B2B Content Consumption Data, Digital Ad Revenue Sizzles, In-Person Events & Advertisers, & YouTube’s New Time-Savers

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2021 June 18 MediaPost IPG Chart

Almost 90% of B2B Content Consumption Said to Take Place Outside the C-Suite
Nearly 90 p.c of B2B content material consumption includes these outdoors company executive-level administration, with some 21 p.c being shopper by particular person contributors, in line with recently-released B2B purchaser breakdown by job titles survey knowledge. MarketingCharts

Podcasts begin coming to Facebook subsequent week
Facebook will start rolling out a brand new podcast function on June 22, providing podcast creators a brand new distribution channel, with options reminiscent of one minute promotional clips — to seem in a forthcoming podcasts tab — the social media big not too long ago introduced. The Verge

TikTook Owner ByteDance’s Annual Revenue Jumps to $34.three Billion
TikTook mum or dad ByteDance noticed a 93 p.c bounce in gross revenue throughout 2020, with income greater than doubling to $30 billion, the favored short-form social video platform that has seen rising enterprise curiosity not too long ago introduced in annual worker monetary efficiency knowledge. Wall Street Journal

Google Launches Search Console Insights
Google has launched a brand new function to its Search Console product that presents viewers knowledge from Google Analytics mixed with Search Console insights, to supply an expanded take a look at buyer audiences, the search big not too long ago introduced. Search Engine Journal

YouTube Will Now Enable Creators To Add Midrolls, End Screens and Captions While Their Video Is Processing
Google-owned YouTube has launched a brand new time-saving function in its YouTube Studio that may clean workflow for entrepreneurs by permitting customers to carry out extra duties whereas the preliminary video importing course of is underway, the agency not too long ago reported. Social Media Today

More Advertisers Envision Return to In-Person Events
17 p.c of advertisers plan to renew sponsoring in-person occasions within the ultimate quarter of 2021, whereas 16 p.c say they plan to take action within the first quarter of 2022, in line with newly-released survey knowledge. The survey additionally confirmed that some 10 p.c of advertisers say that they haven’t any plans to renew sponsoring in-person occasion. MarketingCharts

2021 June 18 Statistics Image

Augmented Reality Market to Hit $175B by 2026: ABI Research
The international augmented actuality (AR) and combined actuality (MR) market will prime $175 billion by 2026, with nearly 28 million good glasses anticipated to ship by then, in line with recently-released forecast knowledge of curiosity to digital entrepreneurs. AV Network

Spotify launches its dwell audio app and Clubhouse rival, Spotify Greenroom
Spotify has begun launching Greenhouse, its Clubhouse-life cellular app providing with options that may additionally flip dwell audio conversations into podcasts on the Spotify platform, the agency not too long ago disclosed. Spotify additionally plans to ultimately infuse focusing on suggestions and extra Spotify-specific performance into Greenhouse. TechCrunch

LinkedIn bets on distant occasions, investing in $5 billion-plus digital platform firm Hopin
Microsoft-owned LinkedIn (consumer) has invested in digital convention expertise agency Hopin, in a push to permit clients to increase the attain of their dwell occasions onto LinkedIn with new immersive experiences, Hopin not too long ago introduced. CNBC

Global Ad Growth Consensus Lifted To 10.6% In 2021, eight.2% In 2022
Advertising spending worldwide in 2021 is anticipated to leap by 10.6 p.c, with an eight.2 p.c improve forecast for 2022, in line with recently-released international advert spend forecast knowledge of curiosity to on-line entrepreneurs. The figures signify a powerful rebound from the 5.2 p.c lower seen in 2020. MediaPublish

ON THE LIGHTER SIDE:

2021 June 18 Marketoonist Comic

A lighthearted take a look at the “the next big thing in marketing” by Marketoonist Tom Fishburne — Marketoonist

Microsoft’s finest Cannes Lions-winning advertisements and campaigns — AdAge

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — B2B Influencer Marketing with Lee Odden [Podcast] — Pam Didner
  • Lee Odden — What’s Trending: Innovations in B2B Marketing — LinkedIn (consumer)

Have you discovered your individual prime B2B advertising and marketing article from the previous week of trade information? Please drop us a line within the feedback beneath.

Thanks for taking the time to affix us for the TopRank Marketing B2B advertising and marketing information, and we hope that you just’ll come again once more subsequent Friday for extra of the week’s most related B2B and digital advertising and marketing trade information. In the meantime, you’ll be able to comply with us at @toprank on Twitter for much more well timed every day information.



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