5 Ways to Generate Positive Client Reviews for Your Law Firm

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Many companies – regulation companies included – deal with opinions as an afterthought… till they get a damaging one. It turns into a scramble to drown out the damaging opinions with optimistic ones in order not to lose out on potential purchasers.

The success of your agency depends upon you having a shining on-line repute, so it’s price it to get forward of the curve and generate optimistic opinions from the start. Especially within the authorized discipline, this may be simpler stated than performed.

In this chapter, we’re masking the 5 important steps to producing optimistic opinions for your regulation agency so you may keep forward of the competitors and appeal to new purchasers in droves.

Why Are Law Firm Reviews Important?

Most enterprise house owners know that incomes opinions is a crucial job, however how vital is it precisely?

Well, contemplate that the overwhelming majority (84%) of customers belief opinions as a lot as private suggestions when it comes to selecting a enterprise to work with. Reviews play a robust function in serving to potential purchasers or prospects resolve what merchandise to purchase, what manufacturers to work with, and extra.


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Further, 70% of potential purchasers stated they’re prepared to go to a regulation agency in a much less handy location if they’ve higher opinions than a better lawyer’s workplace. This means having optimistic opinions might put your regulation agency forward of your competitors and straight attract new purchasers.

But incomes optimistic opinions from purchasers is usually a tedious job, particularly for those who’re counting on purchasers to take initiative and put up opinions themselves. That’s why you’ll want to actively work to generate opinions for your regulation agency utilizing the 5 steps beneath.

1. Provide Review-Worthy Service to Your Clients

The first and maybe most evident step is to present top-quality service to your purchasers in order that they really feel inclined to put up a assessment within the first place. It can be subsequent to not possible to generate 5-star opinions for those who aren’t offering 5-star companies.

As a lawyer, it could possibly usually be tough to hold purchasers completely satisfied as a result of they’re usually coping with a great deal of stress, and their case is finally left up to the courts to resolve their destiny. But, you are able to do your greatest to present a optimistic, supportive expertise.


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Help your purchasers navigate the authorized course of with ease and relieve their anxieties as a lot as potential. Have persistence when answering their questions and get them related with the assets they want after they want them.

Even if the choice doesn’t end up of their favor, your purchasers can nonetheless relaxation simple understanding you probably did your greatest and have been with them each step of the way in which. It’s your job to provide a review-worthy expertise.

2. Create Profiles on Each of the Top-Tier Review Sites

To generate opinions for your regulation agency, you have to to be seen on fashionable assessment websites the place purchasers can go to go away a assessment or testimonial. Not solely do these websites host your opinions, however they’ll play a task in serving to you drive visitors to your website.

See, search engines like google and yahoo like Google look to optimistic opinions when contemplating which companies to rank within the search outcomes. Therefore, assessment era must be a necessary a part of your SEO (website positioning) technique. These assessment websites will help you enhance your website positioning over time.

Google My Business

Google My Business (GMB) is a free platform (by Google) that permits companies to put up their enterprise data, generate opinions, publish content material, and extra. This is the #1 platform potential go to when trying for regulation agency opinions.

Setting up a GMB profile is straightforward. Simply enroll with a Gmail electronic mail deal with, enter your online business data, confirm your account, and hit publish. Then you may share this profile with purchasers to begin incomes that 5-star ranking and a few optimistic opinions.

Bing Places

Like GMB, Bing Places is a free platform the place regulation companies and different companies can generate opinions.

Positive opinions will help companies rank larger in Bing’s natural search outcomes.

By incomes extra optimistic opinions on each GMB and Bing Places, you may outrank your rivals and drive extra visitors to your regulation agency web site. Plus, the optimistic opinions will encourage potential purchasers to work with you.


Avvo is a assessment web site particular to the authorized trade. This is one other website that potential purchasers go to to discover respected regulation companies of their space.


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Publish a profile on Avvo to generate opinions, drive visitors, and appeal to extra prospects. Your purpose is to have extra shining opinions than the opposite regulation companies in your area of interest. This is without doubt one of the greatest methods to enhance your on-line repute in your trade.


Yelp is without doubt one of the hottest assessment websites however will not be with out its points. Many companies get annoyed by Yelp’s usually pushy gross sales ways. Know that having a free profile on Yelp must be sufficient to generate opinions for your online business; you don’t want all of the bells and whistles.

Yellowpages, BBB, and related assessment websites are on par with Yelp when it comes to serving to you enhance your regulation agency’s authority on-line. Try to purpose for the top-tier assessment websites and keep away from paying for placement on any sketchy websites.


While Facebook is technically a social media platform, you may nonetheless generate opinions in your Facebook enterprise web page. This web page additionally has the possibility to rank within the natural search outcomes.


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While most regulation companies generate enterprise from native search in Google and Bing, they’ll nonetheless appeal to purchasers on Facebook. And since most purchasers are on Facebook already, that is a straightforward place to generate opinions.

Simply create a enterprise web page for your regulation agency, enter your online business data, and add high-quality pictures. Then, you may share the hyperlink to your Facebook web page each time you need to ask a shopper for a Facebook assessment.

Three. Ask When They Are Happiest

Many attorneys assume to ask purchasers for opinions weeks and even months after working with them, however that is usually on the level the place a shopper’s pleasure has toned down. That’s why it’s greatest to ask purchasers for opinions when they’re at their happiest – usually proper after you’ve got earned them a win.

Is your shopper already raving about how superb it’s been to work with you? Ask them for a assessment in your GMB or Facebook web page. You can do that in individual or my sending them an electronic mail when you recognize they’re in an amazing temper.


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When a shopper is thrilled about your companies, they are going to be extra motivated to go away a assessment for your agency. Don’t wait till approach after the very fact to ask these purchasers to assessment your regulation agency.

four. Send Email or Text Message Reminders

It’s beneficial that you just ship an electronic mail sequence to every shopper after doing enterprise with them. This is finished as a courtesy to thank them for their enterprise and it offers you an opportunity to ask them for opinions.

If you’ve got textual content messaging capabilities (and shopper consent), you can too ship textual content message reminders for them to assessment you on Google, Yelp, Facebook, and so on. Make it simple for them to ship opinions by offering a direct hyperlink to your profile.

Here’s an instance of an electronic mail or textual content script you may ship to your purchasers:

Hi [Name],

Thanks once more for working with [Name of law firm]. We have actually loved serving to you together with your case. We’d respect it for those who took a second to inform the world about your expertise working with us, too! Just click on right here to go away a assessment on [Google, Facebook, etc.]. You’re the most effective!


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It’s normally beneficial that you just ask for a assessment Three-5 days after doing enterprise with them. This ensures that their expertise remains to be contemporary of their minds, in order that they’re extra possible to go away you a shining assessment.

Note: Make it tremendous simple for purchasers to go away a assessment by all the time together with a hyperlink to the assessment web page and by utilizing a transparent call-to-action (like “Leave a review here”). Also, you may optimize the assessment course of by break up testing your emails, seeing which scripts end in the most effective response price and highest variety of opinions.

5. Offer Incentives (The Right Way)

Offering incentives in change for opinions is usually a testy artwork, which frequently goes towards many third-party platforms’ pointers. Many assessment websites are strict about how companies can ask purchasers for opinions.

You can definitely encourage purchasers to go away a assessment for your regulation agency however attempt to keep away from providing a one-to-one change, like a assessment, in change for a reduction.


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One approach round that is to provide a reduction that leads to elevated gross sales of your companies. In this case, the inducement is elevated gross sales, not opinions. With extra gross sales (or closed shopper offers, on this case), extra folks will see the e-mail after which be direct to go away a assessment.

Since extra folks see the e-mail, there’s a superb likelihood that you’ll generate extra shopper opinions, naturally.

Another widespread methodology is to encourage purchasers to Like your Facebook web page after they first go to your workplace. You’re not asking for a assessment, however you’re directing them to your Facebook web page. Here, they could be naturally inclined to assessment your companies.

Remember: Respond to Client Reviews Across All Platforms

As a regulation agency, try to be consistently monitoring your entire assessment platforms for each optimistic and damaging opinions. That approach, you may reply to optimistic opinions and deal with damaging opinions as shortly as potential.

Studies present that, on common, one damaging assessment can price you as many as 30 new purchasers. While damaging opinions do happen – whether or not they’re warranted or not – you may usually dissipate the damaging results by responding promptly and professionally.


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Note that there are sometimes methods to report spam or damaging opinions to get them faraway from Google, Yelp, Facebook, and so on. The faster you’re to deal with these opinions, the higher you’ll find a way to stop any damaging penalties on your online business.

Provide a Positive Experience for Your Law Firm Clients

The success of your regulation agency depends upon you offering top-quality service to your purchasers. Why not spotlight these wins by producing optimistic opinions for your regulation agency?

Reach out to purchasers when they are going to be most inclined to go away a assessment, enhance your presence throughout high assessment websites, and comply with up with purchasers promptly. With the strategies above, you may enhance your regulation agency’s repute and enhance your website positioning to drive extra purchasers to your agency.

Featured Image Credit: Paolo Bobita

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