How to Create a Services Marketplace

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how to create a services marketplace

“Got skills? Sell ’em.”

This mantra has seen thousands and thousands of freelancers flip to the web and change into location-independent.

That’s not all.

Over the final decade, service marketplaces have sprung up and distributed how we work and reside.

For occasion, Airbnb, a market for trip leases, has over 4 million hosts who’ve welcomed over 800 million friends. Food supply service marketplaces are anticipated to attain $154.34 billion in 2023.

The success of present platforms is without doubt one of the essential causes entrepreneurs are trying to get into the enterprise.

In this submit, I’m breaking down every little thing you want to learn about service marketplaces and the way to launch one individuals will use.

What Is a Service Marketplace?

A service market is a web site or app for purchasing and promoting providers. Freelancers, non-public people, or firms in numerous industries can promote their providers and get employed by individuals who want their assist.

The most profitable service marketplaces cater to a particular market and redefine how we handle our lives.

For instance, Upwork and Fiverr have modified how firms discover freelancers for gigs. These on-line marketplaces have additionally made distant work extra accessible to thousands and thousands of individuals all over the world. Meanwhile, Uber and Airbnb have disrupted how we journey, created extra jobs throughout the gig neighborhood, and given householders a manner to make further money on the facet.

Why Should You Create a Service Marketplace?

The service trade is profitable. In the U.S. alone, the shopper service economic system is price a whopping $9.7 trillion.

If getting a slice of that pie isn’t sufficient to tempt you, listed here are a number of the prime advantages for creating a service market.

  • You don’t want to be a skilled: While understanding the trade you’re serving to is a should, you don’t want to do the work. As an proprietor of a providers market, you solely want to give attention to attracting sellers and consumers. For instance, you can begin a web site for private trainers with out having the talent.
  • It’s straightforward to construct: These days, there are numerous market software program suppliers to make the method of launching your web site fast and easy. Some of the highest suppliers are Sharetribe, Shopify with Multi-Vendor Marketplace Extension, and Arcadier.
  • It could also be extra worthwhile than an e-commerce market: Unlike Amazon, whenever you present providers moderately than items, you don’t want to determine issues like transport and stock. Fewer prices imply larger commissions for you and your sellers.
  • You can outwit, outlast, and outplay the competitors: Sites like Upwork and Thumbtack are wildly profitable as a result of they make discovering and shopping for providers quicker and cheaper. In a world the place time is a scarce commodity, creating this degree of comfort may provide the higher hand over your rivals.

How to Create a Service Marketplace

Curious about how to begin your market? Here are the highest 4 issues to take into account if you need yours to change into profitable.

Do Your Research to Find a Niche Service Marketplace Idea

The trick to discovering a successful service market concept is knowing the wants of sellers and consumers.

Apps like TaskRabbit and Postmates are profitable as a result of each firms found out how to resolve a downside by making it simpler and cheaper to promote and purchase these providers.

Here are some suggestions for researching your area of interest to discover a enterprise concept:

  • Identify inefficiencies: What duties are time wasters? What providers in a market would assist individuals save time?
  • Improve belief: Are there duties in your area of interest that individuals need to delegate, however a layer of belief is required from each events?
  • Costs: What providers would assist individuals save and become profitable if obtainable on-line?
  • Overcome hurdles: What hurdles does your area of interest expertise? How would a market get rid of these hurdles or make the method smoother?
  • Bring fragmented markets collectively: Are individuals providing sure providers on locations like Facebook Marketplace or Craigslist? Would a market for that service enhance the person expertise for consumers and sellers?

Build a Website for Your Service Marketplace

Once you’ve got an concept to your service market, the subsequent step is to create your web site.

There are a few locations to do that, together with:

  • WordPress: Buy a WordPress service market theme or construct your web site from scratch. If you go along with the latter, take a look at my information on the finest e-commerce web site builders.
  • Marketplace Platform: As I discussed earlier, there are websites particularly made for this objective.

Whichever choice you go along with, there are some key options you want to embrace to ensure it’s a nice expertise for everybody concerned.

  • Buyers and vendor profiles: User profiles for sellers and consumers assist to construct belief and credibility. Both events will really feel like they’re coping with a actual particular person, and it may assist the vendor construct a respected model on the platform. You ought to contemplate including fields like descriptions, testimonials, certifications, and images.
  • Listings and searchability: How your listings will look in your service market relies on the kind of providers your customers are itemizing. Besides offering instruments to showcase choices, you additionally need to ensure it’s straightforward for consumers to search and filter via your listings.
listings on a services marketplace
  • Bookings: No matter what you’re promoting, a stable reserving administration system is important to your market’s success. You need to give suppliers the power to management their availability and workflow. On Upwork, customers can decline gigs, and on Fiverr, you flip a gig off to forestall sudden bookings.
  • Payments: Another essential consider operating a profitable service market is how you are taking fee from consumers and pay your suppliers. Most websites normally take a fee from every transaction and pay the vendor after the deduction. If you intend to do the identical, you want to arrange a transaction circulate to guarantee the method is as seamless as potential.
  • Reviews: Reviews construct belief and are important to ensuring everybody feels protected utilizing your platform. As the marketplace’s proprietor, you should use suggestions to kick off any customers who’re harming your platform’s belief.
reviews for services marketplace

Optimize Your Service Marketplace for Local web optimization (If Applicable)

Want to create a area of interest service market to your metropolis, area, or nation? You’ll want to optimize your web site for native web optimization.

Local web optimization is analogous to natural web optimization, but it surely focuses on the geographical component and is geared toward a group of individuals from a particular space.

To develop their market share and begin attracting customers, native site visitors is a prime precedence for anybody promoting in a sure market. In truth, 46 % of Google searches are native, which implies you’re doubtlessly leaving a lot of cash on the desk by not optimizing for native web optimization.

When creating your web site, take into consideration the search phrases individuals in your space would use to discover the providers you provide. For instance, “need help moving in [city].” Another factor to contemplate is the key phrases service suppliers would use to discover a gig, akin to “freelance writing jobs in [city].”

local SEO for your services marketplace

While Google normally routinely assumes individuals are trying to find providers or merchandise of their space, ensuring your location’s identify is concerned is important in case somebody is coming from out of city.

Create a Marketing Strategy for Your Online Service Marketplace

Below, I’m breaking down the best advertising and marketing issues to take into consideration whenever you need to open your on-line service market.

What Problem Do You Solve?

You can have the perfect market with all of the bells and whistles and nonetheless not succeed for those who don’t have a particular downside to resolve.

You want one to stand out from everybody else and be sure to’re attracting the proper individuals to your platform.

For instance, the issue Upwork solves is discovering respected freelancers rapidly.

Who Is Your Audience?

Your advertising and marketing technique will flop for those who haven’t taken the time to perceive who your audience is. This includes figuring out what demographics you’re focusing on, together with age, background, consumption habits, and extra.

Google blogs in your area of interest, and skim the feedback to see what questions individuals ask and the way they speak about their issues. Hop onto Quora and see what questions individuals are asking.

If you need extra data, create a market analysis survey. Send it out to individuals in your community who can be a good match. You can take it a step additional and submit your survey in related Facebook teams to get much more suggestions.

How Should You Grow Your User Base?

Your subsequent step in your advertising and marketing technique is discovering sellers and consumers to be a part of your market.

Luckily, there are fairly a few methods you are able to do this with out investing in paid search or social media promoting. You simply have to know who your audience is and the place they hang around on-line.

  • Facebook and Reddit: Find related teams in your area of interest and have interaction with customers by answering their questions. Some teams even have self-promo days, which you should use to get extra eyeballs in your web site.
  • Craigslist: Are your sellers hanging out on platforms like Craigslist already? Find them and inform them about your market. This is how Airbnb initially grew its listings.
  • Link constructing: Research blogs in your area of interest the place it will make sense for them to hyperlink again to you. Once you’ve got a record, ship out a customized e mail and ask for the hyperlink. 
  • web optimization: Traffic from natural searches is free and extremely useful. People looking out the phrases you’re rating for are leads who’ve the issue you’re fixing. Don’t skimp on investing time in researching your key phrases and optimizing your web site for web optimization.
  • Paid promoting: If you’ve got the funds for paid advertisements, make the most of the totally different platforms. Google AdWords and Facebook Ads are extremely focused and may also help you get in entrance of the proper individuals with minimal effort.

Examples of Service Marketplaces 

Here are a number of the most well-known and profitable marketplaces:

  • Upwork: Upwork is without doubt one of the largest service marketplaces for freelancers. You can use the location to discover writers, designers, internet builders, and extra.
  • Talkspace: Talkspace is a web-based remedy portal. You can use the location to join with a therapist who matches your wants immediately. The market makes psychological well being care extra handy, accessible, and reasonably priced.
  • TaskRabbit: TaskRabbit is a same-day service market platform. It connects its customers to expert labor who may also help with numerous duties like furnishings meeting, dwelling repairs, or primary errands. It saves you time attempting to discover the proper particular person for the job and permits you to evaluate evaluations, rankings, and costs.
  • Postmates: Postmates is analogous to UberEats, however there’s a core distinction. While each apps provide meals supply from eating places, Postmates takes it a step additional. You can use the app to get groceries and different items delivered straight to your door.
  • VIPKid: VIPKid connects English academics with college students all over the world. What units the location aside from different marketplaces is its software course of. VIPKid screens academics earlier than they’re allowed to work on the platform to guarantee they’re educated and can give the kids a good studying expertise.


A service market will be a worthwhile enterprise mannequin for those who’ve achieved your homework. Before investing in internet hosting plans or platforms, be sure to have a downside your market can resolve.

Despite the competitors you’ll face, when you’ve got a stable area of interest and also you market your platform to the proper individuals, you possibly can obtain the identical success because the Upworks and TaskRabbits of the world. 

What downside do you assume a service market will resolve in your trade?

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