No SEO Advantage to Dedicated Hosting

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Google’s John Mueller affirms that devoted hosting doesn’t have an SEO benefit over shared internet hosting.

This is acknowledged in that newest installment of the Ask Googlebot sequence on YouTube.

The video addresses a query from a small enterprise web site proprietor who’s wanting to maintain prices down by internet hosting their web site on a shared server.

Dedicated internet hosting is costlier as a result of it’s designed for sooner web page speeds. In flip, that might end in a rating benefit in Google’s search outcomes.

If a small enterprise’s price range solely has room for shared internet hosting, is that also acceptable by Google’s requirements?

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Here’s what Mueller says.

Shared Hosting vs. Dedicated Hosting For SEO

Shared internet hosting refers to a setup the place a number of web sites are hosted on the identical server or on the identical IP deal with.

The various is devoted internet hosting, which is when a server or IP deal with is devoted to a single web site.

Shared internet hosting is a standard arrange and it’s crucial for the online since there’s a restricted variety of IP addresses obtainable.

From the surface it’s tough to inform how a web site is hosted. It may very well be on a single server, a cluster of servers, a single information middle, and even a number of information centres.

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As it relates to shared internet hosting and search rankings, Mueller states:

“Using shared hosting is perfectly fine and does not negatively affect your site in Google Search.”

There’s one factor to be careful for with shared internet hosting, Mueller provides, and that’s overloading servers with too many web sites.

When a shared server is overloaded it will probably grow to be gradual, though the identical can occur with devoted internet hosting.

A web site hosted on a gradual server ends in a poor person expertise and may make it tougher for Google to crawl.

With that mentioned, Mueller emphasizes devoted internet hosting isn’t mechanically sooner than shared internet hosting, neither is shared internet hosting slower by default.

“Just to be clear, a dedicated server is not always fast, and a shared server is not automatically slow.”

Lastly, Mueller debunks a fable that a web site’s rankings could be impacted by being hosted on the identical server as “bad” web sites.

There’s no reality to that idea.

“Another concern we sometimes hear is that there might be other bad websites hosted on the same server. SEOs sometimes call this a “server in a bad neighborhood.”

This isn’t one thing to be frightened about. In observe, mostly used internet hosting suppliers be careful for this on their very own.

There’s typically a variety of internet sites hosted on shared internet hosting, together with some incredible ones and a few dangerous ones too. For Google that is fantastic and never problematic. We deal with every web site primarily based by itself deserves not primarily based on its digital neighbors.”

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In quick, so far as Google is anxious utilizing shared internet hosting is completely acceptable. There is not any want to transfer to devoted internet hosting or a devoted IP deal with for SEO causes.

See the total video under.



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