10 Visual Content Marketing Trends for 2021

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Marketing at the moment shouldn’t be the identical because it was 5 years in the past — and even only one yr in the past.

The pandemic turned the world on its head however the fact is, we’ve been trending on this course for some time.

COVID merely hit the fast-forward button.

In a curious state of affairs, the quarantining and social distancing measures for public well being security have impacted our psychological well being as a complete and the way in which we view, work together with, and store from manufacturers.

To put it merely, society is:

  • Craving extra participating interactions with manufacturers than earlier than.
  • Looking at model belief and ethics on a brand new stage.
  • Focusing extra on small companies and sustainability.

This is a really completely different client base than we noticed up to now. The query is, how are these developments affecting visible content material advertising and marketing?

Visual Content Is Forging More Intimate, Authentic Connections Between Brands & Consumers

The Edelman Trust Barometer reveals that 70% say trusting a model is extra vital at the moment than it was up to now.

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Video content material specifically offers manufacturers a novel alternative to attach in an (nearly) face-to-face method with their viewers.

It’s filling a void in an age of social distancing, which is a giant motive why 91% of entrepreneurs consider video is extra vital for manufacturers in gentle of the pandemic.

Here are a few of the video and different visible content material developments to look at particularly carefully:

1. Authentic Content & Stories Drive Audience Engagement

Consumers need to see the folks behind the model.

That might come within the type of:

  • The CEO discussing the corporate’s roots.
  • A behind-the-scenes take a look at the CX crew so folks can put a face to the consultant they’ve been speaking to on the cellphone.
  • Or weblog posts that present the folks making the merchandise, not simply the merchandise by themselves.

Use Instagram Stories, Reels, and even video shorts to characteristic this aspect of your model. Get constant at doing it, and also you’ll get observed (in a great way).

Audiences at the moment are much less involved with the flowery “fluff” of styled photoshoots and completely organized fashions and product photographs. They need to see the true particular person.

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Instead of utilizing gimmicks and gross sales pitches to shine a highlight in your model, discuss on to the customers who need to see a real try to attach on a extra private, human stage.

Be open, weak, and unafraid to share your perspective.

2. Convert Your Lists Into Visual Graphics

Converting your lists into graphics provides the advantage of creating visible curiosity whereas breaking probably the most related info out of a textual content block that’s more likely to be skimmed over with out sinking in.

Our brains are wired for visible processing; the truth is, visuals are processed by the human mind 60,000 occasions quicker than textual content.

Nail your engagement and improve customer time on web site with extra content material varieties that embody visible graphics repurposed out of your written content material.

three. Optimize Your Custom Branded Visuals for Google Images

Creating your individual knowledge, graphs, and visible ideas not solely solidifies your model as an authority inside your area of interest but additionally opens the door for hyperlinks and citations.

If you correctly optimize each picture you add with an alt tag, all these graphics can then be listed by Google in Search and Images. They can be discovered by publishers who might decide them up and hyperlink to you.

You may even optimize the pictures and graphics you create for your model belongings, so all of your content material codecs – not just a few, however all – present up in Google photos.

Google is sort of a Dewey Decimal system. Feed it the correct info on each little little bit of visible content material you add, and also you’ll rank in all places.

For instance, let’s say you’ve gotten a podcast. If you optimize every podcast episode with correlating web site content material that features graphics and visuals, your podcast can present up in Google Images.

Check out how Search Engine Journal succeeds at this.

Because there are correctly optimized Google alt tags for each graphic, even the SEJ podcast in iTunes is exhibiting up in Google Images:

SEJ in Google images

four. Livestream Video Content

I’ve mentioned this earlier than, however I’ll say it once more as a result of it’s so vital — audiences are turning away from polished, closely edited content material that doesn’t really feel genuine.

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This is identical case with stay video streams in comparison with prerecorded movies.

Livestreaming has a way of immediacy that makes the viewers really feel extra of a connection for the reason that occasions are taking place in real-time, particularly with the rise of digital occasions.

Users are sometimes in a position to put up feedback and work together straight with the host(s), additional rising engagement.

With these benefits in thoughts, it’s no shock that stay movies usually earn double the engagement of prerecorded movies.

10 Visual Content Marketing Trends for 2021

5. Gamified Interactive Visual Content

This sort of extremely participating content material is particularly prevalent in social media tales, however it doesn’t need to be restricted to Instagram and Facebook.

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The important perform of this visible content material is to problem your viewers to straight work together, whether or not that’s rating a favourite outfit, taking an internet quiz, enjoying “this or that,” participating in a bingo sport, partaking in a “choose your own adventure” fashion put up, or quite a lot of different choices.

You are, in essence, inviting your viewers to share their opinion or play some sort of “game” with you.

6. Bite-Sized TikTok-Style Videos

With normal TikTookay video lengths at a most of 1 minute, the content material have to be fast and to the purpose whereas nonetheless being entertaining.

Consumer urge for food for that fashion of content material isn’t going wherever for some time!

In January 2021, TikTookay was the second most put in non-gaming app with nearly 62 million downloads that month alone. Other social medium platforms ( you, Instagram Reels) are leaping on board the favored development.

What makes the sort of visible content material so thrilling?

Most of those movies are enjoyable, quirky, and don’t take themselves too critically. They have interaction with audiences and get their level throughout shortly.

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7. Shoppable Visual Content

Buying merchandise straight from social media was as soon as a novel idea, however it’s shortly changing into the norm. In 2020, 18.three% of Facebook customers made a purchase order straight on the platform.

Social media channels have been leaning into the development by providing enterprise instruments like buying stickers and product tags.

But shoppable visible content material isn’t constrained to social media.

Companies are getting artistic and including store hyperlinks straight into their digital catalogs and lookbooks, weblog posts, and nearly wherever else a hyperlink can go.

eight. Ephemeral Content

Ephemeral content material is quickly accessible, usually inside a 24-hour window, earlier than it disappears. If you’re accustomed to Snapchat and Instagram/Facebook tales, you’re already accustomed to ephemeral content material.

Because this content material is so short-lived, it creates a way of urgency that prompts folks to look at. It’s significantly nice at that includes user-generated content material (UGC) that doesn’t have to fret about matching the model aesthetic because it received’t be sticking round on everlasting show.

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Instagram has reported that 58% of individuals grew to become extra thinking about a model or product after seeing it featured in tales, so there’s one thing to be mentioned in regards to the energy of ephemeral content material, particularly when it’s shoppable.

9. Animations and Gifs

This sort of visible content material has been standard for some time and is prone to proceed trending.

Gifs and animations can be utilized in quite a lot of methods, akin to exhibiting a step in an tutorial put up, spicing up a picture, or including an amusing or participating twist to your content material.

There’s a gif or animation on the market for absolutely anything you possibly can consider.

10. 360° Visuals

Audiences delight within the capability to “visit” a spot and have management over what they see by altering the view with a slide of the finger or a drag of the mouse, immediately making in any other case flat content material far more participating by evoking curiosity.

From an ecommerce standpoint, merchandise could be proven from each angle to present a client a greater thought of what they’re shopping for and elevate the net buying expertise as a complete.

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There are tons of alternatives for the sort of content material.

10 Visual Content Marketing Trends for 2021

There’s No Getting Around It: Visual Content Is Changing the Way Consumers Interact With Brands

Authenticity.

Engagement.

Trustworthiness.

This is what the modern-day client is trying for. Visual content material throughout all platforms and channels is evolving to fulfill these wants and alter the way in which audiences understand and work together with manufacturers.

The companies that rise to fulfill these expectations are those that won’t solely survive the post-COVID market however thrive in it.

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Image Credits

All screenshots taken by writer, May 2021



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