B2B Video Completion Rates, US Ad Spend Soars, Google’s New Starline 3D Chat, & What Makes A Brand Meaningful

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2021 May 28 MarketingCharts Chart

Twitter Re-Opens Public Applications for Profile Verification
For the primary time since November, 2017 Twitter has begun permitting customers to use for verified profile standing. As the brand new possibility is rolled out, a verification utility possibility will seem inside a Twitter person’s account settings, permitting manufacturers to hunt a blue check-mark, the agency just lately introduced. Social Media Today

Google Ads Has New Smart Bidding Features
Google has launched new eligible search marketing campaign suggestions, together with goal impression share simulators — two of a number of new updates of curiosity to digital entrepreneurs which have been rolled out to the agency’s fashionable Google Ads providing, the search large just lately introduced. search engine marketing Roundtable

U.S. Ad Recovery Continues To Soar, Surges 52% In April
April 2021 promoting spending was up 52 p.c within the U.S. year-over-year, the largest improve in additional than a 12 months, and this restoration has additionally been seen in additional advert spending classes than earlier months, in line with recently-released advert spending index information. MediaPublish

LinkedIn introduces Event Ads and “boosted” posts
LinkedIn (shopper) has made new submit promotion options obtainable from model pages and rolled out a slew of latest occasion promoting and analytics choices, together with customized streaming and cellular web page analytics, the Microsoft-owned platform just lately introduced. Search Engine Land

What B2B Firms Use Marketing Agencies For
31 p.c of B2B companies make the most of advertising companies for model mission, imaginative and prescient, and values initiatives, whereas 22 p.c use companies for model function technique — two of a number of statistics of curiosity to on-line entrepreneurs in newly-released survey information. MarketingProfs

Instagram now exhibits creators how effectively their stay movies and Reels are doing
Facebook-owned Instagram has launched an replace that reveals extra information in regards to the efficiency of stay movies and short-form Reels content material, with shares, saves, likes, performs, and feedback amongst newly-available metrics information, the agency just lately introduced. Engadget

2021 May 28 Statistics Image

Twitter Tests New ‘Super Followers’ Display Ahead of Program Launch
Twitter has begun testing extra seen integration of its forthcoming tremendous followers characteristic — which permits creators to supply subscription-only bonus content material on the platform — with a brand new tremendous follower depend more likely to seem alongside conventional account follower numbers, the agency has introduced. Social Media Today

Havas Finds Growing Consumer ‘Cynicism,’ Only 25% Of Brands Even Matter
Some 39 p.c of manufacturers are trusted by U.S. customers, whereas customers say that they don’t care about 75 p.c of manufacturers, a slight lower from 2019’s 77 p.c, in line with recently-released model meaningfulness survey information of curiosity to digital entrepreneurs. MediaPublish

Analysis: Google’s Starline exhibits promise and perils of 3D chats
Google launched its Project Starline 3D videoconferencing providing just lately, its newest foray into the blended actuality communication realm, and Reuters has shared a take a look at a few of the early impressions of the Google undertaking. Reuters

2020 Business Video Completion Rates and Other Benchmarks
58 p.c of enterprise movies underneath one minute in size are considered utterly, whereas solely 24 p.c of these over 20 minutes lengthy are watched of their entirety — two of a number of statistics of curiosity to digital entrepreneurs contained in recently-released survey information of some 760,000 enterprise movies. MarketingCharts


2021 May 28 Marketoonist Comic

A lighthearted take a look at the “creative brief” by Marketoonist Tom Fishburne — Marketoonist

Man’s Cell Phone Disagrees That Alexa Is Listening to Him — Hard Drive


  • Lee Odden — Lee Odden Masters Group Workshop on Influencer Marketing – Florida 2021 — Pubcon
  • Lee Odden — 50 Best Blogging Quotes (from Top Bloggers) — Ryan Robinson
  • Lee Odden — What’s Trending: The New search engine marketing and the Case for Content Marketing — LinkedIn

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