In 2020 B2B entrepreneurs continued to seek out new and inventive makes use of of social media advertising and marketing throughout a pandemic 12 months not like some other, and we’ve been lucky to function many glorious articles on our weblog over the 12 months that discover how entrepreneurs are pushing social media advertising and marketing to gasoline new ranges of success.
We’re fortunate to have a wealth of proficient B2B advertising and marketing professionals contributing to the TopRank Marketing weblog — which can rejoice its 18th 12 months in 2021 — together with our CEO Lee Odden, Joshua Nite, Elizabeth Williams, Anne Leuman, Nick Nelson, Debbie Friez, Birdie Zepeda, the writer of this submit, and Alexis Hall, amongst others.
The perception and experience our group has acquired serving to a few of the high manufacturers on the planet together with 3M, Adobe, SAP, LinkedIn, and Oracle plan, implement and measure a wide range of advertising and marketing packages has usually made it right here to our weblog. To assist our weblog group develop their social media advertising and marketing data, we’re delighted to supply our annual checklist of the most well-liked social media advertising and marketing posts of 2020.
The social media advertising and marketing posts that proved to be our hottest of 2020 primarily based on internet analytics and social media information are listed beneath. We hope that they’ll aid you ask the fitting questions and supply best-answer options to a few of the most vital challenges we’ll all be dealing with anew in 2021.
We give many because of all of our weblog authors for his or her work in advocating social media advertising and marketing greatest practices, and particularly to our devoted readers for persevering with to make the TopRank Marketing weblog a go-to B2B advertising and marketing useful resource.
Our Most Popular Social Media Marketing Posts in 2020:
1. Social Media Polls For Marketers: 6 B2B Brands Winning With LinkedIn Polls — Lane R. Ellis
Data from social media polls exhibits what prospects are eager about in relation to a wide range of vital topics, and in the most well-liked social media advertising and marketing submit of 2020 on our weblog, I took a have a look at how B2B manufacturers Microsoft, Olive Communications UK, Redis Labs, LinkedIn News, Dell, and RateLinx are successful with LinkedIn polls.
Polls supply a novel two-for-one worth for B2B entrepreneurs, offering high quality suggestions on what prospects need whereas additionally providing manufacturers a robust interactive social media advertising and marketing ingredient.
This submit examines the 12 months’s modifications in on-line polls, and provides examines of how B2B entrepreneurs and types are utilizing social media polls in progressive methods, together with six B2B manufacturers successful with LinkedIn polls.
You can take a look at all of my posts right here, and observe me on Twitter and LinkedIn.
“Poll data shows what marketers are thinking about when it comes to a variety of important subjects, ranging from everyday tasks to far-reaching future trends.” — Lane R. Ellis @lanerellis Click To Tweet
2. Get Ready For Video In 2021: Watch 5 Creative Examples of B2B Marketing on YouTube — Lane R. Ellis
In our second hottest social media advertising and marketing submit of the 12 months, I share the most recent from YouTube, and the way B2B entrepreneurs are utilizing the video platform to energy artistic and interesting campaigns.
Taking a have a look at YouTube Shorts and different options including in 2020, we additionally share 5 artistic examples of profitable B2B advertising and marketing on the platform from:
- Constant Contact
- Ernst & Young
“YouTube’s orbit casts a wide swath in the B2B marketing universe, and 64 percent of B2B buyers have increased their use of online video during the pandemic.” — Lane R. Ellis @lanerellis Click To Tweet
three. 32 Top Social Media Marketing Influencers To Follow — Lane R. Ellis
With a robust group of 32 high social media advertising and marketing professionals to observe and be taught from, our third hottest social media advertising and marketing article highlights how the SMM trade is bursting with progressive B2B advertising and marketing professionals — individuals who push the boundaries of present social platforms, embrace new ones, and ditch low-performers.
We’ve put collectively an inventory of 32 high social media entrepreneurs that features numerous improbable people who might not already be in your Twitter “following” checklist, along with some trade stalwarts who these new to social media advertising and marketing can be smart to observe and be taught from.
We’ve additionally added a quote, tip, or brief lesson from every of those 32 subject material consultants, to assist encourage your individual social media advertising and marketing efforts.
“With unprecedented targeting via the social media platforms, it is essential brands and media companies not take a one size fits all approach with their social video strategy.” — Caitlin Angeloff @caitlinangeloff Click To Tweet
four. 5 Things to Know About Building Trust within the Age of Social Media — Nick Nelson
In the fourth hottest social media advertising and marketing submit of 2020, our content material advertising and marketing supervisor Nick Nelson shares 5 gadgets to assist construct belief within the age of social media.
Nick additionally explores the roles that belief and transparency play in growing an efficient B2B social media technique throughout this unprecedented time, together with analyzing how manufacturers can greatest attain the essential goal of trust-building utilizing social media right this moment.
You can take a look at all of Nick’s posts right here, and observe him on Twitter and LinkedIn.
“The worst stand any brand can take is standing still.” @NickNelsonMN #SocialMediaMarketing #PurposeDriven #B2B Click To Tweet
5. Active Social Media Listening: Tips for a New Era of COVID-19 — Debbie Friez
Now is the time to pay attention past your fundamental model searches, and in our fifth hottest social media advertising and marketing submit of the 12 months, our influencer advertising and marketing strategist Debbie Friez helps you dive into the various insights B2B entrepreneurs can achieve from social media listening, together with suggestions for higher social advertising and marketing throughout instances of disaster.
Debbie shares perception from Meltwater’s Lance Concannon, Brandwatch’s Joshua Boyd, Sprout Social’s Kristin Johnson, Sprinklr’s Ragy Thomas, and different subject material consultants.
Social media listening requires entrepreneurs to maneuver past monitoring to analyzing the total scenario, which might usually be a transferring goal, and Debbie takes an in depth look on this insightful piece.
You can take a look at all of Debbie’s posts right here, and observe her on Twitter and LinkedIn.
“Social listening tools move beyond the top level of monitoring and help hone your strategy with deeper insights into the sentiment, regional differences, and understanding of the conversation.” — Debbie Friez @dfriez Click To Tweet
6. 10 Fresh Social Media Marketing Tools To Boost Brand Storytelling — Lane R. Ellis
Have you tried all 10 of those contemporary social media advertising and marketing instruments? In our sixth hottest submit of the 12 months, I present the right way to refine and broaden your model storytelling with 10 of the 12 months’s newest social media instruments.
Sifting by tens of 1000’s of accessible instruments is usually a hit or miss proposition, however these 10 contemporary advertising and marketing instruments allow you to skip many of the analysis queue and get proper into helpful instruments for serving to you inform advertising and marketing tales in new methods by social media.
Learn from our assortment of 10 contemporary instruments to spice up your social media advertising and marketing experiences, together with picture and video manipulation instruments, headline evaluation utilities, social media monitoring apps, and extra.
“Sifting through thousands of available tools can be a hit and miss proposition, making reviews and vetted lists of truly useful utilities more useful than ever for helping you tell marketing stories in new ways.” @lanerellis Click To Tweet
7. eight Things B2B Marketers Need To Know About Reddit in 2021 — Lane R. Ellis
In our seventh hottest social media advertising and marketing submit of the 12 months, I check out whether or not B2B entrepreneurs needs to be utilizing Reddit, and share eight issues B2B entrepreneurs must know, together with how companies are utilizing it, the most recent information from the social media platform, and why extra corporations than ever might be utilizing it in 2021 and past.
We additionally check out simply how efficient Reddit is for promoting and natural advertising and marketing communication, and dig in to a few of the high suggestions and recommendation for B2B entrepreneurs new to Reddit or these seeking to broaden their presence on the social media platform.
While Reddit might not be the wild west for B2B entrepreneurs, incorporating it into your technique doesn’t should be a shootout at excessive midday when you take to coronary heart the knowledge explored on this article.
“Reddit has also been a popular platform for hosting ask-me-anything (AMA) events, which can be a good way for B2B firms to begin utilizing the service if the interviewee is especially relevant to a particular topic.” @lanerellis Click To Tweet
eight. Our 10 Top Social Media Marketing Posts of 2019 — Lane R. Ellis
In our eighth hottest social media advertising and marketing article of the 12 months, I look at a few of the writing that resonated with B2B entrepreneurs over the 12 months, providing a wide range of approaches to social media advertising and marketing success.
From top-notch B2B entrepreneurs to observe lists, under-the-radar LinkedIn* options, social media statistics to the subtleties of Twitter lists and B2B social video, these sensible and useful posts supply a glimpse at many features of profitable social technique.
“It’s clear that B2B social media marketing is strong and growing stronger, and it’s also apparent that direction and guidance in where to focus your B2B social efforts is needed now more than ever.” @lanerellis Click To Tweet
9. 5 Ways to Make Brand Social Media Profiles More Compelling — Joshua Nite
In our ninth most-popular B2B social media advertising and marketing submit of the 12 months, our senior content material advertising and marketing supervisor Joshua Nite shares 5 methods to make model social media profiles extra compelling.
“Brands have never had such rich opportunities to interact with customers and potential customers. They’ve never been able to so easily display what the brand is about, what it stands for, and how it can bring value to people,” Josh famous on this insightful and common piece, wherein he exhibits how savvy B2B entrepreneurs can:
- Ditch the Corporate-Speak
- Eliminate Problematic Language
- Say Why You’re Here
- Focus on What You Do for Your Audience
- Include a Call to Action
You can take a look at all of Josh’s posts right here, and observe him on Twitter and LinkedIn.
“There’s still a real possibility to engage with your audience on social, start conversations, and build relationships. And it all starts with making sure your profile invites people in and gives them a next step to take.” @NiteWrites Click To Tweet
10. 5 Case Studies on How to Optimize B2B Influencer Engagement on LinkedIn — Lee Odden
How are B2B manufacturers efficiently working with influencers to realize advertising and marketing objectives utilizing skilled social media platform LinkedIn? In the tenth hottest social media advertising and marketing article of the 12 months, our CEO Lee Odden shares 5 useful case research exhibiting the right way to efficiently have interaction B2B influencers on LinkedIn.
“While there are robust opportunities to connect with potential customers on LinkedIn, the platform is busier than ever, making it hard to stand out,” Lee famous. “There are also challenges in terms of reduced organic visibility and the trend towards distrust of sales outreach and what brands publish directly. With so much information, many buyers are suffering what I call Content Attention Deficit,” Lee defined — a deficit he explores intimately on this insight-filled article.
You can take a look at all of Lee’s 2,600+ posts right here, and observe him on Twitter and LinkedIn.
“Before you get started with B2B influencer engagement on LinkedIn, it’s essential that you have a documented influencer marketing strategy.” — Lee Odden @LeeOdden Click To Tweet
Thanks TopRank Marketing Writers & Readers
There you will have it — an particularly sturdy array of our 10 hottest social media advertising and marketing posts from the notably uncommon 12 months of 2020.
Additionally, we publish a number of social media influencer lists yearly, and we needed to share them right here as a useful technique to discover and observe a few of the main digital advertising and marketing influencers:
Another useful useful resource for B2B entrepreneurs to find out about crafting a profitable B2B influencer advertising and marketing program is our recently-launched Inside Influence sequence, that includes interviews with high trade consultants reminiscent of the most recent episode with Marshall Kirkpatrick of Sprinklr.
We revealed dozens of posts this 12 months particularly about social media advertising and marketing, a practice we’ll proceed in 2021, so keep tuned.
Please tell us which social media advertising and marketing subjects and concepts you’d prefer to see us deal with for 2021 — we’d love to listen to your ideas.
Many thanks to every of you who learn our weblog frequently, and to all of you who touch upon and share our posts on the TopRank Marketing social media channels at Twitter, LinkedIn, Facebook, Instagram, and YouTube.
*Dell, RateLinx, Adobe, and LinkedIn are TopRank Marketing shoppers.