Key Remote Team Motivators, Google’s New Marketing Features, & Twitter’s New Blue Subscription Service

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2021 June 4 MediaPostANA Chart

Ad Exec Vaccinations Reach 87%, Plans For Business Travel Improve Dramatically
In May 77 % of U.S. promoting trade executives mentioned they have been keen to journey domestically for enterprise, a pointy enhance from the 23 % determine in February, whereas 87 % mentioned that they’ve been vaccinated in opposition to the coronavirus, in keeping with newly-released survey knowledge of curiosity to digital entrepreneurs. MediaPublish

Key Takeways From the Google Marketing Livestream
Google’s Marketing Livestream occasion noticed the search large reveal an array of latest options and product upgrades, together with wider availability of its Google Ads customized viewers performance, new conversion monitoring for Google Tag Manager, and up to date Google Analytics insights, together with different modifications, Google just lately introduced. Search Engine Journal

Twitter: Social media large lists new ‘Blue’ subscription service
Twitter has make strikes to start its Twitter Blue subscription providing, which has been seen by some Twitter observers as more likely to include an array of probably attractive new options together with the flexibility to undo a tweet for a time frame after it’s been posted, an improved TweetDeck interface for energy customers looking for to maintain tabs on a number of manufacturers or matters in real-time, and customized subscriber-only shade theme choices. BBC

More People Report Leaving Reviews Online for Positive than Negative Experiences
56 % of U.S. shoppers say they depart on-line evaluations due to product excellence, whereas 41 % accomplish that after discovering a product unsatisfactory — two of a number of statistics of curiosity to on-line entrepreneurs contained in recently-released survey knowledge. MarketingCharts

Facebook Now Enables You To Embed Facebook Videos at a Chosen Time within the Playback
Facebook has added performance to share and embed video content material that begins taking part in at any chosen spot — a function YouTube has lengthy provided — the social media large just lately introduced. The new Facebook function brings larger flexibility to entrepreneurs seeking to make the most of varied parts of their movies on the platform. Social Media Today

Twitter’s Fleets are getting Stories-like adverts
Twitter has begun rolling out a brand new promoting format for its Fleets story-format content material, providing full-screen Fleet billboard adverts as much as 30 seconds lengthy, the agency just lately introduced. The Verge

2021 June 4 Statistics Image

four in 10 US Internet Users Say They Check Their Phone Every Few Minutes
39.1 % of U.S. grownup Internet customers flip to their cellphone for analysis as a substitute of their pc, whereas 38.three % say that they test their cellphone each jiffy, with 23.1 % typically having 10 or extra net searching tabs open at anybody time, in keeping with newly-released world survey knowledge. MarketingCharts

How to Keep Your Team Motivated, Remotely
How companies have stored their distant groups motivated is examined in new survey knowledge and evaluation from the Harvard Business Review, which takes a have a look at the important thing motivators which might be capable of energize distant groups, together with an equally-important group of unfavorable motivators that current challenges to employers. Harvard Business Review

Facebook and Instagram will now enable customers to cover ‘Like’ counts on posts
Testing full, Facebook and its Instagram platforms have each begun to roll out choices for hiding public like counts, the agency just lately introduced — a change which can ultimately influence how some content material creators measure the success of selling efforts. TechCrunch

ANA: Black-Owned Suppliers Still Are The Minority Of Ad Industry’s Diversity Mix
The Association of National Advertisers (ANA) most just lately report on variety in promoting revealed that black-owned suppliers have been the minority, with a 10 % determine that got here in barely lower than the 11 % Hispanic-owned determine, whereas 62 % have been women-owned, in keeping with the affiliation’s advert funds survey knowledge. MediaPublish

ON THE LIGHTER SIDE:

2021 June 4 Marketoonist Comic

A lighthearted have a look at the “back to normal” by Marketoonist Tom Fishburne — Marketoonist

How the Commodore Amiga Powered Your Cable System within the ’90s — Hard Drive

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • SAP — Influencer Marketing and Building Customer Relationships: Ursula Ringham on Marketing Smarts [Podcast] — MarketingProfs
  • Lee Odden — Pubcon Florida Social Influencer and Neuromarketing Workshop — Pubcon
  • LinkedIn — AdExchanger Talks: The Lowdown On LinkedIn Marketing Solutions With Product VP Gyanda Sachdeva — AdExchanger
  • Lee Odden — Marketing in unsicheren Zeiten [In German] — LinkedIn (shopper)

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