How to Resolve Duplicate Content

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What is duplicate content material, and why is it a priority to your web site? Better but, how will you discover it and repair it?

In this week’s episode of Whiteboard Friday, Moz Learn Team specialist, Meghan, walks by some helpful (and hunger-inducing) analogies to assist you to reply these questions! 

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Video Transcription

Hey, Moz followers. Welcome to one other version of Whiteboard Friday. I am Meghan, and I am a part of the Learn Team right here at Moz. Today we’re going to speak a bit about duplicate content material. 

So why are we speaking about duplicate content material?

Well, this can be a fairly frequent concern, and it will probably usually be a bit complicated. What is it? How is it decided? Why are sure pages on my website being flagged as duplicates of each other? And most significantly, how do I resolve it if I discover that that is one thing that I would like to sort out on my website? 

What is duplicate content material?

So first off, what’s duplicate content material?

Essentially, duplicate content material is content material that seems in multiple place on the Internet. But this will not be as reduce and dry because it appears. Content that’s too related, even when it is not an identical, could also be thought of duplicates of each other. 

When fascinated about duplicate content material, it is essential to keep in mind that it is not nearly what human guests see after they go to your website and examine two pages. It’s additionally about what search engines like google and yahoo and crawlers see after they entry these pages. Since they can not see the rendered web page, they usually go off of the supply code of the web page, and if that code is just too related, the crawler might imagine that it is two variations of the identical web page. 

Imagine that you simply go to a bakery and there are two cupcakes in entrance of you that look nearly an identical. They haven’t any indicators. How have you learnt which one you need? That’s what occurs when a search engine encounters two pages which can be too related. 

This confusion between items of content material can lead to issues like rating points, as a result of search engines like google and yahoo will not be ready to determine which web page they need to rank or they might rank the wrong web page. Within the Moz instruments, we now have a 90% threshold for duplicate content material, which implies that any pages with code that’s no less than 90% the identical will probably be flagged as duplicates of each other.


So now that we have briefly lined what duplicate content material is, what will we do about it? There are a couple of alternative ways which you can resolve duplicate content material. 

301 redirects

First is the choice to implement 301 redirects. This choice could be related to having a VHS copy of a film, which possibly is not so related anymore.

So you need to ensure to present of us with the digital model that is streaming on-line. On your website, you’ll be able to redirect older variations of pages to new, up to date variations. This is related for points with subdomain or protocol modifications in addition to content material updates the place you now not need folks to have the option to entry that older content material.


Next is the choice to implement rel=canonicals in your web page. Say you are at a bake sale and you’ve got two varieties of cookies with you, sugar and chocolate chip. You think about your sugar cookies to be top-notch. So when of us ask you which ones one they need to attempt, you level them to the sugar cookies regardless that they nonetheless have the choice to attempt the chocolate chip.

On your website, this might be related to having two objects on the market which can be completely different colours. You need human guests to have the option to see and entry each colours, however you’d use a canonical tag to inform crawlers which one is the extra related web page to rank. 

Meta noindex

You even have the choice to mark pages as meta noindex.

For instance, you will have two editions of your favourite e-book. You’re going to learn and reference that second version as a result of it is the latest and most related. But you continue to need to have the option to learn and entry version one must you want to. Meta noindex tags inform the crawler that they will nonetheless crawl that duplicate web page, however they should not embody it of their index. This may also help with duplicate content material points due to issues like pagination. 

Add content material

But what you probably have two pages that actually aren’t duplicates of each other? They are about completely different matters, and they need to be handled as separate items of content material. Well, on this case, chances are you’ll choose to add extra content material to every of those pages so it is much less complicated to the crawler.

This would enable them to stand out from each other, and it might be related to say including sprinkles and a cherry to one cupcake and possibly a distinct coloration frosting to the opposite. 

Use Moz Pro to assist establish and resolve duplicate content material

If you ever need assistance figuring out which pages in your website could also be thought of duplicates of each other, Moz Pro Site Crawl and On-Demand Crawl may also help.

Within each of those instruments, we’ll flag which pages are thought of duplicates of each other, and you may even export that information to CSV so you’ll be able to analyze it exterior of the software. Just slightly professional tip right here. In the CSV export of that information, the duplicate content material group will inform you which pages are thought of duplicates of each other.

So any pages with the identical duplicate content material group quantity are a part of the identical group of duplicate pages. This is certainly not an exhaustive record of the methods you’ll be able to resolve duplicate content material, however I do hope that it helps to level you in the precise path when it comes to tackling this concern. If you are considering studying extra about website positioning fundamentals and technique, ensure to take a look at the website positioning Essentials Certification that is supplied by the Moz Academy.

Thanks for watching.

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