Major 2020 Changes & How To Win In 2021 [PODCAST]

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On this particular Marketing O’Talk podcast, host Greg Finn was joined by an all-star forged to interrupt down what occurred with Google Ads in 2020 and how you can proceed in 2021.

You can even watch the video model of this podcast on the Search Engine Journal YouTube channel.

What Were the Biggest Changes to Google Ads in 2020?

Google Ads noticed no scarcity of modifications in 2020 and the group begins out analyzing the good “Significant” Search Query problem of 2020.

Adegbola reported on the general sentiment of the #PPCChat group saying:

“People were really relying on spending that money on the most efficient clicks that were driving the most conversions and while conversions are coming through that search term data is now missed.”

Additionally, she adopted up on the uproar with:


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“The general consensus was a lot of grumbling initially that held on weeks and months later.”

Marvin adopted up on the privateness angle and why considering possible received’t be the identical for advertisers sooner or later saying:

“We should all prepare for less and less data, and it’s not going to be just Google.”

Other Google Ads Enhancements & Tweaks in 2020

When wanting again at different enhancements in 2020, the group coated a few of the main enhancements and “enhancements” together with:

  • In-Market Audiences for Shopping Ads.
  • Combination of Custom Affinity & Intent Audiences.
  • Lead Forms.
  • Google Ads Auto-Applied Recommendations.
  • Location Reports.
  • Performance Max Campaigns.


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Lastly from 2020, the group dissected the Google Partners modifications that had been introduced in 2020 and what Optimization Score means for everybody.

Looking Ahead to Google Ads in 2021

Better information, extra automation, extra collaboration?

The panel gave some predictions on 2021 that targeted on automation, machine studying, and extra trusting of the method. Each panelist gave some phrases of encouragement and how you can keep on high in 2021.

Listen to the complete episode for extra actionable Google Ads dialog that can assist you thrive in 2021!

Marketing O’Clock releases new digital advertising and marketing information podcasts each Friday morning together with “Marketing O’Talk” deep dive discussions every week.

Head over to the Marketing O’Clock web site to subscribe!

Featured Image Credit: Samantha Hanson

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