6 Ways to Repurpose Content With Instagram’s Most Popular Features

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For a very long time, Instagram stumped entrepreneurs for firms that didn’t have a model that simply translated into visible imagery.

If you didn’t have a bodily product or interesting aesthetics, it was simple to really feel just like the platform wasn’t one your model wanted to fear about. But it’s changing into more and more tough to ignore Instagram in your social media technique.

Luckily, it’s additionally changing into more and more simple to create content material for the platform, even when your model isn’t one you’d suspect to thrive on such a visible app.

Because it’s now not only a platform for footage, it’s more and more the place folks go for nearly all the pieces, even information.

Between the newest options added to the platform and the person tendencies they’ve enabled, it’s by no means been simpler to provide you with an Instagram advertising technique for a “non-visual” model.

This is very the case whenever you’re already creating content material for different channels since a few of the hottest and interesting tendencies proper now are excellent for repurposing content material.


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Let’s have a look at how.

1. Summarize Long-Form Content in Instagram Carousels

Let’s discuss Instagram carousels first.

After all, that’s the place they fall on the chart of Instagram’s most participating publish varieties.

instagram carousel engagement

Carousels are an ideal approach to share longer-form written content material you’ve created for different platforms, like weblog posts, podcast present notes, ebooks, and emails.

How you’d need to go about this is determined by whether or not you’re creating native-only content material, or attempting to additionally drive folks to the unique content material.


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If you’re making a native-only carousel for Instagram, you may summarize every part of the longer kind content material in 1-2 slides every, and use the caption to introduce all of it and get folks hooked sufficient to swipe by way of.

Then, on the final facet, use a CTA to drive engagement like feedback, shares, and saves.

If you’re making a teaser for the unique piece of content material, you can pull a few of the most attention-grabbing quotes or nuggets of data for folks to swipe by way of.

Then, you should use a CTA on the final slide to drive folks to go to the total content material.

2. Curate a Series of Posts Into an Instagram Guide

Another approach to make the most of longer-form written content material is by curating Instagram Guides.

Originally created as a approach to share dependable public well being data round COVID-19, the function is quietly being rolled out to all customers.

I’ve at all times been a fan of repurposing weblog posts right into a sequence of Instagram captions, however there was no approach to hyperlink them collectively as a sequence, apart from merely saying so within the captions. This adjustments with Instagram Guides.

Guides allow you to gather your previous posts right into a scrollable sequence to share by itself. They have shareable URLs, may be shared to tales and the feed, and dwell in a devoted tab on person profiles.

So now whenever you break down every weblog publish part into its personal Instagram caption, you should use this function to roll them again up once more. This lets customers simply get the entire story or piece of content material with out leaving the platform.

three. Resize YouTube Videos for IGTV

While IGTV isn’t as new of a pattern as info carousels and guides, I’ve nonetheless seen lots of manufacturers hesitant to leap into it, even once they’re creating video content material on different platforms like their web site, Facebook, or YouTube.

To proceed to try this in 2021 is to ignore a reasonably fast win.

It’s easy and easy to trim and resize a video to make it IGTV-friendly, particularly with instruments like templates for modifying software program or instruments devoted to social movies, like Kapwing. You may even use your YouTube video description because the IGTV caption and add it out of your laptop.


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Once you’re employed it into your bigger system, it takes little additional time.

In addition Instagram’s algorithm loves surfacing IGTV movies, and the customers on the opposite finish of that algorithm are hungry for video content material.

It’s a win for all sides.

four. Screenshot Your Best Tweets

Next up, don’t overlook to screenshot your greatest tweets.

And in case you’re not on Twitter but, contemplate tweeting your greatest quotes.

There are even design templates that allow you to create quote graphics that appear to be tweets, with out having to ship an precise tweet.

Choose whichever possibility feels easiest for you.

For causes I nonetheless don’t actually perceive, quotes shared as screenshots of tweets have a tendency to carry out higher on Instagram than sharing the identical quote in a special picture type.

(It even led to a terrific joke from Twitter’s personal Instagram.)

If you’re creating written content material for Twitter, that makes repurposing for Instagram content material extremely simple.

Some folks (myself included) like to “fancy them up” with an on-brand background picture or picture, however that’s not even crucial.


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All you want to do is screenshot.

5. Create Video Teasers & Clips

In addition to posting complete YouTube or longer-form movies on IGTV, you can too use the identical instruments and workflow to create shorter clips that promote the total piece.

This permits you to get a number of Instagram posts from one YouTube video.

Like breaking apart textual content posts right into a sequence of Instagram posts, this enables you to create sequence of posts that every give attention to one particular speaking level out of your bigger video.

6. Create Story Highlights of Your Best Instagram Content

My ultimate Instagram repurposing tip will get a bit meta.

In addition to sharing content material from different platforms to your Instagram feed, ensure you additionally share all the pieces out of your Instagram feed to your Instagram Stories.

It’s suspected that many customers spend extra time tapping by way of tales than scrolling the feed, so this helps them see your feed content material.

What’s extra, when you share one thing to your tales, it can save you it in a Story Highlight in order that it lives on the prime of your profile as evergreen content material.

story highlights example

This is a superb thought for any foundational content material or sequence, together with curating your Instagram content material into completely different classes for customers to browse.


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Make Instagram Easy

Beautiful and aspirational photographs – what as soon as made Instagram advertising out of attain for therefore many people – have gotten a much less vital a part of the platform, making extra room for helpful multimedia and attention-grabbing info.

You’re already placing a lot effort into creating simply that for different platforms and web sites.

So why not share them the place your clients are spending increasingly time?

It simply is smart to make repurposing for Instagram a precedence.

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Image Credits

All screenshots taken by creator, December 2020

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