CMOs & Influencer Marketing See Pandemic Shifts, Virtual B2B Events Here To Stay, & New Social State of Digital Study

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2021 February 5 Hootsuite Chart

Most CMOs anticipate position to vary consequently of Covid-19, finds LinkedIn
Nearly 75 % of chief advertising officers imagine their position as CMO will change because of the pandemic, to incorporate extra branding and larger inner communications, in response to recently-released survey knowledge of curiosity to digital entrepreneurs. The Drum

6 Ways COVID-19 has Impacted B2B Influencer Marketing
During the pandemic social media customers elevated their engagement ranges with content material from trade influencers, lead by the expertise trade, which noticed a 440 % enhance from 2019 to 2020 — one of a number of findings of curiosity to on-line entrepreneurs in recently-released Onalytica report knowledge. Onalytica

Most B2B Exhibitors Will Continue Virtual Events Post-Pandemic
68 % of B2B group executives see the digital components of future bodily occasions creating a seamless hybrid, with the highest occasion worth metrics being digital exhibitor sales space site visitors and attendees participating in sponsored classes and actions, in response to newly-released survey knowledge. Marketing Charts

Consumers Now Say Online Platforms Are Essential: Study
. Media Post

Two-thirds of world CMOs to spice up spend and scale-up tech in 2021
57 % of customers say that Facebook, Amazon and Google are important companies, and 26 % have improved their at-home expertise so as to higher accommodate the elevated quantity of time spent at residence because of the pandemic, in response to recently-released survey knowledge. The Drum

Digital Ad Spend Rose By 58.2% Worldwide In This autumn 2020: Study
Global cost-per-click (CPC) promoting spending rose by 9 % within the closing quarter of 2020 in comparison with the 2019, climbing even larger to 14.7 % in North America, whereas complete eCommerce spending was up 24.eight % — some of quite a few findings in recently-released social media development report knowledge. Media Post

2021 February 5 Statistics Image

YouTube is testing clips on stay streams and VODs
Google’s YouTube has begun a take a look at that enables customers to create 5 to 60-second clips of live-stream or video content material, which is then featured at separate new distinctive URLs, because the video large begins providing the characteristic that’s more and more in style on different social video platforms, YouTube not too long ago introduced. The Verge

Dour Dentsu Forecast Lowers U.S., Worldwide Ad Consensus
An eight.eight % drop in world promoting spending was seen in 2020, with a rebound of 5.eight % development predicted for 2021, in response to recently-released knowledge inspecting forecast knowledge from 4 main holding corporations. Media Post

How The Pandemic Has Changed Video Content And Consumption
Video consumption charges have risen throughout the pandemic, with Cisco estimates predicting that a full 82 % of new content material creation will likely be within the type of video, and Forbes takes a have a look at the rise of relatable video content material in 2021. Forbes

Digital 2021: the most recent insights into the ‘state of digital’
Video has extra engagement energy than ever, as 63 % of customers now say that they all the time or usually end watching a video in a single viewing, one of quite a few statistics and findings within the recently-released almost 300-page annual state of digital report from Hootsuite and We Are Social. We Are Social

ON THE LIGHTER SIDE:

2021 February 5 Marketoonist Comic

A lighthearted have a look at “playing it safe” by Marketoonist Tom Fishburne — Marketoonist

Free Version Of Meditation App Plays Panicked Shrieks Every 15 Minutes — The Onion

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