How to Use Google Maps: Features For Businesses

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Google Maps is packed filled with options to enhance the native search expertise for customers in addition to companies who depend on the platform to attain prospects.

Over the years, Google Maps has turn into the first device individuals use for locating driving instructions, checking site visitors circumstances, and looking out up areas with Street View.

There’s much more enterprise homeowners can do with Google Maps past these on a regular basis options. Here’s a take a look at a few of the prime options for companies and the way they could be a helpful a part of your advertising and marketing technique.

How to Message Customers From Google Maps & Search

Google gives messaging capabilities in Maps and Search to facilitate simpler communication between companies and their prospects.

Businesses with a verified profile can now message prospects straight from the Google Maps app. Messages from prospects will seem within the enterprise messages part within the updates tab.

How to Use Google Maps: Features For Businesses

Messaging could be turned on or off from the settings panel of the Google Maps and Google My Business apps.


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Google will quickly add the power for companies to see and reply to prospects on desktop by including messages straight in Search.

Customers can already make the most of enterprise messaging from search outcomes when viewing a Google My Business profile.

In addition to clicking on the “Message” button on a enterprise’s profile, prospects can now begin a dialog from any put up created in Google My Business.

The instance under exhibits what the brand new “Message” button seems to be like on a enterprise put up.

How to Use Google Maps: Features For Businesses

How to View Google Maps Performance Insights

Google tracks key advertising and marketing metrics inside the efficiency insights of Google My Business.


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These insights monitor how nicely a enterprise is performing by measuring the variety of buyer engagements initiated from Maps and Search.

See: Google My Business Changes to Insights & Video Uploads

In addition, the efficiency insights present enterprise homeowners which queries individuals are utilizing to discover their listings in Maps and Search.

The dataset tracks the next data:

  • Total quantity of searches that triggered your small business profile.
  • Whether efficiency is up or down from final yr.
  • A listing of search phrases individuals used to discover your small business profile.
  • How many occasions every search time period triggered your small business profile.

How to Use Google Maps: Features For Businesses

Other insights embody knowledge on what number of prospects are discovering a enterprise through Maps and what number of are discovering it through Google Search, and whether or not the enterprise was discovered on a cellular or desktop gadget.

All efficiency knowledge is obtainable for up to six months.

How to Publish to the Google Maps Community Feed

A neighborhood feed within the Explore tab of Google Maps permits customers to discover the most recent opinions, pictures, and posts added to Maps by native consultants, individuals they comply with, and companies serving meals & drink.

How to Use Google Maps: Features For Businesses

Businesses within the meals & drink business can contribute content material to the neighborhood feed by publishing a Google Post or updating their profile with new data.


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That’s another reason to hold enterprise listings usually up to date should you’re within the meals & drink business. The extra typically you publish a put up or add different sorts of content material to your profile, the extra typically chances are you’ll present up in peoples’ neighborhood feed.

How to Submit Imagery to Google Maps Street View

Google lets common customers contribute imagery to Street View utilizing solely their telephones.

How to Use Google Maps: Features For Businesses

With the Street View app, customers can report a sequence of linked pictures whereas they transfer down a avenue or path.


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After the footage is recorded and revealed with the Street View app, Google will mechanically rotate, place, and put the sequence of pictures collectively.

This characteristic could also be helpful for companies in areas with out the very best avenue view protection. It is also used to submit up to date Street View imagery of the skin of a enterprise.

The Street View linked pictures characteristic is obtainable for individuals utilizing the app with an ARCore-compatible Android gadget in Toronto, Canada, New York, NY, and Austin, TX, together with Nigeria, Indonesia, and Costa Rica.

More areas could also be added sooner or later.

How to Build Authority as a Google Maps Local Guide

One of the methods enterprise homeowners can construct authority and present their dedication to serving to the neighborhood is by changing into a Google Local Guide.

Google relies on Local Guides to write opinions, share pictures, reply questions, add or edit locations, and test information on Google Maps. They’re rewarded with factors and particular badges.


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Businesses can’t turn into Local Guides, however enterprise homeowners can be part of the Local Guide program with a private Google account. When they contribute ideas to Google Maps, their identify will seem with a particular Local Guide badge subsequent to it.

Over time this may also help enterprise homeowners stand out as individuals who actually care about their native market.

To turn into a Local Guide, merely enroll with a Google account and choose your present location. Then go forward and begin making contributions to Google Maps.

How to Find Accessible Routes for Customers in Google Maps

Business homeowners ought to at all times have options in place for purchasers with accessibility wants. That contains having accessible methods to go to the enterprise’s bodily location.

Customers can simply lookup instructions in Google Maps, however they’re not instantly supplied with probably the most accessible instructions.


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Business homeowners can help in that regard by utilizing their web site to record accessible routes from completely different areas of the town.

With the appropriate settings, Google Maps can be utilized to discover accessible instructions. To entry the “wheelchair accessible” routes in Google Maps:

  • Type your small business’s tackle into Google Maps.
  • Tap Directions then choose the general public transportation icon.
  • Tap Options and choose wheelchair accessible as a brand new route sort.

Google Maps will then present an inventory of doable routes that take mobility wants into consideration.

How to Utilize Questions & Answers in Google Maps

Business homeowners can reply buyer queries in Google Maps by visiting their enterprise profile and replying to any submissions.

If there aren’t any submitted questions, enterprise homeowners can replenish the Q&A bit themselves by asking questions whereas signed in to one other Google profile. Just go to the enterprise itemizing and faucet the “Ask a question” button.

Google Maps doesn’t present the names of individuals asking questions, which suggests enterprise homeowners can populate this part themselves and it’ll look natural to different prospects.


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How to Use Google Posts

Another approach enterprise homeowners can contribute content material to Google Maps is thru using Google Posts. Think of those as social media posts for Maps that prospects see after they view a enterprise itemizing.

Google Posts could be revealed by following the steps under:

  • Open the Google Maps app.
  • Make positive you’re logged in with the account you used to join Google My Business.
  • Open your small business profile.
  • Tap Promote and faucet the kind of put up you need to create.
  • Choose which parts to add to the put up. Options embody pictures, movies, textual content, occasions, gives, or buttons.
  • Tap Preview to see what the put up will seem like to different customers.
  • Tap Publish while you’re glad with how the put up seems to be.

How to Use Google Maps Offline

This final tip is certain to get enterprise homeowners out of a jam in the event that they discover themselves in a location with a poor wi-fi sign.

Don’t let an absence of web connection get in the best way of assembly with a consumer or buyer. Plan forward by downloading Google Maps instructions to view offline.

Before heading to an space which will or might not have a dependable connection, lookup the world in Google Maps and faucet the Download button on the backside of the display.


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This will obtain a map of all the space to the gadget, making it doable to get turn-by-turn instructions whereas offline.

More Resources:

Image Credits

All screenshots taken by writer, May 2021

Source hyperlink search engine marketing

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