Does Google Set Limits to Search Traffic?

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Google’s John Mueller answered a query about throttling visitors to websites displayed in Google Discover. Many publishers have over time suspected that Google places a restrict on how a lot visitors some websites obtain.

The query was about Google Discover, a characteristic in Android the place Google will present websites of curiosity to customers on a cell phone.

So, with Google Discover, if an individual enjoys bicycling, Google could start displaying articles within the Google Discover feed about biking.

Google Search Traffic Limit Theory

Some within the website positioning search advertising group have advised that Google throttles visitors. Throttling means to management how a lot of one thing flows by means of.

Web publishers have observed that visitors generally is available in bursts and that the every day visitors totals appear to have a ceiling, a restrict.


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This phenomenon is what induced some publishers to recommend that Google throttles visitors.

The particular person asking the query implicitly asks if it has one thing to do with the server capability.

Does Google Put Limits on Search Traffic to Websites?

Here is the query that was requested of John Mueller:

“…as we see Google crawling in accordance to the server capability, so does Google set a Discover visitors restrict?

Like that web site acquired that a lot of visitors from Discover than its server can deal with?”

Google’s John Mueller answered the query however didn’t restrict the reply to Google Discover. He expanded the reply to be inclusive of search visitors as effectively.

John Mueller Looked Up as He Considered His Answer

Screenshot of John Mueller answering a question

Google’s John Mueller answered:


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“No. I don’t assume so.

I imply, we usually don’t have any form of… search visitors limits.

So that applies to Discover as effectively.

So it’s not that we might say this web site will get 1,000 guests from search after which we cease displaying it.

Because, I imply, the best state of affairs is we present a web site that’s actually good for a search question, and we present it to anybody who comes as a result of it’s an excellent web site.

So it will be form of bizarre to say, we predict it’s an excellent web site however we’re not going to present it to folks.”

Google Traffic Throttling is a Myth

There are many the reason why visitors is likely to be heavy throughout part of the day after which taper off. Sometimes it’s as a result of folks at work or after college are researching. Sometimes it’s as a result of persons are at lunch and are casually looking the online.

Search intent isn’t just why somebody is utilizing sure key phrases. It’s additionally situational in that search intent can be associated to the place the question is made and when the question is made.

Tools resembling Google Trends might help publishers perceive the place (geographically) nearly all of sure queries are made and that may give a clue as to why these search guests have a tendency to taper off at a sure time of day.

Google’s John Mueller confirmed that if search visitors tapers off at a set quantity per day, the reason being not as a result of Google is popping off the search visitors.


Watch Google’s John Mueller reply if Google throttles search visitors:

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