Duplicate Content is Not a Negative Ranking Factor

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Google’s John Mueller clarifies a false impression about duplicate content material, saying it’s not a damaging search rating issue.

Having the identical content material repeated throughout a number of pages is not one thing that may trigger a website to rank decrease in search outcomes.

Mueller says it’s regular for websites to have a specific amount of duplicate content material. Google’s algorithms are constructed to deal with it.

He touched on this matter final week, however it’s introduced up once more throughout this week’s Google Search Central search engine optimization office-hours.

Duplicate content material is a matter that recurrently comes up amongst SEOs, and it’s one thing many practitioners verify for when auditing a website.

Does it influence search rankings? If sure – to what diploma?

That’s what Davor Bobek, Manager at Blue Glacier, asks Mueller throughout this week’s office-hours.


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Bobek owns a website about automotive elements the place descriptions of elements are repeated in a number of locations. He desires to know if there can be a damaging influence in search outcomes.

See Mueller’s response beneath.

Google’s John Mueller on Duplicate Content

Mueller clears up the misunderstanding of duplicate content material, saying it’s not one thing that has a damaging rating rating related to it.

If complete items of content material on a website are duplicated then Google will rank one and never present the opposite. Multiple copies of the identical web page doesn’t ship damaging rating indicators.

Duplicate pages can bloat a website and eat up crawl finances, however that’s a entire different matter which is not mentioned on this video.


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If sections of content material are repeated all through a website, comparable to content material within the header or footer, Mueller confirms it won’t ship damaging rating indicators both.

“With that form of duplicate content material it’s not a lot that there’s a damaging rating related to it. It’s extra that, if we discover precisely the identical data on a number of pages on the net, and somebody searches particularly for that piece of knowledge, then we’ll attempt to discover the very best matching web page.

So you probably have the identical content material on a number of pages then we gained’t present all of those pages. We’ll attempt to choose certainly one of them and present that. So it’s not that there’s any damaging sign related to that. In a lot of instances that’s form of regular that you’ve got some quantity of shared content material throughout a few of the pages.”

To illustrate how regular duplicate content material might be, Mueller goes on to provide examples that individuals run into on a regular basis.

Online buying is a vertical the place content material is repeated all over the place. It’s frequent for retailers to promote the identical product, and the product pages doubtless share a great amount of the identical content material.

Google isn’t going to interpret damaging indicators from crawling a product description that seems elsewhere on one other retailer’s website.

Website footers technically qualify as duplicate content material, Mueller says, however that’s not a downside in terms of search rankings both.

“A really common case for example is with ecommerce. If you have a product, and someone else is selling the same product, or within a website maybe you have a footer that you share across all of your pages and sometimes that’s a pretty big footer. Technically that’s duplicate content but we can kind of deal with that. So that shouldn’t be a problem.”


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Hear the total dialogue within the video beneath:

Source hyperlink search engine optimization

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