Announcing the New Technical SEO Certification Series: What It Is & How to Get Certified

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SEO schooling has been central to Moz’s mission since the begin. In addition to our many guides, weblog posts, and movies, we’ve shifted lately to supply on-demand video coaching programs by Moz Academy. Our crew has been blown away by the reception of our on-line coaching packages. To date, over 142,000 college students have enrolled in a course by Moz Academy. Wowie!

On high of that, 94% of Moz Academy college students stated they might advocate the course(s) they took to a buddy or colleague. We’re so glad that our content material is resonating with you and serving to to degree up your information in varied SEO topic areas.

We launched our SEO Essentials Certification Series again in May 2019, and we’ve seen nearly 500 college students get licensed in that timeframe. Since then, we’ve heard requests from throughout the Moz neighborhood for extra technical-focused coursework and extra superior course choices. As a end result, we’re stoked to be including one other excellent certification to our assortment of coursework.

The Learning Team has put in lots of, many hours of labor to develop a technically targeted, in-depth coaching sequence that hones in on the nuts and bolts of technical SEO. We’re thrilled to announce the launch of the Technical SEO Certification Series by Moz Academy.

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What’s included in the Technical SEO Certification Series?

The Technical SEO Certification is a five-part sequence devoted to technical SEO, combining video classes with duties and actions to enable for sensible utility of essential ideas. The sequence culminates in a ultimate examination, and with a passing rating, you’ll be awarded an official Moz Certificate and badge on your LinkedIn profile.

The Certification Series was constructed to allow you to effectively develop your technical expertise and suppose critically about web sites and SEO technique from an knowledgeable technical perspective. By the time you wrap up the sequence, you’ll be prepared to construct a technical technique on your web site that ensures crawlability, indexability, accessibility, and web site efficiency.

The certification sequence focuses on 4 core competency areas:

  1. Explore the Fundamentals of Technical SEO
  2. Design for Crawlability
  3. Build for Indexation
  4. Prioritize Accessibility & Site Performance

Dig into what’s included in the coursework under:

1. Explore the Fundamentals of Technical SEO

In constructing a certification sequence solely targeted on technical SEO, we knew laying the groundwork can be crucial. Although many of us in the SEO area are conscious of assorted parts of technical SEO, we felt it was essential to determine the place these ways match inside a bigger technique.

The Explore the Fundamentals course analyzes the reasoning behind technical SEO and its foundational affect on different SEO work. In addition to defining core terminology and rules, you’ll achieve a transparent understanding of how technical SEO matches into the bigger SEO methodology. You’ll learn the way search engines like google discover and analyze web sites, readying you to apply that information to the ideas of crawling, indexing, accessibility, and web site efficiency that we’ll dive into in later sections.

2. Design for Crawlability

Once we’ve gotten the fundamentals down pat, the Certification Series jumps into crawlability – search engines like google’ skill to uncover and navigate a web site. In creating this part of the coursework, we wished to be certain to present a radical background on how search engines like google function, what they worth, and a step-by-step course of to be sure that your web site is crawler-friendly.

You’ll study the significance of optimizing your crawl price range to assist crawlers get to the components of your web site that matter most. These issues can even enhance general SEO well being and even web site conversions. In addition, we’ll cowl robots.txt, web site structure, response codes, log file evaluation, and extra, utilizing quite a lot of instruments to provide you with hands-on observe with designing for crawlability.

By the finish of this part, you’ll be well-versed in how to optimize for environment friendly crawling and the way to implement and scale fixes throughout your web site.

three. Build for Indexation

Up subsequent in our Certification Series is indexation – how search engines like google perceive, retailer, and arrange info whereas crawling the net. We need to make certain that you’re assured in your skill to construct and current a web site that might be listed correctly by the search engines like google. You’ll subsequent learn the way to make the most of sitemaps, canonicalization, and structured knowledge to assist indexation.

We’ll dig into what search engines like google usually worth as they arrange the info they’ve ingested, and the way you should utilize that information to implement ways that can get your most essential content material listed. This will be sure that your precious content material makes its means into the SERPs and, finally, to your audience.

four. Prioritize Accessibility & Site Performance

There are heaps of articles throughout the net addressing accessibility, and we wished to construct a complete part of the Certification Series devoted to this important concern in addition to web site efficiency. Here, we dig into high priorities to guarantee a web site is accessible to all customers and acting at its greatest, in addition to duties to allow you to accomplish that.

You’ll learn the way to conduct an accessibility audit to determine and prioritize optimization efforts. You’ll additionally uncover how parts reminiscent of URL construction, web site pace, mobile-friendliness, and web site safety affect efficiency. We’ll take a look at varied instruments to assist us check these, as a way to create a repeatable course of for auditing in the future.

By the finish of this class, you’ll be accustomed to methods you’ll be able to implement to guarantee an incredible (and accessible!) person expertise.

Following the programs on these 4 core competency areas, you’ll take a ultimate examination to check your information. The examination will encompass 50 multiple-choice questions.

Technical SEO Certification Series FAQs

How do I get licensed?

The Technical SEO Certification Series is accessible by Moz Academy. Just choose the sequence from the catalog, transfer by the registration course of, and get began! After finishing the sequence and taking the ultimate examination, you’ll be awarded an official Moz Certificate and a LinkedIn badge.

Who is that this Certification Series greatest for?

This sequence is good for intermediate SEOs and digital entrepreneurs with current SEO information who’re trying to degree up their technical expertise. The sequence content material covers technical subjects that pair properly with a stable understanding of key phrase analysis, on-page SEO, hyperlink constructing, and content material advertising and marketing. If you have already got familiarity with the SEO fundamentals and are trying to develop your technical experience, this sequence is nice for you.

If you’re new to SEO and looking out to study the ropes, we’d advocate the SEO Essentials Certification.

How lengthy will the sequence take to full?

The certification sequence consists of three hours of instructor-led curriculum, as well as to actions to check your understanding and the ultimate examination. With all of that in thoughts, you’ll be able to anticipate your time dedication to be about 5 hours in whole.

How lengthy is the Technical SEO Certification legitimate? Do my certification credentials expire?

No, your Technical SEO Certification credentials is not going to expire.

I haven’t got a Moz Pro subscription – is the Technical SEO Certification Series nonetheless related for me?

Yes! While we do use Moz Pro to apply sure ideas all through the sequence, having a Moz Pro subscription isn’t a requirement to profit from this certification. We’ll additionally discover quite a few technical duties in different instruments outdoors of Moz. In normal, the ideas, actions, and theories coated in the sequence are agnostic of instruments.

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Any different questions or ideas about the Technical SEO Certification Series? Drop them in the feedback under – we’d love to chat with you!

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