If you’ve heard of BrickSeek, you probably realize it’s a strong device for shoppers, permitting them to monitor down stock and discover the most effective offers at massive retailers.
However, when you scratch beneath the floor, you’ll discover on the market’s much more to BrickSeek. Far from only a customer-facing app, it has loads to provide e-commerce corporations.
In this information, I’m going to clarify how e-tailers can begin utilizing BrickSeek proper now to enhance their gross sales and income.
What Is BrickSeek?
I’ve written earlier than about BrickSeek’s characteristic set and the way shoppers can use it to discover hidden stock gross sales, so for a extra in-depth clarification of the app, take a look at my earlier article.
However, to give a short overview, BrickSeek began out in 2014 as an internet utility enabling LEGO collectors to monitor down fashionable units on-line and in-store.
Then it branched out, leveraging the identical expertise to assist customers discover stock ranges, gross sales, and clearance offers at among the nation’s largest retailers, together with:
- Best Buy
- Office Depot
Why Should E-Commerce Companies Use BrickSeek?
The similar issues that make BrickSeek such a useful gizmo for shoppers additionally make it a doubtlessly invaluable useful resource for on-line retailers. Think about it. Wouldn’t you like to know:
- How a lot of a sure product your largest rivals have in inventory?
- How a lot different manufacturers are charging for a selected merchandise?
- Which merchandise are being marked down, and wherein areas?
- Which merchandise are attracting essentially the most curiosity from consumers?
You can discover all that data and far more on BrickSeek. In different phrases, it may be an important supply of aggressive data if you know the way to use it intelligently. It’s virtually like having your individual community of spies inside your rivals’ warehouses. Who wouldn’t need that?
Ways E-Commerce Companies Can Use BrickSeek to Increase Revenue and Sales
If you’re an e-commerce retailer proprietor, listed here are a couple of methods you should utilize BrickSeek in what you are promoting:
1. Use BrickSeek to Help You Set Your Prices
Do you promote the identical merchandise as your rivals? Then it’s important you get your pricing proper. After all, 91 % of shoppers say product worth impacts their on-line buy selections, forward of things like free delivery (78 %), model choice (65 %), and suggestions from family and friends (60 %).
Set your costs too low and also you received’t earn sufficient margin, which eats into your earnings. Set them too excessive and also you received’t drive sufficient gross sales. Get them good and also you’re well-placed to improve gross sales and income.
That’s the place BrickSeek is available in.
First, seek for a product’s stock-keeping unit (SKU) or common product code (UPC). You can both discover this by the web site of the retailer in query or through the use of BrickSeek’s built-in SKU finder:
Then run a search on the SKU, utilizing a zipper code that aligns with an space you cowl, to be offered with all of the pricing data on your chosen product. Now you know the way a lot you possibly can afford to cost.
2. Use BrickSeek to Buy Materials for Cheap
Just since you promote merchandise to shoppers doesn’t imply you’re solely a B2C enterprise. After all, your merchandise want to come from someplace. If you do a few of your individual manufacturing, you’ll want to supply your individual supplies, too.
In these situations, you possibly can merely entry BrickSeek as in case you’re a client, utilizing the app to monitor down wholesale-standard costs on the merchandise and supplies you require.
three. Save Time Checking Retailer Inventory
Looking for the most effective costs on merchandise to promote is a time-consuming endeavor. BrickSeek helps you do it quicker as you possibly can rapidly verify the stock from many alternative retailers.
Just enter the SKU or UPC utilizing the identical steps I described earlier, enter a related zip code, then hit “Check Inventory” to instantly see inventory and pricing data from a given retailer on a selected product:
four. Discover Hot Sellers
Running a profitable e-commerce enterprise hinges primarily on figuring out the correct merchandise to promote. This is one thing else BrickSeek can assist you with. By checking the stock of the retailers the platform helps, you possibly can decide developments in merchandise that transfer quick. That’s an indicator of which merchandise it’s best to take into account promoting.
5. Monitor Market Trends
The secret to success and longevity within the e-commerce trade is knowing market developments. That’s the place BrickSeek’s high product searches characteristic is available in. By observing the merchandise your prospects continuously seek for, you possibly can anticipate developments in your area of interest. Monitoring market developments will enable you to make data-based selections to enable you to keep forward of the curve and your opponents.
FAQs About BrickSeek
Yes, BrickSeek is a legit device for locating pricing data and stock ranges, as demonstrated by its A- score from the Better Business Bureau.
While it’s undoubtedly legit, BrickSeek isn’t all the time 100 % correct, as with every third-party device. The website freely admits retailers won’t honor stock or pricing discrepancies between BrickSeek and “real life.”
All the stock data supplied by BrickSeek’s stock checker is collected in real-time whenever you do a search.
At the time of writing, the BrickSeek app is in beta testing and is simply out there to Premium and Extreme members. In different phrases, you possibly can’t at the moment entry it with no paid BrickSeek account. If you’re a paying subscriber, you possibly can request entry to the Android or iOS apps right here.
BrickSeek for E-Commerce Companies Conclusion
In lower than a decade, BrickSeek has gone from being a easy, area of interest device for locating obscure LEGO units to a doubtlessly mass-market app providing enormous worth to shoppers and retailers alike. That’s some transformation!
Use BrickSeek intelligently, and you’ll acquire distinctive insights in your largest rivals, which in flip can assist you:
- set aggressive pricing
- decide up cut price costs on uncooked supplies and merchandise
- perceive when different retailers are struggling to entry inventory on key product traces
- determine whether or not a brand new product is price promoting based mostly on ranges of client curiosity
- hold monitor of developments in your market
Best of all, BrickSeek remains to be comparatively underutilized amongst e-commerce corporations. By studying how to make it work on your model, you possibly can place your self to beat your competitors.
What do you suppose are the most important causes for retailers to begin utilizing BrickSee