Google FAQ Rich Results Limited to Two Per Page Rolling Out

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Google’s Danny Sullivan confirmed that search outcomes exhibiting FAQ structured knowledge at the moment are restricted to solely two outcomes. Danny additionally confirmed that it was not carried out to curb abuse of the structured knowledge wealthy outcomes by SEOs and defined the the reason why they did this.

Google FAQ Rich Results Not Limited within the UK

Google’s Danny Sullivan tweeted that they’ve restricted FAQ wealthy outcomes to two per internet web page.

But that’s not the case within the UK and different locations world wide. 

Here is what an FAQ wealthy consequence seems like within the UK:

Screenshot of a UK Rich Result with three FAQs

FAQ Rich Result with 3 FAQsApparently the replace continues to be rolling out so there should still be some FAQ wealthy outcomes that present greater than two outcomes.

FAQ Rich Results in Search Engine Results Pages (SERPs)

Frequently Asked Questions (FAQ) structured knowledge is a manner to turn into eligible to present FAQ content material in Google’s SERPs. The advantage of such a show is that it makes an internet site’s place take up extra space within the search outcomes.

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This sort of wealthy outcomes was introduced by Google on May eight, 2019.

“An FAQ web page gives an inventory of regularly requested questions and solutions on a specific matter.

For instance, an FAQ web page on an e-commerce web site would possibly present solutions on delivery locations, buy choices, return insurance policies, and refund processes.

By utilizing FAQPage structured knowledge, you may make your content material eligible to show these questions and solutions to show straight on Google Search and the Assistant, serving to customers to shortly discover solutions to regularly requested questions.”

Another motive why the FAQ structured knowledge show was coveted was as a result of it knocked a competitor or two off the primary web page of the search outcomes onto web page two.

search engine marketing Response to FAQ Structured Data Rich Results

The preliminary rollout generated each reward and criticism, relying on whether or not the search engine marketing was benefiting from FAQs within the SERPs or if a competitor was benefiting.

Google confirmed up to ten FAQs at a time, which may create the state of affairs the place two or three internet pages may dominate the whole first web page of the search outcomes.

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One search engine marketing (@brodieseo) tweeted a screenshot of how a lot the FAQs dominated the search outcomes:

Lily Ray (@lilyraynyc)  posted a screenshot of the FAQ wealthy outcomes dominating the SERPs.

Here’s that screenshot with highlights that I added to present simply how a lot house these wealthy outcomes took up:

Screenshot of FAQ Rich Results in 2019

Screenshot of FAQ Rich Results in 2019

She later tweeted her combined emotions in regards to the new FAQ wealthy outcomes:

“I feel a little awkward complaining about organic results taking up too much space.”

August 2020: Google Reduced FAQ Rich Results

Then round a yr later in the summertime of 2020 the search advertising group observed that there have been much less FAQ structured knowledge wealthy outcomes exhibiting within the SERPs.

Google’s John Mueller answered a query in regards to the seeming disappearance of FAQ wealthy outcomes.

Mueller stated:

“With regards to FAQ markup basically, one of many issues that I’ve observed folks speaking about on-line is that we’re exhibiting fewer of those within the search outcomes.

And that’s one thing from my viewpoint, that’s sort of pure growth, the place we attempt to discover the fitting steadiness between exhibiting these in all places and exhibiting these for pages the place it sort of makes extra sense.

…So we have now to sort of tremendous tune which of them, which queries, which pages we’d be exhibiting the FAQ wealthy outcomes sort for.”

May 2021: FAQ Rich Results Still Missing

In one other Google workplace hours hangout in May 2021 another person requested Mueller what was occurring with the FAQ Rich Results.

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The individual asking the query needed to know if the structured knowledge not returned wealthy outcomes, asking, “Does it work?

John Mueller answered that Google was nonetheless exhibiting the FAQ wealthy outcomes and that it’s present process the traditional strategy of updating the varied options and outcomes to ensure that the wealthy outcomes are helpful.

Mueller stated:

“What often tends to occur with a few of these structured knowledge varieties or wealthy outcomes varieties is that over time we attempt to tremendous tune how typically we present them simply to make certain we’re not
overloading the search outcomes with all of those… bling and additional performance that simply confuses folks in the long run.”

Google Announces FAQ Rich Results are Limited

What modified is that Google’s Danny Sullivan introduced on Twitter that Google is limiting FAQ wealthy outcomes to simply two FAQs per internet web page as a substitute of the earlier ten FAQ entries per internet web page.

Someone requested if it was in response to SEOs “gaming” Google:

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Danny Sullivan responded that no, it’s not a response to anybody gaming the FAQ wealthy outcomes.

Danny tweeted:

Danny expanded on his rationalization:

Are FAQ Rich Results Limited Only within the USA?

At this writing  the replace to the FAQ structured knowledge continues to be rolling out.

It was starting to really feel that the FAQ Rich Results had gone away or had been placed on maintain.

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This new manner of displaying FAQ wealthy outcomes appears extra honest than the preliminary manner which tended to knock extra websites off the entrance web page of the search outcomes.

Limiting internet pages to simply two FAQs within the wealthy outcomes looks like a good manner to implement this function whereas nonetheless being helpful to customers.

But don’t count on this implementation to be everlasting as a result of every part about search is in a state of fixed change.

Citations

2019 Google
New in structured knowledge: FAQ and How-to

2019 Google
FAQ on Search and the Google Assistant

SEJ September 2019
Is FAQ Structured Data Dominating Google Search?

SEJ August 2020
Why Google Might Show Less FAQ Rich Results

SEJ May 2021
Google on What’s Going on With FAQ Rich Results



Source hyperlink search engine marketing

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