Whether you run a YouTube channel, weblog, or social media empire, it pays to know what number of subscribers you have got on every platform. Not solely do subscriber counts present you which ones channels are working and which aren’t, however you can even leverage them to construct stronger and extra worthwhile partnerships with manufacturers.
Checking your subscriber rely isn’t all the time simple, although. For each platform like YouTube that makes your following extremely clear, there’s a channel the place it may be subsequent to not possible to discover your subscriber rely.
Notice I stated “next to impossible,” not “totally impossible.”
I’m right here to clarify how one can examine your subscriber rely on each main channel and social media platform.
Why Is It Important to Know How Many Subscribers You Have on Different Platforms?
It’s very important to know precisely what number of subscribers you have got on every platform for a number of causes.
Let’s say you’re an up-and-coming advertising and marketing influencer. Part of your earnings will come from manufacturers paying you for sponsorships and endorsements. Exactly how a lot they pay you hinges on what number of subscribers and followers you have got.
If you possibly can present 50,000 individuals subscribe to your podcast, 100,000 individuals learn your weblog every month, and nearly half one million individuals comply with you on Instagram, you’ll be in a really sturdy place to command an enormous payday.
Your subscriber rely can even allow you to make selections on your manner to turning into an influencer or rising your small business’ following on the whole. Imagine you created accounts on Facebook, Twitter, LinkedIn, Instagram, and Pinterest if you began your small business and posted to all of them equally.
At some level, you want to focus your efforts on the platform the place you see probably the most success. Your subscriber rely is a good way to shortly separate the great social media platforms from the ineffective ones. After all, what’s the purpose of losing time on Pinterest, the place you have got half a dozen followers, over Twitter, the place you have got a number of thousand?
It’s not simply social media subscribers it’s best to take into consideration, although. Perhaps you have got a weblog that will get upwards of 100,000 guests each month, however you solely have a few hundred individuals on your electronic mail record. This signifies your electronic mail advertising and marketing technique isn’t working, and it’s best to take steps to change that.
How to Check Your Subscriber Count on YouTube
YouTube is without doubt one of the extra clear subscription-based platforms on the market. Log in to your account, click on on your profile photograph, and head to your channel. You’ll see your subscriber rely beneath your channel’s username.
You can even see your subscriber rely by navigating to YouTube Studio. In addition to the general numbers, yow will discover an inventory of your 100 most up-to-date subscribers.
Visitors to your channel see a shortened model of your subscriber rely rounded down to the closest 10, 100, or 1000 subscribers. YouTube Studio supplies a helpful desk exhibiting how your subscriber rely can be displayed to viewers.
YouTube additionally notifies you inside YouTube Studio and through electronic mail if you hit sure subscriber milestones.
How to Check Your Subscriber Count on Your Podcast
Podcast success goes manner past subscriber rely, however the metric many podcasters need most is how many individuals subscribe to their podcast. This is usually the toughest quantity to discover.
Part of the issue is customers can use dozens of various podcast apps to subscribe to exhibits slightly than a single platform like YouTube. That means your podcast subscriber rely will solely ever be an estimate.
Most podcasting platforms, from the free to the dear ones, present a way to examine your subscriber rely. The technique (and accuracy) varies by platform. The platform, nonetheless, ought to make it clear how to discover this quantity. It’s often to the aspect of the place you put up your podcast to start with.
Some podcasting apps launch subscriber numbers, although. You can find yourself with a bit extra accuracy this fashion, however it takes extra legwork on your half.
A few these are Podcast Addict and Castbox, although each account for about two % of the market. Multiplying both subscriber rely by 50 may offer you a obscure concept of what number of subscribers you have got in complete, however it gained’t provide the full image.
A closing suggestion from The Podcast Host is to publish a brand new episode and maintain again from selling it on social media, electronic mail, or anyplace else. In principle, any downloads occurring inside about 24 hours of your present being posted are automated downloads from subscribers; so when you have 50 downloads inside a day of posting your episode, you probably have round 50 subscribers.
How to Check Your Subscriber Count on Social Media
Most social media platforms make your variety of subscribers available, so discovering them is just a matter of realizing the place to look.
Here’s how yow will discover your subscribers on all the main social media platforms.
How you examine your follower rely on Facebook will rely on whether or not you have got a personal person account or a enterprise web page.
Private customers can enable individuals to comply with them by turning on public posts and permitting individuals who aren’t their pals to comply with them. This is a wonderful possibility for bloggers and public figures who don’t need to have a personal and a enterprise Facebook account.
If that is you, head to the “Friends” tab on your profile web page and click on the “Followers” sub-tab. This will present you a full record of followers. You can see the whole determine even sooner by studying the “Intro” part on your profile web page.
Facebook Business Page house owners will want to navigate to their web page, click on on the “More” tab after which “Community” within the dropdown menu. Here yow will discover your complete follower rely, what your followers have posted on your web page, and any posts the place your small business web page was tagged.
Instagram places your variety of followers entrance and heart. At the highest of your profile, you possibly can see how many individuals you’re following and the way many individuals comply with you. Once you recover from 10,000 followers, the quantity can be rounded down to the closest 100 or 1000 followers.
If you need to get a precise subscriber rely, use Instagram’s Insights software. Navigate to that part on the app and click on on “Audience” to see a precise follower rely and a development comparability with the earlier week.
If you have got fewer than 10,000 followers on Twitter, you possibly can see precisely how many individuals comply with you by taking a look at your profile web page. If your follower rely is greater than that, Twitter rounds the closest 100 followers.
To discover the precise subscriber rely on Twitter, head to the Analytics part and hover your mouse over the subscriber quantity within the prime right-hand nook. An precise rely will seem.
The solely manner to see your subscriber rely on Snapchat is to have a Public Profile. Not solely will you have the opportunity to see your subscriber rely on the back-end of the platform, however you’ll even have the choice to show your follower rely publicly.
You want a Pro account to examine your subscriber rely on TikTook. With this sort of account arrange, head to the “Settings” menu and click on on “Analytics.” This exhibits a graph with what number of video views you acquired during the last 28 days and what number of followers you have got.
Note: You want to wait seven days after making a TikTook Pro account earlier than analytics information turns into out there.
When I discuss subscribers on LinkedIn, I don’t imply the variety of connections you have got. I’m speaking concerning the variety of followers you have got.
To see what number of followers you have got, signal into your account and scroll down to discover the “Activity” part. There you possibly can see your precise variety of followers.
Track your Pinterest subscriber rely on your Analytics dashboard. In addition to your follower rely, you possibly can see engagement metrics, standard pins by your followers, referral visitors, different prime influencers, and competitor information.
How to Check Your Blog Subscriber Count
People don’t subscribe to blogs in the identical manner they subscribe to YouTube channels or podcasts. That makes developing with a subscriber quantity just a little trickier. Here’s what you are able to do to estimate your subscribers.
- Create an electronic mail e-newsletter and see how many individuals join.
Having an electronic mail e-newsletter might be one of the best ways to gauge how many individuals “subscribe” to your weblog. However, you want to ask individuals to enter their electronic mail addresses with out giving them something apart from your updates in return, as Ahrefs does, for instance.
If you provide them one thing like a reduction on a product you promote, you possibly can’t show they really learn your weblog each week—they could instantly cease studying after they get their low cost.
- If you have already got an electronic mail e-newsletter, rely your subscribers.
Checking your weblog subscriber rely could be so simple as opening up your electronic mail advertising and marketing platform and seeing how many individuals you have got on your electronic mail advertising and marketing record.
- If you don’t have or need to ship an electronic mail e-newsletter, use Google Analytics.
If you don’t suppose your electronic mail record precisely depicts your subscriber numbers, you should use a Google Analytics report to estimate the subscribers you have got. Navigate to the “Audience” tab, click on on the “Behavior” dropdown menu, and select “New vs Returning.”
This will provide you with a chart that separates new customers from returning guests. I’d advocate taking the information during the last 30 days to get an correct concept of your subscriber rely.
Your subscriber rely is actually value realizing, however it isn’t the end-all, be-all. Measuring the engagement on your web site, YouTube, and social channels can also be an efficient manner to present manufacturers and different potential companions how helpful your following is.
It’s additionally a good way for you to decide which social media accounts are value your time.
If you’re nonetheless feeling a bit caught, whether or not with subscribers or engagement, that’s okay—there are plenty of metrics to consider. For some further assist, try my information on how to make social media advertising and marketing work for you.
On which platform do you have got probably the most subscribers?