Google Patent Aims to Solve Searchers’ Need for Related Media Content

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There’s a newly granted Google patent out that entails strategies, techniques, and media for presenting content material organized by class.

This patent caught my consideration because it talks about associated entities and describes how they match collectively on the earth of media.

This advances the concept of performing queryless searches, an indicator of Google Discover, for media content material similar to TV exhibits, films, and extra.

What would possibly this imply for searchers — and for search engine marketing professionals? Let’s have a look.

The Challenges of Meeting Searcher Interest in Related Media

Searchers usually need to discover and look at media content material associated to a selected matter.

For instance, if an individual is desirous about a sure tv present, they might be desirous about:

  • Viewing extra or completely different episodes of the tv present.
  • Video interviews with actors from the tv present.
  • Episodes of different tv exhibits that embrace the identical actors.
  • Photos of the actors, and so forth.

This patent tells us that it may be difficult to determine, set up, and current associated content material to a searcher. The issue may be in getting a pc to join that data.

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The patent makes an attempt to resolve this by offering new methods and media for presenting content material organized by class.

“Methods, systems, and media for presenting content organized by category” begins by exhibiting an informational want that many individuals have, then describes an answer to that drawback in a patent granted on June 15, 2021.

Presenting Content for Related Entities Organized by Categories

The patent exhibits methods of presenting content material organized by class.

Here’s the way it works:

  • A search engine receives a request for a web page with content material a couple of first entity.
  • A primary group of associated entities is recognized based mostly on searcher interplay data.
  • Various properties relating to the primary entity are recognized.
  • A second group of entities is recognized for every of these properties.
  • Each of these properties receives a rating based mostly partly on the primary group of entities (recognized based mostly on the searcher interplay data) and the second group of associated entities for the property.
  • The rating signifies a chance searcher of the looking system shall be desirous about content material concerning the property.
  • The search engine determines a subset of the properties within the group of properties based mostly on the rating of every one.
  • It identifies a bunch of content material gadgets for every of the properties.
  • A subset of content material gadgets from the group of content material gadgets is set.
  • The content material gadgets are proven on the computing system.

Here’s what that might appear like in observe, based mostly on the above:

Methods, systems, and media for presenting content organized by category - Google patent evaluation by Bill Slawski

This Google Patent Suggests a Media Knowledge Graph

To a level, this patent is describing a data graph of associated entities and attributes with out saying the phrase “knowledge graph.”

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But that’s what me in it — seeing the way it appears to be like for associated entities, properties and attributes, content material gadgets, and the way all the things may be linked is on the coronary heart of this strategy.

A number of technical observations of notice:

  • Calculating the rating for properties could imply calculating a proportion of entities included within the second group of entities included within the first group of entities.
  • The subset of content material gadgets might be decided based mostly on the recognition of every content material merchandise within the group of content material gadgets.
  • The system may additionally imply deciding on, for every property within the subset of properties, a content material kind based mostly on the recognition of content material gadgets related to the property and the content material kind, the place indications of the subset of content material gadgets are introduced in accordance to the content material kind and the property corresponding to every content material merchandise.
  • At least one content material merchandise included within the subset of content material gadgets can embrace the aggregation of a number of movies.
  • The first entity might be the identify of a personality in a media content material merchandise.
  • The group of properties can embrace a property corresponding to different media content material the character has appeared in.

For every property within the group of properties, figuring out the second group of entities corresponding to the property contains means for accessing a database that signifies an interconnection of every entity within the second group of entities to the primary entity through the property.

This is a method of categorizing media content material round associated entities.

This patent might be discovered at:

Methods, techniques, and media for presenting content material organized by class
Inventors: Alexander Pak, Felix Raimundo, Sertan Girgin, Raphael Marinier, and Vincent Simonet
US Patent: 11,036,743
Assignee: Google LLC
Granted: June 15, 2021
Filed: May 23, 2016

Abstract:

Methods, techniques, and media for presenting content material organized by class are supplied. In some embodiments, the tactic contains: receiving a request to current a web page indicating content material associated to a primary entity; figuring out a primary group of entities associated to the primary entity based mostly not less than partly on searcher interplay data; figuring out a bunch of properties corresponding to the primary entity; figuring out, for every property, a second group of entities corresponding to the property; calculating, for every property, a rating for the property; figuring out a subset of the properties within the group of properties based mostly on the rating of every property; figuring out, for every property within the subset of properties, a bunch of content material gadgets corresponding to the property; figuring out a subset of content material gadgets from the group of content material gadgets; and inflicting a searcher interface indicating the subset of content material gadgets to be introduced.

Mechanisms for Presenting Media Content Organized by Category Are Provided

The objects described within the patent can determine content material associated to a selected matter and decide whether or not the recognized content material is probably going to be attention-grabbing to a searcher utilizing a mix of a number of sources of data.

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For instance, the sources of data can point out matters associated to a primary matter, the place the relatedness of two matters is inferred based mostly on searcher habits:

  • Search queries of a searcher.
  • Content that searchers usually view in the identical viewing session.
  • Any different appropriate kind of searcher habits.

The sources of data could embrace structured data that signifies properties that relate to matters.

In this instance, the structured data could point out that two films are associated to one another as a result of they function a selected actor (whom Google acknowledges as an entity in each).

We could then see data indicating that two content material gadgets are associated, inferred based mostly on searcher actions, with structured data indicating a fashion wherein two content material gadgets are associated.

The mechanisms can then trigger content material recognized to be related to a selected matter to be introduced in a searcher interface which will group the recognized content material based mostly on a property that relates the recognized content material to a selected matter.

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A gaggle of properties could also be related to a primary matter or entity and a bunch of matters or entities related to every property.

A property could point out any appropriate subject or class related to a selected matter or entity by which that specific matter or entity is expounded to different matters, entities, or different data.

More Media Examples

For instance, the place the primary entity is a fictional character, the group of properties could embrace:

  • Movies wherein the fictional character has been portrayed.
  • Actors who’ve portrayed the fictional character.
  • Other appropriate properties.

Continuing with this instance, a bunch of associated entities corresponding to the property of flicks wherein the fictional character has been portrayed can embrace every film’s names.

The mechanisms can then determine content material gadgets associated to the entities within the group of associated entities. It also can trigger indications of those content material gadgets to be introduced in a searcher interface organized by property.

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For instance, in situations the place the entities within the group well-known entities embrace names of flicks wherein the fictional character was portrayed, the content material gadgets can embrace:

  • Clips from the flicks.
  • Soundtracks from the flicks.
  • Other appropriate content material gadgets.

A search system could determine properties related to the primary entity utilizing any appropriate method or mixture of strategies.

A candidate group of properties might be recognized, for instance. A subset of the candidate group of properties might be recognized based mostly on how related every property is to the primary entity, which relies on how attention-grabbing every property is probably going to be to a searcher.

In one other instance, the place the primary entity is a fictional character, the candidate group of properties could embrace:

  • Movies wherein the character was portrayed.
  • Actors who’ve portrayed the character.
  • A fictional birthday of the character. Continuing with this instance, in some embodiments, the mechanisms described herein can decide that the properties of flicks wherein the character was portrayed and actors who’ve portrayed the character are seemingly to be essentially the most attention-grabbing to a searcher

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Following the identical instance, the content material corresponding to every property could also be recognized utilizing any appropriate data and strategies.

The mechanisms could determine the content material gadgets based mostly on the recognition of a number of content material gadgets related to every chosen property.

This Patent Points out a Wide Range of Types of Content

Content gadgets could also be any appropriate forms of content material, together with:

  • Video content material.
  • Audio content material.
  • Television packages.
  • Movies.
  • Live-streaming content material.
  • Audiobooks.
  • Documents.
  • Webpages.
  • Other appropriate forms of content material.

The content material gadgets may additionally embrace compilations and/or aggregations of a number of content material gadgets.

The content material merchandise could also be a playlist of content material gadgets which might be introduced in a selected order. They may be a channel of content material related to a selected matter and/or content material creator.

The Search Interface for Presenting Content Organized by Category

This is what makes this media-based data graph browseable to discover relationships and connections between characters and tales.

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The searcher interface can embrace:

  • Title.
  • Categories.
  • Content suggestions inside the class.

The Title might be any appropriate title and might point out:

  • An entity or a subject, similar to a personality (fictional or non-fictional).
  • An occasion.
  • A tv program.
  • A e-book.
  • An curiosity or passion.
  • Any different appropriate matter.

The title can embrace any appropriate textual content, photographs, graphics, animations, hyperlinks, or different appropriate content material.

The patent tells us to notice that the situation of the title inside the searcher interface shall be proven for example and that the title might be introduced at any appropriate location. The title may even be omitted.

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The searcher interface could embrace appropriate classes associated to an entity or matter corresponding to the searcher interface.

They present an instance: If the searcher interface is expounded to a selected fictional character (e.g., “Superhero X”). The classes could embrace films wherein the fictional character was portrayed (e.g., “Movie 1”), an actor who has portrayed the fictional character (e.g., “Actor 1”), or every other appropriate classes.

Note that the patent tells us that any appropriate variety of classes might be included.

Each class introduced within the searcher interface could embrace indications of media content material gadgets corresponding to that class.

For instance, if the class is from a selected film, then the content material advice could also be a playlist of songs and/or music movies included in a soundtrack of the film.

The content material gadgets might be:

  • Videos (e.g., scenes from a film, interviews with actors from a film, a trailer, and/or every other appropriate movies).
  • A set of media content material associated to the class (e.g., a playlist of songs, a playlist of movies associated to the class, a channel related to the class, or every other appropriate media content material).
  • Links to web sites related to the class.
  • Images.
  • Or every other appropriate forms of content material.

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The patent additionally asks us to notice that every class could embrace any appropriate variety of content material gadgets.

Categories within the searcher interface and content material gadgets in every class might be recognized utilizing any appropriate method or mixture of strategies. Those classes could also be based mostly on matters or entities related to a subject.

Or, the content material gadgets introduced in every class could also be based mostly on the recognition of the content material gadgets.

Presenting Content Organized by Categories Overview

I believed this was attention-grabbing as a result of it attracts collectively associated entities and matters to permit searchers to discover these relationships and connections.

Before Google launched the data graph, they had been engaged on a Browseable Fact Repository. We are returning to the purpose the place they need to present us the connections in a subject like media (which might appeal to lots of consideration).

It covers a variety of media and leisure, which a collection of Google patents have coated up to now. However, they do have a handful of media consumption histories, the place they accumulate details about the media that people eat as a part of our every day lives.

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Google has been placing lots of effort into fleshing out a media data graph and content material gadgets for completely different associated entities to discover new episodes, characters who act collectively, collection of exhibits, awards, prizes, producers, directories, and others who work on media.

The potential classes that this patent can cowl can embody an intensive vary. In addition, the media examples it gives can present the way it might join lots of associated entities.

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