7 Advanced Facebook Search Operators

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7 Advanced Facebook Search Operators

Facebook might need began as a strategy to join school college students, however at present it’s a full-fledged search engine, very similar to Google or Bing. The social media big’s rise to go looking engine standing contains the addition of superior options, like Facebook search operators.

What are Facebook search operators, and why must you care about them?

Search operators are a strong software for filtering search outcomes, however in addition they have added advantages for entrepreneurs and enterprise house owners.

Before we get into that, let’s first discuss what search operators are and why they matter.

What Are Search Operators?

Search operators are superior search instructions that make it simpler to filter search outcomes primarily based on what you do (or don’t) need to see in search outcomes.

For instance, should you have been trying up recipes for rooster soup however didn’t need to see outcomes from Pinterest, you might use a search operator to take away Pinterest outcomes by typing in:

“Chicken soup -pinterest”

facebook search operators - pinterest example

Google makes use of a variety of those search capabilities that make it simpler to make use of the search engine, together with:

  • @: to go looking social media websites
  • $: to seek for a value
  • : to depart a phrase out
  • “Quotes”: to seek for a precise match
  • . . .: to go looking a spread of numbers
  • OR: to mix searches
  • Site: to go looking a selected website
  • Related: to seek for comparable web sites

You may mix these instructions if you wish to get fancy. For instance, you might use “@ neil patel OR kelsey jones” to seek for social accounts for each Neil Patel and Kelsey Jones.

Search operators make it simpler to seek out the precise knowledge you might be in search of, however in addition they come in useful for entrepreneurs.

four Reasons to Use Facebook Search Operators

Facebook used to have a characteristic known as the Facebook Graph Search, which allowed customers to seek for particular content material on the platform through the use of sentences quite than simply key phrases. It additionally allowed you to seek out who favored a web page or visited a selected metropolis.

Facebook Graph was modified in 2019, making it a lot tougher to go looking the platform. Search operators, nevertheless, fill that hole by permitting customers to seek for extremely particular content material.

How can Facebook search operators assist entrepreneurs? Here are just a few methods you should utilize these superior search options:

  1. Research your opponents: See what your competitors is as much as, together with what sort of content material they share and what subjects they discuss. You may discover new opponents in your geographical space.
  2. Find content material to share: Search for a number of subjects or precise phrase matches to seek out content material your viewers will join with.
  3. Find user-generated content material (UGC): Search on your model title (and customary misspellings of your model title) to seek out content material customers have shared about your model, even when they didn’t tag you.
  4. Research your viewers: Understanding who your viewers is and what sort of content material they like might help you construct a stronger relationship. Use Facebook search operators to seek out content material on associated subjects or particular phrases.

7 Facebook Search Operators to Try (and How to Use Them)

Facebook search operators use Boolean operators, that are the idea of database logic. In layperson’s phrases, Boolean operators are phrases that mean you can broaden or tighten the search outcomes. For instance, you might use AND to seek for two search phrases on the similar time.

Below, I’ll cowl carry out every sort of Facebook search, clarify what info it is going to make it easier to discover, and discover use the search operators to develop your enterprise.

I do know it would sound sophisticated, however I promise it’s fairly easy, and the outcomes are well worth the effort.

1. Basic Boolean Facebook Search

Boolean searches don’t work utilizing Facebook search, so that you’ll want to make use of Google to carry out all of the searches we’re about to cowl.

Using website: earlier than the title of a website will show search outcomes only for that particular web site. Here’s the way it works in follow. Type in website:fb after which no matter search time period you’re looking.

Example:

website:fb.com my favourite homicide podcast

This will show the outcomes of teams or posts in regards to the My Favorite Murder podcast.

Facebook Search Operators to Try - Basic Boolean Facebook Search

How to Use This Facebook Search Operator to Grow Your Business

Use this to seek out teams, pages, and customers associated to a selected matter. For instance, in case your audience is small enterprise house owners, you might seek for teams and pages for small enterprise house owners.

Pro tip: This search works for all web sites, not simply Facebook. Say you need to discover a put up out of your favourite digital advertising and marketing weblog or by a selected author. Then you’ll carry out a seek for “site: <website URL> <the term you’re looking for>.”

2. Boolean Facebook Search for Two Terms Needing to Be Present

Using the AND Boolean search perform, you may seek for two phrases concurrently. For instance, if you wish to discover details about digital advertising and marketing and small companies, you’ll search:

website:fb.com digital advertising and marketing AND small enterprise

This will show search outcomes associated to each digital advertising and marketing and small companies:

Facebook Search Operators to Try - Basic Boolean Facebook Search for Two Terms Needing to Be Present

How to Use This Facebook Search Operator to Grow Your Business

Perform aggressive analysis for a selected area of interest or discover teams your audience belongs to on Facebook.

three. Boolean Facebook Search for One of Two Terms Needing to Be Present

Similar to the AND perform, this search operator permits you to discover outcomes for one time period or one other. Unlike AND, which requires each phrases to be current, the OR perform permits you to discover outcomes together with both time period.

Let’s say you have got a software program firm that targets clients who’ve SaaS (software program as a service) or those that have a membership website. You would search:

website:fb.com SaaS OR membership websites

The outcomes will show teams, pages, and posts associated to SaaS or membership websites.

How to Use This Facebook Search Operator to Grow Your Business

Research a number of opponents concurrently or seek for content material associated to your model utilizing each your official model title and a misspelling or generally used time period.

For instance, website:fb.com Moz OR Hubspot would return phrases associated to each model names.

four. Boolean Facebook Search for Terms That Should Not Be Present

What if you wish to seek for a selected time period, however you retain getting unrelated outcomes? The NOT Boolean perform permits you to take away unrelated search phrases.

For instance, let’s say you want to rent an internet developer, however you retain seeing outcomes for designers. You would search:

website:fb.com net developer NOT designer

The outcomes will embody movies, pages, and profiles associated to net builders however not net designers.

How to Use This Facebook Search Operator to Grow Your Business

Search for workers or extra particular content material associated to your business by excluding particular phrases. You may use it to slender geographical areas with the identical or comparable names, comparable to Paris, Georgia NOT France.

5. Boolean Facebook Search for Exact Phrase

Google and Facebook’s search options have gotten smarter in recent times, however generally they nonetheless don’t get it fairly proper. If you discover your search outcomes are barely off, you should utilize the precise phrase match search operator.

This Boolean perform tells serps to solely return matches which might be exactly the identical as your search.

To use this perform, add citation marks to the time period you need to search.

Example:

website:fb.com “mexican restaurant in kansas city”

An inventory of Mexican eating places’ Facebook pages will seem within the SERPs, like this:

Facebook Search Operators to Try - Basic Boolean Facebook Search for Exact Phrase

Remember that is a precise match search. The search engine gained’t return outcomes that deviate even barely. Search outcomes for “mexican restaurant in kansas city” versus “mexican restaurants in kansas city” may very well be extraordinarily totally different.

How to Use This Facebook Search Operator to Grow Your Business

Find opponents in your space or search for teams or movies associated to a selected key time period. It may additionally make it easier to discover UGC in case your model title is similar to one other model or phrase.

6. Boolean Facebook Search to Fill in Blanks

What should you don’t know precisely what you might be in search of? The fill-in-the-blank perform may come in useful. For instance, should you’re in search of a selected particular person however can’t fairly bear in mind their title, you should utilize an * (asterisk) to inform Google to fill within the clean.

Say you’re employed for Hardrock Cafe and are in search of UGC. Some customers may sort in Hard Rock Cafe, whereas others may use Hardrock Cafe. The fill-in-the-blank search operator will return outcomes for each.

Here’s use it:

website:fb.com arduous * cafe

Note that it will flip up extra than simply Hard Rock and HardRock; it returns any outcomes that embody Hard and Cafe, it doesn’t matter what is between them.

Facebook Search Operators to Try - Basic Boolean Facebook Search to Fill In Blanks

How to Use This Facebook Search Operator to Grow Your Business

Use the fill-in-the-blank perform to seek out details about phrases which might be typically misspelled or formatted otherwise, or should you can’t bear in mind the precise spelling. This search operator is good when customers won’t bear in mind the precise format of your model title. It may assist with aggressive analysis by broadening searches.

7. Boolean Facebook Search for Local Businesses

Facebook is a strong software for native website positioning, with greater than 1.85 billion each day lively customers within the United States alone. Using a search operator for native searches might help entrepreneurs and enterprise house owners discover native companies.

Say you might be contemplating opening a espresso store within the Rogers Park neighborhood of Chicago. You might use this search:

website:fb.com espresso store rogers park chicago

This returns an inventory of all of the espresso retailers in that neighborhood.

How to Use This Facebook Search Operator to Grow Your Business

Local companies can carry out aggressive evaluation or market analysis to seek out native companies of their area of interest. It may additionally make it easier to to seek out manufacturers for a cross-promotion technique

Conclusion

Search algorithms have come a good distance in recent times. However, they aren’t good.

Facebook search operators allow you to filter and refine search outcomes for aggressive evaluation, discover content material to share along with your customers, and even find teams the place your audience hangs out.

If you need to enhance your Facebook advertising and marketing technique, search operators are one other software in your toolbelt. 

Have you used Facebook search operators earlier than? Which one is most helpful?

The put up 7 Advanced Facebook Search Operators appeared first on Neil Patel.

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