How to Get a Google Analytics Certification (& Is It Really Worth It?)

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Google Analytics is probably the most well-known and widely-used analytics software program within the trade.

However, it might nonetheless take time to get accustomed to the platform.

With so many knowledge visualizations and reporting choices, it might take you a lot of time to discover one of the best ways to use Google Analytics to its full potential.

There are a few methods to clear up this:

  1. Hire people which are already Google Analytics licensed.
  2. Attempt to work out analytics by yourself with out certification.
  3. Get somebody in your staff licensed.

For most, possibility three is the quickest and most cost-effective possibility to benefit from analytics in the long term.

Google Analytics certification offers you a useful instrument to enhance your advertising, higher serve your audience, and improve your buyer base.

What follows is a walk-through of the certification course of and among the greatest advantages of being licensed.

The Certification Process

Step 1: Sign up for Google Partners

How to Get a Google Analytics Certification (& Is It Really Worth It?)

The first step you want to take is to join Google Partners, as a result of you will have to be a Partner so as to take the GAIQ.


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This in itself will be a profession booster, as a result of Google Partners comes with a badge that exhibits you’re licensed in several areas of Google (offering you go the content material exams). Others will see your badge and acknowledge you as an knowledgeable.

In June 2021, Google Partners might be providing a new “Google Partners Badge” that might be provided to customers and firms that meet the brand new necessities.

To obtain the brand new badge, accounts will want to meet new thresholds within the three completely different classes:

  • Performance.
  • Spend.
  • Certification.

Within the efficiency class, the Ads supervisor will need to have a minimal optimization rating of 70%. An account should spend $10,000 over the course of 90 days. And no less than 50% of account strategists have to be Google Analytics licensed.

If the enterprise achieves the brand new requirements, the account will obtain the brand new badge that proves their ability and experience throughout the Google Analytics program.


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Being licensed in Google Analytics will make you extra marketable to firms wanting to obtain the Google Partners Badge.

This is nice to put in your resume or LinkedIn profile, and to have related to what you are promoting.

In quick, undoubtedly take this primary step.

Step 2: Take the GAIQ Exam

Technically the subsequent step after signing up for Partners is to take the examination, however until you’re already an knowledgeable in Google Analytics, we suggest doing a little finding out in between steps 1 and a pair of.

At least take the time to be taught concerning the examination – the way it’s damaged up, closing dates, query codecs, and many others. (which we’ll clarify under).

Search Engine Journal’s Google Analytics information is a nice starting-off level for anybody wanting to be taught extra about Google Analytics.

Thankfully, Google provides IQ programs so as to train individuals about their packages and to assist put together them for these certification exams.

These programs are focused at everybody from rookies to probably the most skilled customers, so there’s one thing for everybody.

We suggest reviewing materials from the next programs (however it’s best to tailor the examine materials to your skillset – no want to begin originally when you’re already a complicated person):

  • Google Analytics for Beginners.
  • Advanced Google Analytics.
  • Google Analytics for Power Users.
  • Getting Started with Google Analytics 360.

You can entry the programs right here.

Udemy can also be a nice useful resource for something analytics, providing a number of Google analytics programs for brand new and skilled customers.

How to Get a Google Analytics Certification (& Is It Really Worth It?)

While Google has a lot of sources for getting licensed, they aren’t nice for individuals who really need to be taught the sensible, real-world purposes.


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There are completely different knowledge bootcamps on-line that cowl all of the data and finest follow ideas and tips you want to grasp for Google Analytics.

In addition, there’s a Google Analytics YouTube Channel that has nice opinions for anybody wanting to be taught extra about this system.

Once you’ve exhausted the content material, it’s best to take the time to be taught concerning the check itself.

The GAIQ is damaged up into modules, so you’re taking the examination one topic at a time.

The web site states that you’ve 60 minutes to take the examination, however you even have 90 minutes from begin to end.

There are 70 questions whole and so they include a number of selection and True/False. As quickly as you start the examination the timer begins counting down, and you might be unable to press pause for any cause, and a passing rating is 80 p.c or greater.

If you fail, you’re required to wait 7 days earlier than taking the examination once more.

Finally, we suggest taking a number of follow exams prior to starting the true examination. You can discover free follow exams right here. This web site isn’t formally related to Google, however it will get nice opinions.


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Keep in thoughts that these follow exams have been stated to be harder than the true GAIQ, so when you go a few of those likelihood is you’re prepared for the true deal.

Once you go the GAIQ you’ll obtain a certificates, which might be mirrored in your Google Partners account (that badge we have been speaking about earlier) and everybody will know you’re an analytic genius.

But Is Google Analytics Certification Worth It?

Getting licensed is clearly no stroll within the park, so is it actually price it to go to all this hassle?

In quick, sure.

But not only for the certificates, or the badge, or the additional bullet level in your CV.

Chances are you’ll decide up a lot of helpful analytic data in preparation for the check; rather more than you’d when you simply use this system in passing right here and there.

You’ll be taught in-depth details about particular Google Analytics options that you could then go on to your employers and colleagues. You’ll be thought of a certified internet analyst, which ought to open job alternatives or guarantee job safety as that is an in-demand place proper now.


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The Takeaway

Analytics is the inspiration of web optimization, social media advertising, search engine advertising, and extra.

If all this isn’t sufficient to persuade you, simply keep in mind that you’ll have the chance to share your ardour (and your data) of analytics with anybody else who needs to be taught.

Be pleased with your newfound abilities, and use them to enhance the lives of others.

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Image Credits

All photos taken by writer, May 2021

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