How to Use Reverse Image Search For Competitor Research

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How to Use Reverse Image Search for Competitor Research

What do backlinks, reverse picture search, and your enterprise have in widespread?

Your backside line.

Sure, you may weblog till you could have a whole lot of posts in your website, nevertheless it takes time.

Can your enterprise afford to wait? Probably not.

This is the place a backlinks technique is available in. Not solely can it assist with boosting your area authority (DA), nevertheless it may expose your enterprise to a brand new viewers who might want to purchase from you in the event you goal the best websites.

How do you discover these websites? Reverse picture search. When finished appropriately, you should utilize it to snoop in your opponents and discover the backlinks boosting their DA and income.

Here’s how to flip their backlink success into yours.

What Is Reverse Image Search?

A reverse picture search makes use of a picture rather than a text-based question.

All you want to do is add a picture onto a search engine, and also you’ll get an inventory of knowledge. These particulars often embrace:

  • file sort
  • supply of the unique picture
  • picture measurement
  • different sizes of the identical picture
  • web sites utilizing the picture
  • associated pictures

While many individuals use reverse picture search to test if somebody is stealing their content material, it’s a robust device within the palms of a savvy digital marketer.

I’ve used reverse picture search to develop my backlinks by 26 %, however it may accomplish that far more than discover unclaimed backlinks. When finished proper, it may provide the higher hand over your opponents whereas rising your authority.

Why Would You Use a Reverse Image Search for Competitor Research?


Using reverse picture search in your opponents is likely one of the finest link-building methods most individuals skip.

Not having any backlinks is a cause greater than 90 % of internet sites don’t get visitors from Google.

By importing a photograph of a competitor’s headshot or firm emblem, you may see at a look the place their inbound hyperlinks are coming from and begin constructing an inventory of backlink alternatives.

Why is that this necessary?

Backlinks are a worthwhile Google rating issue. The search engine makes use of hyperlinks from different websites as a vote of confidence.

According to a research by Backlinko, the positioning holding the #1 spot on Google has, on common, three.8x extra backlinks than these in positions two by means of 10.

By analyzing the place your opponents are getting hyperlinks, you may decide what websites are serving to develop their authority and get a slice of the pie for your self. Getting these backlinks may assist develop your visitors, construct your authority, and doubtlessly one-up your competitor.

For instance, let’s say you’re competing with me. If you reverse picture search my headshot, you’ll see outcomes like these earlier than the fold:

reverse image search - Neil Patel headshot, before fold

When you scroll down previous this, you’ll see a number of extra pages:

reverse image search - Neil Patel headshot results, below the fold

If you proceed to scroll by means of the outcomes, you’ll see I’ve been featured on websites like:

  • (DA 91)
  • Meltwater (DA 77)
  • Forbes (DA 95)
  • (DA 81)

These are all highly effective backlinks serving to me develop my area authority, web site visitors, and gross sales.

How to Do a Reverse Image Search to Track Your Competitors

Ready to uncover these hidden link-building alternatives that lurk behind your competitor’s pictures? Here’s a step-by-step information on how to do it.

Step 1: Find a Photo

What picture do you have to use on your reverse picture search to monitor your opponents? I’d advocate utilizing a headshot of the one that can be credited because the creator.

Use their LinkedIn profile image. They’ll seemingly use the identical headshot for his or her visitor running a blog bylines, identical to I do.

neil patel linkedin profile reverse image search

In addition to trying to find a competitor’s headshot—or in case your competitor doesn’t have a “face” connected to it—seek for the model’s emblem.

Step 2: Use Reverse Image Search

You can’t add a photograph on the usual Google homepage.

Click on “Images” within the high right-hand nook to load the reverse picture search characteristic or go to

Where to find reverse image search on Google homepage

Next, click on on the digital camera icon.

google reverse image search camera icon

Choose the headshot or emblem you downloaded in step 1 and click on on the blue “Upload an Image” tab. Google will then return a outcomes web page that appears like this:

neil patel reverse image search results

Step three: Start Looking for Opportunities

If we use the instance of my headshot, you’ll see the primary end result factors again to this weblog.

Scroll down additional, and also you’ll see my creator profile for CoSchedule. The weblog has a DA of 57 and is a well-liked device for content material entrepreneurs. As a competitor, that is the sort of website you need backlinks from or to write visitor posts for.

Having a visitor submit on a excessive authority website like CoSchedule may add to your credibility. You can use it to set up your self because the go-to skilled in your area of interest and get your message in entrance of your target market.

Don’t overlook to reverse picture search your competitor’s emblem! It might help you discover alternatives to get listed on useful resource pages or area of interest directories.

reverse image search - neil patel logo

How to Find Guest Post Ideas Once You’ve Completed the Reverse Image Search and Competitor Research

Now that you simply’ve accomplished your reverse picture search, you must have a grasp checklist of internet sites your competitor makes use of for backlinks. Now what?

It’s time to give you visitor submit concepts, begin pitching, and, when a website agrees to your visitor submit, ship compelling content material to drive visitors again to your enterprise.

You’ll have a a lot stronger pitch if in case you have a number of weblog submit concepts. Here’s how to be sure to include content material the web site will love.

Read Their Blog

You don’t need to make the error of pitching a weblog submit that’s already in your goal’s web site or received’t add worth to their viewers.

Editors obtain a mean of 10 pitches per day, and 20 % of them don’t completely learn 90 % of these pitches as a result of they will inform at a look they’re not well worth the time. Make positive yours is within the 10 % that the editors learn.

How? By completely reviewing the web site you’re concentrating on. After studying the positioning’s content material, try to be in a position to reply the next questions:

  1. Who is the viewers? B2B, CEOs, mothers working from residence, and so forth.
  2. What is the extent of the viewers? newbie, intermediate, superior, and so forth.
  3. What sort of content material do they submit? three,000+ phrase tutorials, fast ideas and methods, narrative essays, and so forth.
  4. What are the content material gaps? Are they lacking a comparability between two standard instruments? Can you supply a unique perspective on a scorching subject?
  5. What matters do finest? Use Buzzsumo to see what posts get essentially the most shares on social media.

Keyword Research

Once you could have a number of subject concepts in thoughts, tie every part along with key phrase analysis.

Presenting a singular visitor submit concept backed with a robust long-tail key phrase reveals you understand how guests attain the positioning and, subsequently, can write for his or her viewers.

Plus, you need individuals to learn your submit. Choosing a key phrase with a good quantity of visitors ensures you’re writing a weblog your target market will discover and devour.

Use Ubersuggest to discover excessive visitors, low competitors key phrases. Remember to test your chosen website’s DA so you may goal the best key phrases.

using ubersuggest for keyword research after completing reverse image search competitor research

How to Pitch Your Guest Post After Doing a Reverse Image Search on Your Competitors to Find Potential Backlink Opportunities

I’ve an in-depth information on turning into a profitable visitor blogger, however listed here are the pitching fundamentals to observe each time:

  1. Read the Guidelines

    Always test to see if the positioning has visitor posting pointers. If they do, observe them to be certain your submit doesn’t get rejected. According to analysis by PointVisable, 22 % of visitor posts are rejected for not following the rules.

  2. Personalize the Email

    Hop onto LinkedIn or learn the “About” web page and discover the precise particular person you want to e-mail. If you may deal with the weblog proprietor by title, you’ll have a better likelihood of success than beginning an e-mail with “Dear Sir.”

  3. Introduce Yourself

    Include your business experience, accolades, and hyperlink to different locations you’ve been revealed. You need the particular person to perceive you’re not a generalist. You’re an skilled with one thing worthwhile to add.

Reverse Image Search FAQ

How do I reverse Google Image Search?

Go to and click on on the digital camera icon. Upload the picture and click on on search.

How do you do a Google reverse picture search on my telephone?

Download or take a screenshot of your chosen picture, then open the Google (not the Chrome) app in your telephone. Tap the rainbow digital camera icon, permit any permissions it asks for, then faucet the gallery icon. Select a picture out of your telephone, and Google will show the outcomes. You can even use Google Lens to take a photograph and seek for it.

How do you reverse picture search with Chrome?

If you’re utilizing the Chrome browser (once more, not the app), you may reverse picture search by right-clicking on any image and choosing “Search Google for an image.”

Is reverse picture search free?

Yes. It’s a free device you may entry by way of Chrome.

Reverse Image Search Summary

As you may see, reverse picture search is a robust backlink device. It might help you establish the very best websites to goal for backlinks and go after the websites giving your opponents ends in their enterprise.

However, trying to find a picture is barely the beginning. Once you could have an inventory of websites, do your due diligence and pitch weblog submit concepts to set up your enterprise because the go-to skilled.

Only compelling weblog posts will get you the backlinks you want to rank increased on search, entice the best individuals onto your web site, and into your gross sales funnel.

Do you suppose reverse picture search is an efficient method to achieve a bonus over your opponents?

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