Moz Acquired by iContact Marketing Corp

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Exciting information, Moz followers! We are thrilled to announce that Moz has been acquired by iContact Marketing Corp!

Our readers know the way vital website positioning work is on the subject of the success of selling methods, and as an business chief, Moz was the pure alternative for iContact’s growth into the website positioning house. If you’re not accustomed to them, iContact and its sibling manufacturers —Campaigner,SMTP, andKickbox — collectively function as a subsidiary of J2 Global (NASDAQ: JCOM). They assist small and mid-sized companies attain and retain loyal prospects with superior e-mail advertising automation instruments. As a part of the iContact household, Moz will likely be even higher outfitted to help our subscribers with all of their website positioning and digital advertising wants.

I sat down with Michael Pepe, President of iContact Marketing Corp, to speak extra concerning the acquisition. Check it out beneath to be taught what this implies for Moz!

Video Transcription

Sarah: Hi, everybody. I am Sarah Bird. I am the CEO of Moz, and I’ve obtained some thrilling, very thrilling, very vital information to share with you all and I’ve invited Michael Pepe right here to share with me. Michael, will you introduce your self?

Michael: I positive will. Thank you very a lot, Sarah. So I am Michael Pepe, and I function the President of iContact Marketing. And we do have some very thrilling information to share in the present day as a result of Moz has been acquired by iContact.

Sarah: Wow, that feels so good to say.

Michael: Me too, publicly.

Sarah: At final. It’s time. At final. I like it. Why do not you share slightly bit about iContact?

Michael: Sure, positive. So iContact is an iconic model in e-mail advertising, and together with its sister manufacturers, Campaigner, SMTP, Communicator, and Kickbox, all of these manufacturers actually deal with the e-mail advertising wants of small to midsize prospects. And it is a massive enterprise. Last yr we delivered 68 billion emails.

Sarah: Woo, good work.

Michael: Big. Big. So . . .

Sarah: Wow, that is spectacular.

Michael: . . . I am positive there isn’t any one on the decision who’s not heard of Moz. But for the handful who might not have . . .

Sarah: Yeah.

Michael: . . . inform us about Moz, Sarah.

Sarah: Yeah, Moz is an website positioning firm by and thru, from our earliest days, , 15 years in the past after we began understanding and instructing about website positioning by the weblog after which actually thought by how far more individuals we may assist if we obtained extra information behind our options after which transitioned to being a software program firm. And so from the core has been this need to assist individuals perceive and grasp a very complicated, a fancy advertising follow that’s so important and information pushed. So a few of our information stats, , we’ve over 40.7 trillion hyperlinks, and we’ve over 1.2 million web sites tracked, and we’ve over 500 million key phrase options. And all of that’s to assist individuals make higher, smarter website positioning selections, whether or not you might be at a small firm otherwise you’re at an enormous firm, whether or not you are a newbie in your website positioning journey or whether or not you’ve got been doing this for a really, very very long time. And I really like that we’ve that in frequent, Michael. iContact and Moz, all of them wish to assist as many individuals as attainable, and we’re very centered on two core advertising methods which might be simply as important for organizations in the present day as they’ve ever been.

Michael: Absolutely. And, , what I feel units Moz aside is the truth that you do deal with the dimensions, high quality, and accuracy of your information, however to have the ability to translate that information into insights to assist entrepreneurs of all ranges of sophistication, firms of all sizes, I feel that is actually outstanding and units Moz aside. And, Sarah, we have been speaking for a while. This just isn’t a brand new concept that we got here up with final week.

Sarah: Right.

Michael: And, , we have simply added, , an extended checklist of causes of why our two firms belong collectively. And possibly simply it might assist to share a number of of these concepts on the decision.

Sarah: Yeah, I guess individuals are actual curious. Yeah, what is the why? Give us the why, Michael.

Michael: Focus on the identical prospects and serving small to midsize prospects. If we ask our prospects, which we do routinely, what the primary software that they want, past e-mail, it is undoubtedly website positioning. So there’s an important pairing of website positioning and e-mail advertising. And I’d say that I feel actually importantly Moz is a value-driven firm. And significantly these days, , we reside in a fancy ecosystem that includes our prospects, our colleagues, our companions. And to have the ability to take into consideration supporting all of their wants and having all of these elements thrive I feel has actually been an agenda on Moz’s half and one which we consider in wholeheartedly ourselves, , to actually take into consideration values, integrity, and precept to drive ourselves ahead. And so I feel that we not solely share values, however we’ve a shared future collectively.

Sarah: Yes. Oh, Michael, you mentioned it so properly. I can not say it higher myself, so I’ll solely add to that, that, , Moz goes to thrive on this new household, and I do know that for sure as a result of I do know that you simply guys genuinely perceive the worth of website positioning and are excited to share that along with your broader prospects. And actually, we all know that e-mail is vital and can stay vital. It’s not going wherever. It’s simply getting higher. And we’ve the shared values. So what extra do we want, proper? I feel that collectively we will and can accomplish nice issues for all of our prospects. So excited to make it to this second with you and to begin operating in direction of that future collectively. So thanks a lot.

Michael: Thank you. The future is brilliant.

Sarah: It is. All proper, everybody, thanks and watch our weblog. Stay tuned. More to return.

Michael: Bye.



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