Identity Verification Rolls out in Google Ads & This Week’s Digital Marketing News [Podcast]

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On this week’s episode of Marketing O’Clock, hosts Greg Finn, Mark Saltarelli, and Jess Budde break down the largest digital advertising information of the week.

If you’re unable to hear on Spotify, test out the video model of this week’s episode on the Search Engine Journal YouTube channel.

We’ve all been warned that identification verification was going to be coming to Google Ads since March 2020, and but it’s starting has been a bit surprising.


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On Twitter, Amalia Fowler shared her identification verification e mail from Google Ads and her issues with how they’re going about exhibiting info in the SERPs.

Google Ads’ poor wording of the e-mail made it appear to be they might be exhibiting the complete identify of the person – which could be very regarding for companies – who’re engaged on a number of Google Ads accounts, together with the non-public privateness for anybody creating advertisements by means of the platform.

It was later clarified that solely the identify of the corporate whose advert it’s will present, together with their enterprise location.


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Google Search Console now presents reporting on Google News for information publishers. This report is nice to find out what number of occasions an internet site’s articles have been proven on Google News, together with what number of occasions customers have clicked on them.

Before these stories have been added, publishers weren’t capable of isolate their information from Google News. They can now discover this report in their Search Console if their articles are exhibiting on Google News, but it surely will not be seen to these whose articles are usually not often showing on the platform.

This week’s take of the week is a comply with up from our take of the week final week, from Kirk Williams, writer of “Ponderings of a PPC Professional,” together with Mike Ryan, Head of Retail Insights at Smarter Ecommerce.

They’ve coined the time period “black hole” as “a business logic deployed: not an inevitable outcome of Google’s product technology but a deliberate outcome of their product strategy.”

Next, in our ICYMI phase, Brooke Osmundson shares how Google Ads’ “non-significant search terms” are driving conversions, however not information.


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Then we reply your burning digital advertising questions throughout our lightning spherical phase:

  • Who instructed you that paid promoting on Google Ads straight affected natural search outcomes?
  • What do you consider the brand new AR launched by TikTok?
  • Where are the cool occasions at? Find out on Snapchat!
  • When did subtopics roll out on Google?
  • Why am I receiving so many lead gen emails from LinkedIn?
  • How can Hulu assist my video campaigns?

Check out the Marketing O’Clock web site to subscribe to the present (and our e-newsletter!) and skim all of the articles featured on this week’s present!

Featured Image Credit: Samantha Hanson

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