Microsoft Advertising Introduces Filter Link Extensions & This Week’s Digital Marketing News [PODCAST]

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On this week’s episode of Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Jess Budde break down the most important digital advertising and marketing information of the week.

If you might be unable to pay attention on Spotify, take a look at the video model of this week’s episode on the Search Engine Journal YouTube channel.

On January 26, Microsoft Advertising introduced the latest addition to their arsenal of extensions – Filter Link Extensions!

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This new extension kind is exclusive to Microsoft Advertising and permits advertisers to supply customers with direct hyperlinks to totally different options of the web site, that are categorized beneath totally different headers.

With as much as 36 totally different predefined headers to select from, advertisers have the flexibleness to make use of Filter Link for a lot of totally different functions to suit their services or products.

It will not be breaking information that Pinterest launched tales again in September 2020, however what they’re doing with their tales is groundbreaking in terms of the social media platforms which have adopted this medium.

Pinterest has not too long ago rolled out “story pins” to a small group of customers. These story pins started exhibiting up for choose customers initially of January, and they aren’t going away!

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That’s proper, these tales don’t expire after 24 hours.

These story pins can be utilized as extensions to present pins, to make a extra long-form kind of content material that’s tough to provide nicely on the platform itself.

Clubhouse has actually made a reputation for itself, for higher, or for worse, and has gained recognition as an auditory and oral platform for like-minded people to come back and chat about matters and pursuits that they share.

The newcomer, Twitter Spaces, has skilled a plethora of bugs previously, however now with new bug fixes and updates, Spaces is able to compete.

Some of the updates embrace a brand new look when sharing URLs, new controls for hosts to permit listeners to talk, and new response emojis for many who could not wish to converse up.

In this week’s take of the week section, Sam Tomlinson of Warschawski, a digital advertising and marketing company, gave perception into the worth of getting a small company, versus a big one the place a consumer is aware of that they’re getting the perfect of the perfect reasonably than a big group of people that don’t have as a lot of a relationship of data of their firm.

Next, in our ICYMI section, Brooke Osmundson and Martin Roettgerding focus on how URLs will override one another inside the Google Ads marketing campaign construction.

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Then we reply your burning digital advertising and marketing questions throughout our lightning spherical section:

  • Who makes our guidelines for issues you are able to do in Australia? Not Google!
  • What the FLoC is FLoC?
  • Where can I see how my YouTube shorts are performing?
  • When would you wish to schedule your Instagram submit?
  • Why did all this app visitors present up in my Google Display campaigns?
  • How can I assist Twitter to dispel deceptive content material?

Check out the Marketing O’Clock web site to subscribe to the present (and our e-newsletter!) and browse all of the articles featured on this week’s present!


Featured Image Credit: Samantha Hanson



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