How to Use Amazon Attribution For Ad Campaigns

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How to Use Amazon Attribution For Ad Campaigns

Every Amazon vendor is aware of how tough it’s to observe and measure the impression of exterior promoting channels on gross sales. It doesn’t matter how you might be driving clicks to your Amazon web page; as soon as customers land on the web site, it’s anybody’s guess what occurs. 

Thankfully, that’s not the case anymore. Amazon Attribution makes it attainable for sure sellers to observe what occurs to each person they ship to the platform. In this submit, I’ll clarify all the things you want to find out about Amazon Attribution, together with:

  • who can use Amazon Attribution
  • the advantages of utilizing Amazon Attribution
  • how to arrange Amazon Attribution
  • what you may observe utilizing Amazon Attribution

What Is Amazon Attribution?

What Is Amazon Attribution

Amazon Attribution is a brand new instrument that guarantees to develop your Amazon enterprise by bettering experiences away from the Amazon platform.

Specifically, the instrument offers analytics perception into how non-Amazon advertising and marketing channels like search, social media, show, PPC, and e mail advertising and marketing impression gross sales on Amazon. It can even observe visitors despatched to a distinct web site that finally converts on Amazon.

Access to Amazon Attribution is offered by both the platform’s self-service console or by instruments that already combine with the Amazon Advertising API.

What Does Amazon Attribution Cost?

Amazon Attribution is at present obtainable without spending a dime, which is nice information for e-commerce house owners.

Who Can Use Amazon Attribution?

Amazon Attribution is at present solely obtainable to sellers enrolled in Amazon Brand Registry and Vendors within the U.S., Canada, the U.Okay., Germany, Spain, France, and Italy. That might change sooner or later, so preserve your eyes peeled if you’re in different places.

What Can You Track Using Amazon Attribution?

Amazon Attribution allows you to observe a spread of metrics that may impression e-commerce gross sales, together with:

  • click-throughs
  • impressions
  • detailed web page views
  • buy price
  • add to cart
  • whole gross sales

How Does Amazon Attribution Work?

Amazon Attribution makes use of parameterized URLs—basically a monitoring URL. When customers click on on the hyperlink and go to your retailer, Amazon can observe exactly what they do.

It’s a bit like a mixture of Facebook’s Pixel and Google Analytics. Everything customers do as soon as they click on in your advert is tracked, and you’ll see all of it in an easy-to-use dashboard.

four Amazon Attribution Features You’ll Want to Try

Amazon Attribution isn’t only a URL monitoring instrument. It has a number of key options entrepreneurs will need to leverage.

1. Full-Funnel Amazon Analytics

Amazon Attribution considerably will increase the variety of gross sales funnel knowledge manufacturers have entry to. You’re not simply restricted to conversion knowledge. Instead, Amazon lifts the curtain on how customers work together along with your product on their platform, offering metrics like clicks, detailed web page views, and what number of occasions prospects add your product to their basket.

2. On-Demand Amazon Conversion Metrics

You can see marketing campaign efficiency as and when it occurs. Real-time reporting means entrepreneurs can optimize their advertising and marketing campaigns quicker than ever earlier than.

three. Customer Insights

Because of the wealth of metrics Amazon Attributes offers, entrepreneurs can perceive how the customers they ship to their retailer behave as soon as they get there. Do they add the product to their basket as quickly as they land on a web page? Do they discover a totally different product they like? Do they not purchase something in any respect? Amazon Attribution allows you to reply all these questions and extra.

four. Separate Tracking for Each Advertising Channel

Amazon Attribution lets entrepreneurs create totally different tags for each advertising and marketing channel. Facebook Ads, Google AdPhrases, weblog posts, social media posts, it doesn’t matter. You could make a whole lot of tags so that you all the time get granular element on the efficiency of each channel.

Why Is Amazon Attribution Such a Big Deal?

It’s not an overstatement to say Amazon Attribution might be a transformational instrument for sellers and distributors. Before the instrument was created, monitoring off-Amazon advertising and marketing campaigns was an absolute nightmare.

There was merely no approach to differentiate visitors from separate advertising and marketing channels. It was all dumped collectively.

Let’s say you made 500 gross sales, and you realize that your personal Amazon advertisements generated 100 of them. That leaves 400 gross sales that would have come from any advertising and marketing channel and even by an natural Amazon itemizing.

Do you see what an issue that’s for entrepreneurs making an attempt to discover the most effective channel? There’s no approach they’ll inform.

Amazon Attribution modifications all the things fully. Now entrepreneurs and types will likely be in a position to see exactly the place every sale comes from, and that comes with a bunch of advantages.

three Benefits of Using Amazon Attribution

“Why use Amazon Attribution in the first place?” I hear a few of you ask. There are a number of causes eligible manufacturers ought to begin utilizing Amazon Attribution instantly. Here’s my prime three.

1. It Identifies the Most Valuable Marketing Channels

It’s not all the time straightforward to calculate the ROI of your non-Amazon advertising and marketing efforts, particularly should you use a number of channels. Amazon Attribution permits sellers to see precisely which promoting efforts drive probably the most gross sales and supply the best ROI. With a transparent image of what’s working and what’s not, retailer house owners can deal with their most worthwhile channels.

2. It Optimizes Existing Campaigns

Amazon Attribution allows you to perceive how customers work together along with your retailer and the broader Amazon ecosystem. If visitors from one demographic converts higher than others, you may optimize your current campaigns to drive extra customers that do convert and fewer of those who don’t.

three. It Can Drive More Sales

Some sellers might discover the idea of sending exterior visitors to Amazon unusual, nevertheless it’s changing into more and more necessary. Amazon is changing into more and more dominant in e-commerce. At the identical time, the value of sponsored advertisements on the platform continues to rise.

Why Drive Traffic to Amazon within the First Place?

When you perceive which advertising and marketing channels are best and the way customers work together along with your merchandise on Amazon, you can begin to make actual, data-backed choices. The type of choices that can show you how to promote extra on Amazon For some that might be investing extra in a selected advertising and marketing channel. For others, it might be adjusting the value of their merchandise.

What’s extra, new sellers are signing up to Amazon every single day. Oberlo just lately reported that one million new sellers are becoming a member of Amazon yearly. With a lot competitors, exterior visitors could be a very important lifeline to assist sellers survive.

Reduce Amazon Advertising Costs

External visitors helps you sidestep the competitors for listings on Amazon and drive visitors immediately to your storefront. There’s no want to pay for sponsored advertisements on Amazon while you drive visitors immediately to your merchandise.

Boost Your Seller Rank

External visitors can significantly enhance the variety of gross sales your retailer makes. This can have a big impact in your total gross sales. Sales velocity is likely one of the rating components Amazon makes use of in its A9 algorithm, so the extra gross sales you’re making, the upper your merchandise will rank sooner or later.

Better Understand Your Amazon Customers

The insights from Amazon Attribution can assist you study extra about your prospects than ever earlier than. You might discover that one product doesn’t convert in addition to you thought it did, for example. Or that prospects want one product over one other.

You gained’t simply be bettering your Amazon retailer’s efficiency, both. These sorts of insights can enhance what you are promoting exterior of the Amazon platform, too.

How to Set Up Amazon Attribution

The first step to getting began with Amazon Attribution is filling out a signup type and logging in to your account.

How to Set Up Amazon Attribution - Amazon Attribution form

Once your account has been permitted and arrange, you can begin matching merchandise to the campaigns you’re monitoring:

  1. Create a tag by clicking on the related advertiser’s title.
  1. Click “New order.”
  1. Select the “Set up an order” parameter.
  1. Choose the product you need to hyperlink to by trying to find your merchandise and clicking “Add.”
  1. Give a reputation and exterior ID to your attribution tag. I like to recommend being as apparent as attainable along with your title, so you realize which hyperlink is which (Don’t neglect you’ll have a separate tag for every of your merchandise).
  1. Choose the place you’re going to place this hyperlink: Facebook, AdPhrases, and many others.
  1. The clickthrough URL is the URL of your product. Find your product on Amazon, copy the URL and paste it right here.
  1. Click “Create,” and also you’re finished. You can now copy the Amazon Attribution tag and begin utilizing it within the wild.

Alternatives to Amazon Attribution

Amazon Attribution is an unbelievable instrument, however sadly, it’s not obtainable to everybody who sells on the platform. Luckily, there are a number of options you should utilize as a substitute.

Amazon Associates Tracking

Alternatives to Amazon Attribution - Amazon Associates Tracking

Amazon Associates monitoring hyperlinks had been the most well-liked approach to observe exterior visitors to the shop platform earlier than Amazon Attribution. With Associates monitoring hyperlinks, you receives a commission a fee each time a buyer converts.

Unfortunately, this monitoring answer is nowhere close to as in-depth as Amazon Attribution. You’ll solely have the option to see which gadgets customers purchased, not their conduct on the location earlier than conversion. Plus, Amazon Associates solely get one tag. That means it may be onerous to differentiate between visitors sources.

Alternatives to Amazon Attribution - is a URL shortener and tracker constructed particularly for Amazon sellers. You can create and observe each type of Amazon hyperlink, together with Supreme, Brand, Canonical, Store Front, Add-to-Cart URLs, and lots of extra. can observe nearly all the things aside from conversions. While that’s not as complete as Amazon Attribution, does allow you to pixel customers to retarget them sooner or later.

Amazon Super URL Tool

Alternatives to Amazon Attribution - Amazon Super URL Tool

The Amazon Super URL Tool is a part of the AMZ Tracker suite of instruments. It doesn’t provide sellers extra perception into the best way customers store their retailer, however it will probably considerably enhance the standard of inbound visitors and increase gross sales in consequence.

The platform’s particular URL shortener makes Amazon imagine guests have looked for particular key phrases on Amazon as a substitute of going immediately to the itemizing. Amazon ought to rank your merchandise increased for these key phrases, in consequence, which may lead to extra gross sales.


Amazon Attribution is one of the best ways to observe how off-site visitors performs on the Amazon platform. If you run exterior advertising and marketing campaigns to your Amazon retailer and are severe about optimizing your Amazon retailer, then Amazon Attribution is a should.

Not solely are you able to optimize your advertising and marketing campaigns, however you too can enhance conversions, too.

Creating Attribution tags is straightforward. Just comply with my recommendation above or contact my staff in order for you an Amazon advertising and marketing company to do the give you the results you want.

How many exterior advertising and marketing campaigns are you at present working to Amazon?

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