LinkedIn is a perennially underrated social media platform. It’s not all the time straightforward to quantify how efficient you might be on the platform although. Enter LinkedIn’s Social Selling Index.
This useful metric tells you precisely how efficient you might be as a social vendor whereas highlighting how one can enhance. In this text, I’ll cowl every thing you want to know in regards to the software, how to use it correctly, and the way to enhance your rating.
What Is LinkedIn’s Social Selling Index?
Launched in 2014, LinkedIn’s Social Selling Index (SSI) measures how efficient you might be at social promoting on the platform.
LinkedIn makes use of 4 components to calculate your SSI:
- establishing a private model
- discovering the fitting individuals
- partaking with insights
- constructing relationships
Each issue is value 25 factors. Complete all of them, and also you’ll get a excellent rating.
There are a number of causes to intention for a excessive Social Selling Index. For starters, a excessive rating will increase your attain on the platform. Even if the LinkedIn algorithm doesn’t immediately take your SSI under consideration when figuring out the attain of posts, the entire particular person components that go into calculating your SSI assist you attain a wider viewers.
A excessive SSI may end in extra connection requests and extra individuals following you—which establishes you as a thought chief in your business and makes it simpler to join with decision-makers.
LinkedIn supplies information to again up a few of these claims. According to their Social Selling Index web page, main social sellers create 45 % extra alternatives than decrease social sellers and are 51 % extra doubtless to attain quota. In addition, 78 % of them outsell friends who don’t use social media.
How to Find Your LinkedIn SSI Score
It’s easy to discover your SSI on LinkedIn. If you’re already logged into LinkedIn, comply with the hyperlink under to see your rating.
You may entry your SSI by way of Sales Navigator by navigating to Admin and clicking User Reporting.
Key dashboard data to concentrate to consists of:
- your SSI rating
- the rating for every of the 4 elements
- how your SSI compares to your business
- the way it compares to your community
We’ll focus on what every of those metrics means intimately subsequent.
LinkedIn Social Selling Index Metrics
As I discussed above, LinkedIn makes use of 4 components to calculate Social Selling Index: establishing a private model, discovering the fitting individuals, partaking with insights, and constructing relationships.
But what do every of these metrics really imply?
Here’s what you want to know.
Establishing a Personal Brand
For this metric, LinkedIn appears at how full your profile is and the standard of the content material you submit on the platform. Do you’ve gotten a cowl photograph, a full job historical past, and proposals? How many posts are you creating, and what number of views and feedback are these posts receiving?
Finding the Right People
This metric is closely targeted on Sales Navigator, making it tough free of charge customers to get a good rating. LinkedIn needs you to use its instruments to discover the fitting individuals, attain out to them efficiently, and create methods and automation to make the method smoother.
Engaging With Insights
Are you sharing widespread content material? If not, you then most likely received’t rating too extremely on this metric. The extra content material you share and the extra views, likes, and feedback it receives, the higher you’ll rating.
The closing metric is all about community administration. It’s a measure of how usually and efficiently you attain out to individuals.
How to Use LinkedIn’s Social Selling Index
Exactly how helpful is LinkedIn’s Social Selling Index past being a self-importance metric? It’s a honest query.
Some individuals, like Andrew O’Hearn, don’t see a lot worth within the software. He believes SSI is a method for LinkedIn to push Sales Navigator.
Do we actually need to reinforce the ‘keyboard commando’ proclivities of some LinkedIn customers who don’t usually check their on-line assumptions in the true (face-to-face) business-related networking communities?
I believe there are fairly a few issues you are able to do with SSI, nevertheless. Here are a few causes to concentrate to LinkedIn’s Social Selling Index.
Measure Your Personal Brand
Checking your SSI is a smart way to perceive the energy of your private model and take actionable steps to enhance it. After all, what will get measured will get managed, and you might not understand simply how far you might be behind your friends till it’s identified.
Because each enchancment ends in an elevated rating, SSI additionally supplies a method to gamify the method, making you more likely to really do it.
Identify Areas for Improvement
You might imagine you’re slaying LinkedIn, however maybe you’re not making sufficient new connections or posting sufficient priceless content material. Either method, your SSI can simply spotlight areas to enhance.
Use It as a Benchmark
Perhaps the very best use on your SSI is as a benchmarking software. The software mechanically compares your profile to different individuals in your business and your community, so a fast look will present you the place you at present stand.
You may use your private rating to observe enhancements and development as a social vendor. This is precisely what Microsoft did with their gross sales reps. When they first onboarded customers onto Sales Navigator, their median SSI was 48. After a few months of coaching and exercise, their common SSI rating elevated to 56.
The impression of that improve was telling. Those with greater SSIs noticed a 37-percent improve in alternatives, and each 10-point improve noticed four.three extra alternatives.
How to Improve Your SSI
It doesn’t matter what your SSI rating is, there’s sure to be one thing you are able to do to enhance it. Below I’ve listed 5 of the very best methods to enhance your SSI and improve your effectiveness on the platform.
Fill out Your LinkedIn Profile Completely
The first and best factor it’s best to do to enhance your Social Selling Index is to utterly fill out your profile. There’s a lot to do right here, so listed here are some leaping off factors to get you began.
- add a profile image
- fill out your job title
- add a useful, keyword-rich abstract
- add your training and expertise
- request suggestions from colleagues and purchasers
- add examples of your work within the featured part
You’ll be amazed at how a lot your SSI rating can soar simply by filling out your profile correctly. Be cautious, although. You don’t need to embrace a lot data that your profile turns into unreadable.
Whenever you might be including data to your profile, all the time ask your self whether or not individuals would discover it helpful.
Connect With the Right People on LinkedIn
You want a large community to succeed on LinkedIn. Remember, whereas amount is necessary, so is its high quality. That means you shouldn’t ship invitations to random individuals. Instead, you’re taking the time to discover the fitting individuals.
That means individuals who:
- you understand personally
- are thought leaders in your sector
- work in your sector usually
- are individuals you purchase from or promote to
The extra cohesion in your community, the stronger it will likely be.
Use LinkedIn’s superior search performance to discover the fitting individuals to join with. Some of the options are solely out there for premium accounts, however even free customers can leverage filters to discover related individuals to join with and enhance their SSI.
You may discover associated connections below “My Network” > “People you may know.”
Post Quality Content Targeted for LinkedIn Users
One of the simplest methods to enhance your SSI classes is to submit high quality content material. This will enhance your private model, construct relationships, and interact with different customers.
Quality content material can come within the type of LinkedIn posts, or you’ll be able to strive extra superior techniques.
Engage With Your Network and Beyond
Having a large community is necessary, however so is partaking with them. You want to be in common contact with a good chunk of your community to present the algorithm you’re dedicated to constructing long-term relationships.
Don’t simply spam a load of individuals with connection requests. Aim excessive and begin to comply with thought leaders in your business. Engage with their content material thoughtfully and take a look at to strike up a dialog. Make certain you’re responding to everybody who feedback in your posts, too.
Conversations have gotten extra necessary than ever on the platform. LinkedIn reviews a 43 % year-over-year development in conversations throughout Q3 of 2021. The extra engaged you might be, the upper your SSI rating can be, and the extra conversations you’ll find yourself having.
Use Sales Navigator
One of the explanations LinkedIn pushes the SSI is to encourage adoption of Sales Navigator. In reality, it’s not possible to get shut to 100 with out utilizing the paid-for subscription. If you already are a Sales Navigator person, you’ll need to leverage as lots of the instruments’ capabilities as attainable.
In explicit, use the saved search characteristic to automate discovering related individuals to join with.
Social Selling Index FAQs
LinkedIn SSI rating is 70+. Between 40 and 70 may be thought of okay, whereas below 40 is poor.
Simply comply with this hyperlink to go to the SSI web page on LinkedIn.
SSI rating may also help enhance your affect on the platform and be sure you are doing all of the belongings you want to do to grow to be a good social vendor.
LinkedIn updates the Social Selling Index as soon as a day.
LinkedIn makes use of 4 classes to calculate Social Selling Index: establishing a private model, discovering the fitting individuals, partaking with insights, and constructing relationships. Each class is value 25 factors.
Social Selling Index Conclusion
LinkedIn’s Social Selling Index exhibits how successfully you’re utilizing the platform. Given the significance of social promoting in lots of B2B industries, that sort of perception is essential. It’s additionally a method to see the way you evaluate to your business rivals and discover areas for enchancment.
With a little extra time spent crafting your profile, rising your community, and interesting with friends on the platform, you’ll be able to ship your SSI hovering. That can imply considerably extra leads and gross sales. So, get on the market and begin making LinkedIn work more durable for you.
What’s your finest SSI metric?