By now, you’ve in all probability heard a whole lot of buzz about Gen Z’s favourite social media app, TikTook.
TikTook is a video sharing platform that enables customers to create and share dynamic short-form (most of 60 seconds) movies.
Users can add music snippets, particular results, and filters to their movies after which share them with an unlimited international community.
There are greater than one billion customers on TikTook, and the app is out there in over 150 nations. It’s ideally suited for manufacturers concentrating on a youthful viewers, as the vast majority of TikTook customers are between the ages of 10 and 29.
Tapping into this various market affords a profitable alternative for manufacturers. With the appropriate TikTook advertising strategies, you’ll be able to leverage this social community and open your model up to an thrilling market of Gen Z’ers and millennials.
Below, I’ll present you the methods and ways you want to promote merchandise on TikTook.
Why Should You Sell Products on TikTook?
TikTook is the most-downloaded social app worldwide. In 2020, TikTook was ranked one of many world’s high cell apps, outperforming YouTtube, Tinder, and Netflix.
Bringing your model to TikTook provides you visibility with thousands and thousands of recent customers worldwide. These new prospects have actual shopping for energy—–mixed, they affect greater than $350 billion in annual gross sales within the US.
Plus, integrations with Shopify and different robust eCommerce platforms have made it simple for manufacturers to promote merchandise instantly on TikTook.
When you have a look at these stats, it’s no shock manufacturers throughout the globe are leaping on board and discovering inventive methods to promote merchandise on TikTook.
How to Set up an Account in TikTook That Will Drive Sales
If you need to promote merchandise on TikTook, you want to lead your efforts with a robust technique.
Your TikTook profile acts as your eCommerce residence web page, so it’s necessary to optimize your profile earlier than you begin promoting.
Here are a number of simple methods to do that.
1. Describe Your Brand in Your Bio
Your TikTook bio is your likelihood to introduce your model and merchandise to your viewers.
Your bio is the very first thing folks will see after they go to your web page, so it’s necessary to make an excellent first impression. It’s additionally necessary to present correct details about your model.
2. Get Creative With Emojis
Remember, your goal market on TikTook is usually Gen Z’ers, millennials, and Generation Alpha.
That means it’s necessary to communicate their language.
Emojis are colourful and crowd pleasing and act as visible indicators of your services and products.
Using emojis will help improve conversions in your on-line retailer, so be certain to make good use of them while you promote merchandise on TikTook.
three. Add a CTA
Your TikTook profile ought to lead customers in direction of actions you need them to take.
Adding a CTA to your profile will inform customers precisely what to do subsequent, and will help improve conversions.
For instance, you need to use a CTA to direct followers to your eCommerce store, weblog, or one other social channel the place you promote merchandise.
You may also promote low cost codes or gross sales in your TikTook bio.
How to Sell Products on TikTook
Once you’ve gotten your bio arrange, it’s time to create your technique. Here are a number of ideas to assist your merchandise promote.
1. Use Sponsor Branded Hashtags
If you need to promote merchandise on TikTook, you want to get your model in entrance of as many individuals as doable.
One of the best methods to do that is by sponsoring a branded hashtag that asks customers to create user-generated content material (UGC). TikTook calls this the Hashtag Challenge Plus, and it permits customers to store for merchandise associated to a sponsored hashtag.
Once you identify your problem, you’ll be able to create a paid-for hashtag with a particular touchdown web page to direct your customers in direction of a sale. The problem will present up on the Discovery web page, which drives extra views.
TikTook additionally permits in-app procuring on your hashtag so viewers should purchase instantly from the app.
Brands reminiscent of Kroger have leveraged this characteristic successfully, with campaigns such because the #TransformUrDorm problem. TikTook customers have been requested to create earlier than and after movies of their dorm room makeovers. From there, they have been prompted to purchase dorm gadgets reminiscent of toasters and popcorn makers instantly within the TikTook app.
The award-winning marketing campaign introduced Kroger greater than 800 million views and generated 304ok UGC movies.
2. Use Shoppable Videos
In 2020, TikTook introduced a brand new take care of eCommerce big Shopify to combine Shopify’s greater than 1 million eCommerce retailers with TikTook’s rising viewers.
Shopify retailers can now join their outlets to their TikTook for Business accounts and promote merchandise on TikTook instantly, via in-feed shoppable movies and adverts.
This is a good way to develop your Shopify eCommerce retailer and your TikTook following on the identical time.
three. Leverage TikTook for Shopify Features
The Shopify app itself has a bunch of built-in options to aid you promote merchandise on TikTook.
Here are a number of noteworthy TikTook for Shopify options:
- TikTook campaigns: Merchants can create advert campaigns, goal audiences, and observe advert efficiency multi functional place.
- Video template software: This software permits you to create a video advert utilizing a TikTook template and any present picture, textual content, and brand belongings.
- Audience concentrating on: TikTook helps you to goal adverts primarily based on location, demographic, and behavioral metrics.
- One-click pixel: The TikTook Pixel permits you to observe the efficiency of your campaigns. These analytics assist drive conversions in your future campaigns.
- Creative instruments: TitTook inventive instruments assist flip Shopify service provider merchandise into high-quality TikToks. This is a good way to join with this new viewers.
If you’re new to this integration, strive every thing. As entrepreneurs, A/B testing is our biggest asset.
You’ll by no means know what works till you strive it.
How to Promote Your E-commerce Store on TikTook
Once you’ve gotten your retailer related to your TikTook channel, you can begin creating content material that promotes your merchandise.
Here are a number of efficient methods to promote your Shopify retailer on TikTook to drive extra conversions.
1. Embed Your TikTook Feed on Your Website
Certain apps, reminiscent of Vop, enable you to embed your TikTook feed onto your gross sales web site.
This lets your prospects see your merchandise in motion earlier than they commit to a sale.
If you often showcase user-generated content material on your TikTook feed, you’ll be able to faucet into real, digital, word-of-mouth promoting. This can go a good distance in enhancing the belief prospects have in your model.
2. Use Paid Advertising on TikTook
Leveraging TikTook’s paid promoting options are a good way to faucet into this thrilling new market.
To start creating adverts, you want to know what you’re working with. TikTook content material has particular specs and parameters you want to observe.
- Image information: JPG or PNG solely
- Video information: MP4, MOV, MPEG, 3GP or AVI
- Aspect ratio: 9:16, 1:1 and 16:9
- Image decision: 1200×628 is advisable, however not mandatory
- Video decision: 720×1280 pixels, 640×640 pixels or 1280×720 pixels
- Video length: 5 to 60 seconds
- Brand title: The model title you show in an advert have to be between 2 and 20 characters. If you’re promoting an app, you need to use four to 40 characters
- Ad description: Your advert description have to be between 12 and 100 characters. You can’t use emojis in your description
From there, it’s all about creating partaking, inventive, and enjoyable adverts that entice the eye of TikTook’s youthful demographic.
When creating adverts, be certain to use audio. TikTook has at all times been an audio/video platform, so it’s necessary to create content material that matches on this sphere.
Voiceovers, background music, and particular results audio will help make your adverts more practical.
Get inventive! Tiktok is a platform constructed for content material creators. Make your adverts enjoyable, recent, and thrilling to entice new prospects.
three. Include Your E-commerce Link in Your TikTook Bio
Every TikTook bio permits you to add a web site hyperlink.
Use this house to add a hyperlink to your eCommerce store, or any pages you need to improve visitors to, like related promotions or touchdown pages.
This tactic is a good way to information customers to the content material you need to be seen and improve gross sales on TikTook.
How to Track and Analyze the Sales You Receive Through TikTook
Installing the TikTook Pixel on your web site, eCommerce retailer, and adverts, permits you to observe occasions alongside your buyer buy paths.
For instance, if somebody views a product, completes a cost, searches for a product, or provides billing information to your checkout movement, you’ll be able to observe it.
You may also observe when a consumer downloads your content material, clicks a button, or views a web page.
This is useful while you need to see in case your eCommerce hyperlink in your profile bio is efficient. Or, if you need to understand how many individuals are making purchases via your shoppable movies.
The extra knowledge you gather, the higher you’ll be able to perceive your buyer journey.
From there, you’ll be able to decide what works and the place it’s best to focus extra assets.
How to Track TikTook Shopify Sales
The Shopify gross sales you make via TikTook may be managed instantly inside Shopify’s dashboard. This consists of all advert creation, concentrating on, optimizations, and monitoring.
Merchants can use Shopify-specific apps such because the “Magic TikTook Pixel” to higher observe conversions in TikTook campaigns.
When you put in the Magic TikTook Pixel it is possible for you to to:
- Track consumer occasion sorts reminiscent of registration, product web page looking, add to cart, and place an order.
- Track TikTook customers which have made purchases. You may also analyze their knowledge to decide future buy developments, reminiscent of whole gross sales per product and common order worth.
- Use knowledge to retarget and guarantee your return on advert spend (ROAS) improves each time.
Now that you know the way to promote merchandise on TikTook, it’s time to begin experimenting.
TikTook continues to be evolving as a platform, and we are able to anticipate much more gross sales alternatives popping out quickly.
If you need to develop a extra complete social media advert marketing campaign that features TikTook, however need assistance doing so, attain out to our company.
How have you ever discovered success when promoting merchandise on TikTook?