SEO

71 Mind-Blowing Search Engine Optimization Stats

February 28, 2021 0

Organic Traffic Statistics Industry/Business Spending Statistics Local Search Statistics Users & Search Behavior Statistics Link Building Statistics Google Search Statistics search engine optimisation vs. Other Marketing Channels Organic search is arguably essentially the most priceless […]

No Picture
Internet Marketing

GoDaddy Review

February 28, 2021 0

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

GoDaddy hosts millions of websites all over the world as a giant in the hosting and domain name selling game. Its long list of products offers just about anything you might need to get a website up and running on a shoestring budget, at least for the first year. 

After lots of research, comparison, and consideration, it’s safe to say GoDaddy satisfies most of your website needs, especially if it’s your first time building a site and you want affordable VPS hosting. 

Beyond that, and as with any other web hosting and domain name provider, there are solid pros and cons to its plans and packages. 

GoDaddy Compared to The Best Cheap Web Hosting

I curated a top list of affordable web hosting providers, so you know your options if you need to start a website on a budget. GoDaddy is one of the best choices if you want hosting that’s a step above shared hosting with its affordable VPS hosting plan. For the price that some hosting providers would charge for shared hosting, you can get VPS hosting through GoDaddy. 

But, if you’re trying to find a more robust web hosting solution for your web project, GoDaddy does start to get expensive quickly. That’s why I deem it a great option for starter sites that can do with either shared or dedicated hosting and that don’t need tons of server power to run well. 

You don’t have to make a hosting decision in a hurry, though. See all of my top picks to make a more informed decision. 

Who is GoDaddy Best For?

GoDaddy is great for beginner website owners that want an affordable and convenient start for their websites with generous storage. GoDaddy also does well with around-the-clock site security monitoring, but perks like SSL certificates are add-ons you’ll have to purchase as extras. 

This is why it’s a great hosting option for smaller and beginner websites working with a budget and don’t need too many robust website solutions. 

GoDaddy: The Pros and Cons

There’s no question GoDaddy is one of the biggest names out there as far as how recognizable it is. It also houses the most domains globally, with over 17 million domain names on its roster. 

Still, there are pros and cons to choosing GoDaddy as your web hosting provider. Here are the more prominent ones to take into account.

Pros

24/7 support: GoDaddy ensures it’s always within reach if you ever need a hand or run into trouble with your site. You can either reach them by phone or use its handy chat support option. 

Lots of storage: When you look through and compare GoDaddy’s hosting plans, it’s generous with its unmetered bandwidth feature for all tiers.  

Affordable .com domain: GoDaddy offers you the chance to snag a domain for only 99 cents  for the first year, which can save you money as you begin. 

Unlimited site hosting: Most GoDaddy plans let you host an unlimited number of websites except for its cheapest Economy plan. 

Convenience: Since you can manage your domain and website in one place, GoDaddy offers convenience in managing both from one dashboard. 

Cons

Constant upsells: GoDaddy is notorious when it comes to its upsells through every step of the checkout process. While it does honor the prices for each tier if that’s all you’re going for, it’s quick to suggest add-ons and extra features you might not need. 

Expensive renewal rate: This is one of the reasons why I think GoDaddy is great for beginner sites that just want to get their foot in the door with hosting. Once that initial year is up, GoDaddy’s renewal rates can start to get costly for what you get. 

Charges for add-ons: Other hosting providers throw in free first-year domain registration, for example, or include free SSL certification as part of its plans. GoDaddy does not always include these features depending on the plan you choose and can charge extra for them.  

Inconsistent customer support: Support for GoDaddy isn’t always top-notch as convenience and reliability are concerned. There is always the possibility of long wait times to be connected to the right person. 

GoDaddy Pricing

GoDaddy’s prices can be broken down into two main categories: Domain name purchases and hosting plans.

Domain Names

One of GoDaddy’s strengths is its huge list of domain name extensions. Its cheapest .com option, which is also one of the most popular extensions, is affordable for only 99 cents for the first year. 

If you happen to choose a hosting plan that doesn’t include a free domain name, a 99-cent .com extension isn’t a terrible price to pay. 

GoDaddy makes it easy to create, search for, or check on your domain name’s availability. GoDaddy offers some of the most affordable domain name plans out there as far as introductory pricing goes. 

Hosting Plans

Here’s a closer look at each of GoDaddy’s hosting plans:

Web Hosting

  • Economy – $5.99 a month
  • Deluxe – $7.99 a month
  • Ultimate – $12.99 a month
  • Maximum – $19.99 a month

WordPress Hosting

  • Basic – $6.99 a month
  • Deluxe – $9.99 a month
  • Ultimate – $12.99 a month
  • Ecommerce – $15.99 a month

WordPress Ecommerce Hosting – Starting at $15.99 a month

Business Hosting

  • Shared Hosting – $5.99 a month
  • Business Hosting – $19.99 a month
  • VPS Hosting – $4.99 a month

VPS Hosting

  • 1 vCPU – $4.99 a month
  • 2 vCPU – $19.99 a month
  • 4 vCPU – $39.99 a month
  • 8 v CPU – $69.99 a month

Dedicated Server

  • DS 32 – $129.99 a month
  • DS 64 – $169.99 a month
  • DS 128 – $299.99 a month
  • DS 256 – $399.99 a month

Windows Hosting – Starting at $5.99 a month

  • Economy – $5.99
  • Deluxe – $7.99
  • Ultimate – $12.99

Reseller Hosting – Starting at $39.99 a month 

  • Enhanced – $39.99
  • Grow – $49.99
  • Expand – $64.99
  • Established – $89.99

It’s safe to say GoDaddy offers a ton of hosting plans that cover anything you might need. A giant list of 27 different hosting plans leaves little to be desired. 

I highly recommend you spend the time carefully walking through each hosting option and its corresponding tier according to your site’s needs. 

If you know you’re going to be using WordPress as your CMS, then you’ll want to pay special attention to its WordPress solutions. They’re geared for SEO compatibility, speed, and ease of use once you sign up for a hosting account. 

I’d like to highlight GoDaddy’s VPS hosting plan, as it’s one of the most affordable on the market. Other big-name hosting providers don’t even come close to how affordable GoDaddy’s VPS hosting plans are. You can’t beat a $4.99 price point for a self-managed virtual private server plan. 

GoDaddy Offerings

GoDaddy hasn’t gotten as big as it has without offering an extensive list of website building and hosting options. Once you land on the homepage, it can be overwhelming and hard to know where to start. 

To simplify its long list of plans and tools, there are three main categories its product offerings fall under. Let’s take a closer look at each one and how they stack up. 

GoDaddy Name & Protect

GoDaddy Name & Protect offers some useful domain tools:

  • Domain name transfers
  • Domain name generator
  • Domain name search and WHOIS tools
  • SSL Certification
  • Website backup tools
  • Protect against malware and site attacks

If you’re starting a website, you know you’ll need a domain name, and this is where GoDaddy shines. It’s the biggest repository of domain names, and it’s sure to have the domain name you’re looking for.

If you happen to want a domain name that’s taken, you can try out its domain brokerage services or try the domain name generator to come up with a new site name.  

Like any other reputable hosting provider, GoDaddy also offers SSL certification, website backup tools, and your standard protection against malicious cyber attacks. 

Because GoDaddy offers plenty of usable domain tools, it’s frequently rated as one of the most popular hosting providers out there. 

But the fun doesn’t stop there. GoDaddy also offers plenty of website building and growth tools. 

Go Daddy Build & Grow

GoDaddy’s Build & Grow product offerings include:

  • Website builder
  • Online store builder for ecommerce sites
  • An extensive array of hosting options
  • Email and Microsoft 365 tools
  • Second mobile phone number
  • Digital marketing suite
  • GoDaddy marketing services

If I were to list every single tool GoDaddy offered its customers, we’d be here forever. As a web host and domain name registrar, GoDaddy seems to have taken the route of going wide instead of going deep with its key features and offerings. 

This can either appeal to you as a customer or turn you off and onto other hosting providers. It all comes down to what you value in a web host and what you’re willing to invest or need to manage your site successfully. 

The most important feature in GoDaddy’s Build & Grow product offering is its buffet of web hosting options. Here’s a more in-depth look at each.

Web Hosting: GoDaddy’s most basic hosting plan starts at $5.99 a month. Not quite as cheap as other beginner-friendly hosts, but still considerably affordable and great for starter sites that want to build their online presence. 

WordPress Hosting: WordPress hosting is specifically optimized for WordPress users in terms of speed and accessibility. WordPress plans start at $6.99 for basic hosting perks, including 30 GB of storage along with a free domain, free business email, and free SSL certificate. This plan works for you if your site hoovers around the 25,000 visitor mark. With three additional WordPress tiers, the deal only gets sweeter the more you pay per month. 

WordPress Ecommerce Hosting: GoDaddy has solutions for ecommerce hosting as well, with plans starting at $15.99 a month along with free WooCommerce extensions. Once you sign up to one of its WooCommerce tiers, you’ll easily be able to download and install WordPress and WooCommerce together to get up and running in no time. 

Business Hosting: A business hosting plan comes with more dedicated resources, but with a simplified control panel, so you don’t need a full IT team to manage your site. Plans start at $5.99 a month for shared hosting, which you can eventually upgrade as your site grows.

VPS Hosting: GoDaddy’s self-managed virtual private hosting plan is definitely one of its redeeming offers because of how affordable it is for developers and system administrators that want a more hands-on approach to their websites with plenty of customizable options. Plans start at just $4.99 a month, and it comes with one CPU Core, one GB RAM, and 100 GB SSD Storage. This is a steal when compared to what other websites charge for similar VPS hosting packages. 

Windows Hosting: Yet another solid GoDaddy option for Windows fans that starts at just $5.99 a month and comes with a free domain, 100 GB of storage, and a free Office365 email for your first year. If you’re already using Windows products, this can be a great plan to integrate into what’s already working. 

Reseller Hosting: Are you a reseller looking for reliable hosting resale options? GoDaddy lets you use its servers to build your own hosting business, starting at just $39.99 a month. If you’re in a unique position where you need more hosting options, you’ll have to give them a call to strike a deal with its sales team. 

Dedicated Server: GoDaddy has over eight powerful dedicated server plans you can choose from, each with its own set of isolated resources at your disposal. This is perfect for system developers and agencies looking for fast and reliable server capabilities. 

Plans can start as low as $129.99 a month. If you’re a beginner building a website for the first time, plans like these aren’t necessary to successfully build and grow your site. But it’s still good to know you have the option of powerful dedicated servers if you were to need it in the future. 

GoDaddy doesn’t hold back in giving you plenty of customized web hosting options. But it’s up to you to decide which tiers are right for you according to your website goals. 

This is what makes GoDaddy so beginner-friendly. It caters to basic hosting needs as well as more advanced options with specific server needs.         

GoDaddy Pro

The GoDaddy Pro dashboard is where developers and resellers can manage client projects. A hub where you can manage all your tools, content, support, and discounts, as well as get in touch with GoDaddy support. 

Since I’m recommending GoDaddy as a great host provider for beginners, the GoDaddy Pro dashboard might not be a necessary tool for you if you aren’t a webmaster or reseller. But it’s a free option if you’re interested in signing up for it. And it’s another way to get in touch with support. 

The Best Cheap Web Hosting Provider

My team and I have created an in-depth review for the best cheap web hosting providers on the market you’ll want to read before making any real hosting decisions that you can see here. Here’s a quick recap:

  1. Hostinger — Best Web Hosting Plan Under $1
  2. Bluehost — The Best Value in Web Hosting
  3. A2 Hosting The Best Customer Service
  4. HostGator — The Best Cheap Cloud Hosting
  5. iPage — Best Cheap Web Hosting Features
  6. GoDaddy — The Best Cheap Hosting for Beginners

Overall, GoDaddy is a great cheap hosting provider for beginner websites who’d like affordable VPS hosting, especially in their first year. It’s a more budget-conscious option than others out there, and it offers plenty of add-ons you can choose to include in your plan, so you’re never left without the hosting tools you need to succeed.

Once you’ve made up your mind on a hosting plan, you can get started with GoDaddy here.

The post GoDaddy Review appeared first on Neil Patel.

[…]

SEO

Fine if 30-40% of URLs in Search Console Are 404s

February 28, 2021 0

Google’s John Mueller says it’s regular if 30-40% of URLs in a website’s Search Console report are returning 404 errors. This is acknowledged through the Google Search Central website positioning hangout from February 25, the […]

No Picture
Internet Marketing

Best WordPress Cache Plugin

February 27, 2021 0

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Three seconds. 

That’s all your visitors give you when they come to your website. If your website takes any longer to upload, 40% of people will abandon it. 

What’s worse, a one-second delay in page response can cause a 7% reduction in conversions. You’ll end up losing 40% of your website traffic, out of which 80% of these people won’t return—ever.

I could continue talking about these scary loading time statistics, but the bottom line is your website needs to be fast if you want to boost your traffic and conversions. If you don’t work on improving loading times, you’ll end up losing hundreds of thousands of dollars every single year.

Luckily, there is a solution: Installing a WordPress cache plugin.

These plugins are designed to improve your website’s speed by instructing the server to store some files to disk or RAM, depending on the configuration. After that, the plugin remembers and duplicates the content it’s served in the past.

The result? Faster web page loading.

#1 – WP Rocket – The Best for Speed Optimization 

WP Rocket is a premium WordPress caching plugin that many agree is the best in the market. 

It’s simple and beginner-friendly, which helps users who aren’t familiar with the typical jargon associated with different caching options. It has been specially designed to boost your website’s speed and performance.

Instead of waiting for someone to request a page to save it to cache, WP Rocket builds the website cache automatically. It also turns on recommended WordPress caching settings like cache pre-loading, page cache, and gzip compression by itself.

Precisely why you see an instant boost in your website’s performance after installing this plugin.

You can also activate other features offered by WP Rocket, such as DNS prefetching, lazy loading images, minification, and CDN support. They can help improve your web page’s loading time while simultaneously reducing bounce rates.

Plugin Features 

  • Cache preloading (two methods)
  • Browser caching
  • GZIP compression
  • Database optimization
  • Minification and concatenation
  • Defer JavaScript loading
  • DNS prefetching
  • Lazy loading

Pricing 

WP Rocket offers three subscription plans:

  • Single – $49 annually for one website
  • Plus – $99 annually for three websites 
  • Infinite – $249 annually for unlimited websites

Learn more and get WP Rocket today.

#2 – Swift Performance – The Best for Multi-Site Compatibility

Swift Performance is a WordPress caching plugin with excellent performance-optimizing capabilities that transforms caching as you know it. Although it’s a relatively new WordPress plugin, it has gained tremendous popularity among users in a short span of time.

It has all the necessary features to take your website performance and speed to the next level without breaking a sweat. The plugin has a unique database optimizer that cleans duplicated metadata, expired transients, and spam comments.

Additionally, you can optimize the delivery of static resources via its minification feature that lets you combine or minify CSS and JavaScript—all with a single click. It’s compatible with bbPress, Cloudflare, WooCommerce, and Varnish, among several other platforms too. 

I also like its Async Execute feature that allows users to run scripts individually as they upload. It’s super helpful to improve speed sites, deliver a better user experience, and boost SEO scores. 

Swift Performance’s schedule database optimization is another time-saving feature—provided you use the pro version. Lastly, you can also enable/disable plugins on certain pages thanks to its plugin organizer.

Plugin Features

  • Page caching
  • Pre-set optimization templates that you can quickly apply
  • Code optimization, including minification and combination.
  • Browser caching
  • Database optimization
  • Plugin organizer to disable plugins on certain pages

Pricing

Swift Performance offers three subscription plans:

  • Single – $39.99 per year for one site
  • Multi – $99.99 per year for four sites
  • Developer – $199.99 per year for unlimited sites

#3 – W3 Total Cache – The Best for Experienced Developers

W3 Total Cache is hands down one of the best open-source WordPress caching plugins that offers an out-of-the-box and advanced caching mechanism. While it’s packed with features, it’s also slightly complicated, especially for users who lack technical skills.

The plugin is compatible with most hosting plans, including shared, dedicated, and VPS server hosting. Since it’s free, you can use all of its features after installing the plugin—no upsells for you to worry about. 

It can improve your server performance by caching every aspect of your site and integrating with several content delivery networks. 

Developers, in particular, like this plugin as it can offer up to 80% bandwidth savings thanks to its minification feature that reduces the size of your HTML, JavaScript, CSS, and feeds without compromising other website elements. 

What’s more, this cache plugin works for both mobile and desktop versions of your website. I‘d recommend W3 Total Cache for WordPress ecommerce sites as it has tons of features that make it useful for sites with SSL certificates—something that most ecommerce sites have.

Plugin Features

  • Minification
  • Opcode cache
  • Database cache
  • Object cache
  • Browser cache
  • CDN integration
  • Fragment cache

Pricing

W3 Total Cache is an open-source plugin, and it’s available free of charge.

#4 – WP Super Cache – The Best for Customization

When a plugin has more than two million active installations, you know the developers are doing something right. 

Developed by Automattic, the same people who gave you Jetpack, Akismet, and WordPress.com, WP Super Cache is as popular as a plugin can get, and not without reason. 

The plugin generates static HTML files from your dynamic WordPress content. Plus, it saves you a ton of bandwidth and decreases page load times since it makes the web server serve the lighter HTML files instead of the heavy PHP scripts.

You also get three caching modes with WP Super Cache: Simple, Expert, and WP-cache caching. 

Out of the three, the Expert mode is the fastest, but you have to modify the .htaccess file, which requires coding and web development experience. But if you do have the technical know-how, you can customize the plugin settings to make it more functional.

You can use the WP-cache caching mode to cache content for known website visitors. Due to this, the caching mode is ideal for websites whose users are typically logged in, can leave comments, or see customized content.

Don’t have web development experience? No worries, you can use the Simple mode, where all you need is a custom permalink. As the setting is easier to configure, you won’t have to change your .htaccess file.

Plugin Features

  • Page caching
  • Support for content delivery networks (CDN)
  • Caching for visitors using a mobile device
  • Browser caching
  • Scheduler to manage deletion and re-caching at given intervals
  • GZIP compression

Pricing

WP Super Cache is available free of cost.

#5 – WP Fastest Cache – The Best for Access to a Wide Range of Tools

According to the official WordPress directory, WP Fastest Cache is the highest-rated cache plugin. It has limited configuration settings, which makes it user-friendly and appropriate for beginners.

This plugin can create static HTML files from your dynamic WordPress site and also minify HTML and CSS files, which, in turn, reduces file sizes. What’s more, it combines these files to make your code cleaner and web pages leaner.

You can schedule to delete the CSS and JS files at a specific time later.

WP Fastest Cache implements WordPress broader caching effectively to reduce page load time for repeat visitors. It also combines several CSS files into one in a bid to reduce the number of HTTP round-trips. If needed, you can also disable emojis on your website.

The premium version of this WordPress cache plugin offers tons of unique features that boost your page speed by optimizing images, cleaning up databases, caching mobile devices, among several other features. You can purchase the premium version directly from your WordPress dashboard after installing the free plugin.

Plugin Features

  • Auto-deletion of cache files whenever a post or page is published
  • Supports CDN
  • Enable/Disable cache option for mobile devices and logged-in users
  • Block cache for specific page or post
  • Code minification
  • GZIP compression

Pricing

While there is a freemium version available, you can upgrade to the premium packages too. There are four subscription options:

  • Freemium 
  • Bronze – $49.99 per license
  • Silver – $125 per three licenses
  • Gold – $175 per five licenses 

What I Looked at to Find the Best WordPress Cache Plugin

I’m not going to sugarcoat it: Choosing the best WordPress caching plugin won’t be the most straightforward task on your list. 

In addition to similar-sounding names, you’ll find most of them offer similar features in different ways, which is why they may end up conflicting if you use two or more at once. The fact that caching is technical also means you practically need to be an expert to make the right choice.

I’ve already listed my top five picks for the best WordPress caching plugins, but I want you to know how I reached this decision. 

Let’s take a look at the factors worth considering when researching caching plugins for WordPress.

CDN Support

CDN stands for content delivery network, a network of data servers that renders cache data to web users from a server nearest to them.

Whenever there is an increase in traffic on your website, there is also a simultaneous increase in your web hosting server’s processing activity. This causes a decrease in your website’s page loading speed.

This is the exact point where CDN comes into the picture.

Hold on. Things are about to get a bit technical here.

If you’re using a CDN, then static data from your website will get cached on every server in the CDN. As a result, whenever a user requests a page on your website, they’ll receive a cached copy from a server nearest to the user, preventing any delay.

This is why you should ensure your prospective caching plugin supports the CDN you use. If not, you might end up losing visitors.

Browser Caching Ability 

Browser caching means saving your CSS, logo, and other resources that would typically download whenever a visitor opens your webpage. This feature lets you decide how much of your webpage would be cached on the user‘s device, which, in turn, makes you independent of the user’s browser cache settings.

Look for options that allow you to set the time period for which you want the downloaded content to be saved on the user‘s system. 

That said, I wouldn’t recommend setting the time for the content to be cached for more than six months as it may result in the user getting web pages that aren’t updated. 

Asset and Page Exclusion

While many WordPress websites are purely static content, some also include dynamic content. This can include a membership website, an ecommerce site with WooCommerce, a website selling courses, and so on.

The catch is that dynamic content doesn’t play well with browser caching and page caching. Therefore, it’s wiser to look for a caching plugin that enables you to exclude specific pages and assets from being cached to prevent glitches.

Customer Support

If you’re new to the world of caching, chances are you might be hearing most of the terms we explained above for the first time. 

That’s why you should make sure the plugin developers offer efficient customer support that can help you whenever you get stuck with the daunting caching setup. If you find that a premium caching plugin offers better support, I‘d recommend choosing that over a free option.

After all, your peace of mind should always have top priority.

Conclusion 

Site speed is incredibly important for your website’s success. So if you aren’t using a caching plugin now, you’re already a step behind your competitors.

Go over customer reviews and do thorough research before choosing a plugin for your website. I’ve done my best to include options that come packed with features and ensure optimal results, but you can always opt for other caching plugins that you think will deliver better results.

In the end, the aim is to get those loading times short and your website super fast.

The post Best WordPress Cache Plugin appeared first on Neil Patel.

[…]