How to Create a Facebook Contest that Grows Engagement and Audience

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How to Create a Facebook Contest that Grows Engagement and Audience

With shut to three billion energetic month-to-month customers, Facebook is the largest social media platform on the planet. That makes it a useful channel for driving your small business objectives. After all, the important thing to profitable advertising is to outline your audience and meet them on their favourite platforms.

While not everyone seems to be on Facebook, one factor is definite, it nonetheless is the world’s hottest platform. Whether you’re in B2B or B2C, you positively ought to leverage Facebook’s multitude of options to market your model and merchandise. One Facebook advertising function particularly that yields a good return is the Facebook contest function.

Facebook contests are an excellent way to grow your audience and drive engagement.

Why Should You Create a Facebook Contest?

Facebook contests have been round for a while, however they’re nonetheless the most effective strategies to develop an energetic viewers and construct significant engagement together with your model. Here are a few explanation why you must think about creating a Facebook contest:

1. Extend Your Reach and Increase Followers

One of essentially the most important advantages you’ll reap from working Facebook contests is that they’re a wonderful method of extending your attain. Creating a contest your audience engages with ends in your contest and model being proven to their networks. With the prolonged attain comes the additional benefit of you gaining extra followers.

2. Increase Brand Awareness

Another purpose it’s essential to incorporate Facebook contests in your social media advertising technique is that they’re a smart way to enhance model consciousness. Whether you promote your Facebook contest organically, use paid promotion, or each it’s inevitable that you’ll attain folks you couldn’t have in any other case reached. As a consequence, extra folks will grow to be conscious of your model and product.

three. Get More Engagement

Facebook contests get extra engagement than common posts for the easy purpose that they’re a much-loved type of interactive content material. People desire interactive content material over static content material with 66 p.c of entrepreneurs citing elevated engagement charges after using interactive content material of their campaigns.

four. Provides a Data Collection Avenue

Effective advertising campaigns are data-driven. That’s as a result of knowledge permits you to acquire a higher understanding of your audience, permitting you to create extra personalised campaigns.

Running a Facebook contest is useful on this regard because it offers a chance to acquire knowledge about your viewers. Whether the competition is within the type of a quiz or just an engagement-based contest, you continue to come out with a goldmine of knowledge on the finish of the day.

With these and extra advantages, there’s no purpose why you must ignore Facebook contests. They’re a wonderful method to drive engagement and construct an energetic viewers for your small business. Of course, they’re additionally a wonderful method to increase model and product consciousness and thus drive gross sales.

How to Create an Effective Facebook Contest

Now that you’ve seen the worth of Facebook contests, let’s rapidly dive into how to create an efficient one. Not all Facebook contests are created equal. Knowing how to create one that your viewers will take part in is crucial to the success of your marketing campaign. Here are a few pointers to assist you to:

1. Determine Your Goals and How to Measure Results

The first step to creating an efficient Facebook contest is to outline your objectives for the competition.

What would you like to obtain together with your Facebook contest?

You can obtain a lot of enterprise and advertising objectives with a contest, a few of which may embody:

  • market analysis
  • model consciousness
  • knowledge assortment
  • crowdsourcing product improvement
  • launch a new product
  • construct an e-mail record
  • drive gross sales
  • collect user-generated content material

Determining the purpose of your contest is crucial as it is going to assist you to design one that’s greatest suited to assist you to succeed. It additionally helps you recognize which key efficiency indicators (KPIs) you must use to measure your contest’s success. Examples of KPIs you should utilize embody:

  • variety of members
  • likes
  • shares
  • new followers gained
  • variety of clicks in your contest
  • e-mail sign-ups
  • attain

With your objectives and KPIs decided, you’re prepared to begin designing your Facebook contest.

2. Select the Type of Contest You Want to Run

You’ve decided the rationale for working a Facebook contest. Now the subsequent step is to select the kind of Facebook contest that will assist you to obtain stated objectives. There are three foremost kinds of contests you possibly can run on Facebook:


These are the best Facebook contest kind and, because the title suggests, contain giving freely a prize to the fortunate participant(s) who enter the competition. Most giveaway contests require a participant to have interaction with a submit (like, remark, or share) to enter.

Photo Contests

Photo contests are a wonderful method of driving engagement and gathering user-generated content material in your different advertising efforts. These normally contain choosing a theme in your contest and asking your viewers to submit photographs (ideally whereas utilizing your product) according to that theme.

Referral Promotions

Referral promotions require a bit extra work to design and handle however they’re the most effective methods to generate leads for your small business. Participants have to share (or refer) your contest with a buddy or folks of their community to enter the competition.

An efficient Facebook contest aligns your advertising objectives with the appropriate kind of content material. To assist your determination, it’s essential to perceive your viewers and the kind of contests they like.

three. Determine the Contest Rules and How You’ll Run It

Every contest wants guidelines to govern how members enter. As you design your Facebook contest, it’s essential to pay cautious consideration to how you establish yours.

Determine the rules of your Facebook contest and make them clear to participants.

For instance:

  • What actions should members take to enter?
  • Will you enable a number of entries?
  • Is the competition open to all nations?
  • What can represent grounds for disqualification?
  • Are there any age restrictions?

Remember, you’re not working a contest only for the enjoyable of it. You’re working your contest to profit your small business. As such, the principles you set in your contest should assist you to with that. They should be aligned together with your objectives.

The guidelines of your Facebook contest will even decide how you’ll run it and the sort of knowledge you’ll acquire. Examples of how you would run your contest embody:

  • Designing a funnel that requires members to submit their e-mail addresses or different knowledge.
  • Using a Facebook messenger bot to lead customers to an opt-in web page the place they carry out the required motion to enter the competition.
  • Using engagement as a means to declare their participation in your contest. This might be something from tagging associates to following your account and all the things in between.

Besides setting guidelines for getting into the competition, it’s essential to additionally decide how the profitable members will redeem their prize.

four. Choose the Right Prize

One of the elemental pillars of an efficient Facebook contest is the prize you’re providing. Hallmarks of the proper prize embody:

  • Personalized. Your provide should be one thing that your audience is excited by. It should not attraction to individuals who aren’t your audience.
  • Product-related. To guarantee your contest helps increase your small business, your prize should be tied to your core enterprise. For instance, for those who’re a dentist, providing cutlery as a prize received’t assist you to attain your very best buyer.
  • Pain level particular. Understand your very best buyer’s ache factors and tailor a proposal designed to handle certainly one of them. Doing so will assist direct members to your different product choices.

Choosing the appropriate prize in your contest is essential to making certain greater engagement charges. It additionally ensures most members suit your very best buyer profile (ICP).

5. Design Your Facebook Contest Page

With a lot content material being revealed on Facebook, it may be straightforward for folks to miss your contest as they scroll by their feeds.

To enhance the possibilities of your contest being seen, your design should be optimized for visibility. Here are a few suggestions to assist you to do that:

Write an Attention-grabbing Headline

The headline is the very first thing customers will see. Make it stand out through the use of descriptive language. Also, guarantee it paints a image of the advantages of profitable the prize.

Invest In Professional Images

Invest in skilled eye-catching pictures. Images play a nice function in stopping customers from scrolling. They’re additionally useful in rapidly conveying your message.

Write a Brief however Detailed Description

Give customers all the knowledge they want to get excited in regards to the contest. Your description should additionally clarify how to enter the competition. The greatest method to format your description is to use bullet factors.

Use a Simple Form

Make it as straightforward as doable in your events to enter your contest. If you’re utilizing varieties, make them easy—don’t ask for an excessive amount of data. Complicating the sign-up type will negatively affect your conversions. The solely exception to this rule is for those who’re providing a enormous prize that’s definitely worth the effort.

Design a Prominent Call-to-action

Your call-to-action (CTA) should not solely be distinguished but it surely should be clear what the subsequent step to be taken is.

Besides these greatest practices for designing an efficient Facebook contest web page, you can even think about different optimization choices. A typical instance could be to use a countdown timer to add urgency.

6. Promote Your Contest

Your Facebook contest’s foremost purpose is to develop your viewers and enhance engagement together with your model. To do that, it should attain as vast of an viewers as doable.

That’s why a part of your Facebook contest creation course of should embody a promotion technique.

Increase your reach by promoting your Facebook contest.

A couple of Facebook content material promotion suggestions you possibly can make use of embody:

  • Paid advertisements: Organic attain can solely get you to this point. To attain a wider viewers, leverage Facebook advertisements to promote your contest. You may use retargeting to promote your contest to individuals who’ve seen your content material.
  • Share it together with your e-mail record: Promote your Facebook contest to your e-mail record to guarantee most participation. It additionally helps you retain your subscribers engaged.
  • Spread the phrase on different social media channels: Leverage your different social media platforms to unfold the phrase about your contest.

With your contest in entrance of the appropriate viewers, you possibly can anticipate excessive participation charges.

7. Choose and Announce the Winner

All good issues come to an finish, together with your thrilling Facebook contest. You want to wrap it up by choosing and saying the winner. You have two choices when it comes to choosing a winner:

  • Randomly choosing a title: Randomly choosing a title is the easiest way because it’s neutral. Use instruments like Random Name Picker or Comment Picker to make it straightforward.
  • Selecting the perfect candidate: This works greatest for those who set particular standards in your contest. However, be sure to clarify the way you got here up with the winner and why.

Once you’ve picked your winner, it’s essential to announce them in your Facebook enterprise web page and different channels you promoted the competition on. Bonus factors if you may make it a Facebook Live occasion.

eight. Follow Up After the Contest

Picking the winner of your Facebook contest just isn’t the top sport. The finish sport is rising your small business. That’s why it’s essential to have a follow-up technique. One of the perfect methods to do that is to ship out an e-mail to members providing them a low cost in your merchandise as an appreciation for taking part in your contest. Nurture a relationship with the individuals who take part in your contest and you’ll find a way to flip them into loyal prospects.

Facebook Contest: FAQs

How do I enhance engagement on my Facebook contest?

People love personalised content material. To enhance participation, guarantee you recognize your audience and create a contest tailor-made to them.

How do I do know if my Facebook contest is a success?

Always set objectives in your contests and decide the KPIs you’ll use to gauge the effectiveness of your contests.

Are Facebook contests definitely worth the effort?

Executed nicely, a Facebook contest is a cost-effective method to obtain many enterprise and advertising objectives. Yes, they’re positively value it.

How can I guarantee my Facebook contest reaches a massive viewers?

Promoting your Facebook contest is a important a part of working a profitable contest. Make positive to market it on all of your different channels and platforms.

Facebook Contest Conclusion

Looking for interactive content material that will assist you to develop your viewers and drive engagement together with your model?

Then it’s essential to think about working a Facebook contest. With added advantages like lead era, a increase in gross sales, and rather more, together with them in your on-line advertising technique is a no-brainer. 

Executed nicely, your Facebook contest is a wonderful method of getting forward of your competitors.

What has been your expertise with Facebook contests as a advertising technique?

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