How to Use Data Visualization in Your Content to Increase Readers and Leads

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How to Use Data Visualization in Your Content to Increase Readers and Leads

Have you heard of knowledge visualization? Even if you happen to don’t know the time period, you’ve most likely seen some examples.

Data visualization refers to graphical photographs that signify and clarify knowledge developments or different numerical data, resembling charts, maps, scatter plots, or graphs.

You can use knowledge visualization in articles or on net pages to make numbers and knowledge simply digestible to the reader. Especially when you’re attempting to distill down complicated subjects to convert extra readers, knowledge can add worth and enable you make your case.

The Benefits of Data Visualization

Visuals are a robust addition to your articles and shows.

Our brains course of photographs at a fast tempo, in accordance to an MIT examine. Including visuals in your article not solely breaks up the textual content and offers your reader one thing else to take a look at, but in addition could assist them course of the data extra shortly.

Think about it: we’ve been speaking visually from the cave portray days. Data visualization simply takes picture communication to the following stage, integrating stats and knowledge into compelling visuals that your mind can take in quicker than simply scanning numbers.

Plus, it’s extra than simply laying out the numbers. Data visualization is about presenting knowledge in a really particular approach to again up your claims or illustrate your level. It’s greater than only a desk of statistics the reader has to work via to work out for themselves.

Numbers can typically be the “proof” you want to persuade your reader to take the following step or to make a purchase order, however many individuals don’t need to take the time to learn via all the information.

According to the Nielsen Norman Group, individuals don’t learn word-for-word on-line, going again to the web’s earliest days. Instead, they scan, searching for stand-out headlines and photographs that seize them. Data visualization offers you that chance to seize their curiosity and get necessary stats in entrance of their eyes.

Examples of Data Visualization

Are you impressed to begin creating knowledge visualization photographs in your content material, or are you continue to needing some examples? Here are a couple of concepts to get you considering.

1. USA Today Housing Bubble Graphic

Using an interactive map, USA Today created this graphic to assist readers perceive the information behind present housing gross sales developments. The easy coloration palette makes it visually interesting, and the power to scroll over every state to study extra means readers could spend extra time on the web page, interacting with the information.

USA Today example of data visualization

2. CNBC Job Change Graph

This visible from CNBC is an instance of utilizing a bar graph in a visually compelling approach. At a fast look, you may see what’s rising and reducing. As you look nearer, you may try extra element in regards to the numbers and specifics.

CNBC example of data visualization

three. NY Times Nutrition Scatter Plot

Scatter plots can get complicated, which is why this graphic from the NY Times makes use of photographs to assist make the purpose. It additionally explains the XY axes, so readers perceive what they’re .

Data Visualization - NY Times nutrition scatter plot

Types of Data Visualization

When it comes to creating distinctive photographs, the one restrict is your creativeness, however listed here are a couple of frequent varieties to get you began.

Bar Graphs

Bar graphs are a easy choice. Think again to your college days and science tasks. Bar graphs might be vertical or horizontal, with every bar representing the values of every class.

Bar graphs can signify any set of numbers you want to examine side-by-side, and you should utilize colours to mirror totally different classes. For instance, you may examine salaries for various jobs, costs for various merchandise, or populations of various teams.

example bar graph for data visualization

Pie Charts

Pie charts include circles representing 100% of one thing, damaged into “slices” of ratios or percentages.

They are an effective way to illustrate how varied classes examine to their bigger context. For occasion, you may present how many individuals of a sure group have totally different behaviors, habits, or preferences.

Data visualization pie chart


While not at all times probably the most visually compelling, tables can enable you to present a number of knowledge factors or classes to assist individuals perceive the relationships amongst objects.

On a desk, you may lay out in rows the principle classes you’re evaluating. Along every column, you may embrace as many alternative subjects as you want to.

Tables are easy and helpful however can simply get cluttered. Make positive to spotlight the sections that want your consideration and use colours to make issues stand out. Keep every thing lined up and clear to make it simply scannable in your readers.

Data visualization using a table


An influence horse of on-line photographs, infographics can imply nearly something. However, an infographic usually acts as a curated assortment of charts, graphs, icons, and brief textual content to share high-level details about a subject or inform a story.

They are often vertically designed, with sturdy headlines and numbers. Its energy comes in combining varied components to inform a narrative. Infographics are nice for an summary, resembling a quick historical past behind a subject or a fast lesson.

Infograph example of data visualization


What’s extra visible than a GIF? Functioning as a fast video, a GIF can enable you to present development, motion, regression, or progress. GIFs typically contain an animated graph or chart that reveals demographics or change over time.

Gif example of data visualization


When the data you current is demographically or domestically centered, maps may help inform that story visually. You can join readers with data relating to particular areas or teams of individuals in these places.

Color-coding totally different areas of your maps can provide your readers a fast visible of precisely which areas relate to which subjects in your content material. For occasion, you may shade areas pink or blue relying on how that area voted on a selected subject or election.

map example of data visualization

Heat Maps

A warmth map can present areas of focus or depth. You can use this for precise temperatures, resembling local weather or document temperatures in sure areas, or you may use it for proverbial warmth, displaying depth and even recognition.

Sometimes warmth maps illustrate inhabitants density, as an example, or the habits of customers on an internet site, resembling how typically they work together with a sure space.

example heat map for data visualization

Scatter Plots

A scatter plot is a kind of graph that reveals the correlation or relationship between two subjects on a horizontal and vertical axis, with dots scattered all through to signify examples of that relationship.

You can draw a line via the world the place the dots are concentrated to see developments. Your reader can see that as one issue modifications, resembling will increase or heats up, the opposite issue tends to reply in a way.

scatter plot example of data visualization

Pair Up Simple Data Visualization Types

The above are just some of the straightforward components you should utilize to illustrate your knowledge. The choices are nearly innumerable. Just about any type of chart, graph, or map might be employed.

However, a number of the greatest knowledge visualizations combine a number of varieties or pair up multiple ingredient. For occasion, you should utilize a collection of pie charts to present how developments have modified over time.

Sometimes, matching up a number of components can illustrate your level extra totally or enable you to describe varied factors of your narrative higher. You might even use a chart inside a chart or lay them out in an infographic type to inform a narrative.

Make Data Visualizations Interactive

To make your knowledge visualization work laborious for you, you might have considered trying to take into account interactive choices.

Interactivity permits readers to scroll over or click on on varied components of your charts or graphics to study extra about every part. Maybe every bar in your graph or every space in your map has extra particular data that your viewers can learn.

This not solely supplies extra highly effective knowledge factors to your picture, however it additionally permits it to be a extra related and customizable expertise for extra customers.

Data Visualization Tools

You can create knowledge visualization photographs in your content material from scratch utilizing design software program or an internet choice like Canva. However, knowledge visualization instruments can provide you a leg up by permitting you to create actually stand-out tasks.

These instruments can take the guesswork out of the method and allow you to deal with plugging in the information and cranking out designs that mirror your model and convey your message.

The beauty of these instruments is that they’re made for the informal creator. You don’t want to be a developer or coder to get into making nice charts or graphs. Here are a couple of of the plug-and-play choices that may get your thought off the bottom.


Flourish advertises a simple choice for creating and sharing knowledge visualization. You can add spreadsheets instantly to the platform or create your photographs from scratch. It has a variety of animated or interactive templates, which you’ll be able to replace along with your model graphics and components.

Flourish has a free choice that permits you to discover and create public knowledge visualization. If you need to work together along with your workforce or create personal tasks, it provides a couple of ranges of paid choices.


Datawrapper guarantees to be straightforward to use, with no coding expertise required. It supplies a number of intuitive choices, with instruments resembling a color-blind examine that remind you of colours which might be color-blind pleasant.

With quite a lot of defaults in its templates, Datawrapper brings the main points of every knowledge visualization that newbies could not have thought via.


This instrument permits you to create charts and graphs which have the animation and customization you want to wow your viewers. You can even use Infogram’s drag-and-drop function to drag the pictures round and mix components right into a single, highly-effective visible.

Tracking the Success of Your Data Visualization Elements

The time and effort it takes to create knowledge visualization and work it into your content material can repay if it helps drive individuals to your targets, like rising readerships or leads. However, you’ll solely know in the event that they’re profitable if you happen to monitor the metrics.

Consider the Big Picture

As you begin incorporating knowledge visualization into your content material, one of many best methods to monitor their success is to see how effectively your content material is doing. The most simple questions to ask are: is the content material with knowledge visualization extra well-liked? Do these items get extra readers and extra shares?

Dive Into the Data

One approach to get somewhat geeky along with your knowledge is to arrange a warmth map instrument, resembling Hotjar. This can provide you extra knowledge about how individuals behave in your web page, resembling how and the place they scroll or click on. This is very helpful for a touchdown web page the place you’re attempting to convert individuals to gross sales.

Help Them Act

The solely approach to know in case your knowledge visualization is definitely changing is to give readers a approach to be transformed. Once they’ve been satisfied by the information you might be sharing, what would you like them to do subsequent? Make positive you retain clear CTAs close to the information visualization. Clicks or electronic mail sign-ups may help you monitor the effectiveness of that picture.


Data visualization may help you drive readership and extra leads by participating with them from the beginning. People come again to your on-line hub after they discover high quality content material there. They’re additionally extra seemingly to share your content material with others after they discover it fascinating and participating.

Data visualization may help you’re taking complicated or dry ideas and make them extra compelling, serving to drive dwelling your level and enhance gross sales alongside the way in which.

If it feels daunting to create and handle your knowledge visualization components, we’re right here to assist out. We additionally provide companies like web optimization, content material advertising and marketing, and paid media.

What type of knowledge visualization are you going to use in your content material?

The submit How to Use Data Visualization in Your Content to Increase Readers and Leads appeared first on Neil Patel.

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