to change your marketing objectives entirely. Track your goal metrics, see where your plan is failing, and set SMART marketing objectives to improve accordingly. 

How often can you change your marketing objectives? 

For your marketing objectives to succeed in accelerating your business growth, they have to be effective and profitable. If you notice you’re spending increasing time and effort trying to meet your goals without seeing great returns, reconsider your marketing objectives and perhaps swap them for new ones. 

Social Media Marketing Objectives Conclusion

Setting SMART marketing objectives can truly change the way you reach your target audience and encourage them to do business with you. 

You need to be especially SMART about your objectives when creating paid social media marketing campaigns, as you’re spending money regardless of how well things go.

Marketing objectives help clarify your message and simplify your goals while making them more effective in the long run. 

Which marketing objective will you choose for your business today?


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5 Privacy Policy Generator Options For Your Website

June 10, 2021 0

5 Privacy Policy Generator Options For Your Website

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. 

While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. Plus, if you want your website to be visible to a global audience, you need to adhere to global guidelines.

Additionally, many third-party applications require privacy policies to use their services. Examples of this include Google Analytics, Google Play, Apple App Store, and Google AdSense.

The last thing you want is to be taken to court by a website visitor over something as simple as a privacy policy.

So, how do you create a privacy policy?

Luckily, there are many online privacy policy generators you can use to help keep your site compliant.

In this post, we’ll show you how to find, use, and implement your privacy policy with a privacy policy generator.

What Is a Privacy Policy?

A privacy policy is a legal document telling website users if, how, and why you collect and store their personal information.

Personal information can be anything used to identify an individual, such as their name, date of birth, address, credit information, or online behaviors. The exact definition may vary between countries and laws, so be sure to research what requirements you need to meet before using a privacy policy generator. 

A strong privacy policy should be informative and precise, without hidden clauses or confusing language. It should also include contact information in case your users need more information.

A privacy policy should include:

  • what information you collect from website visitors
  • how and why you obtain this information
  • details about how you store the data you collect
  • how and when you’ll inform users if your privacy policy is updated
  • to whom you give access to the information collected (third party applications, newsletter services, analytics software, etc.)

Not only are privacy policies mandated in most countries, but they’re also a great way to build trust by keeping your marketing tactics transparent. Even if you’re not required to have one, it’s a good idea to do so anyway.

Here is an example of our privacy policy.

Privacy Policy Generators - neil patel privacy policy

4 Reasons Why Your Website Needs a Privacy Policy

Regardless of whether you operate on a desktop, mobile app, or website, you need to have accurate and honest privacy policies in place to guide your users.

Here are the four most important reasons why your website needs a privacy policy.

1. Privacy Policies Are Often Required by Law

Many countries mandate privacy policies be available to help citizens understand their information rights.

In the United States, the Children’s Online Privacy Protection Act (COPPA) requires all websites that collect information from children to have a privacy policy. 

Here is an example of Disney complying with this law.

Privacy Policy Generators - disney website privacy policy

The California Online Privacy Protection Act (CalOPPA) also requires any company gathering information from California-based users must display a privacy policy on their website.

Here is an example of this from the Wells Fargo website.

Privacy Policy Generators - privacy policy wells fargo

In the U.S., the Gramm-Leach-Bliley Act mandates any businesses in the financial sector to provide honest statements about their collection and use of personal information.

Additionally, the Health Insurance Portability and Accountability Act (HIPAA) requires healthcare service providers to give written notice of their privacy practices.

Across the globe, many similar laws exist to protect the privacy of specific areas’ citizens. For example:

Ultimately, privacy is a concern across the globe, so adding a privacy policy to your website could build trust and help you communicate with a global audience. 

2. Customers Expect Honesty and Transparency About Privacy

People care about their privacy and want to be in charge of their information. This is especially true online, where information is often collected and stored without a user’s knowledge.

Displaying a privacy policy on your website shows your customers you care about their privacy and aren’t doing anything sneaky.

It also shows you have procedures to handle their information properly, which can help them trust your business.

While it’s essential to have a clear, concise, and transparent privacy policy to build user trust, feel free to get a little creative with your website’s privacy policy, you can find interesting or interactive ways to display your information.

Here is an example of Amazon’s Canadian privacy policy, which includes a clickable table of contents to help users navigate the policy.

Privacy Policy Generators - amazon canada privacy policy

3. Privacy Policies May Be Required by Third-Party Services

Many third-party services require a privacy policy to use their services, including Google Ads, Google Analytics, Facebook, and Apple.

This ensures they are also compliant with any international laws while you use their services.

For example, Google Analytics requires a specific privacy policy because it stores cookies on user devices and collects data. 

If you are using any of Google’s advertising features, such as Google Display Network Impression Reporting, Google Analytics Demographics, and Interest Reporting, or any services involving Google Analytics, you need a privacy policy.

The same is true if you’re developing a Facebook app, Apple app, or Google Play app.

If you use or plan to use any third-party services, check their privacy policy and disclosure requirements.

4. Privacy Policies Can Show Your Brand Personality

If in line with your brand, adding humor, personality, and wit to your privacy policy can showcase your brand’s personality and win the hearts of your customers.

Check out this creative privacy policy by Ecquire.

Privacy Policy Generators - privacy policy by ecquire

Or this example from Major Tom, which uses a David Bowie quote to add some flair to their privacy policy.

major tom privacy policy generator

The most important part of a privacy policy is the information you’re giving. Personality is a bonus if you can fit it in.

5 Best Privacy Policy Generators for Your Website

Now it’s time to dig into how you can create a privacy policy for your website.

Use a privacy policy generator like the ones listed below to create a clear and accurate privacy policy for your online presence.

1. FreePrivacyPolicy

FreePrivacyPolicy is an online privacy policy generator that helps you create a privacy policy online without the hassle of hiring a lawyer to write your legalese.

This free privacy policy generator can help you comply with CCPA, GDPR, CalOPPA, COPPA, Google Analytics, and more.

With this tool, you can also generate terms and conditions, cookie tracking policies, refund and return policies, disclaimers, and more.

Answer a few pre-generated questions, download your new privacy policy, and upload it to your site.

You can also update your policy later if your terms change.

Best Privacy Policy Generators for Your Website - FreePrivacyPolicy

2. Shopify Policy Generator

The Shopify Policy Generator can help you meet global privacy requirements and encourage customer trust.

This privacy policy generator is free with a 14-day Shopify trial, but you need to pay for a membership afterward.

Fill out a few fields on the Shopify website, and they’ll create a personalized privacy policy template you can customize later on.

You can also create a refund policy or terms of service policy with this same tool.

3. Privacy Policies

Privacy Policies is a free online privacy policy generator that can create privacy policies, EULAs, cookies policies, terms and conditions, and more.

Factors like your industry, operations, and platforms are considered to generate your privacy policy.

From there, you can modify, upload, and share your privacy policy with your website visitors.

4. Privacy Policy Online

Privacy Policy Online is a privacy policy generator tool that complies with international laws such as the CCPA, CalOPPA, and GDPR.

It also creates policies meeting leading advertising networks’ and third-party applications’ requirements.

Fill out a web form on the site, and Privacy Policy Online generates your new policy, ready for immediate upload.

With this tool, you can also generate terms and conditions as well as disclaimer notices.

5. Termly

Termly is a free online privacy policy generator to help you create a privacy policy for your website or mobile app.

It’s effective for GDPR, CCPA, CalOPPA, Google Analytics, AdSense, e-commerce laws, and more.

Termly also boasts automatic attorney updates, meaning whenever new legislation is approved, your current privacy policy will be amended and automatically updated.

You can create multiple policies for different platforms, helping to ensure you’re protected no matter where your services exist. 

Privacy Policy Generator FAQs

Can I use a privacy policy generator?

Yes, privacy policy generators are a great way to create a compliant, legal document to let your website visitors know how you use and store their information.

How do I create a privacy policy?

You can either hire a lawyer to create a privacy policy or use a privacy policy generator online.

How can I create a privacy policy for free?

Many privacy policy generators offer free services. Check out our list of privacy policy generators above to find the right one for you.

Can I copy someone else’s privacy policy?

No. Terms of use and privacy policies are copyrighted documents. You need to create a unique privacy policy for your business.

Summary of Privacy Policy Generators

Creating a unique and tailored privacy policy can be daunting.

Hiring a lawyer, using legalese, and adhering to global marketing laws is no easy feat.

Luckily, privacy policy generators are available to help you create a privacy policy for your website or business.

A well-crafted privacy policy can also help you build trust with your customers and improve your brand integrity going forward.

What’s your favorite privacy policy generator?


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How to Use Reverse Image Search For Competitor Research

June 10, 2021 0

How to Use Reverse Image Search for Competitor Research

What do backlinks, reverse image search, and your business have in common?

Your bottom line.

Sure, you can blog until you have hundreds of posts on your site, but it takes time.

Can your business afford to wait? Probably not.

This is where a backlinks strategy comes in. Not only can it help with boosting your domain authority (DA), but it could expose your business to a new audience who may want to buy from you if you target the right sites.

How do you find these sites? Reverse image search. When done correctly, you can use it to snoop on your competitors and find the backlinks boosting their DA and profits.

Here’s how to turn their backlink success into yours.

What Is Reverse Image Search?

A reverse image search uses an image in place of a text-based query.

All you need to do is upload an image onto a search engine, and you’ll get a list of information. These details usually include:

  • file type
  • source of the original image
  • image size
  • other sizes of the same image
  • websites using the image
  • related images

While many people use reverse image search to check if someone is stealing their content, it’s a powerful tool in the hands of a savvy digital marketer.

I’ve used reverse image search to grow my backlinks by 26 percent, but it can do so much more than find unclaimed backlinks. When done right, it can give you the upper hand over your competitors while growing your authority.

Why Would You Use a Reverse Image Search for Competitor Research?


Using reverse image search on your competitors is one of the best link-building strategies most people skip.

Not having any backlinks is a reason more than 90 percent of websites don’t get traffic from Google.

By uploading a photo of a competitor’s headshot or company logo, you can see at a glance where their inbound links are coming from and start building a list of backlink opportunities.

Why is this important?

Backlinks are a valuable Google ranking factor. The search engine uses links from other sites as a vote of confidence.

According to a study by Backlinko, the site holding the #1 spot on Google has, on average, 3.8x more backlinks than those in positions two through 10.

By analyzing where your competitors are getting links, you can determine what sites are helping grow their authority and get a slice of the pie for yourself. Getting those backlinks could help grow your traffic, build your authority, and potentially one-up your competitor.

For example, let’s say you’re competing with me. If you reverse image search my headshot, you’ll see results like these before the fold:

reverse image search - Neil Patel headshot, before fold

When you scroll down past this, you’ll see a few more pages:

reverse image search - Neil Patel headshot results, below the fold

If you continue to scroll through the results, you’ll see I’ve been featured on sites like:

  • (DA 91)
  • Meltwater (DA 77)
  • Forbes (DA 95)
  • (DA 81)

These are all powerful backlinks helping me grow my domain authority, website traffic, and sales.

How to Do a Reverse Image Search to Track Your Competitors

Ready to uncover those hidden link-building opportunities that lurk behind your competitor’s images? Here’s a step-by-step guide on how to do it.

Step 1: Find a Photo

What photo should you use for your reverse image search to track your competitors? I’d recommend using a headshot of the person who would be credited as the author.

Use their LinkedIn profile picture. They’ll likely use the same headshot for their guest blogging bylines, just like I do.

neil patel linkedin profile reverse image search

In addition to searching for a competitor’s headshot—or if your competitor doesn’t have a “face” attached to it—search for the brand’s logo.

Step 2: Use Reverse Image Search

You can’t upload a photo on the standard Google homepage.

Click on “Images” in the top right-hand corner to load the reverse image search feature or go to

Where to find reverse image search on Google homepage

Next, click on the camera icon.

google reverse image search camera icon

Choose the headshot or logo you downloaded in step 1 and click on the blue “Upload an Image” tab. Google will then return a results page that looks like this:

neil patel reverse image search results

Step 3: Start Looking for Opportunities

If we use the example of my headshot, you’ll see the first result points back to this blog.

Scroll down further, and you’ll see my author profile for CoSchedule. The blog has a DA of 57 and is a popular tool for content marketers. As a competitor, this is the kind of site you want backlinks from or to write guest posts for.

Having a guest post on a high authority site like CoSchedule could add to your credibility. You can use it to establish yourself as the go-to expert in your niche and get your message in front of your target audience.

Don’t forget to reverse image search your competitor’s logo! It can help you find opportunities to get listed on resource pages or niche directories.

reverse image search - neil patel logo

How to Find Guest Post Ideas Once You’ve Completed the Reverse Image Search and Competitor Research

Now that you’ve completed your reverse image search, you should have a master list of websites your competitor uses for backlinks. Now what?

It’s time to come up with guest post ideas, start pitching, and, when a site agrees to your guest post, deliver compelling content to drive traffic back to your business.

You’ll have a much stronger pitch if you have a few blog post ideas. Here’s how to make sure you come with content the website will love.

Read Their Blog

You don’t want to make the mistake of pitching a blog post that’s already on your target’s website or won’t add value to their audience.

Editors receive an average of 10 pitches per day, and 20 percent of them don’t thoroughly read 90 percent of those pitches because they can tell at a glance they’re not worth the time. Make sure yours is in the 10 percent that the editors read.

How? By thoroughly reviewing the website you’re targeting. After reading the site’s content, you should be able to answer the following questions:

  1. Who is the audience? B2B, CEOs, moms working from home, etc.
  2. What is the level of the audience? beginner, intermediate, advanced, etc.
  3. What type of content do they post? 3,000+ word tutorials, quick tips and tricks, narrative essays, etc.
  4. What are the content gaps? Are they missing a comparison between two popular tools? Can you offer a different perspective on a hot topic?
  5. What topics do best? Use Buzzsumo to see what posts get the most shares on social media.

Keyword Research

Once you have a few topic ideas in mind, tie everything together with keyword research.

Presenting a unique guest post idea backed with a strong long-tail keyword shows you know how visitors reach the site and, therefore, can write for their audience.

Plus, you want people to read your post. Choosing a keyword with a decent amount of traffic ensures you’re writing a blog your target audience will find and consume.

Use Ubersuggest to find high traffic, low competition keywords. Remember to check your chosen site’s DA so you can target the right keywords.

using ubersuggest for keyword research after completing reverse image search competitor research

How to Pitch Your Guest Post After Doing a Reverse Image Search on Your Competitors to Find Potential Backlink Opportunities

I have an in-depth guide on becoming a successful guest blogger, but here are the pitching basics to follow every time:

  1. Read the Guidelines

    Always check to see if the site has guest posting guidelines. If they do, follow them to make sure your post doesn’t get rejected. According to research by PointVisable, 22 percent of guest posts are rejected for not following the guidelines.

  2. Personalize the Email

    Hop onto LinkedIn or read the “About” page and find the exact person you need to email. If you can address the blog owner by name, you’ll have a higher chance of success than starting an email with “Dear Sir.”

  3. Introduce Yourself

    Include your industry expertise, accolades, and link to other places you’ve been published. You want the person to understand you’re not a generalist. You’re an expert with something valuable to add.

Reverse Image Search FAQ

How do I reverse Google Image Search?

Go to and click on the camera icon. Upload the image and click on search.

How do you do a Google reverse image search on my phone?

Download or take a screenshot of your chosen image, then open the Google (not the Chrome) app on your phone. Tap the rainbow camera icon, allow any permissions it asks for, then tap the gallery icon. Select an image from your phone, and Google will display the results. You can also use Google Lens to take a photo and search for it.

How do you reverse image search with Chrome?

If you’re using the Chrome browser (again, not the app), you can reverse image search by right-clicking on any picture and selecting “Search Google for an image.”

Is reverse image search free?

Yes. It’s a free tool you can access via Chrome.

Reverse Image Search Summary

As you can see, reverse image search is a powerful backlink tool. It can help you identify the best sites to target for backlinks and go after the sites giving your competitors results in their business.

However, searching for an image is only the start. Once you have a list of sites, do your due diligence and pitch blog post ideas to establish your business as the go-to expert.

Only compelling blog posts will get you the backlinks you need to rank higher on search, attract the right people onto your website, and into your sales funnel.

Do you think reverse image search is a good way to gain an advantage over your competitors?


Internet Marketing

7 Tips to Get the Most Out of Online Conferences

June 10, 2021 0

As we anxiously await the return to in-person conferences, with just a little ingenuity and digital elbow grease, we are able to nonetheless forge new skilled relationships over an web connection somewhat than a cocktail. […]