Facebook is transferring ahead into the world of podcasting. With the brand new Facebook podcast function, creators can hyperlink their iTunes RSS feed with Facebook so episodes are mechanically aggregated in your Facebook information feed. Does this have some perks? You wager it does.
In this fast information, I need to present you the easy steps essential to get your podcast onto Facebook whereas additionally explaining how one can reap the benefits of this huge change by the social media large.
Why Should You Add Your Podcast to Your Facebook Page?
There are many explanation why having your podcast on Facebook is a good concept. First of all, it’s a brand new alternative to attain your viewers with out having to do something in any respect. Once it’s arrange, you’ll be able to let it run and your Facebook followers which may not have iTunes shall be in a position to get pleasure from your podcast as nicely.
Here are a few of the different causes to create a Facebook podcast web page:
Reach a Wider Audience
You can by no means be in too many locations, so long as you’ll be able to handle it whilst you’re there. The extra individuals you’ll be able to attain, the more cash you’ll make. While that is usually true, the brand new Facebook podcast options present greater than only a wider viewers.
Having your podcast on Facebook permits you to take it past an audio expertise. You can interact along with your viewers, speak with them, ask them questions, and piggyback off the success of your podcast to create new content material in new locations. Facebook is solely yet another place you’ll be able to go to attain your audience.
Try Out New Features
Facebook can also be rolling out a brand new suite of audio creation instruments for its podcast function. They’ve invested in expertise like text-to-speech, voice morphing, and a backend audio creation instrument to make it extra pleasurable for creators. You can do all of this immediately from the Facebook app with out the necessity for a third-party supplier.
The platform additionally presents a sound assortment function that enables you to optimize and make modifications to the audio so you’ll be able to combine completely different tracks collectively, create voice results, and add filters. I believe the objective of Facebook is likely to be to finally have creators doing every little thing from entrance to again on Facebook. They see the place the area of interest goes, and that there’s a rising demand for it.
Twenty-eight p.c of listeners favor podcasts over every other sort of audio content material, and round 18 p.c say they hear to podcasts extra now than they did seven years in the past.
The chart above exhibits the proportion of people that have ever listened to a podcast yr after yr. It continues to develop and because the youthful era grows up, they’ll be extra in tune with the sort of expertise and anticipate Facebook podcasts to be available all over the place they go. They’re not listening to radio and TV as a lot because the earlier generations.
To sweeten the deal much more, Facebook added a “soundbites” function which permits you to create brief audio clips that includes your favourite elements of all of your podcasts. You can minimize out humorous quotes, inspirational moments, or necessary items of historical past that you really want to cherish and compile into a bit of content material.
Live Audio Rooms
As I discussed, one of many predominant causes Facebook podcasts might be a strong function is the engagement issue. That’s the one space the place podcasting lacks; you don’t often interact with individuals except it’s on one other platform, utilizing a special medium. When your podcast is on Facebook, you could have quite a lot of methods to interact along with your viewers. One means is thru the creation of Live Rooms in teams.
For instance, let’s say you could have a soccer podcast discussing the upcoming season. You can create a bunch to interact alongside your podcast. After the podcast, you’ll be able to bounce into the group, reply questions, speak, and have interaction with the group about your ideas and feedback.
Like every little thing else on Facebook, it’s a vessel for advertisers and an earnings stream for creators. There are a number of methods for creators to make cash from their podcast, together with donations, entry charges, audio creator funds, and subscriptions.
There is the potential to flip this into one thing comparable to Patreon, which requires subscribers to pay a month-to-month charge to preserve entry to a non-public group. Facebook podcasts seem to be rather more than a function, however quite an try to create a complete new expertise on the platform for audio lovers.
Steps to Add Your Podcast to Facebook
Now let’s speak about a few of the actionable steps you’ll be able to take to get your podcast on Facebook. If you have already got a profitable podcast, you may not want to take all of those steps, however for these of you with no huge presence on Facebook, right here’s what you’ll need to do.
- Set Up Your Facebook Business Page
The very first thing you’ll do is about up a Facebook Business Page. It’s free and easy to do. You’ll log into Facebook, click on the “create a page” button and undergo the next steps:
1. Enter your required web page title
2. Pick a class based mostly on what sort of content material you create
three. Fill out an outline
four. Click create web page
- Complete Your Facebook Profile
Once you’ve crammed out all the mandatory info, you’ll need to do issues like add a banner picture, profile image, and fill out the small particulars about what individuals can anticipate to study or hear in your podcast. Make certain to optimize your online business web page so individuals can discover you.
Remember that individuals can discover you by looking out on Facebook, so the fundamental ideas of social media key phrase analysis apply right here.
- Link Your Podcast to Facebook
You’ll want to use an RSS feed to get a Facebook podcast, which sounds difficult, but it surely isn’t. Once you’ve recorded an episode, you’ll need to add the mp3 file to iTunes, producing an RSS feed hyperlink.
This permits different platforms to play the podcast akin to Spotify or Facebook. It additionally permits you to share the podcast to different locations akin to an internet site or different social media accounts. The better part about that is that you just solely have to do it as soon as. When you could have every little thing arrange, your new podcast episodes will mechanically submit to Facebook every time you add a brand new one on iTunes.
Adding Your Podcast to Facebook Frequently Asked Questions
Currently solely iTunes can join with Facebook, however like I discussed above, that’s okay so long as you’re utilizing RSS feed as a result of individuals on any platform will nonetheless have the ability to hear to your podcast. You’ll simply have to use iTunes to join it to Facebook.
Facebook presents an entire suite of analytics with new options to enable you determine how nicely your podcast is performing. You even have quite a lot of choices to take your followers off the podcast and entertain them elsewhere, like in Facebook teams and messenger teams as nicely.
Not solely is it free to put your podcast on Facebook, however in addition they present a creator fund and new monetization choices that make it worthwhile to add your podcast to Facebook. You’ll have the ability to accumulate a share of advert income whereas producing new earnings streams and offering content material to your viewers in a brand new and thrilling location.
Only time will inform as a result of this function remains to be within the infancy phases. Long time period, I believe it would. Promoting your self on social media is all about being constant and creating content material that gives worth ultimately to the viewers, so even now it’s a good way to promote your podcast.
Facebook advertisements for podcasts aren’t one thing Facebook is discussing presently, however I think about they’ll present a means for you to create an individualized advert that particularly targets podcast listeners in your area of interest. You can, nonetheless, use advertisements to promote your podcast’s Facebook web page./ This is a extremely new function that hasn’t even reached most smaller creators at this level. We’ll have to wait and see!
Facebook Podcast Conclusion
Creating a Facebook podcast is way less complicated than you thought, proper? It’s clear that Facebook is striving to change into the one place you want to go for content material, networking, enterprise, and extra. If you need assistance determining how one can profit from your podcasting efforts, we will help.
If you’re already a seasoned veteran within the realm of audio leisure, maybe migrating to Facebook would possibly enable you attain much more listeners? Podcasting continues to acquire in recognition, particularly because the youthful generations age. It’s time to get on board or get left behind.
Do you assume Facebook podcasts are a strong earnings stream transferring ahead?