B2B Marketing & Sales Exec Brand Study, LinkedIn’s Marketing Diversity Insights, & Instagram’s New Link Options

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2021 July 9 LinkedIn Chart

Buoyant B2B: Firms Stress Marketing As They Enhance Their Brands
59 p.c of B2B advertising and marketing and gross sales executives say their companies are energetic in social media, whereas 39 p.c of workers say that they don’t perceive their corporations’ manufacturers, in accordance with newly-released survey information of curiosity to digital entrepreneurs. MediaPublish

What Makes A Brand Best-in-Class on Social?
47 p.c of U.S. shoppers mentioned that robust customer support made for best-in-class model social media communication, adopted viewers engagement with 46 p.c, transparency at 44 p.c, and creating memorable content material at 39 p.c, in accordance with recently-released social media survey information. MarketingCharts

Facebook is testing drastic adjustments to Instagram to make it extra like TikTook
Facebook has begun testing adjustments together with full-screen video and extra immersive experiences for its Instagram platform, in a transfer aimed toward bringing extra entertaining and mobile-first video experiences that higher compete with TikTook, the social media big just lately introduced. CNBC

Experience Marketing Returning To Normal: 75% Of Brands Have Resumed Live, In-Person Events
Some 75 p.c of brand name entrepreneurs mentioned that they’ve returned to dwell and in-personal experiential advertising and marketing, with 68 p.c of shoppers reporting taking part in types of in-person experiential advertising and marketing as of May, 2021 — up from simply 4 p.c a 12 months earlier, in accordance with newly-released international survey information. MediaPublish

Norway Introduces New Law Forcing Disclosure on Retouched Photos Posted Online
Norway has launched rules requiring advertisers and influencers to obviously be aware any retouched on-line images, a possible harbinger of comparable extra expansive future international legal guidelines that might have an effect on B2B entrepreneurs and influencers. Social Media Today

Instagram checks letting anybody share a hyperlink in tales
Instagram has begun a brand new trial that brings expanded linking capabilities by way of sticker faucets, which may result in eventual simpler hyperlink sharing for entrepreneurs on the platform, the Facebook-owned agency just lately revealed. The Verge

2021 July 9 Statistics Image

TikTook to roll out choice to create longer movies of as much as three minutes
Short-form video platform TikTook will broaden the utmost size of footage shared on the favored app from 60 seconds to a few minutes, creating new content material alternatives for entrepreneurs, the agency just lately introduced, with the change anticipated to happen inside the coming weeks. Reuters

Twitter considers letting you restrict tweets to ‘trusted friends’
Twitter has examined a wide range of new strategies for limiting who can view content material on the platform, together with tweet viewers categorization that might assist entrepreneurs refine their messaging on Twitter for particular audiences, the agency just lately revealed. The Verge

Media KPIs That Matter [ANA Study]
Efficiency is the most-used key efficiency indicator (KPI) in media, whereas consequence is seen as an important — two of quite a few findings of curiosity to digital entrepreneurs contained in newly-released Association of National Advertisers (ANA) survey information inspecting 39 prime KPIs. ANA

LinkedIn Shares Insights Into Gender and Racial Diversity within the Marketing Field
60 p.c of the advertising and marketing career is comprised of girls, with the highest three rising advertising and marketing job titles amongst ladies being director of progress, account strategist, and artistic strategist — a number of findings from expansive recently-released examine information from LinkedIn (shopper) of curiosity to on-line entrepreneurs. Social Media Today


2021 July 9 Marketoonist Comic

A lighthearted have a look at the “The 7 Deadly Sins of Innovation” by Marketoonist Tom Fishburne — Marketoonist

Americans Eagerly Check To See If They Got Any Emails Today — The Onion


  • TopRank Marketing — 17 Best Examples of B2B Influencer Marketing Campaigns — Audiense
  • Lee Odden — 60 Best Marketing Quotes to Boost Your Business — Quoteistan

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