An In-Depth Search Engine Comparison

Join Shop Free Mart! Sign up for free!

Google has grown into the dominant search engine that searchers depend on in nearly each occasion (a minimum of within the United States), and let’s be sincere — it’s for good purpose.

The high quality and depth of the outcomes Google produces is what we’ve come to anticipate from the search expertise.

But rivals are all the time going to be vying for search market share. Some of those different serps are price utilizing, particularly those who don’t match the mildew that Google made.

DuckDuckGo is certainly one of Google’s extra formidable rivals. This is particularly true for these customers who maintain privateness as a crucial part to deciding which search engine is finest for them.

But DuckDuckGo has a lot extra to supply searchers along with its elevated privateness protections.

In this column, you’ll discover an in-depth comparability of the options of two nice serps we love – DuckDuckGo and Google. Which search engine must you use?


Search Features

DuckDuckGo is a search engine based in 2008 that claims it doesn’t retailer the non-public info of its customers, ever. This means all searches accomplished on the search engine are all the time nameless.


Continue Reading Below

Below the primary search discipline on the web site’s homepage, DuckDuckGo says:

“Our privacy policy is simple: we don’t collect or share any of your personal information.”

DuckDuckGo doesn’t observe its customers round with customized adverts because it received’t retailer their search historical past, received’t observe their IP tackle, and primarily has no private information to promote. This is true no matter whether or not the consumer is in non-public searching mode.

And, with the rising issues of on a regular basis folks surrounding consumer privateness, it’s apparent that DuckDuckGo is doing one thing proper.

For the primary time ever, the search engine surpassed 100 million searches performed in someday in January of 2021.

DuckDuckGo separated itself from the competitors early and sometimes by way of the privateness it gives its customers – that very same privateness different serps have refused to supply till DuckDuckGo.

And not too long ago, it’s taken a fair stronger stance for consumer privateness, actively blocking different serps from amassing consumer information.


Continue Reading Below

Just check out its Twitter feed if you wish to learn the way pro-privacy this search engine is.

But past privateness, what else does DuckDuckGo carry to the desk?

For starters, it has an analogous format to Google, together with:

  • Search engine touchdown pages (SERPs) of 10 natural search outcomes (each serps normally served 10 natural search outcomes on their respective Page 1s in March 2019; nonetheless, Google gives hybrid outcomes for a wide range of search varieties, together with eight conventional natural outcomes for a selected film title on Page 1, with a number of ingrained search options constructed into the SERP like forged members, Google’s coveted “People also ask” characteristic, in addition to picture and video searches embedded within the high three outcomes, all along with the fundamental film Knowledge base on the left-hand rail of the SERP).
  • A few adverts on the high and the underside of every SERP, give or take one or two (or all) and relying on the search question, its search quantity, and the competitors round its key phrases and subjects.
  • A Knowledge Panel of data alongside the suitable rail of Page 1 of the SERPs, relying on the entity.

DuckDuckGo makes use of its internet crawler, DuckDuckBot, and as much as 400 different sources to compile its search outcomes, together with different serps like Bing, Yahoo, and Yandex, and crowdsourcing websites like Wikipedia.

This is the place DuckDuckGo’s Knowledge panel-like breakout field on the suitable rail with vital particulars like identify, tackle, telephone quantity, web site, and many others., are drawn from, together with Wikipedia.

DuckDuckGo additionally pulls info from user-review web site Yelp, together with critiques, addresses, telephone numbers, and enterprise hours for that panel as effectively.

Business-location instructions are actually offered solely by Apple Maps, a change from previous to 2019 when DDG defaulted to Bing Map.

Then, it additionally supplied customers the choice to toggle between their desire of Maps supplier amongst Google Maps, HERE Maps, or OpenStreetMap because the supply (screenshot beneath to Directions choices now not obtainable in DDG).

Business-location direction search on DuckDuckGo.

DuckDuckGo gives a variety of different easy usability options and/or desire tweaks that assist simplify the general course of for the consumer, a lot of which Google applied first – however not all of them.


Continue Reading Below

For occasion, as soon as a consumer has reached the underside of a SERP, they’ll choose to see extra outcomes and activate an countless scroll, which opens up the subsequent SERP instantly beneath the present one with out opening a brand new web page.

It’s a easy distinction but it surely does make the consumer expertise a bit cleaner, and the pages sooner to load. It can be turned off within the search engine’s settings if wanted.

Category Pages are certainly one of my private favourite options of the DuckDuckGo platform, providing class lineups with temporary descriptions and pictures which can be introduced in a clear, engaging manner for a mess of subjects and classes.

And, like Google (though not as intensive), DuckDuckGo gives Instant Answers (similar to Google’s Featured Snippets), that are pulled from greater than 100 sources across the internet.

There are additionally search-vertical choices, together with:

  • Web outcomes.
  • Image outcomes.
  • Video outcomes.
  • News outcomes.
  • Maps outcomes.
  • Shopping outcomes.


Continue Reading Below

Of course, relying on which vertical a consumer searches with, DuckDuckGo will dynamically generate relevant search verticals that swimsuit the question.

When somebody searches for a meals or favourite dish, DuckDuckGo will set off the “Recipes” vertical for them (screenshot beneath).

Search on a food dish on DuckDuckGo.

DuckDuckGo additionally boasts search operators much like Google that features its trademark Bangs.

These are easy site-search instructions the search engine additionally refers to as “!bang syntax” that make looking out one web site quite a bit simpler (not that it’s by no means been accomplished earlier than, both).


Continue Reading Below

For occasion, if somebody needs to match their DuckDuckGo search outcomes to that of Google, all of the consumer has to do is add the Google bang to their question.

And, simply as Google gives distinctive search options and results day by day, DuckDuckGo has some enjoyable (and helpful) ones, too.

DDG will help you provide you with a safe password, change a question from lowercase to uppercase (or vice versa), determine a question’s character rely, and even bust a rhyme.

Its anagram solver might be pointless – however nonetheless a constant, entertaining device that can have its shining moments.

In addition to its usability options, DuckDuckGo’s largest messaging factors come from:

  • The model’s excessive requirements for privateness.
  • Being an environment friendly and respectable search engine regardless of its small piece of search market share (which is effectively beneath Ask, Yandex, Baidu, and all three “major players” within the United States, Google, Bing, and Yahoo).

On high of DDG hitting 100 million day by day searches in January 2021, it additionally hit its highest share of the search market in the identical month at 2.6% of the overall search market share within the United States.


Continue Reading Below

Throughout the world, DDG solely owns about .63% of the overall world search market share, making it the 10th hottest search engine on the planet.

At the top of 2020, DuckDuckGo had accomplished almost 24 billion searches – a 57% improve from 2019, by which DDG served 15 billion searches.

And this huge price of improve has been constant over time.

Compared to 2018 when DuckDuckGo served 9.2 billion searches, 2019 noticed a 63% improve in annual searches.

Annual site visitors additionally grew by 56% in 2018 and 55% in 2017.

This quantity is predicted to proceed to develop. The query surrounds if the 50%+ price might be sustainable for years to return, which might clearly begin to direct Google way more considerably.

Pros of Using DuckDuckGo


A staple of its basis, DuckDuckGo preaches its want to not observe any info of its customers or their searches and prides itself on providing probably the most non-public search engine available on the market.

Easy to Use

Its clear interface and easy consumer expertise make utilizing the platform a considerably distinctive search expertise.


Continue Reading Below

Usability appears to be a main focus, and it reveals. It’s additionally aesthetically pleasing whereas nonetheless following the fundamental idea and format of different serps.

Growing in Popularity

The extra customers, the extra revenue, the extra sources = the higher the search engine.

Cons of Using DuckDuckGo

Not as Good as Google ¯_(ツ)_/¯

It’s the up-and-coming search engine, whereas Google continues to be the premium gold normal.

DuckDuckGo merely doesn’t have the sources of huge, long-standing serps. But it’s getting extra yearly, together with a $10 million funding on the finish of 2018 when it was valued at almost $75 million.

Tiny Search Market Share

DuckDuckGo solely owned .22% of the overall search market share in 2017, which is lower than Ask, Yandex, Baidu, and all three “major players” within the United States (Google, Bing, and Yahoo).

This means there’s room for lots of progress, but it surely must maintain its growing recognition for years to return to realize vital market share.


Continue Reading Below

Always Playing Catch-up

Features, concepts, and practices of DuckDuckGo are going to shadow Google, for probably the most half, together with doing the other of what Google is doing by way of privateness.

This isn’t out of the norm for different serps; they’re all chasing the massive canine in Google.


Search Features

Google is the O.G.

But why, precisely?

To begin, it’s probably the most strong, huge search engine on the market in additional methods than one, with a household of instruments and databases to accompany it and help its mission of delivering probably the most related, credible solutions rapidly and simply.

Google Maps is a strong asset for the search engine. It boasts a plethora of serious info for companies the world over, from names, addresses, and telephone numbers to business-related photographs, movies, critiques, and extra.

And whereas Google’s try at establishing a human community with comparable, helpful info in Google+ proved futile, it illustrates the corporate’s dedication to not solely enhancing search however proudly owning and constructing high-quality vessels to enhance it by means of its platform.


Continue Reading Below

Like DuckDuckGo, Google gives particular search verticals to assist merely searches, however with extra choices.

In addition to conventional internet outcomes and the above-mentioned Maps outcomes, there are verticals for:

  • News.
  • Videos.
  • Images.
  • Shopping.
  • Books.
  • Flights.
  • Finance.

Additional search settings and instruments can be utilized to additional refine searches (proven beneath).

Additional search settings and tools in Google.

“The Google Search index contains hundreds of billions of webpages and is well over 100,000,000 gigabytes in size,” Google says.

This is, by far, the vastest of search engine indexes. And it’s one of many primary causes Google is the dominant participant in search.


Continue Reading Below

It isn’t simply the most important search index; it’s additionally the neatest.

Google is continually making updates to its algorithms and rating indicators, together with the addition of synthetic intelligence through RankBrain. This machine-learning mechanism is one more reason Google dominates and delivers, with no competitor shut compared.

It has the perfect crawlers, the perfect index, and the perfect algorithms, which is why I actually consider within the mantra, “If it’s not on Google, it’s not real.”

This is a playful assertion based mostly on Google’s unbelievable means to determine search queries – and their solutions – from distinctive long-tail searches with out among the most vital items of data.

For occasion, discovering a movie a couple of explicit particular person or place with out figuring out the identify of the film, yr of origin, or different seemingly crucial info.

When I search for a 1980s skateboarding film with a title I don’t know however bear in mind the primary character has blonde hair, Google delivers me the reply I’m on the lookout for proper in Position 1.

Google search example.

The film I used to be on the lookout for is, after all, “Gleaming the Cube” with Christian Slater from 1989.


Continue Reading Below

Other standard entities Google owns contribute to its powerhouse place, akin to YouTube, Gmail, Play, AdSense, and many others.

It additionally boasts among the best (and free) productiveness device suites with contains Sheets, Docs, Slides, Calendar, and extra.

And let’s not overlook Google’s free instruments for site owners and entrepreneurs, together with Google Analytics and Search Console.

What makes Google the true Goliath of the business? It’s the mixture of:

  • Its huge community of Alphabet-owned instruments and properties.
  • Its unmatched means to know real-world entities and their relationship to at least one one other (issues, not strings).
  • Its fixed dedication to enhancing the Google Search expertise for the short- and long-term.
  • Its unparalleled management on the planet of search and all issues web sites.

Of course, none of this modifications the truth that Google is all the time extracting info from its customers and making use of it the place it could possibly for the achieve of the corporate and/or the folks paying the corporate for the extracted consumer information.

As an increasing number of firms are adapting to – or constructing round – the concept of consumer privateness as integral, Google continues to search out methods to leverage its unfastened insurance policies on privateness as a device to draw customers due to the options it could possibly provide by amassing and storing consumer information.


Continue Reading Below

It’s no secret that Google is doing this, so it’s not ethically fallacious; it’s simply not identified by nearly all of customers precisely what information is getting used, what it’s getting used for, or why it’s getting used in any respect.

This has allowed Google to develop into one of many richest firms on the planet, due to the focused promoting bought by itself platform and thru its many companions.

That doesn’t change the truth that it’s at present the perfect search engine on the market. And that’s partly because of the search engine’s means to gather and retailer information to additional enhance its engine. Then additional tailor it to every consumer by means of personalization.

DuckDuckGo delivers the identical search outcomes to each consumer because it’s not curating distinctive searches for every consumer based mostly on their search historical past, pursuits, and internet historical past.

That’s precisely why Google has develop into probably the most profitable firms: the standard of its search platform.


Continue Reading Below

Pros of Using Google

It’s the Best

Google has and can proceed to perform feats different firms – together with serps – merely aren’t in a position to but, if ever.

It’s a celebrity model that has been, not simply within the thick of search since its inception, however pushing it to new heights anytime it could possibly, and earlier than all of its rivals.

It’s Unmatched

Google has the most important search index, the neatest search engine algorithm, and the most important portfolio of free instruments that each one match proper inside its search engine.

It’s the Dominant Power of Search

Yeah, it’s principally the identical as the 2 factors above. But it’s what really issues.

Google is the perfect and has been for fairly a while. And it has modified each American’s life since its launch in 1998.

It will proceed to be ingrained in our lives for a few years to return.

Cons of Using Google

It’s Hard Not to Feel Violated


Continue Reading Below

Google additionally has the most important advert community, too. That’s due to information its compiled from its customers and their conduct.

On the natural facet, Google treats personalization as a profit to the consumer, however that’s all achieved by means of information assortment as effectively.

Overthink User Experience & Other Ideas

Google is all the time testing options and modifications, large and small, to attempt to get an concept of what works finest.

Sometimes, Google will change issues and, afterward, it doesn’t seem to be it was a change for the higher.

But, that’s Google, and typically the modifications (or lack of commonsense options) depart site owners, entrepreneurs, and searchers scratching their heads.

It Isn’t Always Right (Still)

While it’s spectacular in nearly every little thing it does, Google’s full-blown launch of its Featured Snippet attribute led to much more noticeably fallacious or deceptive solutions.

In making an attempt to offer its finest (and sometimes auto-generated) fast reply for easy questions, Google typically has pulled incorrect info that also reveals the pc can’t all the time outsmart (or outdo!) people but.


Continue Reading Below

Which Search Engine Should You Use?

As somebody who in some way used Yahoo mail for 2 stable many years, I can admit I’m an iconoclast that prefers the less-common choices and going towards the present. However, this isn’t why I used to be nonetheless utilizing Yahoo electronic mail in 2017. 😆

I used Yahoo mail for that lengthy as a result of I appreciated the way it operated (till I had my account hacked, then mentioned hacking was lined up) and I used to be snug with it.

As a information junkie and newspaper reader, Yahoo’s entrance web page all the time enticed me to stay round, scroll, and browse. And the tales are tailor-made to the consumer, so I used to be being served content material I ought to and would eat proper up.

Without a minimum of scanning by means of and, I’m certain, storing some – if not most – of my consumer information, that Yahoo homepage would have by no means had been as profitable because it was by way of grabbing my consideration and piquing my distinctive pursuits to learn a bunch of content material there day by day. And I knew that after the primary 12 years or so.


Continue Reading Below

More importantly, I didn’t thoughts as a result of it labored for me.

So, what does Yahoo must do with whether or not you need to use DuckDuckGo or Google?

What works finest for you is the suitable reply right here. It’s all about desire.

Both serps can seemingly get you the reply you’re on the lookout for and in a time-efficient method.

Anyone who’s keen about privateness would seemingly lean towards – and like – DuckDuckGo solely for its sturdy privateness insurance policies but in addition since it’s a better-than-average search engine making an attempt to do proper for the folks. And it does a powerful job in attaining that.

That doesn’t change the truth that fewer and fewer searches are coming empty on DuckDuckGo – you’d be hard-pressed to determine one now on the fly.

So, it’s not like you may shoot over to Google to search out one thing you may’t discover on DuckDuckGo anymore.

The large distinction is how the data is served to the consumer and the way a lot information is collected and saved to serve it.


Continue Reading Below

Because we already know when you can’t discover it on Google – you seemingly can’t discover it on DuckDuckGo both.

It’s fairly seemingly it merely doesn’t exist.

More Resources:

Image Credits

All screenshots taken by creator, May 2021

Source hyperlink search engine marketing

Join Shop Free Mart! Sign up for free!

Be the first to comment

Leave a Reply

Your email address will not be published.