Google doesn’t distinguish between weblog posts and webpages when indexing and rating content material. A “post” can rank simply in addition to a “page.”
This is acknowledged by Google’s John Mueller throughout his weekly search engine optimization hangout recorded on June four.
A web site proprietor named Navin Adhikari joins the stream to ask Mueller why his weblog posts aren’t getting as a lot site visitors as his companies pages.
He asks if Google treats content material in another way when it’s revealed within the weblog part of web site in comparison with content material revealed in different sections.
Mueller says the distinction in site visitors seemingly has nothing to do with the place the content material is revealed, and extra to do with inside linking.
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Here’s Mueller’s full response.
Google’s John Mueller On Ranking Posts vs Pages
Whether content material is taken into account a “post” or a “page” is an identifier within the backend of a web site’s CMS. It helps web site homeowners maintain content material organized, but it surely’s not one thing Google would be capable to acknowledge.
“I don’t suppose Googlebot would acknowledge that there’s a distinction. So normally that distinction between posts and pages is one thing that’s extra inside your backend inside the CMS that you just’re utilizing, inside WordPress in that case. And it wouldn’t be one thing that will be seen to us.
So we might take a look at these as if it’s an HTML web page and there’s a number of content material right here and it’s linked inside your web site on this approach, and based mostly on that we might rank this HTML web page.
We wouldn’t say oh it’s a weblog put up, or it’s a web page, or it’s an informational article. We would primarily say it’s an HTML web page and there’s this content material right here and it’s interlinked inside your web site on this particular approach.”
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Adhikari follows up with one other query about whether or not utilizing longer URLs for weblog posts could be inflicting issues.
Mueller says no, that shouldn’t be an issue. What’s seemingly the issue is how these weblog posts are linked to from different pages on the location.
If there are extra inside hyperlinks pointing to companies pages than weblog posts, then Google will see the companies pages as extra essential.
When weblog posts will not be linked to from different pages on a web site then Google can’t precisely assess their stage of significance, which creates challenges for search rankings.
“I believe, I imply, I don’t know your web site so it’s arduous to say. But what could be occurring is that the interior linking of your web site is totally different for the weblog part as for the companies part or the opposite elements of your web site.
And if the interior linking may be very totally different then it’s doable that we might not be capable to perceive that this is a crucial a part of the web site.
It’s not tied to the URLs, it’s not tied to the kind of web page. It’s actually like we don’t perceive how essential this a part of the web site is.”
With that in thoughts, in case your weblog posts will not be getting as a lot as you’d like them to, add extra inside hyperlinks.
Linking to latest weblog posts from the house web page of a web site would ship a powerful sign to Google that the content material is essential.
It may assist so as to add contextual hyperlinks to related weblog posts from companies pages or different excessive rating items of content material.
Hear the complete dialogue within the video beneath: